MARKET
QUOTATIONS
Balem LlTtttock Market
iBy Valid Packing Company)
Wooled lamb ft 2. 00
Feeder Lambs 118.00 to 120.00
Calves, good (300-450 lbs 118.00 to 120.00
Veal 050-300 Itu) top .124.00 to S3B.Q0
Fat dairy cows 113.00 to S14.50
Cutter cowa 110.00 to $13.50
Dairy hellers 112.00 to ilfl.oo
Bulla 114.00 tn 119.00
Fort land Eattildt Market
Trading at the Portland Eaitilde Farm
ers Wholesale Produce market today was
mostly on a nominal basis. Offerings
were limited to scattered :it of valley po
tatoes, dry onions, splnacn, greens and
sou. cropi.
Portland Prudnee
BuUeriat Tentative, wbject to Imme
diate cbans. Premium quality mailmum
to .36 to 1 percent acidity delivered in
Portland 65-68c lb.; 92 score 63-06e; SO
score, 61-Otc, 89 score 6So. Valley routes
and country points 2c less than first.
Butter Wholesale FOB bulk cubes to
whiles alera, grade 93 score, 64c. A
02 score, 02c; B score. 61c; C 89 score
60c. Above prices are strictly nominal.
Cheeie Selling price to Portland whole
sale Oregon singles 39-4.C, Oregon 5
small losJ, 44U-4&C: triplets 1H less than
singles
Esse tie Wholesaler!) A grade large
18-39 iC.
Portland Dairy Market
Butter Price to retailers: Grade AA
prints. 89c; AA cartons, "JOo: A prints.
89c: A cartons 70c; B prints, 68c.
Eggs Price to retailer Orodc AA
large, 43c doz.; A large, 41c; AA medium,
41c; A medium, 40c; B medium, 33c; car
tons 2c additional.
Cheeie r:c lo retailers Portland
Oregon singles 3714-40'Ac; Oregon loaf, 5
lb. loaves, 42-43 Vac lb.; triplets, ! cents
le&a than singles. Premium brands, slng.es
61'ic lb.: loaf. S3ttc
Poultry
Live Chickens No. 1 quality, f.o.b.
plants): Broilers, under 3 lbs, nominal:
fryers, 2-3 lbs, 30-32c; 3-4 lbs, 33-34c;
roasters, 4 lbs and over, 33-34c; light hens
, under 4 lbs, 18c; over 4 lbs, 20-2 lc; heavy
i bens, all weights, 25c; old roosters, all
weights, 13-14C.
Turkey tiet to growers, toms. 30-3 lc
hens. 44c Price to retailers, dressed; A
yiung hens, SO-Slc; A youna toms. 21
38r; light toms, 41-42c
Rabbits Average to growers, lire
whiles 4-6 lbs. 17-20c lb.; 6-6 lbs. 15-18c
lb., colored 2 cents lower: old or heavy
does and bucks. 8-12c. Fresh dressed
Idaho fryers and retailers. 40o; local, 48
62c. Country-Kilted Meats
Veal Top quality 39-40C lb.; other
g i aces according to weight and quality
with lighter or heavier. 33-35c .
Hogs Light blockers, 25-26Vac; sows,
30 -line.
Lambs Top quality springers, 39-40c;
mutton, best, 18-30c; tough heavy ones,
12-14c.
Beef Good cows, 32-36c lb.; cannera-
cuuers, an-juc.
Fresh Dressed Meats
Wholesalers to retailers per cwt.l:
Beet steers: Good 600-800 lbs.$4Q-43;
commercial, (40-42: Utility, $35-39.
Cows: Commercial, $36-39; utility, $34
36; canners-cutters, $31-33.
Beef Cuts (Good Steersi Hind auarter
$48-52; rounds, $48-51; full loins, trimmed,
$63-67; triangle, $39-42; square chucks,
4-o; rios, 33-ou; jorequariers, iu-
Veal and calf: Good, $48-48; commercial,
839-46; utility. $32-39.
Lamb: Good-choice spring lambs, $45-
47: commercial, la-; utility, 136-38,
Mutton: Good, 70 lbs down. 826-28
Pork loins, $46-48; shoulders, 16 lbs..
aown. ji-jo, spareriDs, ita-tn; carcass
es $27-38; mixed weights, $2 per cwt.
lower.
Portland Miscellaneous
Onions: Supply moderate, market dull;
ure. yeiiows, no. i, medium, i.i&-35
large. $1.50-75; 10 lbs. 25-35c; boilers. 1
lbs, 20-25c; onion sets, Oregon yellow, 50
lbs, J5.5O-J6.O0; white, $6.36-50; Calif.
white globes, $3.00-25.
Potatoes: Ore. local Burbanks, Mo. i
$2.50-50; Deschutes Russets. No. 1A, I3.20
35; No. 2, 60 lbs., $1.29-39; 25 lbs., 65-90c;
15 lbs. 63-65c; Wash. Netted Gems, No. 1,
$3.15-30; 25 lbs. 80-85c; 15 lbs. 60-62c; No.
2, $1.15-25; large bakers, $4.00-50; Idaho
Russets, waxed, $3.65-75; new potatoes,
Fla. Triumphs, size A, $3.00-25.
Hay: New crop, stack Dales, O. 8. No, 2
green Alfalfa, truck or car-lots F-O-B
Portland or Puget Sound markets, $33.50-
41.00 ton; U. S. No. 1 mixed Timothy, $44
ton; new crop oats and vetch mixed hay
or uncertified clover hay, nominally $35'
38 depending on quality and location bal
e4 on Willamette valley farms.
Cascara Bark Dry 1244e lb. green 4c
lb.
Wool Vailay coarse and medium grades
45c lb.
Mohair 38a lb. . on 12-month growth
nominally.
Hides Calves tit lb.; according to
weight, pips, 25o lb., beer, S-We lb.;
bulls. 6-7o lb. Country buyers pay -o lass
Filberts Wholesale prices: Jumbo 19-
32c: large 17-aOc; medium 15-18 mo
Grower prices: Orchard run, 8-1 0c.
Walnuts Wholesale prices: Per lb. hi
100-lb lots: First quality Jumbo, 11-32;
large. 29-30Wc; medium. 26-26ic; sec
ond Quality Jumbo. 29-29 c; large 27-
2 7 '4 c; medium 34tt-25Uc; baby, 19H-
20 Vic. Grower prices, orchard run: Fran
quettes, 10-13c lb.
Portland Livestock
Portland, Ore., March $ (U.R) Livestock
Cattle salable 150: market rather slow
supply mostly canner, cutter cows; medi
um stsera 34-25; medium-gooa heifers 22
25; common dairy type heifers downward
to 17; canner-cutter cows largely iJ-n.au;
few 15: long haul kinds upward to 16:
medium beef cows 18-19.50; odd good beef
bulls 21-22; medium sausage bulls 18.60'
3D.
Calves salable 60: market active, stea
dy: odd good vealers 28-30; choice to 33:
medium mostly 30-26; common ealves and
vealers 14-17.
Hogs salable 150; market slow mostly
steady: early sales good-ciulce 190-220 lbs.
20; other lots good-choice 180-236 lbs. bid
19.50 or below; heavier and lighter weights
scarce; 170 lbs. held above 18.50; good
375-500 lb. sows 14.50-15. 3; good-choice
leeaers quotea 17.DU-1tf.au.
Sheep salable 50; market active; one
lot sood-choice fed wooled lambs 23.50:
truck lot good-choice 101 lb. wooled lambs
jate Wednesday 23.05, new recent nigh;
gooa ewes salable around 11
, Chicago Livestock
Chicago. March 9 U.R Livestock:
Hobs salable 14.090: barrows and ffllti
35 cents to mostly 50 cents lower, spots
off more on weights over 280 lbs., sows
rouna cents lower; closing stow si ae
cllne with indications incomplete clear
ance. Top 17.10, bulk good and choice 190
to 250 lb. butchers 16.75 to 17.00 with
weights under 350 lbs. predominating In
run; most good and choice 250 to 330 lb.
butchers 16.00 to 16.85: few over 330 lbs.
15.75 to 16.00, most good and choice 160
to 190 lb, averages 15.75 to 16.75. Bulk
good and choice sows 450 ibe, down 14.75
to 15.75; most comparable 476 to 600 lbs,
10 i4.su.
Sheep salable 2000; generallj steady, on
ly moderately active: too 28 50 paid spar
tngly; choice number two in short lambs
26.25; choice 106 lb. Colorado fed year
lines 25.00; slaughter ewes 11.50 to 14.00.
Cattle salable 6000: calves 600: -slow:
steers and heifers opened barely steady to
ou cents lower; now mostly 60 cents low
er; few sales off more; cows and bulls
steady to 25 cents lower; vealers about
.steady. Load of high-good and choice 1024
lb. Colorado steer yearlings 32.00; load of
high-good 1050 lb. weights 28.50; medium
and good steers 22.76 to 28.25; medium and
good heifers 22.50 to iH.35; good cows
19.50 to 21.00; common and medium beef
cows 16.75 to 19.35; canners and cutters
13.00 to 16.76; medium md good sausage
bulls 20.25 to 33.26; odd nead 22.60; medi
um to choice vealers 35.0C to 30.00; few
sales medium and good feeding steers
33.75 to 34.36.
OBITUARY
Saves Three Seven-year-old
Billie Mae Thompson holds
her sister, Natalie, one of the
three persons she saved after
her home caught fire in Hous
ton, Tex. After taking her 8-month-old
sister from the
house, Billie Mae went back
and led her mother and a
roomer from the blazing
house. (Acme Telephoto)
STOCKS
(By the Associated Preset
American Can .109H
Am Pow St Lt 20
Am Tel St Tel 151
Anaconda 26
Bendlx Aviation 41
Beth Stee' 33)i
Boelna Airman 27
Calif Packing 35.
Canadian Paciflo i M
Cass J I 42 V.
Caterpillar 354
Chrysler ... 64H
Cons Vultee 12
Continents- Can !
Crown Zellerbacb 32','a
Curtlsa Wright 8 'A
Donelas Alrcrnft 78
Dupont de Nem 2
General Electrlo 45
General Food 50
General Motors 14H
Goodyear Tlr 49V
Int Harvester
Int Paper 35
Kennecott 51
Libby McN St L 7
Lnne Bell "A" 25tt
Montgomery Ward Sri',4
Nash Kelvin a tor io?b
Nat Dairy 41 Vi
NY Central 13
Northern Pacifl WW
Pac Am Fish ll4
Pa Gas St Eleo 33 i
Pa Tel St Tel 109
Penney J C 60
Radio Corp 14Vi
Rayonler 28
Rnvnnler PM 32
Reynolds Metal 22
RirihfieM 37'A
Safeway Stores 38'a
Sears Roebuck 43
Southern Paclfte 62
Standard Oil Co. 62
Studebaker Corp. 37&
Sunshine Mining 10
Transamerica 16 'A
Dnlon Oil Cat 364
united Airlines bo
Union Pacific 15
D 8 Steel 30'
Warner Bros Plo 13 Vi
wooiworth
Joseph Heaberser. Br.
Sublimity in me piwmi m
Heuberger, Sr., of Sublimity, on Marcn
1, 1950, the Sublimity district and the St.
Bonlfsce Parish of that city lost one of
Its most highly respected citizens. JPb
Heuberger, Sr., was born June 30. 1881.
In Muscatine, Iowa. He married Roslna
Nlenhaus of Kinsley, n.anas, in
In 1891, to which union were born eleven
children. Three proceeded in death
Hannah Albus. Louis and Rose Heuberg
er. He and his family came to Oregon
In 1894, settling itt miles north-east of
Sublimity, owning and operating a hop
ranch and farm. Alter many jr iiin
on the farm he moved to Sublimity and
was custodian for the St. Boniface parish
for almost 20 years, retiring about three
years ago. His wife, Roslna, passed away
January 1. 1913. In 1921 he married Mrs.
Mar ftriM nf Sublimity, who passed
away In October, 1949. Surviving are his
chlldren.ar. M. oermaine or i. Marys,
Beaverton; Pauline Barkmeyer, Sclo;
T.r Writ Fort Braes. California: John
Nick, Joe Jr., Lawrence of Sublimity and
Henry of Sclo. Sister, Mrs. Hannah Weld
ner and Brother Nicholas Heuberger. Also
33 grandchildren ana l great granacnuu
rn flnlrmn rrotliem tilth mass WSJ Offer
ed at Sublimity at 9:30, March 4, with
Rev. Joseph Scherbrlng, celebrant, assist-
pA hv rv. Father Mai. deacon, and Rev.
Father Bernard, sub-deacon. au-oear-
ers were six grandchildren, Henry Bark
meYcr. Thomas Albus. Eugene, Gerald,
Duane and Francis Heuberger. Burial was
in the Catholic cemetery at suoumiiy,
Mmrr.ret A. Gllehrltt
Albany Mrs. Manaret A. uucnrisi. tv,
Portland, daughter of pioneer Albany
narentx. and a resident here Until 1912,
riled Tuesday In a Salem hospital. She was
the daughter of Augustus and Eiizauetn
Wolf Barker. Services will be held at the
Portmtller-Prederlcksen chapel Friday at
1 p.m. Burial will be In the Masonic cem
etery. She was born in Brownsville and
was married In 1912 to James Lowe Gil
christ In Portland. Mr. Ollchrlst died In
1944. She lived In Portland until 1933,
and then moved to Barton, where she liv
ed until 1946, when she returned to Port
land. She had served as state president of
the Degree of Honor lodge. She Is sur
vived by a number of nieces and neph
ews.
munlty In 1998. and had spent the re-
nainder of ner ma were wun mi -eptlon
of seven years at Blatchley. She
as married to mom as j. Beuiemier in
August, 1910, who preceded her In death.
She is survived by a sister, Mrs. Elisa
beth Settlemler. Albany, ana a numoer oi
nieces and nephews.
Albert L. Rarblion
Sclo Funeral services for Albert Lee
Harbison, 70, who died Wednesday after a
heart attack, will be neia irom ma bcio
Baptist church Friday, Rev. Elvin Fast
ifticlatlng. snipment win oe maae to
Gravette, Ark., for burial. He was born at
Energy. Mo., July 22, 1879 and with his
wife came here from .Arkansas about
three months ato. He was a retired farm
er and was building a new nome at the
ma of his death, surviving are nis aid-
Mrs. Minnie Msua Harouon. scio;
five sons. Art and Bud Harbison, both
of Scio: Hoi lis Harbison, Vernonia: Frank
Harbison, Portland and Chailes Harbis
on. Buffalo. Okla.; three daughters, Mrs.
Evelyn Ferguson, romana; airs, cvaiee
Harris, Ttgard and Geneva Harbison,
Portland; also twelve grandchildren be
sides other relatives in the east.
Clarenet Osborne Fry
Albany Services will De neid at the
Sherman-Murphy chapel In Harrisburg,
under arransements made by the Forlmll-
ler-rTederlcksen chapel of Albany for
Clarence Osborne Fry, 65. Harrisburg, who
died in his car tn Portland Monday from
Margaret Jane Betllemltr
Albany Mrs. Margaret Jane Settle
mler, 81, Tangent, died Tuesday at the
Albany General hospital. Services will be
held at at the Fisher funeral nome Fri
day at 2 p.m. She was born at Hanover,
Ind., and came to the Tangent corn-
Stock Market I
New York, March 9 WP Fresh selling
developed In the stock market lata today
after an early rallying try failed to take
hold.
Losses ranged from fractions to around
a point. Business picked up speed as quo
tations were marked down.
Turnover reached a rata of 1.300.000
shares for the full session.
selected railroad issues, which made an
excellent showing for a while, retained
part oi tneir gains.
Brokers saw nothlna in tha newa to
account for tha late pressure.
Lower In the curb were Calgary & Ed
monton, Kalser-Fraxer, Klrby Petroleum,
and TJnlted Light, Among the gainers were
Glen Alden Coal, Electric Bond St Share,
Niagara Hudson Power, Pentepec oil.
Standard Cap St Seal and Claude Neon.
Pearson Files for
Governor of Oregon
State Treasurer Walter
Pearson today filed his candidacy
for governor of Oregon. He will
seek the democratic nomination
at the May 19 primary election
Pearson stated as his plat
form: "If I am nominated and
elected, I will, during my term
of office strive to make the state
government one of, and by the
people, and not one for special
interests. I will stand 100 per
cent for the principles contained
in the platform of the democratic
party of Oregon. I will devote
my time to fulfilling the duties
of office of governor and to the
business of the state of Oregon
not to social functions. No
individual or group will sway
my efforts to give all the people
of Oregon an honest and force
ful administration of their gov
ernment."
SALEM MARKETS
Completed from reports at flelem dealer
for the guidance of Capital Journal
Readers. (Revtsed dally).
Retail Fee- Prices:
Esc Mash 84.65.
Babbit Pellet! 14.20.
Dairy Feed 83.70.
Pooltryi Buying price Grade A color
ed hens 33-24c; grade A Leghorn hens,
18c; grade A old roosters, 13c; grade A
colored fryers, 3 lbs., 32-34c.
Eggs
Buying Prices Large AA 36c, large
A. 3235c; medium AA, J3c; medium A,
31c; crax, 24c.
Wholesale Price Egg wholesale prices
tf-7c above these prices above large grade
A generally quoted at 39c; medium, 35c,
Butterfat
Premium 67c; No. 1 65oi No. 3. 69-61c:
.buying prices).
Butter Wholesale grade A, 69o; ra
tal 74e.
Chicago Grain
Chicago, March 9 UP) Wheat and soy
beans slipped a little while feed grains,
particularly oats, held to a steady trend
on the board of trade today.
As was the cose yesterday, wheat fail
ed to respond to continued dry weather
in the southwest and trade reports of
food export business.
Wheat closed i-l lower, March
$2.25. Corn was lower to t higher,
March 81.30. Oats were H-i higher.
March 751;. Rye was 2U-3V4 lower. May
1 1.32-'.4. Soybeans were K to 1 cent low
er, March 12.44-2.44U, and lard was 5
to 10 cents a hundred pounds lower,
March 110.80.
Portland Grain
Portland. Ore., March 9 (At Cash wheat
(bid); Soft white 2.24; soft white (no rexi
2.24: white club 2.24.
Hard red winter: Ordinary 3.34: 10 pei
cent 3.34; 11 per cent 3.34; 13 per cent
2.24.
Today's car receipts: Wheat 11; flour
3: mniieea s.
Use
Organic
Fertilizer
The Right Woy to Rebuild
Soil
Free of Weed Seeds
Odorless
a C AA
sacks W.WW
$10.00
17.50
Bulk
1 ton ,
2 tons. .
FREE Delivery Anywhere
in Salem area
Phone 3-8127
Hemorrhoids
i
(Piles)
Fissure 4
Fistula "
Prolapse
And other rectal dis-
trders treated with-!
ut hospitalization.
DR. R. REYNOLDS
Naturo-Rectal Specialist
11144 Center St Phone 3-9460 '
(AdvertlMmnt)
QUICK RELIEF FROM
Symptom of Plitren Arbtnctrww
STOMACH ULCERS
due to EXCESS ACID
Mast Htlp m It WM Ct Vm HitM
nvtw thren million bottle of the) Wnxiao
TaiiTniKT hare been sold for relief of
BTTnptornjofdlaesarttnsj from vavseaats
aDdDaiaHnaJUImadoatof AeM
FOOT IHfMMeta MtST OT UPIU smtaaWeWS.
QaMlwiM, lleastwarn, MeepBawaae ea-,
due to tJKes Acid. Sold on IS daya' trial I
Ask for "Winer wee saw wnicsi iouj
explains tola treeunen Hlw
Brlaa's Crews Draa Stare sTreel Merer,
la a. Ferrr'a Dru Stare
A light raindrop is 125 times
as large as a mist particle.
nttural aiui. Tha funeral will be held
Saturday at 2 p.m. with burial In the
Harris bur 2.0.0. r. cemetery, nr. rrr
was proprietor of the C. O. Fry ware
house at Harrlsbura. He had served as
city recorder and councilman of Harris
burs. Ha was born In Missouri Valley, la.,
and came to Linn county In ivn. ne mar
ried Margaret E. Willis at Deadwood. B.
D.. In 1908. She survives as do four chil
dren, three brothers, three sisters and sev
en grandchildren. The children are Mrs.
The) ma Sommervlue and Mrs. Grace
Brock, Harrtsburv. Mrs. Doris rioyi.
SprlnBfleld, and Willis Fry. Portland.
Mrs. Lillian Moorehead. Eugene, and Mrs.
Stella Crouch, Lowell, are sisters of Mr.
rry.
Edward Hail Smith
Dallas Edward Hall Smith, 88. a resi
dent of Dallas for the past eight years,
died Tuesday at his horn. Services will
be Friday at 10:30 a.m. with Rev. Forrest
uamron, pastor 01 tne Apostolic raitn
church officiating;, durial wilt be In the
Odd Fellows cemetery, smith was born
May 1, 1881, at Sacramento, Calif. He
was a member of the Apostolic Faith
church. Surviving are the widow. Mrs.
Mary E. Smith: and a sitter, Mrs. May
Blair. Rescue, Calif.
DEATHS
Vincent 1. Tomahaw
Vincent I. Tomshaw, lata resident o!
Spokane, Wash., near Talbot, March 1, at
the ace of IS years JSurvlvinr are h!s wid.
ow. Mrs. Clara M. Tomshaw. Spokane.
Bhtpment has been made lo Spokane.
Wash., by the Howell-Kdwa.ds chapel for
services and Interment.
Lester Alvln Stfphrnton
Lester Alvln Stephenson, at his home
at Jelforson, March 1 at the ase ot 3f
years. Survived by wife Helena Stephen-
ijn of Jefferson; a son. Clifford Ste
phenson of Jctleraon; a daughter, irytai
Stephenson of Jefferson: mother. Mrs
Lettie Stephenson of Eugene: live slaters
Mrs. Noah Glass of Redmond, Oregon, Mrs.
Annabel Williams of Fallon, Nev., Mj-s.
Ira Burneson of Euiicne, Mrs. Delia Stew,
art of Eugene and Mrs. Irene Sandefur ol
Vancouver. Wa.sii.; and Hire, brothers.
Frank Stephenson of Portland. Wllbert
Stephrrtxon of Lo Anselej and Oliver
Stephenson of Jefferson, btj vices will be
neia ai ine nouKn-tiarririe c impel rri
day. March 10, at 1 :30 i tn. Committal
services at Willamette Memorial park at
Albany at 3 p.m. kcv. ueorge n, Kirn
erdson will officiate.
Anna Jane Blaro
Anna Jane Blaco. late resident of New
port, at Albany, Oregon, March 8. Ser
vices will be held Saturday. March It, at
3 p.m. at the dough -Hartlck rhApel.
Baby Boy MacDonald
Baby Boy MacDonald. son ol Mr. 1
Mrs. Royal Phillip MncDonnld of
Capital Journal, Salem, Oregon, Thursday, March 9, 1950 19
South nth street, at a local hospital
March 7. Survived also by a sister, Mar
cia Marie MacDonald of Salem; and trand
pnrenut, Mr. and Mrs. Theodore Lena
liurg of Salem, Lovllo L, Holmes of Salem
and Mr, and Mrs. Royal MacDonald of
Portland. Private services will be held at
the Clough-Barrlck chapel Friday with in
terment in Belcreit Memorial park,
Robert Martden DcLapp
Robert Marsden LVLapp, at the family
residence on Salem route I, March 1, at
the age of 58 years. Surviving are the wid
ow. Mrs, Emma DeLnpp, Salem; two sis
ters, Mrs. Bern Ice Davis, Project City,
Calif., and Mrs Myrtle Johnson, Pullman.
Wash., and four brothers, Kenneth De
Lapp, Mitchell. 8. D.: Forrest DeLapp,
Long view, Wash.: Bruce DeLapp, Eugene:
and Earl DeLapp. Sebeka. Minn. Member
of the Baptist church. Marlon pA&t No
A61. chapter 8. Military Order or Cooties
Services will be held at the Howell-Edwards
chapel Friday, March 10, at 1:30
p.m. with concluding services at Belerest
Memorial park. Military services by VFW
post No. 661.
August Trailer Meyer
AUKUst Walter Meyer, at the residence
at 553 Statesman street. Tnursday, March
9. Survived by wife, Mrs. Louise Meyer
oi baiem, one grandson: one great-grand
son and several nieces and nephews. Mem
ber of St. John's Lutheran church. Ser
vices will be held at the Howell -Edwards
chapel Saturday, March 11, at 2 p.m. with
Rev. H. W. Oross officiating,
Mrs. Orvlle B, Miller
Mrs. Orvlle B. Miller, late resident ot
2380 Mission street, at a local hospital,
March 5. Surviving are her husband, John
P. Miller. Salem: five daughters, Mrs.
Vaughn Gardiner and Ml is Donna Rose,
both of Salem; Miss Mary Thelma Rose
and Mrs, Ncls Johnson, both of Eugene;
ana Airs, neroen k. waucer, 'iiuamook;
four suns. Harvey C. and James O. Rose.
both of Coos Bay: Sylvester L. Rose, Til
lamook; and Orvllle Rosa vth the armed
services; a brother, Ernest E. McLendon,
Oregon City; and 10 grandchildren. Ser
vices were held Wednesday, March 8, at
1:30 p.m. irom tne ciou?h-Barrlck cha
pel. The Rev. Oscar Brown officiated.
Concluding services were at Mt. Crest
Abbey mausoleum with riiuaiistlo serf
ices by VFW post auxiliary 861.
William Henry Purdr
William Henry Furdy, late resident Of
Valsetz, at a local hospital, March T. Sur
viving are two daughters, Mrs. Irene
Goodrich. Coqullle, and Mrs. Jim Van
Sickle, Valsets, a son, John H. Purdy, Val
seti; a sihter, Mrs. Ford Clark, Seattle;
a brother Lewis Q. Purdy, Anaheim, Calif.;
17 grandchildren and 10 great-grandchildren.
Services will be held Saturday, Mar.
11. at 1:30 p.m. at the Clough-Barrlck
chapel.
WOW! Lookit them teeth!
Waco, Texas, Fisherman
claims its the real McCoy and
says he bagged the piscatorial
novelty in the Colorado River
near Buchanan Lake. Fish
has double row of teeth in
both upper and lower jaws
and also a growth resembling
a tongue. (Acme Telephoto)
WHY SUFFER
ANY LONGER
When others fall, use our Chinese re
medies, Amazing success for 6000 years
In China. No matter with what ali
ments you are afflicted, disorders,
sinusitis, heart, Jungs, liver kidneys,
rheumatism, gall and bladder fever,
gas, constipation, ulcers, diabetes,
kin, female complaints.
CHAN
CHARLIE
Ph.nt tISM
U4 N. C.mmercl.1
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YOUR TRIANGLE DEALER
One of America's Greatest Retailers Points the Way to
MORE SALES TODAY
AT LOWEST COST
By RICHARD H. EDWARDS, JR.
Vice President, Jordan Marsh Co., Boston
One of America's Greatest Stores
Our large use of newspaper advertis
ing should be an interesting subject for
explanation.
I am confident that the question that
comes first to your mind is "Why do you
use it?" and, second, "How do you justify
such use of newspaper advertising?"
It is not very complex . . . not difficult
... not mystical. It is very, very simple.
We do use the largest black-and-white
newspaper advertising of any store in
the world.
COSTS ARE WELL BELOW
AVERAGE
Now, the purpose of all adveraising
primarily is the creation of traffic and
resulting sales. The ability to obtain sat
isfactory results at proper costs is the
determinant factor as to whether or not
the usage was proper. History and
naked fact is the best proof of whether
our policy is correct. Regarding sales, let
me tell you that we have consistently bet
tered the Federal Reserve average for
the city of Boston.
At the same time, using such lineage as
we do, our newspaper costs in relation to
sales are as low or lower percentage
wise as those of the average stores of
NRDGA whose volumes are $50,000,000
and up.
That is the simple answer as to why we
make such use of the newspaper medium
of advertising.
Sales results are better than competi
tion by actual record. Costs are as low or
lower by actual measure.
I know that another question is "Will
your advertising use of this medium con
tinue at its high level?"
I can see ho reason whatsoever why it
should not so continue.
SALES N RESULTS GOVERN
DECISION
Costs being dependent on sales volume,
if that volume continues at a high level,
so will the advertising use of the medium.
Therefore, it behooves newspapers to do
everything within their power to assist
the advertiser to maintain sales at the
high level in order that they may main
tain the usage of advertising at corres
ponding high levels.
I believe each newspaper ... is a vehicle
on which we can ride to display our mer
chandise to the consumer. The big prob
lem is the use of the proper vehicle with
the proper merchandise at the proper
time to reach that desired consumer.
WHAT ABOUT TELEVISION?
. . . what effect is television ... a pre
sentation both visual and auditory . . .
going to have on the advertising dollar?
I believe television is a good and grow
ing and coming medium, but I do not
think it will take away anything from
the newspapers.
The newspaper is the only medium that
permits advertisers to present their mer
chandise simultaneously before the same
public and provides thereby the perfect
opportunity of equality for competition.
No other medium permits it to any
where near the same degree and the
success of one store or the other is depen
dent on the ability of the public to discern
which is the best value and who has made
the best presentation.
NEWSPAPERS REACH MORE
PEOPLE
Also, newspaper advertising ... is the
only medium which permits an advertis
er to reach the greatest and most com
plete cross-section of the public.
Many magazines direct . . . their read
ership to classes of readers . . . those in
terested in fashions, home furnishings,
sports, etc.
Radio or television solicits by its pro
gramming ... an audience along the lines
of amusement or news and leaves such
selection to the choice of the audience
itself.
But the newspaper presents all those
features to all classes of people simultan
eously. BIGGEST COVERAGE AT LOWEST
COST
Further ... the newspapers offer the
greatest possible circulation at the lowest
percentage of cost.
I know I am correct when I credit
newspaper advertising with a major role
in the success of Jordan Marsh sales ac
complishment. It isn't done with mirrors.
A lot of cold-blooded analysis of results
has gone into the calculation of the ad
vertising appropriation. We know what
we must have to succeed . . . and we know,
wherein we can fail.
NEWSPAPER TIMING FAR
SUPERIOR
Another vital factor is timing. Mer
chandise which arrives in our store this
afternoon can be, by dint of hard work
on the part of the newspapers, presented
to the public within 24 hours in the news
paper. This . . . virtue ... is shared with radio,
but we do know the newspaper will be
printed tomorrow. We do know its circu
lation. And it would be necessary for us
to see if we could find or buy radio time
on the spur of the moment.
Remember, the newspaper is the one
great advertising medium that awaits
the convenience of the reader.
A newspaper ad lives for hours . .
sometimes for days. It is not received in
a fleeting moment. It does not have to
register within a brief time or be lost
forever. It enters the home and is avail
able to every member of the family at a
time of his or her own choosing.
AGENCIES' OBLIGATION
UNDERSCORED
Now I would like to address the adver
tising agencies. I think the agency has an
obligation to guard against permitting a
client to put too much advertising money
into an unproven medium of any kind.
Agencies should not ... be exclusively
radio or television agencies or magazine
agencies or newspaper agencies. Thev
should be partners in the proper use of
advertising expenditures to bring about
the desired result for the client as effi
ciently and economically as possible by;
making use of the proper media to do so.
I believe agencies can learn a lesson if
they will make a study of the advertising
habits of some of America's largest de
partment etnrpc and their distribution of
advertising dollars.
The Capital Journal is equipped to give you and all advertisers and adver
tising agencies substantial practical help toward more efficient use of
your advertising dollar. Why not let us tackle your problem today?
From in address to the Advertising Club of Bos
ton, February 7, 1930.
Bureau of Advertising
AMERICAN NEWSPAPER PUBLISHERS ASSOCIATION
of which The Capital Journal
and approximately 1,000 other outstanding newspapert
are members