J J
)
Drop in New Car Prices Seen
In Automatic Transmission Cuts
By DAVID J. WILKIE
Aiiocltted PreM Automotlrt Editor
Detroit, Dec. S UP) Some 19S0 model automobiles are going
to cost a little less than the current models.
The lower price will result Irom the reductions being made
for some automatic transmissions. The cuts aren't very great
from $25 to $40 but many industry observers see in them
evidence of a trend toward low-'
er car prices.
So far, automatic transmis
sions have been confined to cars
in the middle and higher-price
fields. In the last year or two
they have become increasingly
popular. The demand for them
has grown so steadily that Chev
rolet and Ford will have them
next year.
Chevrolet will announce its
device soon after Jan. 1 with
presentation of its 1950 models.
Ford has disclosed its transmis
sion, developed in cooperation
with Borg-Warner, will be ready
next summer.
With but one or two excep
tions all makers of cars above
the low-price group now have
some form of automatic trans
mission. In some instances they
have been made standard equip
t ..,
ment, with corresponding price
adjustments. I
Where thev are optional at
extra cost, public demand has
been so great that relatively few
cars have been turned out with
out them.' So the transmission
price cuts currently being made
amount, in effect to a reduction
in the price of the cars affected.
That's the view of many ob
servers. They add that had the
$25 to $40 transmission price
cuts been announced merely as
reductions in car prices they
probably would have gained
much wider car buyer interest.
In all instances, the reductions
so far announced affect Gen
e r a 1 Mo tors transmissions
Buick's dynaflow and the hydra
matic used by Cadillac, Oldsmo
bile and Pontiac, as well as Lin
coln and Nash under contract
with GM.
Buick's cut of $40 on its dyna
flow brings the price down to
$160. Only a couple of dollars
more than the price of the hy-dra-matic
as used on Oldsmobile,
Pontiac and Nash.
Certainly GM's transmission
division is pouring out both
types in increasing volume. The
greater production volume has
been given as the reason for the
price cuts thus far announced.
E
eft
Midshipman Reinstated Commodore R. M. Ihrig (left),
head of the California Maritime academy, shakes hands with
Midshipman Quentin K. Peterson in San Francisco as he re
instates Peterson in the academy after bowing to order from
Gov. Earl Warren and contempt of court threat. Peterson,
19, was expelled from the academy over a year ago for al
leged "theft" of two shirts. Superior Court Judge Frank
T. Deasy ordered the youth's reinstatement after hearing
the case. He will receive back wages of $65 per month. (Acme
Telephoto)
Capital Journal, Salem, Ore., Tuesday, December 6, 1949 3
Gus Moore to Plan
Seabeck Conference
Gus Moore, general secretary
of the Salem YMCA, has been
elected one of three governors
who will share the responsibil
ity of preparing the program
and operating the annual Sea
beck conference at Seabeck,
Wash., next summer.
The election took place dur
ing a meeting held at Longvlew,
Wash., over the week-end, which
attracted some 150 general sec
retaries and physical educators
from the northwest area.
In attendance from Salem in
addition to Mnnrp wpm FrH
Cords and Ardo Tarem of the
physical education department,
and Roth Holtz. bovs' work sec
retary.
Dick Lancaster, personnel man
for the YMCA on a national
basis, with headauarters in Npw
York City, was one of the prin
cipal conierence speakers.
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