1
Pl
nr
A
Ft
Tl
er
cr
n
IBy (
(Mail
IV, a
h
La.
T
land
Imif
clin
I roc'
upp
1
but
in!
as
thr
wa
r
att
scr
ink
set
pel
be(
aci
Ni
tfa
th
an
pi'
Icli
CO
is
it
cc
is
St
t
r(
11
o
' y
H
f
b
8 Capital Journal, Salem, Ore., Wednesday, Nov. 16, 1949
Capital Journal. Salem, Ore.. Wednesday, Not. 1, 19499
Terrific Values for the Grand Opening!
71
lb
la
ia
fTs
Siop, Buy or Christmas Gifts
BLOUSES
Pretty blouses of fine quality
rayon crepe in white and colors.
Shirtwaist type tailored styles
and lavishly lace trimmed styles.
Exceptional values as a feature
for opening days.
OTHER BLOUSES 3.99 TO
7.99
i
FREE
A beautiful Gardenia to the first 1500 lady
customers entering our door.
"f f l) OPENING DAY FEA TURE
SL!P3VER SWEATERS
Come! Celebrate
with us! Plan Now
to Attend
6 W
fcife. jit " v t
'it t V
I 1 t V,".
1
JOIN IN THE OPENING CELEBRATION FEATURING SPECIAL PURCHASES
SEE THE NEWEST, MOST BREATHTAKINGLY BEAUTIFUL STORE IN THE
NORTHWEST
See the huge new modern windows, sparkling with glamorous
Grand Opening values. This store is a summing up of all we've
learned in 31 years about making new friends and keeping old
ones. Come to Salem's "Shopping Center" . . . take part in this
pace-setting event! Join us in our great Celebration Sale.
Designed by one of the country's leading architects . . . lighted'
effectively, as you've imagined a "store of tomorrow" should be
. . . Conveniently arranged, with wide aisle and spacious de
partments . . . wonderfully comfortable, completely air-conditioned
. . . staffed by efficient, friendly salespeople ... in the heart
of the community.
Fashions for Women
Smart Accessories
Intimate Apparel
1
i "Of t. -vtli I 1
100 wool and 100 ny
lon slipovers in luscious
colors. Closely knit styles
with long or short sleeves.
P. ct fitting.
OTHER SLIPOVERS
3.99 to 6.99
Opening Selection
CARDIGAN
SWEATERS
399
To be worn separately
or with slipovers as a
set. Fine selection of
colors in this group of
100 wool and nylon
sweaters. Buy them for
gifts I
Others 1.99 to 7.99
BRAND NEW STYLES!
FALL SKIRTS
Rayons, wools, novelty
fabrics ... a very fine
selection of newest
styles with high waist
lines, huge pockets,
smart flares. All per
fectly made, proper fitting.
BRAND NEW
?p "ft:
0
FOR FALL
Sensational Values
For Opening Days
Values
to 9.95
u w
(J TWO
For
Fine Selection Rayon Crepes
Plenty of Wanted Gabardines
Choice Selection Men's Wear
15
Extraordinary values in dresses at this sensationally low sale
price for the opening days. Choice of best colors and all sizes.
Each a BRAND NEW STYLE rushed to Salem for the opening
days. Come prepared to buy a wardrobe of them . . . bring a
friend to share the values.
SEE OUR OPENING DAY
SELECTION OF BETTER DRESSES
Hughes policy calls for showing the newest fashions at the lowest
possible prices. Our opening showing includes dresses of excep
tionally fine quality fabrics -in styles for dresses, for business, for
formal wear. You'll be thrilled to see them! You'll wonder at the
values!
1
Coots, suits, and dresses in luscious woolens, crepes, Small wear that makes your wardrobe a success. Love- Equisite gowns, sleek-fitting slips, robes, pajamas,
satins . . . formal gowns, sportswear ... all priced to ly blouses and skirts, lovely sheer nylon hosiery, gay brassieres, panties . . . lingerie you'll love at first sight
save your budget, to heighten your glamour. scarfs and many other necessary items. ... all priced moderately to fit your budget.
COATS! COATS!
AT LOW, LOW PRICES
Made to sell up to $32.95
TOWN COATS ... of very fine
quality Covert.
ZIPCOATS . . . Sharkskins lin
ed with Wool.
WINE, GREEN, BLACK, GREY
SIZES 8 to 18
Each Coat a Terrific Valuel
Made to sell up to $39.95
ALL 100 WOOL FABRICS
IN THIS GROUP
ZIPCOATS ... of all wool cov
ert lined with wool.
ZIPCOATS ... of Sharkskins
lined with wool.
WINE, GREEN, BLACK, GREY
SIZES to ID
Our Values Lead! Shop and
Compare!
NEW FALL SUITS
Smart Fashions Specially Priced
Made to
Sell at LQjlO
Prices up to (P J 1 t f
$39 95 VUJJ
SHARKSKINS . . . 100 All Wool. Grey, ton.
GABARDINES... 100 oil wool. Red, brown,
green, etc.
Long or short jackets . . . Strictly tailored or
trimmed.
BEAUTIFUL SUIT FASHIONS AT
LOWEST PRICES
MANY OTHER SPECTACULAR COAT VALUES!
SEE THEM NOW!
OUR VALUES LEAD! WHY PAY MORE?
Our Policy: Satisfaction Guaranteed or Your Money Back With No Questions Asked
490 No. Capitol St.
11
2,o
Jp
HUNDREDS OF OTHER
UNADVERTISED fYf
SPECIALS THROUGH- V- W
OUT THE STORE . . . J J
! . If
Mi-
I I I II I U V
Hundreds of them! Denn or more t J t 1
styles. White and colors. Tailored 9 UU I I
er trimmed. I 1 1 g ' T,
$100 1 $m
$1oo H 0
$100 ii
EXCEPTIONAL VALUES IN INTIMATE WEAR
RAYON CREPE SLIPS
99
Finest quality rayon crepe
in luscious colors and
white. Strictly tailored
styles as well as lavishly
lace trimmed models.
Make beautiful gifts.
Others 2.99 to 5.99
LOOK WHAT YOU CAN BUY
FOR
r 1 1
Rayon Crepe
GOWNS
Truly gift type gowns,
you'll want several for
yourself and you'll want to
buy now for Christmas giv
ing. Tailored or lace
trimmed. White and colors.
2.99
HALF SLIPS
199
Values Up
to $1.29
White tenrose and
colors. Made of fine
quality rayon crepe
and perfectly styled
and made to fit
smoothly. Tailored,
lace trimmed.
iCi
pi
v r I ;
1, 'j! I H
PAJAMAS
Fine Broadcloth, drawstring pa
jamas, fully cut for comfort, and
expertly tailored. Stripes or
floral patterns.
2,"
1
'W
FOR PERSONAL WEAR! FOR CHRISTMAS GIFTS!
BLOUSES
SLIPS
HALF SLIPS
GOWNS
KNITTED RAYON
PANTIES
Good quality rayon crepe slipai in tailored
lac trimmed styles.
Perfect fitting. Will not
ride up. Tailored er
trimmed.
Two-bar tricot knit ray
on panties with elastic
top and bottom. Some
lace trimmed. 39c each.
Non run and circular
knit rayon panties in
white and colors. Elastic
tops and bottoms and
exquisite lace trim. 59c
each.
3-1oo
2 -loo
MYLOM
At a Very Special P
PERFECT... FIRST
QUALITY
15 DENIER
51 GAUGE
Full Fashioned
FALL COLORS
You'll marvel at the
quality . . . you'll love
the sheerness and beau
ty of these sensational
hosiery values it only
$1.00. a pair.
buy sets for Christmas giving ( Regular 1.50 Values
Rayon crepe gowns In pretty styles for
wearing er giving es gifts.
PLAN NOW TO SHOP
THIS WEEK AND SAVE
DOLLARS 1 1 1
4 U SSW
490 No. Capitol St.
rice
lip ( I I '
7f
J