V
President Tells Why
Salem Was Selected
By DAVID F. ENGEL
President, Angerman Co., Inc.
I have been asked why Angerman Co., Inc., hat seen fit to lo
cate so many of its Hughes stores
and, particularly, in Salem.
The answer is simple. My associates and I in the management
of the women's apparel shops
like communities that showv-
promlse of continuous and steady
expansion population-wise and
economically. The Pacific north
west offers those advantages.
Angerman, therefore, favors the
Pacific northwest.
A
it "N " 'Tit
DAVID F. ENGEL
That Is the reason why 17, or
approximately one-third of the
53 Angerman stores, are located
in 16 cities of the four north
western states of Oregon, Wash
ington, Idaho and Montana,
which, in themselves, represent
less than one-fourth of the 17
states in which Angerman Co.,
Inc., operates. That is why we
of Angerman are planning .ad
ditional stores in your area. That
is why we are glad to become
an active member of Salem's
thriving and growing business
community, with our latest, and
one of our best, Hughes stores
listed in your new Capital
Shopping Center.
Lure to Investment
Let me enumerate just a few
of the outstanding characteris
tics that encourage capital in
vestment in Salem, its sister
cities in Oregon and in the
neighboring states. To be sure
you should know those charac
teristics of your home territory
better than I, but, having lived
within such close proximity to
their steady, progressive devel
opment, you are likely to lose
the perspective that stands out
in bold relief to one who has
watched that growth from afar.
Take Salem. Founded as
Methodist missionary settlement
in 1860, in what then was large
ly Indian territory, the little
community soon grew in import
ance. In 1860, a year after Ore
gon became a state, Salem was
designated at Its capital. For
eight decades Salem went its
quiet way, catering to needs of
the lumbering, dairying and
poultry raising areas surround
ing it. By 1920, it had attained
a population of approximately
18,000 'inhabitants, its only
claim to fame being that it was
the capital city of the state.
Then things began to happen
in Salem. New enterprises ap
peared. Its population, in the
next 10 years, jumped 50 per
cent to more than 26,000 per-
sons by 1930. Today, its in
habitants exceed 50,000. The
city is the principal trading cen
in the Pacific northwest area
comprising the Angerman chain
ter 0f trie ricn Willamette valley
area, second in the state only
to Portland. It has become one
of the most diversified trading
areas in the Pacific northwest,
and, again, second only to Port
land, leads Oregon in the sales
of dry goods and in women's ap
parel and accessories.
Salem Versatile City
No longer is Salem just the
trading point for an exclusively
agricultural area, albeit an im
portant one, that boasts of being
the hub of the largest hop-growing
center in the United States.
It also Is the only area in the
nation growing flax for fiber on
a commercial basis and then
spinning the thread and convert
ing it into linen twine and air
plane linen fabric in its own
mills. All this is In addition to
thriving flour, paper, woolen
and saw mills, meat packing
plants and those industries allied
to normal agricultural and cat.
tie raising pursuits of the west.
And the end is not in sight.
What is true of Salem is equal
ly true of Oregon as a whole
The state's population increased
from 1,089,000 to 1,826,000 be
tween 1940 and 1948, a gain of
49.2 percent. During the same
period, income payments within
the state mounted from $633
000, 000 to $2,134,000,000; per
capita income jumped from
$579 to $1,302.
The census of manufacturers
shows that, from 1939 to 1947,
the number of manufacturing
establishments in Oregon grew
from 1,903 to 3,075, while the
average number of production
workers increased 60 per cent,
and the value added to manu
facturers rose from $156,700,000
to $673,000,000, a gain of 329
per cent. Factory employment,
1948, reached 105,000 per
sons, up 64 per cent from 64.000
1939, and retail sales sky
rocketed from $442,000,000 in
1939 to $1,507,000,000 in 1948.
Strength Shown Elsewhere
The neighboring state of Wash
ington has done almost as well
There, during the last decade,
population has increased ap
proximately 44 per cent, with
per capita income up 121 per
cent, resulting in a gain of al
most 300 per cent in retail sales,
Equally encouraging is the
progress shown in Idaho, where
in less than a decade, the num
ber of manufacturing plants in
creased 33 per cent, adding 268
per cent to the value of their
manufacturers with the help of
a 47 per cent increase in the
number of persons employed.
Retail sales, during the same
period, have increased more
than 200 per cent.
Even Montana, predominantly
a cattle state, showed a 41 per
cent increase in manufacturing
pay rolls from 1946 to 1948,
with trade and service incomes
up 36 per cent and agricultural
income up 53 per cent.
Record Made Here
All in all, facts and figures
covering the last decade show
that expansion of trade and serv
ice income in the Pacific north-
5?k
Ladies'
RAINCOATS
Cravenafted rain
coats . . . checked
fabric, water repel
lent . . . velveteen
trimmed collar, two
big satchel pockets.
Ten ribbed umbrel
la to match included
1Q95
Both for
Other raincoats to 19.95
490 N. Capital
r -
i i i i m ii j !. i ' murnr
f ife : u 1
DAVID WINTER
Manager of the new Salem
Hughes store. He has been
23 years in the women's fash
ion field, many of which were
spent as a fashion advisor. For
the past twelve years he has
been on the Pacific coast,
where he has had close contact
with the coast fashion markets,
both in Oregon and California.
He moves to Salem from an
other capital city. Sacramento.
Mr. Winter says: "Salem is
much like Sacramento; lots of
trees, many parks, but the
streets are much wider in
Salem, which is an invitation
for a larger and faster growth.
I'm going to like Salem very
much. Many, many people
have already called on me
the hospitality is wonderful."
west was the largest of any re
gion in the country. Also to
be noted is that factory payrolls
showed a larger relative rise in
this area than in any other, ex
cept the southwest, with all
northwestern states recording
increases above the national
averages. The northwest is the
only region in which factory
employment in the early months
of 1949 was higher than in the
same period in 1948.
To me, the story told by the
aDove statistics mean that Ore
gon, and its sister states of the
Pacific northwest are going
places. We, of Angerman, would
like to go with you.
Congratulations to
Hughes on the opening
of your Beautiful Store
It is a distinct tribute to
Mtxnctnltic Mannequins
To Have Been Selected as Window Models
to Display the Smart Fashions for Which
You Are Famous
i
We also take pride in the fact that you selected so
many of our new, modern type fixtures to display at
tractively, apparel of many kinds through your
store.
May you be successful continuously.
We are happy to have played a part in the fixturing
and furnishing of your attractive modern Shopping
Center.
GOLDSMITH & SONS
DISPLAY FIXTURES CO.
DESIGNERS AND MANUFACTURERS OF
BETTER MADE DISPLAY FIXTURES AND MANNEQUINS
330-332 BROOME ST., NEW YORK 2, N. Y.
JUT.
Hughes Store, latest unit in
the Capitol shopping center,
opens Thursday.
Hughes Store
To Contain
Latest Desians
As modern as the Capitol
Shopping center project, of
which it is a part, will be the
new Hughes store at 490 North
Caoitol street, Salem.
Occupying more than 6000
square feet, this new store will
embody all the latest principles
of modern merchandising and
store planning. The exterior
will conform to the design sim
plicity of the entire Capitol
Shopping center in the use of
ceramic tile and terrazzo.
The comer entrance, with its
wide expanse of tempered glass.
orovides a visual front in which
the whole store acts as a show
case. The show windows will
have window backs of Weltex,
one of the newest wood products
materials.
A continuous marquee not only
serves the practical purpose of
sun protection, but adds a mod
ern horizontal note to the ex
terior design.
The interior provides an equal
ly modern setting with depart
mentalized merchandising for
the various sections of the store.
Ample fitting rooms and service
dependencies break up the plan
into an interesting irregular
shaped outline.
The lighting is entirely re
cessed, using the most modern
illumination in combining in
candescent and fluorescent, all
concealed behind metal baffles.
The color scheme follows the
keynote set by the gray carpet
in the use of taupes and the na
tural greens of the great north
west.
The store will be completely
air conditioned.
It was designed in collabor
ation of Burke and Kober and
Claud Beelman, both of Los An
geles, and was constructed by
the L. H. Hoffman company of
Portland.
-
.!-...
3
K r
a7m itMo-OTia
HARRY A. SCHUTZ
General field supervisor,
has been in Salem supervis
ing construction and opening
jf the new Hushes store. He
has been in the retail and mer
chandising business for 26
years Schutz is highly pleased
with the Willamette valley and
exceedingly optimistic with
the great potential develop
ment in Salem.
I
rs"V
MARTIN W. GERKE
The northwest district man
ager of the Hughes group. He
has been with the company for
14 years, starting as manager
of the Tacoma store. He is
here from Seattle to take part
in the opening of the new Sa
lem store. Other than work
ing, his hobbies are boating
and skiing.
1
9-
Hughes Store Here Is
Company's 53rd Outlet
Opening of the Hughes store as an integral part of Salem's new
community shopping center marks the addition of the 53rd outlet
to the Angerman Co., Inc., chain of women's apparel and acces
sory shops spread over the northern tier of states from Pennsyl
vania to Washington, extending down the Pacific coast into Ore
gon and California, and branch-
ing out into Colorado, Kansas
and Utah.
1
Known as the Hughes, Por
ter's or Craig shops, the stores
arc located in 51 cities of 17
states, with 17 of the outlets sit
uated in the four northwestern
states of Oregon, Washington,
Montana and Idaho. The Para
dise Shop, in Butler, Pa., is the
only unit in the Angerman re
tailing network that does not
operate under a Hughes, Porter's
or Craig designation.
Nearly Thirty Years
The history of the company
dates back to 1920, when E. R.
Angerman and four associates
formed a co-partnership which,
under the name of E. R. Anger
man company, set up shop in
Ohio and started out on what
then was a modest venture in
the retail merchandising of
women's and misses' moderately
priced apparel. Meeting with
success in initial undertakings,
the business soon branched out
into other states and, in time,
represented a consolidation of
the Hughes, Porter s and Craig
enterprises. The present com
pany, a New York corporation,
was organized in 1926 to take
the original Angerman business.
Following a period of expan
sion in the Great Lakes states
area, the Angerman manage
ment, notinff the raDid rise in
the industrial development of
the northwest, decided, in 1935,
to enter that area. Success at
tended the move from the start
and, today, in addition to the
new Salem store, this company
operates shops located in Klam
ath Falls and Roseburg, Oregon;
Billings, Butte, Great Falls, Hel
ena and Missoula, Mont.; Aber
deen, Everett, Spokane, Tacoma,
Walla Walla and Yakima,
Wash.; and in Boise and Poca
tello, Idaho.
Other states in which Anger
man stores are located are Cali
fornia, Colorado, Illinois, In
diana, Iowa, Kansas, Michigan,
North Dakota, Ohio, Pennsyl
vania, Utah and Wisconsin.
Plans now nearing completion
call for the opening in coming
months of two stores one in
Washington and another in Ida
ho, and the early establishment
of the chain's fourth leased de
HOMI
CAPITOl tMOMINO
Capital Journal, Salem, Ore.,
partment in Anderson, Ind., to
bring the number of outlets to
58.
Within Popular Range
Merchandise sold in the Ang
erman stores, all of which are
situated in the principal retail
shopping areas of their respect
ive cities and are modern in
both design and appointments is
mainly in the popular price
range and consists of women's
and misses' apparel, such as
dresses, suits, furs, fur-trimmed
and cloth coats, slips, sweatees,
skirts, blouses, underwear, and
a complete line of lingerie, hos
iery and other accessories.
All sales are on a cash basis,
but each store maintains a "lay-
away," or "will call system, un
der which merchandise is laid
aside for the customer upon pay
ment of a deposit. The customer
then makes periodic payments
on account and, when the full
merchandise price has been
paid, the merchandise is deliv
ered to the customer.
The company maintains its
general offices at S19 Eighth
avenue. New York, N.Y., where
its executive, buying and ac
counting offices, its stockrooms
and its receiving, packing and
distributing departments are lo
cated. Merchandise Is purchased
by buyers working out of this
office, located in the heart of
New York's garment center,
and, when received, is inspected,
ticketed, packed and distributed
from New York to the individ
ual stores.
It is our aim, said David F.
Engcl, president, "to bring to the
city in which each Angerman
shop is located the shopping ad
vantages available only in the
largest metropolitan centers, a
purpose which can be accomp
lished only by a closely knit or
ganization, such as Angerman,
whose operating methods make
it possible to bring to smaller
cities the styles and prices not
usually available to them.
This is accomplished," he
added, "by a large staff of cen
trally located buyers who make
purchases every business day of
the year for all stores, thus pro
viding Angerman shops with
fashion- fresh merchandise.
Moreover, large-scale buying
permits retail offerings of the
Mxxtxxcil
lkia!mrciioB? Qnapctnty
OFFICCi LOS ANOELIS, CALIFORNIA
Invites your inspection
of three major new additions to
. Capitol Shopping Center:
S. H. KRESS & CO.
Variety Hon
MARGWENS
Infanti' & children's wear, to)i &gifll
HUGHES
Womrn'i apparel
Three forward strps in the progrest of Salem, thopping center
of the Willameu Valley.
CINTI II FACIMC MUTUAL LIM
INVISTMINT IN SAIIM'I IUTUII.
Wednesday, Not. 16, 19197
SAUL SHULLMAN
Buyer of coats and suits.
Shullman has been with the
Hughes Stores for sixteen
years. He has attained his
perfection by an intensive
study of textiles and periodic
trips to the Pacific coast mar
kets where he has done con
siderable buying, finding mora
and more development and
influence in women's fashioni
from the northwest.
MISS BROOKS CORNWALL
Has been with the Hughes
organization for eight years.
Starting as a cashier in the
Tacoma store, she soon was
promoted to auditor of the
northwest stores and is now
head cashier and auditor for
the entire coast group. She
is here to install the control
system in the new Hughes
Salem store.
latest fashions In apparel and ac
cessories at moderate prices."
Other officers of the company.
in addition to Mr. Engel, and all
of long standing and experience
in the women's apparel retail
field, are William B. Friedman
and Tracy Brown, vice-presidents;
Ruth W. Engel, treasurer;
and Peter V. Wensel, secretary.
INtUIANCI COMPANY
I, . ; T
I t ii 'n.i'"niAy-