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Campus Clans The college set is going Scotch this fall,
as witness these gay separates designed by Jo Collins of St.
Louis. A whole daytime wardrobe of plaid skirt, pedal
pushers, jacket and a blouse to go with everything.
the biggest news of the season!
You'll find them on the bodice
on the skirt high up, almost at
the shoulder line. Large pockets
with diagonal treatment con
cealed pockets that fall into the
drapery of the skirt or small
pockets used in pairs or more,
are seen over and over again in
all the new collections. On jac
kets, they are placed on the
hips, running frankly to the very
center back.
Pockets, pockets everywhere
some are used for convenience,
others purely for the sake of
design.
Buttons, too, run rampant
over the fashion picture! Like
pockets they are used for either of
utility or display. Many of thelSunset Strip,
Fashion This Fall Animated;
With Sophisticated Manner
Fashion moves along in a sophisticated manner for Fall '49!
Femininity, softness with an easy, slightly lowered waistline
and a slender skirt base, its the over-all silhouette for the
coming season. Skirts are still the focal point of interest
they are slim-looking, highly detailed and replete with motion.
A motion created by flying pan
els, jutting peplums many
pleats. New and smart is the very
slim, buttoned-to-the back skirt.
Up go skirt lengins wun iz
to 14 inches the average length
for daytime wear and 10 inches
from the floor for after-five
dresses. Some collections show
casuals as high as 16 inches from
the floor.
Again the shoulder emphasis
is on the natural, rounded look
with the raglan, all-in-one cut
and the bishop variations, by
far the most popular sleeve
shapes in every designer's show
ing. Necklines go to the extreme
extremes either lifted to hug
the back of the neck, showing
off the short-cropped hair styles
or plunging low into deep Vs.
Deep cut necklines are cowled,
draped, side-swipe or forward.
Whether high or low they are
all dramatic.
The important looking dresses
for Fall are slim and molded
generally animated by a side-
swept drape or some type of
panel. Skirts that aren't paneled
are new in their back-swept, but
ton-on effect or in the tulip taper
of full peplums or tunics. Many
of the newer dresses are seam
ed at the back for smooth, hip
hugging sides. Hemlines are side
or center-slit on the narrowest
of skirts. Sashed dresses make
a new appearance side drapes
with the cascade look are high
in popularity.
It is Interesting to note that
bows and scarf trims are excep
tionally important for simple,
dramatic emphasis. Huge perky
bows for the voun2-in-mood
casual fashions and a sophisticat
ed scarf treatment for the more
f mature fashions.
Three quarter sleeves with
deep. loose cuffs will make a
, prominent impression in the
fashion picture. The push-up
sleeve, slightly full above the
elbow, continues to hold its own
in popularity.
The extreme use of pockets is
newer button trims are made of
such utilitarian materials as
cork or plastic while others
serve as jeweled accents for
dressier frocks.
Millinery carries the irregular,
head hugging shapes shown
the Spring and Summer collec
tions. The helmet, the deep
cloche and the little beret are
the basic shapes. Making a strong
bid for new populartiy is the
turban smart, sophisticated
turbans have been shown
lovely metallic cloths and spiced
with jeweled or feathered ac
cents. Early predictions forecast
that the turban will be the fash
ion for the soft, smooth detail
ing of the ready-to-wear crea
tions of the season.
To complement the three-
quarter sleeves and both the high
and low neckline, necklaces and
bracelets will be shown in great
and diversified groups. Drop ear
rings will be more popular for
after-five wear with the simple
button earring the daytime clas
sic.
Such are the fashion mile
stones for Fall of 1949 seen
soon from New York s r ifth
Avenue across the Main Streets
America to Hollywood's
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Disappearing Dining Table Today's furniture must do
tricks, say manufacturers. With increasing emphasis on living
dining room areas in new homes, double duty units are in
large demand. Above is an 18-inch drop-leaf extension table
which can be expanded to the 88-inch surface shown beside
it. In mahogany or pine.
Salad greens should never be
stored near the freezing com
partmcnt of the refrigerator;
put them in a closed container
on one of the lower shelves. Do
not wash greens before storing
unless they are to be used short
ly after.
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Very New and Smart is the combination of light and dark
woods used for this attractive modern bedroom furniture.
The light colored wood is the new African Korina, which
closely resembles mahogany, while the darker trim is gray
mist walnut. Graceful, silver drawer pulls and curved
bases add distinction to this flexible, modestly priced group.
Photo, courtesy of The American Furniture Mart)
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Three to Make Ready for Fall
. , . Sir James of California
gives you a solid-toned wool
jersey blouse and fUred skirt
and over it, places vividly
striped cardigan.
California Collections Set
Tempo, Coast-to-Coast
California collections are set
ting the pace for Faii fashion in
rich designer collections that
promise an exciting season. Col
ors are rich and borrowed from
nature itself; fabrics are ele
gant, lavish and rhythmic in
weave. This year's California
creations are perhaps the most
distinctive in slyiing, with fa
bric and workmanship st its
peak of perfection.
Casual fashions from Califor
nia run tite gamut of such fab
rics as tweed, wool jersey, al
paca, English oxford, machine
and hand knits, corduroys and
with rayon and nylon appearing
in every line.
Styling in the suit picture runs
to shorter jackets with should
ers padded for fit only. The
slimmest of slim skirts, with ac
tion-slits, fore Bnd aft, are seen
over and over again. Shoulder
accent is important. Clever
tucks and darts dramatize detail
in every phase of suit styling
Dolman sleeves in full or modi,
fied angles are in high favor. For
trim there are buttons and more
buttons, touches of braid, and
accents of fur.
Coats range from the dressi
est of styles in sleek finished
fabrics such as broadcloth,
faille, gabardine to ultra cas
ual fashions in fine tweeds, ca
mel hair and shag woolens.
Plaids are bold and rampant.
Stripes more popular than they
have been in many a season.
Dolman sleeves are used in
many coats. The 5-8 length is
back with new strength and the
shortie remains in high favor.
A California original, and
high fashion, too, is the coat
dress, done this fall in beautiful
w o ol e n s, alpacas, corduroys,
faille or rep. These coat dresses ;
are classic in line and carry ei
ther back or front fullness. They ;
are carefully lined to the waist, j
Dresses have taken on s newj
Importance high, tight neck-
lines with bobby collars or a
deep convertible, plunging;
neckline are two of the themes, j
Pads are small or non-existant. j
Hip accents predominate
drapes carried to the hip and
falling mio a manipulated pan
el or pouff, with tiers, tunic ef
fects or trim bandings, equally
important. Double panels end
tiers are used for dramatic ef
fect. Pockets theme the Fall fash
ion story taking on multiple
shapes and forms with all
manner of cuff, tab or contrast
trim.
Fall fashions from California
reveal a season of beau iful con
tradictions catering to wom
an's every mood: the demure,
the flirtatious or the striking
bold manner.
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Fati Fashions apal Journal, Satem, Oregon, Ttuwday, gpt. , 1349
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Tweed Stands Out atop the
striped skirt of this wonderful
all-wool dress! It's' by Sig
mund Crane, created in deep
green, and cuffed in tweed,
also.
l-or the Slodcrn Hume, Futorian presents 'The Bcl-Aire
dramaiic sofa constructed with foam rubber throughout.
Variations in fa one ana color choices.
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Hie t.riitetui Lines, light scaling, and the soft, honey
color of this French Provincial oming group combine to make
it especially adaptable to the smaller, Informal house. Made
of walnut, this group is one of the finest reproductions of the
French Provincial style which is rapidly gaining popularity.
(Photo, courtesy of The Grand Rapids News Bureau)
Fashion Future . . . This chic
coiffure "A Tois" styled by Mar
guerite E. Buck lends itself to
Paris hats.
Beautyrest
MADE ONLY BY SIMMONS
Beautyrest, the mattress many people
waited and waited for would have no
other until production was resumed af
ter the war. Now you can buy it on e trial
basis sleep on it before you decide to
keep it.
275 North Libert,
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