Capital journal. (Salem, Or.) 1919-1980, September 20, 1949, Page 25, Image 25

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    Fall Fashions Capital Journal, Salem. Oregon, Tuesday, Sept. 20, 19497
The Plumage Brim Bonnet, by designer Anita Andra. is
face-framing flattery with its circle of pale plumes. The
matching colored jewels on the coat are by Coro. Big
and dramatic, swirled for a button look.
Young Coordinates
Going Back to School
Fashion Young Coordinates . .
Mainstay of fall wardrobes for
the tot-to-teen set are a gay ar
ray of coordinated skirts, Jump
ers, jackets, weskits, slacks and
pedal pushers. Corduroy is the
standby fabric in a wonderful
range of autumn colors that
confbine smartly with bright
checks and plaids in cotton or
woolen. Velveteens and plaids
are smart companions, too, in
many fall ensembles for the lit
tle miss and her older sister.
Softly tailored styles that sim
plify mother's ironing problems
are the general rule for young
school dresses, with frills re
served for party fare. Practical
dark, yet bright colors dominate
the scene, with white pique col
lars and cuffs providing light
accents.
Plaids in both wools and cot
tons appear in every schoolroom
from kindergarten to senior
high. Wool jerseys, novelty ray
ons, and the new, embossed cot
tons lend new fabric interest to
the children's wear picture.
Girls' coats imitate grown-up I
styles with new cuff and yoke
treatments and modified flare
backs. Fitted, princes coats are
slated for increasing popularity,
and coats with detachable hoods
appear to be as much in demand
as ever. Leading coat fabrics are
sturdy wool fleeces, suedes, co
verts, and tweeds in a wide
range of the favored autumn
colors.
Suits for the 7-to-14 crowd
feature boxy styles in light
weight wool plaids and gabar
dines. Separate boxy jackets are
shown in novelty-patterned vel
veteens and corduroys.
Novelty fabrics are used in a
wide assortment of girls' millin
ery and accessories. Polka-dot
ted velveteen and printed cor
duroy make gay hat and bag
combinations. Bright, felt appli
ques trim matched-up belts,
bags and beanies to give added
fashion dash to youthful cos
tumes.
The jumper . . . always one jump ahead in style, now shows
up in the newest shades of nature, breaks into a bold plaid,
Is designed with mammoth patch pockets. At the right, a
men's wear all wool flannel suit, classically styled and mad
important with its over-sized pockets. Both by sporteens.
VIAU MAGIC Cmgdmm
MIACLS ONOPAB WALLS
...aeturifies kitzhsns and
BATHS IN A Mme CFHOUKS.
LOOKS AND fLS LHT TILS,
VT COSTS LSS THAU
t3t A SQUABS FOOT!
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rilYiAt CASV-AS-fS
TOAn.r. iWrwre
70 WAIL, THAT'S ALL!
fwrSNTZO f8X
BACKHA SSIIS SMOOTH
JT!OUei-r INSTALLATION
OH NML SfS'Sn
HOUiCHOLO WAA AHO) x
me... wees CUAN
OureuLt SASILY. STAYS
1 ewaous say cocoas r
rauu noo COeri 6ALS
10CY. SATISFACTION UAANTff0
? Fashion stars throughout our entire colleetion
I
of ultra-smart Fall wear! You'll find
crisp smartness and feminine softness . . .
elegant fabrics and vivid, exciting colors . . .
enchanting detail in costumes and
accessories to make this season's wardrobe,
your most exciting ever!
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SHOUJIiVG
Featuring Americas
Finest Labels Such as
ROTHMOOR
BRITTANY
PRINTZESS
ETTA GAYNES
ROSENBLUM
MONARCH
AND MANY OTHER
WORLD FAMOUS
DESIGNERS
ifj
Schlesinger & fa
409 COURT, SALEM
Mtrf-lcCKrH SW
Of YOtr MOHEY BCK!
IQWaOHUM-WtllM inc. "