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Section III Capital Journal, Salem, Oregon, Wednesday, August 10, 1949
Pat Ryan
Norden Helps
Install Store
Carl Norden, who is with
Sears as construction and fix
ture installation supervisor for
the new store is a Softball play
er of no mean ability, and ap
parently red-headed son Johnny,
now 4 years old, intends to fol
low in his father s footsteps.
Norden recently won a locally-
sponsored Sears, Roebuck &
Co. golf tournament.
Norden says the store in Sa
lem is the finest he has ever
helped install. There is over
75,000 feet of space in the store
and a parking lot to hold 500
can. The store itself is one of
the most colorful in the nation.
Pat Ryan Holds Post With
Sears as Promotion Manager
Pat Rvan stepped into a new field of work, as far ai he is
concerned, when he recently assumed the position of advertising
and sales promotion manager lor saiem i new sears store.
Though Ryan has been a member of the Sears organization
for 18 years, he has never before worked in the advertising and
promotion department until-
coming to Salem a few months
ago.
He broke into the Sears chain
when he Joined the merchandise
Dresentation department of the
Pacific northwest zone. After
eight years in that department,
he Joined the retail department.
Ann Conley
Advertising
He was assigned to the post of
manager for the Sears farm store
at Albany, where he remained
for five years. From there, he
went to Walla Walla to open
new farm store, and served as its
manager for one year.
For the last 12 months before
coming to Salem, Ryan was man
ager of the Aberdeen, Wash.
store.
He was chosen for his new
position because of his vast mer
chandising experience and a na
tural flare for promotion.
"If I had realized that such
a good fellowship existed in the
newspapers as it does today in
Salem, I would have under
taken advertising work a long
time ago," says Ryan.
For a quick four o'clock pick
up on a warm day mix equal
amounts of chilled prune Juice
and milk; add a scoop of vanilla
ice cream to each glass, if de
sired, and serve with long
spoons and straws.
yi'ii' maw"' i ''i'f
nitifiif mdi
Loyal Hawk
wtw!
93
Left to right: Bill Bevlni, Drew Michaels, Vern Drye, Don Halscy, Ron Patton
rw .,.,(. t,-v ......
X. . it&j vV , ) k i nfJ f x
"XraSJ&h , iFV
Berg's Market
First to Open
First business firm to open in
the new shopping center was
Berg't modern super-market,
concrete structure with 15,700
square feet of floor space, oper
ated by Elmer Berg, groceryman
in Salem since 1936.
The market, which opened
March 31 this year after being
under construction for about 10
1
months, is 100 by 120 feet on
the ground level and the second
floor is approximately 36 feet
wide, extending the length of
the store along the east wall.
Total lineal footage of refrig
eration display cases operating
from a number of compressors
is 171 feet. In addition to the
display space for fresh fruits
and vegetables there is refriger
ations for the displays of fresh
meat, frozen foods, dairy prod
ucts, ice cream, soft drinks and
various other items.
A serve-yourself store, the
market in addition to having the
regular groceries and the fruits
and vegetables arranged for
self service has packaged the
fresh meats, poultry, smoked
meats, fish and delicatessens so
that the customer may also
serve himself here.
In the meat department the
self service display cases are
maintained at a temperature be
tween 32 and 36 degrees by a
constant circulation of chilled
air.
One of the features of the
Berg's Market is the electric eye
doors on the west side of the
large building. The doors mark
ed "In" and "Out" swing open
for the customer when his shad
ow passes between the electric
eyes located on posts near the
doors.
The garden claims the atten
tion of both Mrs. Heiserman and
her husband and now furnishes
all their fresh vegetables. Also
there is enough extra in fresh
vegetables for her to give some
to the neighbors and to freeze
some for the family for winter.
The Heisermans came to Salem
about three and a half years
ago from Seattle, and their home
was new when they moved into
it.
She's Club Member
Mrs. Heiserman, a brunette
with light brown hair and brown
eyes is only five feet, one inch
tall. Despite the fact that she
helps in the garden and keeps
house for her husband and two
daughters she still finds time for
outside activities.
She belongs to the Junior
Woman's club, the Salem Me
morial auxiliary and the So
journers of which she is vice
president this year. Sundays she
goes to the First Presbyterian
church.
Hawk Soon to Have
Silver Anniversary
L. E. Hawk, who started his
career in 1826, will soon cele
brate his silver anniversary as a
merchant. Hawk has been asso
ciated with Sears, Roebuck &
Co. in Modesto and San Jose,
Calif., and in Klamath FaUs,
Oregon, prior to moving to Sa
lem.
Hawk's love of sports is dem
onstrated by his active interest
and participation in baseball,
basketball, football, tennis, bad
minton, golf and swimming.
Hawk played for several years
with the Sawbuck team in
Klamath FaUs.
To his wide interest in sports
Hawk adds the unusual touch of
the true gourmet in that he
shakes a mean spice can in the
kitchen preparing the many un
usual dishes for which he has
become famous to all visiting
Sears officials.
War-Time Surplus
Finds Odd Uses
Lincoln, Neb. (W War sur
plus materials worth an esti
mated $2,000,000, ranging from
10-cent bottles of disinfectant
to $52,000 radar sets, have been
distributed among Nebraska col
leges and schools during the last
12 months.
Floyd Parker, director of the
war surplus division in the state
school superintendents office.
said the materials which helped
the United States win the war
! being put to uses never
dreamed of by their manufacturers.
Parker cited some of the
peace-time conversions:
Rubber-covered gasoline tanks
the rubber was cut up for stair
pads, and tanks halved and
used to store rugs and sweeping
preparations.
Gas mask cases used by bas
ketball players to carry their
gear.
Pup tents sewed together
for drop cloths.
Radio equipment parts sal
vaged to set up school-wide
communication systems.
Snow shoes to be used in ac
tual Instruction.
Baking powder, 6,000 pounds
home economics departments
snatched at this Item.
Even sample sets of false
teeth can be "easily disposed
of," Parker said. He added that
a few schools have taken mater
all for new buildings and equip
ped them, all from surplus materials.
Left to Right: Ron Patton, Vern Drye, Drew Michaels, Don Halscy, Bill Bevens
Evendens Grandparents
Woodburn Mr. and Mrs.
Fred Evenden of Woodburn are
receiving felicitations on the
birth of their first grandchild,
a girl, Linda Lee, bom to Mr.
and Mrs. Eldro Olson (Milllcent
Evenden) of Portland at the
Portland Emanuel hospital Aug
ust 3. Paternal grandparents are
Mr. and Mrs. Arthur Olson, also I
of Woodburn.
First Unit in Shopping Center Berg's Market, featuring
the latest ideas in grocery retailing, was opened for business
March 31. It was the first structure to be completed in the
Capitol Shopping Center and suggested the design of the
other buildings to follow.
Shopper
(Continued from Page 1)
Fresh peaches are delicious
served hot with a slice of broiled
ham. Peel, pit and quarter the
peaches and saute them lightly
a little butter or margarine.
Sprinkle them with a little su
gar while they are cooking.
You can protect an open can
of evaporated milk with cello
phane tape.
m j j )
Bessie DeMarals
Catalog Department
Head Good Gardner
Bessie De Marais, who for six
years has been in charge of the
catalog order department for
Sears, Roebuck in Salem, be
came a member of the National
Quota Busters club and has also
won several national contests
and is a holder of the four star
employee award.
Bessie was married in Salem
and has a son Robert in the U.
S. navy. She spends her spare
hours gardening. She has a per
sonal collection of over 10,000
primroses.
Congratulations
and
Best Wishes
on your
New
Store Opening
in the
PROGRESSIVE
Capitol
Shopping Center
FROM
Electric Corporation
1305S.13TH
SALEM, ORE.
16,000 Tons of Paper Used
For One Issue Sears Catalog
Into production of each issue of Sears' catalog goes nearly 16,
000 tons of paper and enough printer's ink to fill two standard
60-foot length swimming pools. More than 3,000 people have
had a hand in its planning, creation, and distribution.
That's the big general catalog of Sears Roebuck & Co.
Customers of the new Sears
store opening in Salem, August
11 will find It pleasantly con
venient to order from the cata
log any item not regularly car
ried in the merchandise stocks
of the local store. A comfortable
catalog shopping department in
the basement adjacent to the
hardware department combined
with a direct teletype to Seattle
will provide a special shopping
service that will supplement the
new stores tremendous facilities.
Twice each year since before
Cleveland's second term as presi
dent and before James J. Cor
bett was heavyweight champion,
the Sears general catalog has
carried its message to the homes
of America's countryside.
The big Sears book has long
been recognized as one of the
huge printing jobs in the world.
But it has not always been the
great tome it is today. It was
ushered in very humbly back in
1891 as a 32-page envelope
stuffer. That was just five years
after Dick Sears started his
little mail order watch business
at a wayside railroad station at
North Redwood, Minn.
Through a want-ad for a
watchmaker Sears ran an issue
in a Chicago newspaper, A. C.
Roebuck became associated in
the business and the first catalog
under the name of Sears, Roe
buck and Co. appeared in 1893.
This book contained 64 pages.
To state that the story of the
Sears catalog, starting from the
time Sears & Roebuck, just past
their 30th birthdays, moved
their thriving business to Chi
cago could hardly be called an
exaggeration. It is a story of
stupendous growth, or enormous
progress in printing and the al
lied arts from the old handset
days t o multiple-magazined
machines, from the Cottrell flat
bed to the giant rotary, from the
early woodcut to the multi-col
ored halftone, i
Sears Catalog Used
To Compile History
It is a story of historical
import that when Mark Sul
livan, for his "Turn of the Cen
tury", sought some manner of
reenactment of the habits and
customs of the people of the
United States over a 25-year
period he turned to a Sears cata
log files.
Later he wrote a lenthy let
ter to the company in which he
said:
"Nothing I have received
from any source gave me more
valuable information for my
book than the Sears catalog."
TO
Sears,
Roebuck
and
Co.
On the
wEmm
Of Your
NEW
From
Oregon Pulp &
Paper Co.
Front & Ferry Sts.