Capital journal. (Salem, Or.) 1919-1980, March 31, 1949, Page 15, Image 15

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    Capital Journal, Salem, Ore., Thursday, March 81, 1949 IS
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IN CAKE BAKING CONTESTS FROM COAST TO COAST
Even amateurs bake
better cakes with novi PartyCake
Mix than experienced
cooks bake with best 2-egg recipes!
ALBERT BEATS ROSE IN CAKE-BAKING BOUT
Mr. and Mm. A. Rueaomano of New York SayB Rose, "No more making my own cakes
Bays Albert," Anyone can bake a cake like this t " when I can buy Betty Crocker PartyCake Mix !
RALPH WINS OVER ELIZABETH WITH NEW PARTYCAKE MIX
Mr.and Mre.RalphQuealof St.Louis Ezamin- Elizabeth Queal said enthusiastically, "We'll
fog tne cake masterpiece her huBband produced, certainly buy Betty Crocnr I PartyCake MixI'J
In exciting cake baking contests from coast to coast, scores of husbands
were matched against wives. Husbands used Betty Crocker PartyCake
Mix . . . wives used their own favorite two-egg recipes and were supplied
with the exact ingredients they requested. The ovens used were identical I
Judges Amazed!
Judging was done by impartial food editors, home economists, home
service specialists, chefs and other food experts. The judges did not know
who baked which cakes but selected the husbands' cakes by an over
whelming margin! Selection was made on the basis of established cake
judging standards contour, grain, texture, volume and flavor. Even
the judges were astonished by the results! So impressed were they that
they took home packages of PartyCake Mix to use in their own kitchens.
Here's the Reason!
It's no wonder that the men using PartyCake Mix beat their wives.
Some of the fine ingredients that go into this sensational Betty Crocker
Mix can't be bought in stores. So a woman simply couldn't put them in
her own cake ! What's more, in her own kitchen, a woman can't duplicate
the scientific measuring and blending of ingredients that go into the mix.
And remember, this isn't just a cake mix, it's a Betty Crocker Cake Mix!
Made with Fresh Eggs!
It's easy to bake a Betty Crocker PartyCake! All you have to do is add
water, two fresh eggs and bake. (Betty Crocker PartyCake Mix contains
no dried eggs.) And when you take it from the oven, twenty-five to
thirty minutes later, you have a fragrant mouth-melter of a cake . . ,
more delicious than many an experienced cook can bake.
General Mill
MR. FRANK SAN HAMEL OUTBAKES WIFE
Mr. and Mre. Frank San Hamel of Chicago observed Frank. "My wife agree! It'
"Imagine my baking a swell cake like this!", than hers. This PartyCake Mix la dandy!
battel
""""
GERALDINE WHIPPED BY HUSBAND
Mr. and Mm. L. C. Calignrin of SaA Francisco Gornldine (talking about her husband
"Talk about a light, smooth, luscious cake," sayi Cake). "It's better tasting than min!1
' Part
Try these three wonderful new
Y117I I II lnh1if?ifSkA II I fit H
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Double Your Money
Back GUARANTEE!
If you don't agree that any Betty Crocker Cake Mix makes (he
finest cakes of its type you've ever Lasted, General Mills will give
you DOUBLE what you paid for the mix. Just send the box-top
from your Betty Crocker Mix, together with a note saying
what you paid, to General Mills Inc., Minneapolis, Minnesota.
BsttyOeteL shows you how
to make almost any icing
from 4 simple, basic recipesl
Another exciting Betty Crocker discovery! Almost
all icings can be reduced to four basic recipes! These
simple, easy-to-follow recipes are in every package of
Betty Crocker PartyCake Mix. With them and their
variations, you can dress up your PartyCake dozens of
glamorous ways.
J
BtffijVlOck&L GingerCake Mix
bpicy rich as gingerbread . . . tender-light as CAKE1 Yea,
because thia old-time favorite with its brnnd new taxture U
made from cake flour, not bread flour. Every wonderful
crumb of it is cake light, cake tender, cake luscioua!
BrtfijVlQcJk&L Devils Food Cake
At last the cake of your husband's dreams can be made the easy wayt
Betty Crocker Devils Food Cake Mix is almost ready to bake. Add
two eggs and a cupful of water, elide batter into oven and serve a
fragrant luscious cake for dinner that the folks at your houaa will loyal
B&tfClOck&L PartyCake Mix
What a thrill to know that now any cake you bake can be
right for the moat special occasion ... a real party cake.
Because any cake is a party cake baked with Betty Crocker
PartyCake Mix! Here is glorious taste, glorious texture
done up in a pretty package. Just add eggs, water,
mix and bake. Adding fresh eggs makes each a difference;
NOT JUST CAKE MIXES...
but BttttfCiockvu
CAKE MIXES
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