Capital journal. (Salem, Or.) 1919-1980, March 23, 1949, Page 22, Image 22

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    -22 CapHal Journal. Salem, Oregon. Weft.. March 23, 1943
Within the next few months there is scheduled to be a TV (or
Television) Station in Portland. It is our understanding that the
"signal" (pictures and sound) sent out by this new Television Sta
tion will be clearly seen in Salem over locally installed sets.
MANY OF YOU will want to be prepared for this MIRACLE
OF SCIENCE either by buying, or planning to buy, your TV Sets
NOW. In this HEIDERS will gladly assist you with a complete
line of receivers and with a full service department ready to in
stall and keep your set in perfect working order.
BUT . ; . Before You Buy Here are a
few facts to guide you and sugges
tions you may need, taken from our
experience in viewing and studying
TV in other markets.
buy TV separately from their radio sets than any
other way.
1. A television set is not connected in any way to your
present radio or radio-phonograph.
2. We have television sets, in our store, that we sell in
combination with radios and radio-phonographs. If
you are going to buy completely new equipment it
would be well to look at these.
3. But, as shown in Seattle, Los Angeles, New York
and wherever television is a reality . . . more people
4. Since TV is not part of your radio, it is far more
convenient to own it as a separate unit. For ex
ample: if the kids wish to play records or mother
has a favorite radio program to hear, dad can
simply move the television set into another room to
watch the fights or baseball game, on TV.
5. Television will not make any radio you now own obsolete.
6. Generally the only television programs that everybody will
be able to enjoy together are at night. TV is not as popular
as daytime entertainment since it does not lend itself to
accompaniment for housework as does the radio.
7. Installation of a television set varies in cost from $30.00 to $130.00 for the
aerial alone. We are unable to give you an exact figure on this until a Port
land Station is on the air. You may require a large or small aerial depending
on your location in the city. If you buy your TV set now, do not expect an
accurate estimate on installation.
8. You may buy, right now, any radio or radio-phonograph
combination you wish without concern that you will
need another when TV is ready.
9. Television is indeed a modern miracle and HEIDERS
is most enthusiastic about it's future. For that reason
we prefer that you, the public, have the facts at hand
before you plan your purchase. We'll be pleased to
have you come into our Television Salon at any time
to see the largest group of sets in Salem.
10. There are five applications for TV Stations in Portland
at present. This means a tremendous future field of
entertainment, for even in cities where there is but
one station television viewers are delighted.
11. Television is not in it's infancy. It has been in use in some homes since 1929.
There have, of course, been many changes and improvements since then and
there are many to come but these changes will be gradual just as in the case
of radio improvements.
12. We promise to keep you regularly informed as to the progress of any Port
land Stations or on any development that would affect you in this connection.
As electronics experts, whose work is entirely devoted to this field (WE DO
NOT HANDLE JACK-OF-ALL-TRADE REPAIRS) we know that we are expect
ed to keep'you correctly advised. We shall make every effort to do just that.