Salem How One of Leading
Market Centers in U. S.
Salem has become one of the country'! leading metropolitan
markets centers, according to the American Home Market Book
of 1948, just released.
Metropolitan markets are defined as markets with central
cities of 60,000 population or over. Based on the 1940 census,
there were only 138 of them,
and Salem was not then among
them.
But on the basis of the latest
population estimates Salem now
joins 22 other markets in at
taining metropolitan status.
"This," says James J. Dar
ling, sales promotion manager
for the American Home, "means
new and important recognition
for your city on the part of ad
vertisers and sales managers
who concentrate their greatest
sales efforts in these influential
metropolitan areas."
Of the 23 new metropolitan
markets Salem is one of 10 clas
sifying as C markets or those
with no city over 250,000 popu
lation but with a lolal trading
population of over 100,000. The
other nine cities so classified
are Anderson, Ind.; Battle
Creek, Mich.; Green Bay, Wis.;
Jackson, Mleh.; Lorain, Ohio;'
Muskegon, Mich,; Pittsfield,
Mass.; Raleigh, N. C; and Tuc
son, Ariz.
Salem is listed as the center
for 103,000 people, or 32,100
families. The figures are for
1947. The effective buying in
come is $89,124,000, or $2,778
per family.
Retail sales for 1947 were
$85,190,000. Food store sales
were $24,158,000; drug store
sales $1,803,000; general mer
chandise sales, $12,789,000.
Higher Security
Benefits Sought
Portland, Oct. 15 W) Oregon
congressmen have been asked
by the state public welfare
commission to work for in
creases in federal social secur
ity benefits.
The commission said about
2000 Oregonians who receive
social security checks have alsj
had to obtain additional state
relief. The appeal was heard by
Sen. Guy Cordon, Rep. Homer
D. Angell and Rep. Walter Not
blad. Inclusion of agricultural wor
kers in social security programs
and federal allotments for me
dical care of relief recipients
were urged.
ORDER YOUR MUMS
For the Saturday
U. of O. vs. USC Game
PICK THEM UP ON YOUR
WAY OUT OF TOWN
HOLLYWOOD FLORIST
2073 Fairgrounds Rd.
Hear GOV. WARREN
Tonight 8:00 P.M.
His Only Major Oregon Address
Direct from MacArthur Court
In Eugene.
KSLM
1390
Capital Journal, Salem, Ore., Friday, October 15, 1948 IS
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