MONDAY, JANUARY 21, 1929
THE CAPITAL JOURNAL, SALEM, OREGON
PAGE THREE
EAUTY AND
B
Utility
ARE COMBINED
IN THE NEW
v
ORB
Wh
'hen you see the new Ford,
you are impressed instantly by its trim, grace
ful lines and air of sturdy strength. Its very
appearance is a reflection of the alert, capable
performance of the car. Without being ex
treme, it has struck a new note in automo
bile designing.
A particularly interesting feature of the
new Ford is the way beauty has been com
bined with utility. This is found in the
length, width and height of the body, the
size and shape of the radiator, the posi
tion of the gasoline tank in the cowl, the
outward flow of the body, the design of the
welded steel spoke wheels, the shape and
position of the full nickeled headlamps, the
sweep and curve of the heavy full crown
fenders.
Everything has been planned
for service
When a thing perfectly fits its uses, it is
pleasing to the eye. Every part of the new
Ford has been designed and built not only to
be attractive, but with a very definite thought
of the work it has to do.
Even in the very little things you can see
evidence of quality of material, careful work
manship and quiet good taste. The upholstery
is of woolen material, rich and luxurious,
yet long-wearing.
Attractive colors add to beauty
of the new Ford
Every one of the new Ford body types is
available in a choice of several beautiful two
tone color harmonies with attractive striping.
This is an unusual feature in a low-price car.
The finish is pyroxylin lacquer, selected
for its enduring qualities. It is not affected
by heat or cold, is not easily marred or
scratched, and polishes to a beautiful luster.
JT' m OP?
Once a month at least your car should be
washed and polished.
The beauty of the Ford is not of the
outside only, but extends deep down into
every part even to those hidden parts which
you may never sec. In the eyes of the
engineer and technical man, the mechan
ical beauty of the new Ford is one of its
greatest features.
The practical beauty of a
fine machine
There is beauty, for instance, in the fine
steel forgings which are used everywhere
in the chassis of the new Ford where
there is a possibility of wear in the
manner in which electric welding has
been developed to give increased strength
without increased weight in the sim
plicity of the cooling, lubrication, igni
tion, and fuel systems in the extensive
use of ball and roller bearings in the
simple operation of the fully enclosed
six-brake system in the close limits of
accuracy maintained in the manufacture
The new Ford Business Coupe has bee especially de
signed for professional men, executives, talesmen for
all who use an automobile constantly for business use.
Hand j package space behind teat and nnmsnallj large
rear deck are welcome features.
The new Fordor Sedan it impressively smart yet sturdy and
substantial. An unusually comfortable car because of it
wide, deeply cushioned seats, generous room between front
and rear seats, transverse springs and Houdaille hydraulic
shock absorbers. Finished in a choice of beautiful two-tone
color harmonies.
of important parts in the way the engine
develops its speed, acceleration and power
without sacrificing reliability or economy.
To the man who drives his automobile
many thousands of miles every year and who
looks to it for continuous service at low cost,
this mechanical beauty is of more importance
even than beauty of line and finish.
For it is a reflection of simplicity of design,
quality of materials and careful workmanship,
which are the three fundamental factors in
motor car performance.
There is indeed no greater tribute to the
value of the new Ford than the simple,
homely phrase which you hear so often from
Ford owners, experienced garage mechanics
and all who know and understand the work
ings of an automobile "It is a sweet me
chanical job."
FEATURES OF
THE NEW FORD CAR
Beautiful low lines
Choice of colors
Quick acceleration
Smoothness at all speeds
55 to 65 miles an hour
Silent, mechanical internal-expanding six
brake system, with all braking
surfaces fully enclosed
Tour Houdaille shock absorbers
Triplex shatter-proof glass windshield
Alemite pressure lubrication
m
Economy of operation and up-keep
Reliability and long lift