Capital journal. (Salem, Or.) 1919-1980, March 21, 1927, Image 21

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    IONDAY MARCH 21, 1927
THE CAPITAL JOURNAL SAf .EM. OREGON
.PAGE NINE
mm
C-and away wego-
THE FASHION PARADE OF
HSKH
MENS FOOTWEAEC
This article is being written
rlKht after the cloao of the Nutlon
sl Shoo Ililuilera" convention In
ChlciKo. And out of the trcinen
iIoijh number of styles that bom
bard I'd one's vision, there were
three innovations fired nt conatant
ly, tmtli In the exhibits and on the
runway. This is the Uig Throe
In men's shoes for Spring nar
rower toes, higher heels and brigh
ter colors.
The reason for the narrowed toe
follows somewhat the trend In
men's trouser bottoms. The bal
loons, that reaehed their peak In
the Oxford baps, have attained the
heights of popularity and are de
scending, "r rather decreasing in
width. And harmony, the first ax
iom In smart dress, decrees that
toes conform to these movements.
Narrower Toes llio Vogue
Agiin, thp custom built shoe has
always hefn distinguished by its
narrowed toe. And with this type
of shoe being a style criterion, It
Is easy to nccount for this latest
trend.
But hy no means, has the bal
loon toe become an outcast!. It
will still be seen, but much of Its,
dogglness will be replaced by elm
pier, smarter 1 es.
And now for the heels! This Is
what you may call an upstanding
movement In the trade. For heels
on men's shoes will climb to new I
heJriits. Yea! Even as high as one
and a half inches. Do not be alarm
ed. though, that all your bIiomi
hen-after will be of such stilt-like
heights, The ordinary heel will
prevail hut if you wnnt to be
ahead, or rather higher. In the
Hlyle Bcale, your heels whould as
sume nn aviator's complex and
rise. Pume manufacturers have
created an nppearanee of added
height hy building a somewhat nar
rower heel.
Lighter Shades Favored
Here's the outspoken member
of the UIK Three Color! Light
shades of tan, rich ox-blood reds
and a lot of crosses increase the
color scale in men's shoes. And the
zoologically Inclined man will ar
gue this is natural. For in the an
imal kingdom, the male Is the
brightest of the sex.
but even with this tremendous
Import of new shades, black shoes
are gaining more pronounced pop
ularity. After six o'clock of course,
you will want to wear nothing but
black shoes. And during; business
hours, the more conservative man
will adhere to the same color.
And so you have here, the most
important movement in men's
shoes for dress and business wear.;
In the sporting division, bright.
ness of color and contrasting trims!
become more pronounced. Combi-1
nations of tan and white and of1
black and white have paced over
many a golf course In the past sea
sons. This summer will see many
more of them. Solos will be of rub.
her, crepe or leather and some will
have spikes attached to them,
I'l'tijK'r Wrights for Seasons
Another movement that hi get
ting wide spread publicity, and
which is to be commended, is that
of wearing shoes to conform to the
season. Summer weights for the
warmer season and heavier or win
ter-weights fur the cold weather.
For formal dress wear, the light
weight plain toe oxford with med
ium and brogue lasts of patent
leather will be the thing. Heels
are of leather and are closely
trimmed.
As usual at such shows, many
novelties were displayed. Brass
eyelets, punchlngs, stitchings and
embossings were exhibited by
many manufacturers. And the
fancy braid shoelace was aeen
quite frequently.
From this maze of style Infor
mation some confusion may be
caused In your mind, but take this
little hint. Rely on your shoe mer
chant. Nearly every one was pres
ent at the last big convention and
with the accurate style program
presented them they have a def
inite Idea of what you will need
to keep stepping along in the style
parade.
The Hit of the robing the glint
of spring sunshine is reflected
In tho fascinating new footwear
for tbo Spring of 1927.
Tbp mod's for new costumes are
hrilli.mt wih color and shoes car
ry nut their duty religiously as fit
ttnir complements to the mode of
color. Never have we seen such a
lovply array of flattering colors In
footwear as the shops nre showing
th's Spring.
Front Nature's own palette come
dainty youthful shades with such
charming and alluring names as
p.istHle parchment, stone, rose
blush, shell gray, stroller tan and
himpHiend brown. These and many
more you'll find nil subtle, beau
tiful cxrptisile.
Dm til y in Footwear
It really wasn't so very long ago,
as yoi? probably remember, when
untie were built to be practical
"to stand the gaff." Today we find
them practical, of course, but al
ways they must he and nre beau
tifuland youthful.
And thanks to the designers who
arp constantly nnd forever seeking
new effects, new materials, new de
signs beautiful shoes are now
within the reach of every woman
In America. Truly we have never
seen such lovely footwear priced
so Interestingly, too, when they
are so beautiful as the stores are
now showing.
Materials and Combinations
It Is quite apparent that the
most popular materials am patent
leather nnd kid. Keptlb- skin Is
shown plentifully in sports shoes
and. of course, satin Is always good
for dressier occasions. The patent
and kfds are trimmed with novelty
leathers and reptilian effects find
nre stunning and flattering to any
foot.
One combination that particu
larly caught our eye and seemed
a very smart bit of originality en
he pnrt of the designer was of,
pastel pnrchment with cherry pa-'
tent kid trim, high of heel nnd
with a sinRlo strap.
Shell f;niy KI1 Vscd
Another was shell grey kid with
the new gingham kid, another
cun-metal patent trimmed with
black patent with a high spike
heel, one strap and cut down at
the sides. We saw many more, too
all equally interesting from a
standpoint of unusual leather and
color combinations and many more
we expect to see for this is the day
of orlginiality of design, glorious
materials and clever craftsman
ship! She walks in beauty and steps In
Fashion in this Spring's various
styles offered for her a pnroval
strap effects, open tie effects, ox-
ford effects and a few gore and
step-In effects. A wide range to be
sure.
One-St rap Still Good
It a ppears that t he tie has ar
rived as a dominant Spring factor,
but It Is doubtful If the popular
one-strap will ever have to give up
Its place for this newer mode
Plain, strip pumps will always
hold a place in the heart of the
woman whose foot is larger than
she would wish it as there is grace
and beauty and a tendency
make the foot appear smaller In
plain pump.
Style Creato Labors
Full 8 Hours Each Day
Paris, France. (P) One of the
quietest, most unobtrusive style
creators in Pails is Madame Jeanne
Lanvin.
While the name of Jeanne Lan
vln is little known, the name "Lan
vln" means Paris styles from Reyk
javlk to Capetown. Lanvin I
Jeanne Lanvin.
For 30 years she has been doing
business on a select little thorough
fare. She started as a milliner.
Later she branched out Into chil
dren's styles. From there she step
ped Into the higher branches. To
day Lanvin creates men's, women's
and children's clothes and hats, de
signs furs and distills perfumes. All
these activities are directed and In
pired by Jeanne Lanvin herself.
No mldlnette in her business
works harder than Jeanne Lanvin.
Sb begins at 10 a. m. She never
finishes before 7 o'clock in the
evening and sometimes she takes
her work home with her and con
tinues it until late at night. Her
work Is her play as well. She hates1
03
Jeanne Lanvin
publicity and refuses to talk for
publication about anything; but her
work.
Walk-Over
Imirl th ihM Maia
Sprinf ' Arch raata M a
fubbar pad for Ctub
ioaad flexibility
Main Spring Afhhu
(ha foot aa you Mp. for
priocr, youthful
rid.
Two prtnfT point rtt
en nii'b't ; a alot rraataa
a viruiw for great ar
prmg.
hl hatp Mam Sftnng
Arch maka Wa fl
w.lk ngtrt.
Give Feet All-Day Ease
to Let them "step out" at night
Here is the greatest of all devices yet in
vented for woman's ease and comfort. It
is the Walk-Over Main Spring Arch. The
diagrams show how it gives comfort.
Choose here, shoes with Main Spring
Arch. Wear them in the day time. Then
you can "step out" at night, in the newest,
prettiest of style shoes, with feet that
start fresh even after the most tiring day.
Rmlnttreil C. I'alrnt Offlc,
Stand.fi f;, th thro
point impfiwwfl firM
tirad nuKltl cWoco
SpTMllr rotnlrttrtoal
mlfc-tf KU aaa
ttad OWilf
naM-ov.
Simplicity In New Evening Modes
ffi ft TT-fi
1 X
"Oft
Latest creatioiis from rnns. iclt to right: The pour re, which Martial and Armand use on many
dresses Is of tuffeta, as the Jcane fille frock. 8kelcli of an original twisted girdle, which baa lone cods that
liana; like draperies. Though simple In line, the crystal bead work on the evening dress In the third figure.
py welly Koeurs, Is done on traiffht narrow strips to form an oversklrt. I'aul Poire nsca oriental em
broidery lavnhly on eveniiur costumes. The dress reaches to the ankle
Taffeta lint and nag to match the dress material Is another 1'arls dictum.
(By Hazel Iieavls)
Pa r Is. Mar. 2 1 . Lenten
quite falls to deter the planning of
fashionable wardrobes lor late
spring and summer. Paris Is even
now creating evening and dinner
dresses with effective new notea.
Some of the gowns of simplest
lines conceal the most elaborate
workmanship.
One of these gowns at the house
of AVelly Soeurs has crystal beads
and embroidery worked Into geo
metrical design. On the skirt are
straight, flat strips of head-work,
held together with short festoons
of heads. A velvet bow of two-
tone ribbon In front gives a youth
ful air.
The Increased sleekness of hips
has resulted in a revival of sashes
and girdles for spring nnd sum
mer. Yvonne Davidson shows a
girdle of Grecian inspiration on
her summer model of a dinner
dress called "Midnight," a two
piece frock of two-tone blue crepe
satin. A straight girdle wrapped
in front in a tight twist holds the
blouse close. A modernistic pattern
of midnight blue crepe is Inset
front and back. It has the square
neck featured In many of the new
est Paris dresses.
In planning evening ureases, the
young girl is remembered. Every
drosumaker shows at least one
evening model of crisp, colorful
taffeta.
An evening dress by Martial and
Armand, suitable for a coming out
party or a first formal dance, has
(he big pouffe of satin at the side.
The bouffant skirt has points In
front weighted down with crystal
embroidery.
Taffetas also are used In the
spring development of hats and
purses. The chle Parisian now
changes her bag to match her
drens and when this Is taffeta the
purse must be of the same ma
terial. The Paris milliners are
making a valiant effort to supplant
felt for the a mmer mode and to
popularize taffeta as well as sup
ple straws.
Marthe Regnler displays a close
fitting hat of pleated black taffeta
with a very small brim. A tiny
fringe at the right side trims it.
Historic Boston has 11 holidays
and official celebrations each year.
Pets Of The Rich
Wear Paw-Plates
Paris, Mar. 11. (flV-Paw-plates
for dogs of the idle rich are dis
turbing traffle on Paris boutevarde.
A nice little silver chain holds
a nice little half-Inch silver plate
on the left front leg of the dog.
The plate carries the name and
address of the wearer. It looks, at
first glance, much like a wrist
watch, which may be the next step.
Mllurmq
This is one of the season's newest styles. All over
iredescent patent with rose, blush, patent trim
ming. A real beauty.
Central Shoe Store
331 State St.
CA
nnouncing
The Opening of Our New Store
"We will open the doors of our new store
135 North Liberty
Tuesday the 22nd
And invite all our friends to be with us on that date
1
m
m
d5t. T
We have spared no expense in making this the
finest store in the Pacific northwest. The con
tinued incrcasinf patronage of the discrimi
nate trade has made this store possible.
THE PRICE SHOE CO.
John J. Rottle
413 State Street