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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (Nov. 23, 1922)
PAGE FOUR CapitaJournal Salem, Oregon Aa Independent Newspaper, Published every erentng exoept SuDda Telephone 81; new 81 GEORGE PUTNAM, Editor and Publisher The Locomotive , Wm. Wrigley, the chewing gum manufacturer, when recently asked why he continued to spend millions every year to advertise his gum, when his past expenditures had created a splendid demand and a steady sale, replied: "If I were to stop advertising, it would be just like taking the engine off a tram. It would slow down and stop after a while. Adver tising is the locomotive of business and if you don't keep it up business will stop." This has been proven many times. A score of years or so ago, St. Jacob's Oil was the best advertised and best selling medicine of its kind on the market. Its proprietor died, and the administrator of the estate viewed the enormous ex penditure for advertising as waste, and proceeded to cut it in half the first year- Sales continued, in nearly the same volume, being carried on by the 'demand created by previous advertising, so the new manager thought he would save still more by cutting out advertising altogether. He did, and in two years the concern was bankrupt. I For over a century Pears' soap had a sale almost world wide. It advertised persistently and constantly, and was probably the widest known English product, as well as one of the best soaps made. During the war, money hitherto spent in advertising, was diverted to the purchase of war bonds . nd war donations, very worthy purposes. But the soap sales steadily diminished and last year the advertising was resumed on an enormous scale, millions being spent in a desperate effort to recover business lost through neglect of advertising. They had taken the engine off, the train was slowing down. : Wrigley's simile is a good one. Advertising is the locomo tive of business. Some do not know how to run the engine and waste steam and do not get results commensurate with cost ahd then disconnect the engine instead of learning how to drive it. Some figure that a stick of wood a day is enough to keep the steam up and are surprised because the train doesn't move faster- Some however keep at it constantly, the steeper the business hill to be climbed, the more the advertising" expenditure, and these are the ones with steadily growing business. Many others figure that business does not need advertising but will grow without it but it will not, any more than a train will haul itself . without a locomotive. THE CAPITAL JOURNAL, SALEM, OREGON PANTOMIME By J. H. Striebel 20ASPIRANTS TRY FOR PLACES ON BEARCAT FIVE The Regeneration of Malcolm Starmount By Idah McGlone Gibson. Alec LaFollette The Capital Journal heartily seconds the suggestion that Senator Alec La Follette be the next president of the senate and thus end the undignified scramble now in progress. There is much to be said in favor of Mr." La Follette. He has served his constituency long and faithfully. He has always been a watchdog of the treasury and the many raids conducted upon it have Always been vigorously opposed by , him., As a farmer, he understands the' farmers problems and needs j.and would aid materially in solving them. - Mr. La Follette has another advantage over some of his associates. He is honest, a rare quality in legislators- He is sincere, which is refreshing in these days of clap-trap. He has principles, and lives up to them. He really stands for his ideals and fights for them and they are ideals that are close to the people. He is one of the best debaters in the legislature and has put to route some of the best orators with his homely wit and sharp tongue. What he lacks in grace and polish he makes up in native shrewdness and force. . We are to have a farmer governor why not a farmer president of the senate ? Give the farmer a chance. CLlong State Street The man of the hour never watches the clock. The best shock absorber is a clear conscience. Something seldom found: A movie censor's friend. If you cannot have the best, make the best of what you have. One of the worst victims of blindness is the man who can't see a joke. People who get married on Friday can always have some thing to blame it on. " A woman can spend from $500 to $5000 a year on clothes ana not ue over-dressed at tnat. It 5s foolish to carry the enrth on your shoulders when it weighs u,uuu,OOtf,OUU,UUO,UUU,000,000 tons. If reform continues to go gunning at the present rate, there will soon be no closed season for people who like to enjoy me. CARS HOMAGE FELT AT SHAW Snaw, Nov. 23, The car short age and other unfavorable mar keting conditions has caused a alow movement in the Bale of ap ples in local orchards. As a result a large quantity of good fruit Js being offered for sale to the gen eral public at extremely low prices. Some of the product has been taken care of by the local ' dryer, but not nearly enough to absorb the surplus. Prank Masses, station agent, wha has been suffering from an ulcerated tooth has recovered suf-j flciently to be able to fully re sume bis datles. With the election of new offi cers the Parent Teacher associa tion of the Shaw public school has been reorganized for the pres ent school term. It is expected tu-t ths association will take a lively interest in school affairs during the winter and plans are in progress to give an entertain ment to aid it in the near future. The officers of the association are, Mrs. Walton, president; Mrs. Bottllnger, vice president; Mm. rutnam, secretary and Mr; Clax- ton, school clerk, treasurer. The directors of the school house re cently had the play shed for the pupils repaired and nut In goad shape otherwise for recreation during bad weather. A traveling library with a good selection of books has also been received at the school. a pieasant social affair was held Saturday evening at tho home of Mrs. William Howd when the latter, assisted by a number of Shaw and Salera ladles entertained at 500. "Four tables were put in play and the evening was concluded by the serving of a delicious lunch. The ex-Kaiser says he was "brought up with the Bible." The Nalda Courteney 's Rebuff "Oh, look I Look Mai Look Mary! See what we're eoming to" Eddie cried. Starmount turned his race to Mary as he heard her whisper un happily: "Oh, you said you didn't have anyone f ' 1 said, Mary, that I had no one to , love me, no one to love me as you love your mother and Eddie. Not one of these people up there cares anything about me, except for the good times that I can give them Not one of them wouid pick me out of the gutter tomorrow." Star mount's words surprised himself. He had suppressed such thoughts oexore. ! Are you sorry they're herel" asked Mary. Very sorry." , "Will we make you trouble with themf" 'Not the least," Starmount re plied grimly. Weli, and Mary's voice tremb led a little, "it is such a big house we are coming to that there must be a place for Ma and Eddie and me where we won't troubh; any- ooay. "You won't trouble anyone. Don't you worry, my dear child. Kvery thing will be all right." Ihey had now. turned into the great avenue of elms of which Mai eolin Starmount was inordinately ana aeservealy proud. John turned and asked: "Shall drive to the front entrance, sirf" "wny not! ' John did not answer but whirled the car up the main driveway, About twenty laughing men and women waited on the terrace, all in the scantiest of bathing suits. Those of the women wore so gorgeous that one knew they had never been in tended for the water. All wore wreaths of flowers about their necks and many of the wom en had decked themselves with jeweled ear-rings and necklaces and bracelets. Some sported jeweled gartera and anklets upon legs that were bared almost completely. urtioer Mulcaliy turned about in his seat and fixed accusing eyes up on Starmount. "If tliia thing isn't all right, sor, i n run you an in." men wary j mower, sensing tnat something was wrong, said tremulously: "We've had a nice ride, Mr. Mr. ord, but I think we had oetter go back now.'! "Oh, we re not going back, are we, Maryf" Eddie put in. "He said we could stay." "No, you are not going back," announced Starmount firmly. And what will ye do with them!" asked Miflcahy, pointing to the people on the terrace. "Shurely you don't expect to introduce a da- ccnt family to that crowd of wild womou aud drunken ment" "Certainly not, officer. I didn't know they were here, but they will soon be going. We will put Mrs. Devlin to bed and I'll send for a nurse former. She looks half dead already.'' "What are they all shouting for!" Mary asked as they drew nearer to the doorway.' Her mother began to cough as the car came to a' sudden stop. Mary drew closer to Starmount as Nalda Courteney in the shortest and thin nest of bathing suits, bo-diamoned till she looked like a jeweled idol, precipitated herself almost into the car before she realised that Star mount was not alone. "What is this, Mall" she demand ed as she kissed him. "What is this masqueradef Who are those rag muffin f I thought I would givo you a surprise on your birthday and so I asked the crowd to come down but you seem to have turned the tables. Come, hurry out and let John take these people around to the servant's quarters." "These people are guests of mine, Nalda, I have invited them to my Dome, lou should not have brought tni crowd here without asking me. You know how I hate surprises. When I want your kind I give you special invitation, otherwise I want you to leave me alone." My kind! My kind! stormed Nalda Courteney in amazement and anger. "What do yon mean, JJal- celebrate your birthday. We want ed to make you happy. What on earth has come over youf" "Never mind, Nalda. I have no explanations t.o offer. You came here because you thought my birth day would be an excuse for anoth er mad revel, where, as usual, 1 would pay the bills." "I will not have you feel that you can invite your friends to my home as though you were anything more to me than what you are." "Stop, stop before I strike you." Nalda screamed, lurching toward him. . . - With a little catching of the breath Mary Devlin threw herself upon Starmount, raising her arms protectingly up to his face. , j "Don t don t," she wailed. "Don't hurt my Lord'. We'll-go away if you don't want us. Nalda Courteney turned another look upon thi9 forlorn looking child and stepped back dumbfounded. Tomorrow An Interrupted Party MARION BOYS TO ATTEND SESSION About 100 boys from Salem and Marion . county are expected to attend the western Oregon older boys' conference which convenes in Eugene, Friday, Saturday and Sunday, December 1, 2 and 3 About half of the number are ex pected to go from Salera. Edwin Socolofsky, secretary of the Marion county "Y" has ao pointed seven boys from as many parts or tne county who are keep ins me uo to uonrerence " loea before the boys better than it would be possible for one person to do. The boys are: Ben Moisan. Gervais; Marvin, Zehner, Hub bard; Felix Wright, Stayton; James Brooks, Chemawa; Walter Welch, Jefferson; Almon Balch, Silverton; and Vail Butterfield. I woodburn. This plan was. used last year and the quota was near ly doubled. Their Quota this year is 32. . Entertainment is to be provided in the Eugeno homes so. that there Is no expense to the boys for room and board. It Is said that special railroad rates will b received. The only other cost is the $1 charged for registration. , The three days' program offers a fine variety of inspirational ad ureases, open lorum talks, songs yells and recreation, besides the regular routine work .connected with the annual meeting. The conference picture is to be taken at noon Saturday. An adult lead er will accompany each group More than 20 students of Wil lamette university, aspirants to positions on the class team or varsity five, areworklng out daily under the direction of Leslie Sparks, former college letterman in the room on the third floor of the city hall. At present the work is being confined to shooting bas kets and practice, in passing and dribbling. Regular practice will begin as soon as tho football sea son is over. . Of those now meeting, McCully, a freshman who played here last year In the high school tourna ment with the Joseph team, is showing a lot of form. He handles the ball well and is a fair shot. Moorehead and McKinney, for wards on last year's freshman squaa are expecting to make a good run for the varsity squad. Others who are showing up well who were here last year and are not out for football are Nee, Em mel and Bagott. TSrnmel is fast and heady, as shown last year as a member of the freshman team, and will make one of the strong est bids for a guard berth of any of the men who were not on the squad last year. Following the football game with the College of Puget Sound here on Thanksgiving day, and the holiday vacation, Fatton, Lo gan and Caughlin, members oi last year's team, will begin prac tice. At first it wag thought that the injury to Logan's arm at the beginning of the Season would keep him out of basketball for this year but all such fears were put to light this morning when Logan said his arm was fast recovering and that he would be at practice in a few days. Patton made his letter ' at guard while "Coffey' played sub-forward or center, Max Jones, a member of the Sa lem high five for the past two years will also be out for a berth. He plays at guard. From all material that has ap peared so far the position that is going to give Bonier trouble in filling is the pivot berth. Caugh lin is the only man who has had experience at that part of the floor. With Patton, Jones, Em mel, Nee" and Bagott, there is a good supply of material for guard positions. Logan and McCully look so far to be the best at the forward position. OGGERS DANCE HALLS ATTACKED Seattle, Wash., Nov. 23. Dance halls fostered by Mayor Edwin Brown to bring the money of tim ber workers to this city are under a double attack. Mrs. Maude Sweetman, in whose legislative district the places criticized are situated, has Just returned from a trip of In quiry to San Francisco. Before her election, November 7, to the legislature she defended the dance halls, declaring that opposition to- them was a political plot. But in San Francisco she learned, she says, that Seattle dance halls are not what they ought to be. She wants a state law to keep them out of basements. The municipal, league, a citi zens organization, had the dance halls studied by a committee which found that a working man could hardly pass an evening in one of them without spending more than $10 and that the girls in them were in "an atmosphere decidedly unfavorable to their future morals." Henry Ford can never hope to have more money than John D. Every flivver he builds means more money for the Standard Oil company. Home-made, but Hat No Equal for Coughs So THURSDAY, NOVEMBER Makti a family supply of rpally dependable rough medicine. Khi lly prepared, and aavea about S3, If you have a Bevere cough or chest cold accompanied with soreness, throat tickle, hoarseness, or difficult breathing, or if your child wakes up during the night with croup and you want quick help, try this reliable old home-made cough remedy. Any drug gist can supply you with 2a ounces of Pinex. Pour this into a pint bottle and fill the bottle with plain granu lated sugar syrup. Or you can use clarified molasses, honey, or corn syrup, instead of sugar syrup, if desired. This recipe makes a pint of really remarkable cough remedy. It tastes good, and in spite of it's low cost, it can be depended upon to give quick and lasting relief. You can feel this take hold of a cough in a way that means business. Tt lnnapna unA raiaaa Ik. t.l.lnr.. stops throat tickle and soothes and 1 I I zmr Gozy Comfortable Via the Shasu Rout, Sunny Your comfort is the first consideration of Southern P .v. c"iu,) ccb wno nave built up an enviable reputation fa courteous and efficient service Equipment of Southern Pacific; trains is modern in ,.., menta and contain all the features conducive to eomfn , luxury. uuri ufl Observation cars and sleeping cars with sections drawl rooms and compartments facilitate the enjoyment of seen They afford privacy, rest, sleep, relaxation, and pleasure. Excellent meals tastily prepared ahd dining cars appeal to the most fastidious. For LOW ROUND TRIP FARES. Train Schedules, Sleeping Car Reservations. and beautiful folders, ask railroad ticket agents or write. served in attractlvi JOHN M. SCOTT, G. P. A., Portland, Ore. CHARGE EDUCATOR GAMBLES AND ORB heals the irritated membranes that line tne tnroat and bronchial tubes with such promptness, ease and cer tainty that it is really astonishing. Pinex is a special arid highly con centrated compound of genuine Nor way pine extract, and is probably the best known means of overborn mo severe coughs, throat and chest oolds. There are many worthless imita tions of this mixture. To avoid dis appointment, ask for "21, ounces of rinex- wmi lull oireetions and don't accept anything else. Guaranteed to give absolute satisfaction or money promptly refunded. The Pinex Co., Ft. Wayne, Ind. Los Angeles, Cal., Nov. 22. Gambling,-drunkenness and .pro fanity are charged against Dr. Ernest J. Lickley, assistant su perintendent of the Los Angeles city schools and one of the na tion's best known educators, in a complaint filed at the office of Arthur C. Brown, secretary of the Los AngeleB county board, of edu cation, by Ella Bagnell, a club woman. Four teachers and one attendant officer also were named in the charges. VnU 80 tOV1 M Ml-fcC0 ia. Cuf R Biilt tam - A citizen of France Is subject to an association of 30 years in the army. The provision for service is: Active army service, 18 months; in reserve, 18 years and six months; territorial service, 10 years. L ---jr-vr d uctibn Sale FRIDAY, NOVEMBER 24 At 1 :30 p. m. at the Ball Ranch, 312 miles southwest of Salem on Slough road, or one-half mile northeast of liveslev Dvauuu. J.UB luuuwmg; When Chancellor Wirtl suggested tant uermany might go into bank rupcy, did he forget Jhat a bankrupt is required to turn all of his assets over to the court t Diois, aowevor, appears to have eolin Starmountf Am I anv diffor- survlved the experience without vis- ent from your kind Are "oi vo.ir iblo injury. friends my friendsf We wanted' to Powerful Skin ? Remedy Discovered Dries Up Eczema, Barbers1 Itch, and All Skin Eruptions In j Few Days; Absorbs Weps, Goiter aud IMk-s - "t! Many thousands of 'naODle know how speedily and nainlesslv Moone's Emerald Oil reduces swollen Vfeins and bunches, and how powerful penetrating and safe it is.. , inis wonaerrul sureeon s snre- scription now Known all ovr Am erica as Moone a Emerald Oil. is so efficient In the treatm&itt of skin diseases that the Itching- of eczema, stops with one applica tion; the eruptions dry up and scale off. A few applications and th most persistent case of plies is absorbed never to return. 1 It absorbs goitre; dissolves wens and in the treatment of ulcers, ac cesses, carbuncles, ..varicose and bolls. It is supremely efficient, Moone's Emerald Oil In : the original bottle Is dispensed T bv pharmacists. It Is not a Datent mad iclne, but a wonderful prescrip tion of a practicing surgeon. With each bottle complete directions for use are enclosed. Your druggist al ways has Moone's Emerald Oil on FINE VICTR0LA $19 $1 Down 50o a Week Also one other make, brand new, at half price. One new $75 machine $37.50. $1 down $1 week. See these today great buys every one of them. ' GEO. C. Will 432 State St. 1000 Eggs in Every Hen New System of Poultry Keeping Get Dollar a Dozen Eggs Famous Poultrynian TELLS HOW "fhe great trouble with the poultry business has always been that the laying life of a hen was too short, says Henry Trafford. International Poultry Expert and Breeder, for nearly eighteen years ft.attor or Poultry Success. The average pullet lays 150 eggs. If kept the second year, she may lay 100 more. Then, she goes to niaritet. xet, it has been scien tifically established that every puuet is oorn or Batched with over one tnousana minute egg eerms n ner system ana will lay them on a highly profitable basis over a period of four to six years' tim l-l given proper care. How to work to get 1000 eenrs trm every nen; now to get pullets laying early; how to make the old hens lay like pullets; how to keep p neavy egg production all thru com winter montns when esm ' HiKiiesi; inpie eirg Droauctlon: make slacker hens hustle; S5 profit from every hen in six winter months. These and many other money making poultry secreta at contained in Mr. Trafford's V100J tL-uu heIn system of poultry rutting, ona copy or wnic-n will be sent absolutely free to any reader of this paper who keeps six hens or more. Eggs should go to a dol lar or more a dozen this winter. This means big profit to the noul. try keeper who gets the eires. Mr Trafford tells how, if you keep chickens and want them to make money for you, cut out this ad nd send It with your name and ddress to Henry Trafford, Suite 48 Herald Bide.. Binghamton. N Y., and a free copy of "The 1000 EGO HEN will bj sent by return I Wis 5 V? h . 1 Guernsey cow, 6 yeai old, giving 4 gals, per day, will freshen In April; 1 Jersey, pure bred, 4 years old, giv ing S gals, per day, will freshen in April; 1 Jersey with calf 8 weeks old, giv ing 4 gallons per day; 1 Jer sey cow, 6 years old, giving 3 gallons per day, will fresh en in March; 1 big Jersey, 8 years old, dry, freshen in March; 1 Jersey cow, 6 years old,, milking; 1 Jer sey cow, 5 years old, milk ing; 3 good brood sows, 2 years old; 2 shoats and 1 pig, 8 weeks old; 20 stock ewes; 1 grey horse, 8 years old; 1 bay horse, 8 years 1 set double harness, complfits; 1 black mare, 1 years old, weight 1,500 lbs., extra good; 1 bay horse, 8 years old, 1,500 lbs., broken both single and double; 1 set double work harness complete; 1 3y, Studebaker wagon, double box, com plete; 1 John Deer sulkey plow, 16 inch, like nsw; 20 bronze turkeys, corn ted; 60 white Leghorn chickens; 15 Rhode Island Red chick ens; 1 two-wheeled trailer; 1 riding cultivator, new; 1 wood saw, mandrel and belt; 1 covered transfer wagon; 1 seed planter, new; 1 De Laval cream separator; Some household goods and garden tQols. TERMS CASH I. J. FREEMAN, Owner. F, N. W00DRY, The Auctioneer, 1610 Summer St.. Phone 511, Anyone having tinythlng to sell may bring same to this sals by 'phoning the auctioneer. CAPITAL JOURNAL WANT ADS SATISFY THE WANTS Of All Talking Machines and Records Regardless of a Thought of Profit Our Entire Line of High Grade Talking Machines Must Be Sold at Once p Places any of these High Grade Machines in your home. Then $2.00 per week. Free Records Trade in your old stuff as part pay Went on new. We can furnish your home for yt Price from our Ex change department. C. S. HAMILTON Good Furniture 340 Court Street Salem, Oregon Hand. (dv) mail. (advi
