PAGE EIGHT
MONDAY, OCTOBER 30
(THE CAPITAL JOURNAL, SALEM, OREGON
OOO A MONTH TO NEA
FROM
IT
TO)
A $7,
These Startling Figures Are Actual History Past and Present of The People's
Cash Store In Your City. They Are Compiled for the Purpose of Making Known Their Past and Present
Record, Their Mighty Resources and Reliability
RELATIVE TO THEIR INAUGURATION OF THEIR LONG PLANNED FOR
That '-.jt
Will.:- iff
Take
Place B
Nov. 3d
Next jr
Friday &
"tF We deem it fitting upon the commencement of this celebration to '
give you a condensed yet detailed history of its birth and its pres ent state 0' Jj
egins
Nov.
3rd
Next
Friday
Knowing That You, The People of this Community Represent the Pillars
Upon Which We Built The Foundation That Led to a Great Department Store for Salem
BRIEF:
In the year of 1917 in the month of November, on the third day the newspapers of Salem carried
the first announcement that Max and Esther Solof purchased the Farmers Cash Store from
Mr. Durdall and were opened for business.
Many of you can still remember the diay, some of you the incident but none of you can surmise
the problem that confronted Mr. and Mrs. Solof.
Brush away the veil of the past and take into consideration the price conditions that existed,
and there I Stop!--that was the situation that alone compelled them to ally themselves with the
people.
In a store smaller than our present "Economy Basement" Mr. and Mrs. Solof and an assistant
clerk, Mr. Hopson who by the way is still in our employ) fortified themselves with only a small
merchandise stock, honesty of purpose, an overs upply of grit and determination and a fixed
resolved ideal as their objective.
True, selling at a close margin, a quick turnover, special sales was the method.
The first month's increase of business was over 100 per cent and kept steadily increasing at an
alarming rate... We then employed five sales people nd later more became necessary. People
walked blocks out of their way. Soon the store was becoming too small, the trade demanded a
greater variety of merchandise and it was heartbreaking to turn away people who walked blocks
out of their way. A
yitJthSmolnerof remedy then and there a decision was made. IT WAS TO
MOVE TO SATISFY THE TRADE I We will omit the drama that every businessman plays;
the toil, the work, the ef fort to give him a place in the sun with the credit world so that he may
keep his warm bosom to the heartu of his patrons. ,
WE MOVED I A deal was consummated wherebv we took
over the store formerly occupied by Stockton's, then and there
we continued, only in greater form, our policy of QUICK
TUKAUVliK AMD LOW 1'KOtlT. The good will towards
this store land its purpose is now embedded in the hearts of all
the community. August of the present year we took over the
adjoining building. We bought and disposed of the entire stock
of the Portland Cloak t Suit Company. WE MADE A REAL
DEPARTMENT STORE, that the people of Salem may shop in
pleasure and safety, with the assurance of satisfaction and the
posibility of securing everything you mav need at the lowest
possible cost.
In Thanks and Apprecia
tion We Dedicate
This Event as a Mile
stone of Our Progress
Beginning Friday Nov. 3rd.
i
vf (
BEGINS
AY
November
3rd
In this event we will again
make records of under
selling that will be a boon
to the public as well as to
further brighten the his
tory of a store who had
its birth with a purpose of
giving big values.
We Want You to Make This
Store Your Store
It's conveniences are always at your disposal. Spac.
ious rest rooms, free telephone, information bureaus, etc.
THIS FREE SERVICE IS FOR YOU
Regardless of whether you are shopping or not. ..Have
your Friends Meet You at the People's Cash Store
Year 1917
Two salespeople
Eight feet of window
display space.
A store smaller than
our basement.
$7,000 monthly business.
Compared to
Year, 1922
83 Salespeople.
175 feet of window display space.
Over 48,000 square feet of selling space re
quiring two buildings.
Operating 18 individual departments.
And as a final touch we are striving for a mil
lion dollar year and we "hope to attain it.
An Institution Dedi
cated to Public
Service
Celebrating Our Quarter
Score of Successful
Business Years
hr?60?16'8 Cash Se operates a
Softer'