kins Isainwi juumcu, Mian, uicdu ADDING A NEW CHAPTER, k TO THE BOOK. OF ACHIEVEMENT W The Associated Oil Company presents a revolutionary achievement in scientific lubrication- Cycol Cycol is a creation a new and dif ferent motor oil with greater lubri cating value. Its chemical charac teristics make it different from both "Eastern" and "Western" oils. Cycol is made possible by the new Hexeon Process developed and used exclusively by the Associated Oil Company. The Hexeon Process removes de structive "sulpho" compounds found in lubricating oils. Oils containing "sulpho" compounds are broken down rapidly by engine heat Breaking down lubricating oil im pairs the effectiveness of the lubri cating film between all moving parts, causing piston ring leakage, poor compression and loss of power. The oil in the crank case thus be comes contaminated and its lubri cating value is greatly reduced. The first gallon of perfected Cycol the new-day motor oil represents an investment of three million dollars. The initial step in creating Cycol was to find a crude petroleum, suit able for its manufacture. More than 400 different crude oils were analyzed in making the selection. The new Hexeon Process was devel oped in our Research Laboratories which were established at a cost of a quarter of a million dollars. We also installed a motor testing labora tory, the first one of its kind on the Pacific Coast. Here Cycol was scientifically tested under actual service conditions, in comparison with other motor oils. Here, too, was prepared the Cycol Recommendation Chart which in dicates the correct grade of Cycol for every type of internal combustion engine. Try this Simple Test Have your crank case thoroughly flushed not with kerosene, but with a high grade flushing oil. Fill it with Cycol. Use a clean, uniform, high quality gasoline for fuel. Then notice the difference in the operation of your engine. Keep a check 'on mileage. Compare maintenance cost. Note how Cycoh makes driving a new pleasure. Consult the Cycol Recommendation Chart. There is a correct grade of Cycol to meet the service demands of every type of internal, combustion engine. ASSOCIATED OIL COMPANY, San Francisco YC MOTOR. OIL FREE FROM DESTRUCTIVE "SULPHO" COMPOUNDS