re Eight
The Capital Journal, Salem, Oregoa
JPoes Advertising Of
Churches Pay? Salem
. Pastor Says It Does
Does church advertising pay?
Will people pay for getting uim
.elves to church?
Dr. J. J, Evans, the new pastor
f the First Christian church of Sa
lem, thinks so. And he suggests
advertising as a means of reviving
iKme of the moribund ecclesiastical
awganlzations. It might be men
Honed that Dr. Evans Is a live wire
r nobody knows Just how many
volts.
'Is there criticism ? Sure," .said
Oic new pastor this morning as he
placed one gray-clad knee over tho
other. "It's peculiar but some of
the strongest opposition to the plan
comes from the 'long-coated' boys
themselves so to speak. Some of
vttoem apparently think its better to
talk to rows of bare benches than
o do some advertising and preach
to a full house."
Sensationalism Frowned On.
Draw no false conclusions from
die foregoing. Dr. Evans Is not
an exponent of sensationalism. He
m much averse to it, in fact. The
"'Ada" must be truthful must con
vey to the readers the exact nature
vt the sermon, he says.
"Down south," said Dr. Evans, "I
aaw church advertising of which I
did not approve. There some of the
pastors, strove always for the un
usual. Some of the texts advertised
ere 'Hdw Is Your Gizzard?' 'Are
Tou Full of Prunes?' 'How Little
JUary Fell Out of Bed," and others
t a similar nature. I have no use
tor that sort of thing. It is not the
right type of appeal."
Tho main Idea, Dr. Evans says, Is
to keep the church In the public
-ye. And in doing this there Is no
Mason why business methods
should not be used. Dr. Evans is
not simply ii minister he is a busi
ness man. Ho favors a business
uit in the pulpit.
Oct Them to Church.
"Commonly I advertise in a gen
oral way," he said. "That is, I try
So make by 'ads' of such a nature
rthat they will Influence readers to
o to some church, somewhere
That Is the big thing we are striv
img for."
False advertising can no more be
rassed by a church than by a busi
ness house, he says. And Or. Evans
.should know. He has not consjjf
"d the subject lightly. He has
ade a study uf the psychology of
advertising.
"Only yesterday," he said, "there
wwsre a number of persons who told
Me that they had noticed our ad
vertisement in the paper and were
church as a result," Dr. Evans
rplalned. He hesitated a second
mO added:
'Ads' Pay for Themselves.
"People really pay for getting
MfceniBelves to church." He smiled.
Tou see they read the 'ad,' go to
thurch and then pu&Homething In
fee collection plate, ni reality they
'or the newspaper space, our
mrch is crowded, and things re
lUer ull around."
Dr. Evans believes that the news
paper is the best medium of adver
tising. It is the newspaper that goes
feoth to fhe homes and business
Blouses, he points out. Placards are
ssot so desirable, he says.
The Christian minister dors not
feolieve in advertising just occas
ionally he thinks one should
iteep everlastingly at It. At times,
He says, he had advertised one ser
mon contlnuallv throughout the
week. In California, he Raid, the
ahurches were given a certain page
fkt the newspapers each week. This,
fee believes, Is a good plan.
Here 20 Years Ago.
Dr. Evans was a pastor In Salem
3W years ago, and he says the town
feas shown wonderful improvement
silnce lasl he was here. He came di
urectly to Salem from San Jose
where he wax for five years pastor
mt the First Christian church. Prior
o that he spent five years in ihe
.Christian church pulpit at Sacra-Jnento.
Girl Hikers On
Long Pilgrimage
O'llrien und O'Brien.
"Mickey" and Birdie O'Brien, the
two Spokane girls who passed
through Salem, Saturday, on their
long Jaunt to Tijuana, Mexico. The
girls are cousins and although only
71 years o! age, each is confident
they will break into Journalistic ca
reers as a result of experiences of
the road.
The girls carry blanket rolls and
light camping equipment. When
they arirved in Salem they had
walked tOO miles in l(i days time.
"We are going slow until we can
hit a real pace," stated the girls
Sunday morning upon resuming
their 't'raverse longue." They de
clare that, they will not accept
transportation of any kind on their
journey.
Aggies Prepare
For Game With
W.S.C. Eleven
Oregon Agricultural college, Cor
vallis, Nov. 8. The cast which
has held "Gap" Powell, giant full
back, on crutches since the Wash
ington game, has been taken off,
but "Gap" cannot yet play. "Dad"
Butler, trainer, holds out the for
lorn hope that Powell may play in
the Oregon game, but not before
then.
The team rested last week-end
in anticipation of the battle with
Washington State, November 13.
Only two more big games remain,
the one Just mentioned, and the
annual struggle with the sister
university.
Hodler has been out of the game
since he received the face blow
in the game with the Bears which
caused him. to be carried off the
field. Summers has replaced him,
and the rest of the backfleld has
been' changed considerably. Kas-
berger has been shifted to full, "Hi"
Woods and Harold McKonria both
being on the pick list this wee);.
Woods ripped something loose in
his shoulder, and "Big Mac" has a
sprained ankle.
Most of the squad, however, are
reported as feeling fit. The entire
team will be in good condition for
the trip to Pullman, and it is the
belief of the staff that they will all
be in fighting strength. They leave
for Pullman Thursday night, ac
companied by the O. A. C. chanters
and a bunch of rooters.
Youth llougiit
to Have Eloped
With Girl of 16
Man Got Over 33
Pounds of Spuds
From Hilly Claim
Thirty three and three- fourth;
sounds of potatoes from one hill.
(Fourteen pounds from mux her hill.
One hundred and three pounds
."bom eight hills.
Another Salem man. S. A. F-'nil-JSOt,
1165 S. Liberty street, has
come forward with Dies letord
wreaking figures that lie would like
zu see equaled. .Monday Mr. J'hil
wot brought samples of his vegetab
les to The Cip't:l Journal office.
They were fine specimens.
The potatoes ,vero raised in his
wmall garden it his residence, he
aatM.
JOTJlfNAl. WNT ADS PAY
JOURNAL WANT ADS PAY
Now
A GREAT
Picture
"The Great
New Machinery
Is Installed by
Oregon Growers
Pinal installation of new machin
cry in all its packing plants is an
nounced by the Oregon Growers'
Cooperative association with the
exception of Scotts Mills where
there has been some delay.
The new processing machines are
of the very latest type, R. C. Paulus
ales manager announces. They are
capable of giving prunes a more
nurougii washing und they also
carry the prunes longer in the
steum permitting a higher temper
ature, in the washing of prunes,
extreme heat is necessary In order
to sterilize them thoroughly. With
complete sterllsaUbn, prunes stand
climatic changes, preventing mold
and deterioration, Air. Paulus savs.
Uuring the past season the heav
iest packing was done at the Suth
erlin and Sulem.llants on account
of delay in shipment of macmnery
which interfered with operation.
I lie plants already in operation
with the new machinery are locat
ed at Salem, Dallas and Yamhill
installation of new machinery is
under way in the packing plant, at
rorest tirove, Myrtle Creek, Dallas
Riddle and Scotts Mills.
So fat ,hi,s waMoni mol.e than
1,000,000 pounds of prunes have
been shipped on contracts made by
the Oregon Growers' Cooperative
association and there are still a
Number of heavy contracts to be
filled. The Sutherlin plant is now
Packing 3000 of the 25-pound boxes
daily.
In addition to the packing ma
chinery now being installed, all the
new plants will be provided with
double graders which have prac
tically doubled the eanacliv nf ih,
old style grader. All of this mach
inery which Is of the very latest
type, is owned by the Oregon
Growers' Packing corporation.
Lack of Freight
Responsible For
Loss of Steamer
Independence, Ore.. Nov. 10.
Insufficient patronage to make the
enterprise a success is the reason
for discontinuing the run of the
enterprise a success is the reason
for discontinuing the run of the
steamer Northwestern between
Portland and Albany
information received here yester
day.
When the Northwestern aban
doned the .service a couple of
weeks ago the management in
nounced that it was on account of
necessary repairs, and that the
bout would resume work as soon I on every breakfast (able
Football Fans
Watch Oregon
and Aggie Teams
With the houo - ot defending the
colors of the weal in the Inter-sectional
New Yea; Day game at
Pasadena, practically settled upon
the shoulders of California ns the
result of the 49 to P drubbing they
aiirrinistered to V'ai'iingto-i Sia'.e
College last Saturday, football ir.
t u-st in Salem -tivl vicinity Is fast
ening itself upon the remaining
Ki nii's in which the two Hate
SCHOOLS, the University of Oregon
Oregon Airneultynii eolkgo,
ve on their schedules.
Interest In the contests of tllCSe
rivals naturally centers on their an
nuel clash, which it to bo slautfl In
Ct.tVallis this yea.' on November 20,
tre date the Aggies' homceominy
B.'t so little has yet been ertubllsh
ftt us to the relative strength of the
twii teams that their games f the
Doming week-end will be closely
v. niched.
While Oregon is entertaining the
University or Washington In tnEu
gene' arena next Saturday, the
Corvallis huskies will be giving bat
tle to the W. S. C. eleven, rated as
one of the strongest on the coast
until its humbling defeat in Berk
eley. Surface indications would ap
pear" to put the two teams on a
par, but critics are still inclined to
favor the chances of the Pullman
team.
While the aggies succeeded in
holding California to a 17 to 7
score and the Washington staters
did not even have a look-in at
Berkeley, it must be remembered
that O. A. C. gave battle to the
Bear staters on the Corvallis turf.
The defeat of the Pullman aggre
gation in the south was due, also,
to repeated fumbles in a great ex
tent. The Oregon game with Washing
ton promises to be one of the real
treats of the football season. Al
though Washington went down be
fore the Aggies in a 3-0 game, they
came back and held Stanford, tho
team which smothered Oregon 10
to 0, to a like score. The Eugene
lads are confident of a victory, but
the Seattle colors are. not to be
trumped ttnon without n ,utH
Tickets for the Oregon-Washing
ion game at Kugenc are on sale jt
H i user Bros.
Apple Syrup Is
Growers' Latest
"And now we are about to pass
the apple syrup. Genuine, real
syrup, not made from sugar cane
or nipAf beets, but from apples
grown right here In Oregon."
J. O. Holt, packing manager of
the Oregon Growers Cooperative
association with headquarters in
Eugene, announces that the chem
ist at the Eugene plant Is putting
out an apple syrup that la likclv
iceording tolto be the real thing.
Heretofore, in all the Apple syr
ups produced, there was an acid
that rather spoiled the effect. By
chemical process, this acid has
been removed and now the syrup
made fro-n apples Is very likely,
within another season, to be fouud
Redeemer
with
House Peters,
Marjorie
Daw
It gives -vou something
to think bout.
LIBERTY
THURSDAY
"The Hope'1
as the repairs could be completed.
It developed, however, that the
boa! service was abandoned be-
By the new process, the apple
syrup is clarified, the acid remov
ed and then it is almost as sweet
cause the freight handled had not I as the ordinary cane or beet syrup
MM un to the expectations of the! without the addition of any sugar.
proprietors.
V. A, Cruiu, an official
Portland Navigation Co.,
of
Mr, Holt says there is also great
the 1 possibilities in the use of the new
that shipments of wheat that were
expected were not forthcoming.
states syrup for cooking purposes be
sides t,ible use.
Tho Eugene plant of the associ-
snil therefore the service was ation is now making this syrup
kbantoned. He says.' however, that' and It will be supplied to the trade
should more business be assured ; this winter to give it a thorough
the Noitthwestern will resume her! test. It requires 7 or K gallons of
t rl ps
Independence and other points
on the river hail anticipated a
great deal of benefit from the boat
service and the fact that it has
neon unnurawn. perhaps perma
nently, affords a great deal of dis
appointment to citliens of this
city. It is understood that an ef
fort is to be made to secure more
freicht for the steamer with honest
-1- . - - i
lof making it a permanent enter-fprise.
cider to make one gallon of syrup.
Deputy Named
To Prosecute
Murder Case
Attornev General Van Winkle on
ftiOefcdaj n. lined W. P. Myers of:
f Bend, former district attorney for I
Jefferson county, as special prose- I
cutor in the case of A. J. Weston I
iKidei arrest charged with killing;
of Robert E, Krug near Sisters. '
Oregon, in March, 1M and burn-
"mr ntg Km- residence. A request for)
the appointment of the special!
on the fact !
i iKUrrs reached! thi Arthur J. More, district atior
$51,363,135 more nev for Deschutes county, is a son
I in-law of the defendant and there-
Portland. If there had been tbe
same numbo of business days in
October. 19J0. as in the
month in in 3 a new high record
in Portland tnk clearings would! ,roecutor was based
nni f o e n .'T
U.MS.I1
than in Seattle.
Absenf and not accounted for.
Such was the situation in Salem
justice court Monday morning
when William Kirmen McAdoo, 17,
charged with larceny of an automo
bile, failed to put in an appearance.
Peace officers also waited in vain
for Justice Unruh who had not re
turned from a weekend visit spent
outside of the city.
McAdoo, who was released under
$400 bond Friday, is reported to
have left Salem in company with
Esther Planting, 16, a charge of
the state training school for girls.
The girl had been employed in Sa
lem and acquaintances of the pair
report that they were seen together
late Friday night.
McAdoo and Donald Stickney, al
so a minor were arrested November
1, by Deputy Sheriff Bert Smith,
after the latter had met the lads I
aroot, east of Salem, Sunday night.
An automobile, belonging to C. M.
Robertson, of West Salem, had
been deserted in the vicinity.
Stickney, upon being accused of
the theft, asserted that McAdoo had
taken the car and that he was only
a passenger.
McAdoo's parents are grief
stricken because of his disappear
ance and are making every effort
to locate him and have him face
the situation. At the preliminary
hearing. Friday, the young man en
tered a plea of 'not guilty."
Esther Planting is describee? as
follows: weight 125 pounds; eyes
gray; hair light; complexion fair,
one front tooth is missing.
McAdoo, although only 17 years
of age, would pass as being sever
al years older. He is of medium
build, rather slender and about five
feet seven inches in height. His
face is badly pimpled.
Marshfield. The steam schoon
er Pacific, the third one of the ves
sels to be completed with machin
ery installed at the Kruse & Banks
shipyard here, was put to her trial
tests recently. She Is now at the
dock at Bay Park taking on nearly
two thirds of a million feet of lum
ber for foreign delivery. The re
mainder of the cargo will be taken
at Portland before the craft leaves
for South America. The American
bureau of , shipping has given the
three steam schooners finished
here the highest rating in their
class, a matter of real commercial
significance.
State Officials
Estimate Needs
Of Institutions
An item of $155,000 for improve
ments during the next two years 1?
Included in the estimated financial
needs of the forthcoming biennium
submitted by the state fair board
to the secretary of state's office for
reference to the state legislature.
These improvements include a
poultry, rabbit and small stock
buildlnc- at an estimated cost of
$20,000; a sheep barn at an est!
niHted eost of $15,000; a tractor
and farm implements building at
an estimated cost of $20,000; un
addition to the grand stand at an
estimated cost of $50,000; a state
aviation field at an estimated 0Ol
of $10,000; the hardsurfacing of
roads and walks in the camp
grounds at an expenditure of $25,
000 and hardsurfacing of addition
al roads and walks in the main
grounds at an expenditure of $10,
000. The total estimated needs for
the two year period is fixed at
$255,000 ,$90,00 being for general
administrative expenses, such as
salaries, premiums, etc., and $10,
000 for repairs to buildings already
on the grounds.
V. of O. Needs $1, 740,900.
In submitting its budget of $C1.
200 for the biennium of 1921-22
the state banking board recom
mends a readjustment of fees for
the examination of banks which it
declares to be necessary to the
maintenance of an efficient depart
ment. The addition of a fifth ex
aminer is also recommended. The
financial needs of the University ol
Oregon for the biennium is esti
mated at $1,740,900 as against an
estimate of $093,000 submitted two
years ago, the increase being ac
counted for by additions to the fac
ulty, increases in salaries to faculty
members and employes of th in
stitution, repairs and new buildings.
The estimates for most or tne
ita cost from $22 per month to $2j.
per month, a total reduction in the
maintenance Item for the two venr
state departments, commissions j Period of $43,200. Superinendeni
and instltuions receiving state aid
are now in the hands of the secre
tary of state, most of them showing
material increases in their financial
needs over the estimates of two
years ago.
The state board of control met
this afternoon to consider the esti
mates submitted by the institutions
under their supervision. Consider
ation of the budegt of the hospital
for the insane here occupied the
entire afternoon with no final ac
tion taken even on this item and
adjournment was taken until Tues
day afternoon.
Hospital Budget Big.
Superintendent Stealer's budget
for the state hospital estimates the
need of $l,119,21ii for the forth
coming biennium. That some very
material reductions in these figures
are likely was indicated by the at
titude of the board this afternoon
in tentatively deciding on a reduc- j
tjQ" in the estimate on the per cap-1
oteiner has also asked for funds for
the construction of a cold storage
plant at an estimated cost of $6,
853; an industrial building at a cost
of $40,475; a machinery building at
a cost ol $10,206; a fruit storage
plant at a cost of $8100 and a feed
barn at the cottage farm to replace
the one destroyed by fire during
the past summer ut a cost of $12,
000. It is probable that the board
of control will also use the prun
ing knife on one or more of these
items, probably to the entire elim
ination of some of the requested
improvements.
In his report Superintendent
Steiner shows that products to the
value of $513,999.83 were taken
from the hospital farm during the
pt biennium. The construction of
a new wing at the eastern Oregon
hospital for the insane to accom
modate 200 patients is recommend
ed by Superintendent Steiner who
points out that the Salem institu-
"""Really Trr-.
-mitof expanse.
""
M6nPh0M
Mad; Cusses Qn J
"ior; Calls ffl
You knn, ,k. . .. U"tJ
- o.enne
Of course he oughl
gone it. No wtthSgg
be he was a maflman. i,
he was angry. "
T no,
from the telepW effl.1"1'"6 v
night sergeant at ,h!
what she ,a H
'at one f th,, . '"Hi
station.
peared th.i
stii mi'ix , ...
the. service h."-
He s in a booth at the n.l
Electric station .. L,"e 0r(Sl
- tuuFSU
"e of the
not ;
the operator
told.
the
Sirgeant
Officer Victor was dispatched .
the O. E. ilenot if,' nw'
Batten, he reported back to 3
JOURNAL WANT ADS PAT
OUR PASTRY is a gastro-
nomical triumph of the bak
ing art. Whether you are
planning to make each meal
a success or want to add the
proper touch to the colla
tion of some evening affair
our Paltry will prove of con
siderable assistance to the
refreshment committee.
m 'In
Hj Wtjg&--ydis& BVAh
HB jH h1 Hfl
B
I
LADIES HATS
Now Greatly Reduced
PHILIP WINTERS, Prop.
170 N. Com'l St. Phone 247
HAROLD HENRY
PIANIST
GRAND THEATRE
Nov. 12
t
V ' '
Kathleen Parlow
VIOLINIST
Feb. 27
Margurite -Matzenauer
MEZZO-SOPRANO
April 15
Season Tickets for these
Concerts $5.50
ON SALE AT
Geo. C. Will
Myrtle Knowland
Pattern Models from the factory as well as
Models from our own expert work rooms.
A complete showing of Ladies1 and Children's
Silk Velvet Hats; also Velvet Tarns in all colors. '
Ladies' Hats $2.98, $3.75, $4.98, $5.75
Girls' Hats $1.98 " $3.75
. -9? ' ' "ill
Our Pices Always the Lowest
Gale & Company
Com '1 and Court Sts. Formerly Chicago Store
REV. T. S. ANDERSON'S
PUBLIC
AUCTION
PianOy Furniturey Books, Gas Range,
RugSy Linoleum, etc.
Wednesday, Nov. 10y 10:30 A. M.
275 North 20th Street
1 Kmerson upright piano and stool, 1 Brussels Velvet Rug.
ft. by 9 ft.: 1 Brussels Velvet Rug 5 ft. by 6 ft.; 1 Brussels
Velvet Rug I ft. by 4 ft.; 1 Axminister mat I ft. by 4 ft.; 1
Hall Runner 3 ft. x 12 ft.; .Mahogany Rockers; stands; arm
chairs and bedroom chairs; 1 round oak extension table and
6 diners with leather seats. 1 oak bed; dresser; spring and
mattress; MM table: roll linoleum: cane seated diners; ma
hogany folding table; oak rockers; upholstered oak rockers:
oak library table: 2 oak book cases; oak hall seat; oak hall
mirror; brass clock; 1 electric reading lamp, genuine tiffney
glass; settee; cherry arm chair; mahogany hall seat; jardi
nieres; 3 pictures: Detroit Jewel gaa range: kitchen cabinet
stools; birds eye maple rockers; arm chair: stand table:
woo! fibre rugs; rag mats: silk floss mattresses: Vernus Martin
beds; white enamel bed and springs; brass bed complete:
cherry stand table: massive cherry chiffonier: flat top desk and
chair; drapers: kitchen utensils; dishes: folding table: study read
ing lamp: tanned calf skin; cuspidors; feather bed: 22 ft, hail
carpet; extension cord; two-way sockets: electric shades and
globes; house plants; lawn mower: carpet sweeper; oil mop:
electric iron; crockery; fruit Jars: hoe: rake: shovel: forks: all
kinds of books from the best authors: two ton coke: wood and
a thousand other articles. Everybody welcome.
MHMIMMHHtMMIIHMtMMMMtlMMtlMMMtm
Get From Under
SHOE SALE
Now on taking the High out of Winter Shoe prices.
The bills and the big "Ads" show a great deal of
the Bargains but everyday "ads" will show
new ones.
Remember Every Pair Reduced
LOOK AT THIS
$6.65 '
$5.95
$6.89
$8.96
$9.06
t
Time 10:30 a. m.-Place 275 N. 20th St.
NOTE: This is a well furnished home, good enough for
anyone. "Be on time." Terms cash.
F. N. Woodry, the Auctioneer
Style 0214, Ladies' Black Kid Lace, only a few sizes ...
Style 0207, Ladies' Black Kid Lace, small sizes only ...
Style 0226, Ladies' Brown Kid Lace, most all sizes
Style 128, Ladies' all Brown Calf Lace, French heels ..
Style 144, Ladies' Brown Kid Vamp Camel top button
IN THE BARGAIN BINS
where a dollar looks like a wagon wheel and buys
more Shoes than any other place you can buy.
46c
91c
$1.35
A pair of Ladies' Shoes, none larger than 4 for ...
Or a pair of Ladies' Shoes, none larger than 4 for
Or a pair of Ladies' Shoes, Black Kid Button, small sizes
t Or else-Well, we could keep on indefinitely. Yon
will just have to come and see at the Electric
Sign "Shoes"
fore disqualified from handling the
JOURNAL WANT ADS PAT case for the state.
i Hjy iii inn i it ni