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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (March 24, 1920)
TIIE CAPITAL JOURNAL WEDNESDAY y. New Easter Apparel. PAGE TEN. I E or LViisses an d Women Fresh from the hands of expert designers and tailors come' hundreds of new models, faithfully interpreting in the min utest details, the styles, materials and new colors that have won first place in the world of fashion. It would be hard indeed to imagine a more 'complete showing of decidedly stylish Women's Apparel including new Spring Suits, Coats, Skirts, Waists, Sweaters. Millinery and Dresses, or to assemble garments of quality that would give greater satisfaction. Yet in spite of their excellent qualities and expert tailoring their prices are moderate. But you must really; see the new arrivals to fully appreciate their many charms. Therefore youre cordially invited to come and personally inspect the new models and try on as many of the garments as you desire. Experieiehced saleswomen will gladly assist you and you'll not be urged to buy. " , " . .. !' ' " ' Portland Cloak & Suit Co. yew Coats and Suits in Great Variety NEW SPRING COATS Misses', young ladles' and women's Coats, In all the preferred fabrics and colorings for spiing wear are here In a selection so ample as to warrant us fen stating that every taste can be easily satisfied and at such a wide range of prices as to meet the requirements of every expenditure, Interest seems, greatest in Tuxedo models and medium length coats, plaited and many other styles made up in Polo Cloth, Bolivia, Velour, Tricotlne, Jersey and novelty mixtures, In colors as follows: Brown, Beaver, Taupe, Jade Blue, Buff, Burnt Orange, Grey - and Cadet Blue. Priced at $25.00 and upto.mOM Special attention directed to our line of Jer sey Coats at $25.00; and an other ' lot of Misses' and Women's New Spring Coats, arlous colors and materials, Special $27.50 EASTER SUITS Aur Rhnwlnr of thA nnw Jnrlnp Hliita Is nnnr t'W9'' complete with the season's very smartest ' Jf- ' 4? models many of thera shown exclusively at ffZ' fl i. ; this store. lue Serges, Gabardines, Homespuns, ;J , ' re 1 fplr Velours, Silvertones and novelty mixtures In It' :- 4 f , very desirable shade. There is a wide range - V'i' W of styles many are plain tailored with box A fyii Ay coats others in novelty belted effects with feprtK'kt , in Sp e Latest Fasfiion iriog-Oxfd -wM Pomps coats others in novelty belted effects with tailored or convertible collars. Braids and buttons are used extensively as trimmings on -Jr many of the new suits. Black navy and all the l- newest shades are here ni abundance. Prices tange from $3250 T0 $100.00 LATEST MODKLS IN WOMEN'S AXD v MISSES' SI ITS Every new and Worthy design from the fore most .American coat and suit makers. Smart , styles for street and dress occasions.; Novelty and plain tailored models. Prevailing mater ials are Serges, Gabardines, Broadcloths, Wool, Velours, Trlcotines, etc. All colors and sizes. Special S37.50 V r New Styles in Easter Dresses NEW SPUING DKF.SSES $18.75 TO $75.00 The vogue of Trlcolette and Taffeta Dresses made with medium and short sleeves is a certainty in the Spring fashion programme and here you will find the new season's very smartest models not only In this material but also In the beautiful soft Satlns plain and flowered georgettes and the more service able frocks of Serge, Jersey and Tricotlne. ' Our showing of the new Spring Dresses offers, wide choosing In styles, fabrics and colorings.. . Prices range from $18.75 UPTO $75.00 NEW SPRING SKIRTS That the Boparate Skirt will be more popular this Hpi-lug than ever Is evident because of the prevail ing shoi Coat models and because of the attractive ness1 ' of the styles and .materials shown. Our Spring Opening display embraces all the newest models for street and dress wear. EXTIIA KPJKCUIj About CO Poplin Skirts, various colors and all sizes, only .". $4.75 1! IS ' f Ml IV Stout Women's Apparel Women wb.o wear the large sizes will be Interested in know ing that we specialize on garments of this kind and are now ready with becoming models in new Spring Suits,' Coats and Dres'e9 in the new and most wanted materials. ' Sizes For Little Women ..Particularly Misses and Juniors, will find hero a splendid showing of the new suits, coats and dresses .in greater var iety and at prices less than elsewhere. , . ' American Designs . , ' IVOrls has furnished the inspiration. for these new; styles, but . clever Americas designers have deftfy adapted them to the tastes and figure? of American women. , New Silk Petticoats $4A9-to $12.50 There Isn't a popular RtyTe or a desirable color 'missing in this notbale showing of Silk Petticoats. Silk Jersey with taffeta fIounces--ttll silk Jersey, mesaaline, Skinner's satin and pussy willow taffeta. Scalloped, tucked, corded, plaited ana ruffle tr mined effects. Plain shades, changeable com binations prices range from . - 4.50 to $12.50 New Easter Blouses Qrcut variety of new and pretty Georgette and Crepe de Chine Blouses that will charm with their newness, in white, flesh, bisque, navy, taupe, nllo and peach. New models, prin cipally short and medium length sleeves, every one of them, made with trimming of dainty lace in clusters, also pin tucks and hemstitched effects. Flat collars, rolling collars, round and V-shaped necks, in j V new variations, giving pleasing fnilcVlpM rtt lll,'a..tt -1.... " T necks and low necks. New Georgette Waists $5.75 An exceptionally beautiful lot of V Georgette Waists made to sell at a much higher price. Some are daintily embroidered and finished with silk binding; have them In all shies. Special $5.75 Other Crcpo Ad Chine and Georgette Waists. $6.50 to $18.75 Special Big lot of new and pretty Voilo Waists, made with long sleeves. Special ! 98c One remarkable fea ture of the Spring Opening was the very large number of sales due principally, no doubt, to the moderate prices and the excel lence of the garments offered. New goods now - arriving daily hundreds of new mod els, will have their first showing tomor row, including every worthy design from America's leading coat and suit makers. You're invited to come and view this magnifi cent showing at your leisure. Experienced saleswomen will glad ly give you attention. New Sweaters Smart styles in new Spring Sweaters including Slipon, Tuxedo and Coat Sweaters, some made with belts and sashes, Copen, Salmon, Turquois, American Beau ty, Kose, Salmon and Pe kin Blue, many in contrast ing colors, ranging in price from $5.75 up to $15. One special lot of Tuxedo and Slipon Wool Sweaters, made to sell at St 2.50. Special $8.75 Easter Millinery This season no woman . will worry about the C prevailing styles, the ' variety of approved modes is very broad embracing turbans, toques, tarns, sailors, sport -effects and elab .orate, patterns hats. The best conceptions are to be found here I in abundance, Blatk is high in fa vor, as are cherry red ,' and French blue and combinations of these with Mack. Audacious wings are perched at side and back o nsome of the new models and on many of the siring hats vari-colorcd flowers cover crown and i. part of the brim. Double-faced ribbons in two col ore are knotted and hang In streamers on the bon net and mushroom shapes so beloved of fashion. Special one hundred.-new hats just received, large, small and medium siie models, fecial are Arriving Each Day by ! $7.75 (The Old White Corner) Salem's Greatest Women's Apparel Store SALEM NEEDS A LARGE NEW MODERN HOSPITAL CAMPAIGN NOW It PROQRESS TO RAISE $100,000.00 Express. Every Pair is an Exclusive "PRICE STYLE" We are showing all the new shades vf brown in both high and low heels and the new High-low heel. All the latest things in high Shoes in two tones, ; button and lace, the latest browns and blacks. Our stock is complete and we would ask our friends to come in and be fitted while the sizes are in, as later in the season the lines will be broken. "TEV ' "'Jfci' " y ni,miiiini,. nanjf Fox Pumps DuxBax Oil Wi(chElkBoobr BallBandoots FbotAppIi&m 326 Statea-NmtoIadci&sliM- .- .JO vw ;