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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (March 11, 1920)
THURSDAY, MARCH 11, 1920. THE CAPITAL JOURNAL PAGE THREE Of must- m&jjam "TjJ, pars ms.' I v. , -S M'J v VG-T rt. Vv m in fe5C is b J MI CP. rck QUATir at SALEM'S GREATEST WOMAN'; tyie snow apparel store riday and Saturday, March 12-13, 192 Fresh from the hands of expert designers and tailors come hundreds of new models, faithfully interpreting in the minnutest details, the styles, materials and new colors that have won first place in the world of fashion. It would be hard indeed to imagine a more complete showing of decidedly stylish Women a Apparel including new Spring Suits, Coats, Skirts, Waists, Sweaters, Millinery and Dresses, or to assemble garments of quality that would give greater satistaction. Yet in spite of their excellent qualities and expert tailoring their prices are moderate. But you miwt really see the new arrivals to fully appreciate their many charms. Therefore you're cordially invited to come and personally inspect the new models, and try on as many of the garments as you desire. Experienced saleswomen will gladly assist you and youu not pe urged to buy. . Portland Cloak & Suit Co, vf, fJi ' 3 I II in 4 ':' mm It mm ,1? ; i f. i'.'ntuOii." Hi fe' i AW: v COATS- SUITS- ft dm V Look where you will, youll not Ilnd another such (stock of handsortie new coats In Salem. Coats for all occasions and of every desirable ma terial direct from America's foremost coat makers. Principally in short and medium lengths a notable Bhowins of the new Spring Coats In the authentic styles for the coming season. Coats of Polo Cloth. Camel Hair, Jersey, Velour. Trlcotine, Bolivia and many other materials. Attractive models with narrow belts and shawl or tailored collars. Also some with the new cape back. All the very latest colorings, Including Tans, Navy, Brown, Green, Copen, Bermuda, Grey. etc. Special attention directed to our line of Jer sey Coats; some In Tuxedo models and prevailing colors 25.00 at Portland Cloak & Suit Co. ill! J - : Mil V Our showing -of the new Spring Suits is now complete with the sea son's very smartest models many of them shown exclusively at this store. Blue serges, gabardines, homespuns, velours, oilvertones and novelty mix tures in every desirable shade. There Is a wide range of styles many are. plain tailored with box" coats others in novelty belted effects, with tailored or convertible collars. Braids and buttons are used extensively as trim mings on many of the new suits. -Black na-y and all the newest shades are here In abundance. Prices range ' from S32.50 TO S100.00 LATEST MODFXS IV VOMEV'S - AND MISSKS' SUITS Hvery new and worthy design from the foremost American coat and suit makers. Smart styles for street and dress occasions. Novelty and plain .tailored models. Prevailing materiuls are Serges, Gabardines, Broadcloths, Wool Velours, Trlcotines. etc. All colors and sizes. Special Friday- and Saturday...:.. Portland Cloak & Suit Co. r DRESSES- NEW SPRIVG DRKfcSES $18.75 T0 $75.00 The vogue of Tricolette and Taffom DreHses made with medium and short sleeves Is a certainty In the Spring fashion programme and here you will find the new season's very smartest models not only In this material but also In the beautiful soft Satinx, plain and flowered .Georgettes and the more serviceable frocks of Serge, Jersey and Trlcotine.' Our showing of the new Spring Dresses offers wide choos ing In styles, fabrics and colorings. Prices' range from - WAISTS Great variety of new and pretty Georgette and Crepe de Chine Blouses that will charm with their newness, In white, flesh, blsuue, navy, taupa, nlle and peach. New models, princi pally short and medium Jength sleeves, every one of them, made with trimming of dainty lace In clusters, also pin tucks and hemstitched ef fects. Flat collars, rolling collars, round and v-ehaped necks, in new variations, giving pleuslng touches of diversity, also high- necks and low necks. :md Xi:W GKOnGETTE WAISTS star - $5.75 An exceptionally beautiful lot of Georgette Waists made to tell at a much higher price. Some are dainti ly embroidered and finished with silk binding; have them In all size. Special J5.75. Other Crepe de .Chins $37.50 S18'75 tP 7 $75- " $18.75 Portland Cloak & Portland Cloak & Suit Co. Suit Co. MILLINERY- This Heason no women will worry about the prevailing styles, the vari ety of approved modes is very broad embracing turbans, touues, tanm, sailors, sport tffv.'ts and elaborate pattern Hats. The best conception nre to be found here in abundance. Black is high In favor, as are- cher ry red and French blue and combin ation of these with black. Audacious wings are perched at side and back on some of the new models and on many of the spring hat varl-colort-d flower cover crown and part of the brim, Double-faced ribbons In two colors are knotted and hang In streamers on the bonn t and mushroom shapes so beloved of ' fashion. Portland Cloak & Suit Co. IV, (frh ,'tO'" TftH h a Ik 1 .4 59 m m m mm r 4 w Jmmw , ,-...'.. (Old White Corner) Salem's Greatest Women's Apparel Store 2 S '- " ' .VI... ft it w :.' ii u lilullliui m"