Capital journal. (Salem, Or.) 1919-1980, January 17, 1920, Page PAGE FOURTEEN, Image 14

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Salem Banks are here to serve your needs, use them, begin today.
Today is the anniversary of the birth of Benjamin Franklin. What better day
could have been selected for National Thrift Day, the beginning of National Thrift
Week? Today is the day that thousands of loyal American citizens, many right in
our town, have started a practice of systematic accumulation by opening a bank
account. Today is the day that they have selected to make an end of needless
extravagance and establish a surplus in their name in a local bank. Those who al
ready have a bank account have chosen today as an appropriate time to add ma
terially each week to the surplus which they are in the habit of maintaining in their
bank. ' . i MCI $m&mimm?m gfflTi
In this way they propose to rise to the occasion, just as they did so many
times daring the war. and help their country tide over a period of severe economic
stress. In this way they propose to do their part to assure a continuance of the
unusual prosperity which business in general is enjoying at the present time.
How many of you who read these lines realize fully all the advantages of hav
ing a bank account? How many know even the four main benefits which such
practice brings a man? For the benefit of those who are not familiar with
these benefits we will enumerate:
FIRST: :M
: It brings a man a very de
finite standing in his
community. His friends
and business associates
regard him with respect.
He finds the merchants
with whom he deals are
glad to do business with
him on a credit basis. He
finds that they treat him
more as a man of affairs.
SECOND:
Paying by check rather
than in cash means great
er convenience and great
er safety. There is never
any fussing to make the
right , change. There is
never any necessity of
having on hand a large
supply of cash, which is
always unwise and dan
gerous. There is no danger
iin sending a check thru
the mails. There is no
bother in getting and fil
ing a receipt. Your cancel
led check is always held as
sufficient receipt.
THIRD:
A surplus in the bank
means that you are al
ways ready to meet emer
gencies. A sudden call for
ready money finds you
prepared. You are able to
take advantage of dis
counts on bills and notes
for prompt payment. You
need never pass up a busi
ness opportunity which
requires a certain amount
of immediately available
; funds to swing the deal.
FOURTH:
A man who keeps a bank
account establishes for
himself a certain earning
power. His business asso
ciates know what his cap
abilities are and when
there is need for him to
negotiate a loan he. finds
that he is considered a
good risk, his credit is
good. The officials of his
bank are ever ready to
help him out after he has
once won their confidence
as a man of systematic
business habits and of de
finite earning power.
: Ail these and many others are W benefits which you will derive from a bank account. Visit a banker in your town and
. , to explain in greater detail just what a bank account would mean to vou Nn matt- Wnw am.i.i.. y 1 owli and get nun
there is a bank near you which will serve you efflcSiESI safely ' r lar?e y0ur "dements are, '
I?ril!fAai!i iiildS? 5r MnF needs- ,Start today a bank account and make it a point to kcrease 1 '
your surplus each week. The time will come when you will realize fully the importance of h?v, l a
a reserve which you can turn into immediate cash. 1 importance of having on hand
Remember the teachings of Benjamin Franklin that "a penny saved is a penny earned and save, Save SAVE!
Every person in Salem should be a Bank depositor in 1920-Salem Banks stand readv to
help you to Become " Thrifty." ,
National Thrift Day. or
"Bank Day" ,
LADD and BUSH
2?? 'STATES NATIONAL
CAPITAL NATIONAL
SALEM BANK OF COMMERCE
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