BUSINESS
Wallowa County Chieftain
A6
Wednesday, June 23, 2021
All-American Coff ee serves everybody from everywhere
BIZZ
BUZZ
By Bill Bradshaw
E
NTERPRISE —
America may not
grow coff ee, but
Americans sure
drink it, and a new mobile
coff ee truck is capitalizing
on that fact: All-American
Coff ee, which can be found
parked in many locations in
Wallowa County.
“We are at the Elks Lodge
some days, here (at the Pon-
derosa Motel) some days,
the lake during the summer,”
said Stefany Magera, one of
the owner-operators. “We
try to be mobile, like at the
clinic, at the Chieftain, at the
school, where we were just
now making a mobile deliv-
ery for the teachers.”
“We’ll be at the Joseph
High School this afternoon,”
said Alicia Hayes, her sis-
ter and partner, during a June
9 interview. “We’re fully
mobile, so we go wherever
we’re needed.”
She said where they
locate each day is fl exible.
“Some businesses ask
us, ‘Hey, you want to come
park here today?’ With the
marina, they have a contract
with the state, so we’re kind
of a subcontractor. That’s
our only contract,” she said.
Although their coff ee
is imported, most of their
customers aren’t. That’s
refl ected in the All-Amer-
ican Coff ee name for the
business.
“It’s because we serve
everybody,” Hayes said.
Operating since late May,
the sisters had the truck built
in Portland to their speci-
Bill Bradshaw/Wallowa County Chieftain
From left, All-American Coff ee owner-operators Alicia Hayes and Stefany Magera serve the fi rst drink of the morning Wednesday,
June 9, 2021, to their mom and “silent partner” Susan Roberts. The new coff ee truck can be found where it’s announced on
Facebook and other social media.
fi cations. A company there
takes old UPS and FedEx
trucks, breaks them down
and rebuilds to new owners’
specifi cations. Magera found
the company online and
ordered their truck in April.
“We had all of our equip-
ment ready to go,” Hayes
said. “We were busy buying
while the truck was being
built. When it got here, our
husbands and friends, we put
everything in.”
Husbands James Hayes
and Sam Magera, as well as
longtime friends who oper-
ate plumbing and electric
businesses, helped out.
And then there’s Mom —
Susan Roberts.
“She is our biggest fan
and our biggest supporter,”
Hayes said.
The sisters’ daughters
also are involved.
“We also did this so we
could have our girls with us
in the summertime,” Hayes
said. “My nieces started a
little lemonade stand last
year.”
She has a daughter going
into sixth grade, while her
nieces are going into the fi fth
and eighth grades.
“They’re pretty excited
because it’s something fun
for them,” Hayes said. “My
nieces are little entrepre-
neurs. They do all kinds of
little businesses. We’ve got
earrings and necklaces hang-
ing there that my oldest
niece, Parker, makes. She’s
already sold three pairs of
earrings in the past couple of
weeks.”
She said her brother-in-
law, Jerry Hayes, did the
graphics and signboards for
the truck.
“It’s a family aff air all
around,” she said.
Like many busi-
nesses across the country,
All-American Coff ee was
hurt by the coronavirus pan-
demic. They planned to get
it started in early 2020, but
then the restrictions of the
pandemic hit.
“We thought we’ll just
table this for a little while
and see how things play
out,” Hayes said. “This past
January, we were talking
and said it just feels right,
so we did. We pooled as
much money as we could
and Mom pooled out of her
retirement to give us the
extra we needed to get the
truck.”
As a result, Roberts
is being included in the
workforce.
“That’s why she’s hang-
ing around all the time.
Mom’s our ‘silent partner,’
I guess,” Hayes said. “I’m
slowly training her for our
big events.”
She already has plans for
& Skylight
Gallery
the “big events.”
“When we do events,
Mom will be with us,”
Hayes said. “Our fi rst event
we’re going to do is the
(Mountain High) Broncs
and Bulls (June 26). That’ll
be our big test to see how
we handle the big events. It
should be exciting.”
There are still a couple
improvements they want to
make to the truck. As Rob-
erts noted, they need a new
generator.
“The generator’s really
loud. They need a new gen-
erator — a quiet one,” she
said. “This’ll get all the peo-
ple out of the motel. It’s why
the motel invited them over.
Not to wake the people up,
but so they’d have some-
thing when they do get up.”
Where they’re located
each day is usually
announced on social media.
“Facebook and social
media have been amazing,”
Hayes said. “We put there
where we’re going to be,
and people come. Or, some
see the truck and follow us
until we park, so it works out
pretty good.”
But the sisters aren’t wor-
ried about business slowing
too much.
“It has been fantas-
tic, absolutely fantastic,”
Hayes said. “Everywhere
we’ve gone, even up to the
marina — we have a con-
tract with the marina for the
summer — people are, like,
‘Oh, there’s coff ee. Let’s
get some.’ So it’s been over-
whelmingly wonderful.”
———
Bill Bradshaw is a
reporter for the Wallowa
County Chieftain. Have a
business tip? Contact him
at 541-398-5503 or bbrad-
shaw@wallowa.com.
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Grace Lutheran
Church
3rd & Lake St. • Joseph
Pastor Cherie Dearth
Worship Online
Phone: 541-432-3102
409 West Main - Enterprise
AND In Person
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100 NE 3rd St, Enterprise
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541-426-3439
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Lostine
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Childrens program during service
Blog: dancingforth.blogspot.com
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