A12
NEWS
Wallowa County Chieftain
Wednesday, February 6, 2019
BGood Bars: Goodman almost didn’t enter her
prize-winning Cranberry Hemp bars in competition
Continued from Page A1
Photo courtesy Leon Werdinger/Capital Press
The Wallowa Lake Moraines Partnership has an agreement
to buy 1,800 acres of the east moraine owned by the
Ronald C. Yanke Family Trust. The purchase will keep the
land open to grazing and other traditional uses, but will
prevent it from being developed for housing.
Moraine: Wallowa Lake
Moraines Partnership
has an agreement to
buy 1,800 acres
Continued from Page A1
protections, thanks to the
foresight and resources
provided by the Land
and Water Conservation
Fund.”
Sen. Jeff Merkley,
D-Ore, said the land pur-
chase is a step in conserv-
ing Oregon’s landscape.
“With this purchase,
Wallowa County will pre-
serve this asset for gen-
erations of Oregonians,
Merkley said.
Rep. Greg Walden,
R-Hood River, com-
mented on the land’s eco-
nomic opportunity.
“Putting the East
Moraine into county own-
ership will help ensure
the landscape continues
to be managed for mul-
tiple use, supporting jobs
and our local economy,”
Walden said.
Nearly one million
visitors come to Wal-
lowa County each year,
many to enjoy the beauty
of the lake and the Eagle
Cap mountain range that
frames it. For the coun-
ty’s residents, the lake
and its moraines provide
fishing, hunting, hiking
and economic benefits
through agriculture and
forestry.
Nils
Christoffersen,
executive Director of
Wallowa Resources, said
the Partnership’s work is
a reflection of the com-
munity’s strong sense of
pride and commitment to
land stewardship.
“From our wood-
lands, rangelands and
watersheds, there’s heart,
meaning and history there
for many people, Christ-
offersen said. “Turn-
ing the east moraine into
a community forest is
another win for our resi-
dents by maintaining this
treasured landscape.”
Then she moved on to
work at Community Bank.
But one life-changing day
in 2013, Wendy Reininger,
co-founder of Arrowhead,
had to do some banking,
and saw Judy. “If you made
those bars again, we’d buy
them from you,” she said.
Judy borrowed kitchen
space at then-restaurant Cal-
dera’s, and made test bars,
sticking with the same fla-
vors that she had made at
Arrowhead. She consulted
with Small Business guru
Catherine Mathias about
brand and business names,
procedures, and market-
ing. Then she gave notice at
the bank, and never looked
back.
Founding, funding, and
growing her business hasn’t
been easy. To make ends
meet, she used her back-
ground as a fisheries biol-
ogist, and love of teaching
to work as a part-time man-
ager and programs director
at Wallowology. Last year,
she lost a BGood Bar con-
tract to produce a differ-
ent kind of sports bar for a
company in Idaho. “I lost
half my business,” she said,
“They wanted me to lower
my prices, change the qual-
ity, and I said “No”. I had
my first anxiety attack then.
That was in May of last
year. Then I realized I had
to get going. I hustled and
got new accounts.”
Her Good Foods national
award has brought new
business—13 new accounts,
including 11 orders from
Market
of
Choice—a
national chain of upscale
supermarkets with stores in
Portland. Goodman has just
filled an order for 1300 bars,
and needs to provide the
same for another order in
two weeks. And that’s only
the beginning.
There are new chal-
lenges to face. Last year,
an east-coast fast-foods
company challenged the
Ellen Morris Bishop
Judy Goodman’s Cranberry Hemp BGood Bar now bears the Good Foods Awards seal.
Ellen Morris Bishop
Once cut to size, Judy coats the bottom of each with dark
chocolate and blades off the excess, placing them on
parchment paper to cool. “This is really where it feels like
an art,” she said. “Finishing each bar somehow seems very
personal and satisfying.”
BGood bar trademark. Their
name is b.good. Rather than
engage in a costly legal bat-
tle, Goodman is changing
the name of her company
from BGood to JöR (pro-
nounced ‘Your”) which “…
sounds good and also means
“Earth” in Old Norse,”
Goodman said. The new
name and logo will take
effect in the spring.
Although
Goodman’s
business has grown, it’s still
mostly a one-woman oper-
ation. Making each bar by
hand is more a craft than a
production line, and Good-
man likes it that way. “It’s
truly an art,” she said. “Each
bar is made by hand, with
care and thought and love. I
see a lot of value in that.” It
is, as she says. “Slow Food
and Slow Money.”
Maybe in another 4 or 5
years she’ll find someone to
buy her business, Goodman
thinks. The idea of kayak-
ing, going for hikes, and just
enjoying life is somehow
attractive. But so is making
the very best snack bar in
America.
Goodman’s
BGood
Bars are available in Wal-
lowa County at: Arrowhead
Chocolates; Red Horse Cof-
fee Traders; Wallowa Lake
Lodge; Wallowology; Mar-
ketplace Fresh Foods; Wind-
ing Waters River Expedi-
tions; Salutations Studio;
Ruby Peak Naturals; Wild
Carrot Herbals; Sei Mee Tea;
JB Bane & Co.; The Book-
loft; Longhorn Espresso;
Hurricane Creek Coffee.
www.main-street-motors.com
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