r
Tfi V
tP
Iff f
A t-A
4
.'Apr '
, well known
sports and news commentator,
brings (o (In microphone (wo
sure-fire, five minute newscasts,
Monday through Friday at 0:15
a.m. and 5:1fS p.m..
lets the chips full
where (hey may as he hews Into
tin burning issues of today on
IiIh News
broadcast. Wednesday a(
Noon und Sunday ut H:(0 p.m.
0
v
"Number ni,M sport st'iister
lilKlillKhta liW AMI Itiulto mn-ttM'iitai-y
with colorful vignettes
rrom hhiml the sports scene.
"Sports Today with
Is heard Monday through I'rl
day n( ft:lf p.m.
Ton newscaster .
reports world events on Monday
Morning Headlines, Siuulnv eve
ning at M:(H p.m. The l.Vininute
roundup summarizes weekend
news willed will make lend
stories In the Monday morning
press.
vet vv
Jovial
guides Ins
sifigur and wwnigin' rnusieul und
fun-loving akociutes through an
hotir long session of smile und
Inspiration on the hreukfust
luh Mondaw through Friday
H:(HI a.m. to H:0U a.m. The pro
gram Is now in lis !ind consec
iitive year on the air.
, who portravs
"Harry Ijuvis in aim s poig
nant morning drama, When A
(irl .Marries, brings to the part
an emotional sincerity liorii out
of considerable experience on
stage, scn-eu and rudio. When A
(irl Marries is heard Monday
through Friday ut 10:15 a.m.
Veteran flight sportKcaster ....
will team up
with Jack Irees to handle the
comrnenlury on the Blue Kihhon
Kouts each VVcduesday at 7:15
p.m.
Rhythm Is his business and a
generation of Americans has
Kting and danced to the strains of
Swing and Sway music by
The maestro
and his orchestra currently en
tertained the nation on
Serenade Koom",
Monday, Wednesday, Thursday
and Friday at A:& p.m. and Sun
day at 6:35 pjn.
tuts rewived
national recognlzation for his
insight and maturity of judg
ment bm out of long years of
experience as a radio newscast
er. Called a "four-star" newsman
by his associates, he has gained
the loyalty of millions of listen
ers. He is heard on many of the
Texaco Newscasts every Satur
day and Sunday.
We're Celebrating The Start of Our 4th Year of Service
To Central Oregon Listeners and Advertiser
Name The
ABC STARS
I l.yli- Frank Al l : Ck.
. 1 .h,l,-r MiiUh ( tmrf V
1955 Conlan Study of Listening Habits Shows That:
KJUN Is The Preferred 5 to 2 By 27,000 Central Oregonians
No Wonder More and More Central Oregon and National
Radio Advertisers Are Boarding The "1240" Bandwagon
time
Juhotlok A
We'd Like To Meet All of You At
Our Open House Thursday,
3 'Til 10 P.M.
Lots of Birthday Cake and Coffee for All
We Believe KJUN's Popularity For The Past 3 Years Has Been Due To A Happy Com
bination Of Famous ABC Network Stars Featured In Entertaining Programs For All The
Family; PLUS Livewire Local Programming Like These KJUN Firsts
Music
"MAHT1N ni.OCK SHOW"
"SAMMY KAVK SHUI'.N Aim'
"IIKftAIItVAV jMATIMCi:"
"IIOIIIIV II MMA( K SHOW"
voh'k or i'ihi:stom:"
"MKrKOI'OI.ITAN OI'IIHA"
" OCO.M'T l.K OIK II."
"SAT. DAM'I.V; I'AKTV."
Sports
lll.I'K KMiHON Vl:l. NICIIT
IIOXIMi; IIKAVVUI.IOHT Til
I.K HOI 'IS; TII)i:U ATl:l HAS.
KKTIIAI.I. AM) IOOI li Al l.
SI'OK'l'S ASTS THICK WKHK
I.V; K A ST K K.N I'OOTHAI.I,
(i.VMU . OK . 'I'll IC DAY; SAT.
IIOIiSKKACIMi.
News
MAHTIN ACiKONSKY, MOIIN
.McVANIO, HOB i AUUI I), MI,.
I.IAN WINTKK. TAYI.OIt
(1KANT. I. UN IIKAKDSI.KY,
JOHN AMH:H('(( K, llll. I.
STKKN, KIIHIN C. CAMIA.M
Drama
"SACA"
"STHANliK"
"MY THll: S'l'OKY"
"vnisri:KiN(i stii:i:ts"
"UIII:N A t.lKI. MAHItlKS"
";ui : ati :st stoky kvi:k
TUMI"
"I NSHAI KI.KD"
"I'lvOl DI.Y VK HAH."
Kid Shows
"llll! JOHN ANII SI'AKKV"
"MOrCKTS AM) MI I.OIIII S"
Comedy
"DON MCNEIL'S lilt KAKI 'AST
( l.CII"
"IIKNSON S IIIIIICAWAY"
AN OPEN LETTER TO CENTRAL OGEGON MERCHANTS:
I'ii.- many ninntlu In friKiuonl ails, KKND has asked you lo believe that the resiiHs
or a llarromeler survey laken TWO I.ONO VIC A US AGO ill Hie summer of 193.1, are
slid an ai-eiinite yardstick of llsleiiership In IH55. To be exact one could hardly rail
KIl.ND's "bulled down" version of (he Suney an accurate yardstick of Central On
Kim li-.l..i.Tshi) in 1II5S; IIKI'AI.'SK THK KNT1RE MADRAS PORTION OF T1IK
I'Ol.'lt CITY SI'RVKY H AS O.MITTKD when the mu-vey was nslured to a "popula-'
linn bri'iikdimn by a Bend CPA. Certainly the town of Mudras, where KBND had
hill 17.'-! of Hie audience, could not be considered OCTSIDK the "Central Ol-effon
Trade Area" Ix-caiisc every iniiorlaiit piililicalion including "Patterns of Income and
Retail Trade in OreRon" ilcfines Deschutes, Crook AND Jefferson county as the Cen
tral Oregon Trade Area, and Madras has always been represented on the Central
Oreiriin C. of C. In fact Kli.ND's average share of audience for Redmond and Prlne
ville cnmliini'd was only 27.11 so out of all four cilies, KBND ACTUALLY only had
a majority in Bend. Yet by applying Bend's population, which is nearly twice the to
till or Redmond and Prlnevllle together, lo K UNO's Bend majority and by the OJ1IS
SION of their 17.2 ratilli; in Madras, KBND was able to come up with a "85 of the
lilldlenre riKure"vhiih you were lold represented listing preference not only In Bend
lint In lti'ilinnnil and Prlnevillc. Naturally in their summary no mention was maiJe
of the following statement by Kldon C. llarr who conducted the one-man survey: "A
TIIDNDKKSTOHYI (X ( I KHIil) DCRLNG THK MKASl'KKMKNT IN BKND WHICH
I.IMITICI) MSH NI ItSIIII' TO STATIONS OUTSIDE BKND DURING THK AFT
i:i!NOON AM) KVKNINti;" nor Hie fact that the survey was conducted in each
tow n Tor one day only, instead of a week or more as is customary In Conlon and Nell
sen and other liellcr known studies. We grant that KBND should have a majority of
the audience in Its own hometown. But knowing that most of you would be more than
a little curious alioul the ACTUAL listening habits of the other TWO-THIRDS of the
Central Oregon Kipulalliin living "OUTSIDK" Bend and the southern end of the
county, we purchased copies of the July IBM CONLAN STUDY OF LISTENINW
HABITS. The summary apH'iirs Mow in addition to the summary of a Prlnevllle
study in III.". I. We will lie happy In show you ill person the complete summary cover
ing every n'mrler hour of the broadcast day ior an ENTIRE WKKK.
Religion
views the news
through Hie trained eyes or an
eM'rl observer. The dislilu,iiish
eil journalist and rorelgn cor
respondent, editor or "The
Christian Science Monitor", is
heard Sunday nights at li: 15.
"HOril OF DECISION
"( III l( II IN THK HOME"
"VOICE OF PROPHECY"
'HER l.l) OF TUI I'll"
"RADIO 1IIIII.E SCHOOL"
"I'lLliRIMAGE"
"LIGHT .V LIFE HOUR"
We've often loilnd II Interesting to compare the
pii'lures or ABC Network Slurs with Hie men
tal Images we form from hearing lliem on
KJUN. So we tlii.in;ht you would enjoy living
to Identify tlie AIM Stars and KJUN Personal
ities on this page w in. in you hear every dav 4111
K.II'N. Arier you've made your guesses luiik in
Hie lower right hand corner lo see how lllanv
you identified corns. ! ly.
1955 Redmond, Prineville, Madras 1954 Prineville Only
ENTIRE ENTIRE
A.M. P.JI. Suney A.M. P.M. Survey
KJUN -17.7 !i().S BI.S 41.8 30.1 Sfl.O
K" SIT 2.S 23.8 32.8 38.6 35.7
KBND III 20.J .0 20.8 24.7 22.5
""' 1 U SJt B.I 6.8 5.8
Rnttcrt S. r'ohin .
halills In Ibis and
, ruinous mar-
fluim iw..iu,.llj.r lit-l,,.TU 1 1, It.ll V
hls reill-iirc ease stories or bus
bunds and wives rae'ttg a crisis
in their married dives, on "Com.
.-..i..,. i.......i i.. ....i i....
fmiiiuii. mvmiii ill iitir t'f 'i.sifiit-n
each week, Monday through
rrioay at iu;,iu a.m.
Asswiales of Kansas City, Missouri have been taking studies of listening
id thousands of other markets tliroiiirhmtt lha l'.,li f
, v'"rs' ""',r siunies. wiiicii ineiiide. ra-ineldental telephone calls lion-telephone home
interviews and oiil of home listening Interviews, are primarily taken for use of national
advertisers mid agencies, but isipl.-s of all studies are available for purchase by any radio
station or their repn-sentulives. The Conlan Study referred to above is their annual studv
or listenerslilp in the Redmond. Prineville and Madras markets, and other small towns
and coiiuuiiuities ill these general trading areas, encomna.ssiiii' Al l. nf ih r .i
gon trading area evcent the eltv of Bend iK.'lf ,n.,l sm.n,..,-., iw..i,..i.,., .. .
liiiiiilv '.: oon ib.pwi.nu i.lsi,.ilinlK- tu.i.ti,i...i ..r i-....i.i m. i.-., ' .. .' .Y . 'V'K
.iiuy i:i.i;i ( oniiin uioy, ai't-nrutng
iliH'ilrliii; In Sales .Vlanageiiienl s 1
llllstry.l.
ili two h ids of tentral o n-gon s population reside in this market area covered by the
V . ? ,l,;',rln" "1 ''; "''' flgiinn and l.- (Ity and coimly opulatlon estimated
!U. Edition of "survey of Effective Buying Income," (the "Bible" of the advertising I
School Sports
. FIRST TO ORIGINATE "LIVE"
DIRECT BROADCASTS OF ALL
REDMOND FOOTBALL & BAS.
KETBALL GAMES PLUS DIS.
TRICT STATE TITLE PLAY
OFFS OF PRINEVILLE, MAD
HAS, CULVER Si SISTERS.
Local Talent
MORE "LIVE" STUDIO PRO
GRAMS USING CENTRAL ORE
GON TALENT. INCLUDING:
WES TITTLE'S TRI-COUNTY
BOYS; FRANK SMITH'S "HAP
PY HOWDY JAMBOREE:" LEN
GORTON'S SQUARE DANCE
PARTY.
School Radio,
FIRST TO ORGANIZE A IUGH
SCHOOL RADIO CLUB AND DE
VOTE A I, HOUR EACH DAY
TO STUDENT BROADCASTERS:
"REDMOND HIGH SCHOOL
HOUR." AT 4:45 P.M.
Hunting News
FIRST TO ATTRACT STATE
WIDE ATTENTION TO CEN
TRAL OREGON'S HUNTING
WITH SPECIAL ALL NIGHT
PROGRAM FOR HUNTERS ON
EVE OF W55 SEASON.
Kiddie Shows
FIRST TO DEVOTE AN ENTIRE
HOUR LOCAL PROGRAM
MING DAILY TO KEEP YOUNG
STERS ENTERTAINED AND
OCCUPIED BEFORK DINNER
TIME: 4:15 P.M.
4-H Programs
KJUN ANNUALLY DEVOTES
MORE THAN TWICE AS MUCH
TIME TO 4H DESCHUTES FAIR
ACTIVITIES THAN ANY STA
TION. Conventions
ONLY STATION TO COVER
ni.1. .'1MUB HIGHLIGHTS OF
1955 DEPT. OF ORE. AMERI
CAN LEGION CONVENTION
Oil Drilling -
FIRST TO BROADCAST DIRECT
FROM THK SCENE OK MAJOR
OIL EXPLORATION.
vfv !P ,0,Bo,(0J": Bob Garred, Paul nr
Ji'. ?i" ?'frnI''" to" :"lpy- Kwln P. Can
"V Hi' ,lohn,IK- R'lrht Side, Top to But.
torn: Hope Wlnslow, Risa Stevens; Helen
,"r Higby. Fran "Aunt Fannie"
McNeil, John Raby, Steve Ellis, Sammy Have,
lUir, Bottom. Left to Right: 'Sparky
Patricia "Auntie lat" Ueser, Gil Lieser, Frank
i'i-.t ""uj riiiiin.
4
(errnide Warner is her real
name, but she's known as .
nlllhor anil
eler, on Whispering Streets, the
uaynme urama ueard Monday
iiiiuuii iTBw.T Mi :.sj a.m.
Wispering Streets presents a
new story daily of men and wo
men as iney iry lo find happi
ness in ineir own walks or lite.
, if &SBt. fwwy I
lively mezzo-sop ratio
of the Metropolitan
0era Comimiiy, whose siietes.
ws have ranged from llie con
eert stage to the movies, guests
on aihj nauios "Voice or Fire-
stone", ftionday at 8:30 p.m.
She joins Howurd Barlow, with
the Firestone Orchestra and
chorus.
0S)
5 mff 'i
- , Well known
radio uc tress. Is frequently tea
nireti on rtm-s numan aim ao
sorbim? drama. Mv TniA stnrv.
Miss .... brings to her
various roles a wealth of emo
tional understanding born out of
K.imurmiiir v NTicnfe on si age
and radio. My True Story Is
leard Alonday through Fiday
i ir.JV a. III.
i
the
, who plays
suir ian 01 ",ioan Davis" on
A Ill's K)lgnant morning drama,
When A Girl .Marries. During
Hie past fifteen years she has be
come, fpr millions, a nationwide
raoio ravorlte. W hen A Girl Mar-
ries is heard Monday throiiL'li
rriuay ai 10:10 a.m.
1
dials
the right number for laughter as
featured comedienne on "The
Breakfast Club", Monday
through Friday mornings at 8:00
. . . liuess
liveliest,
Peter Pun? Niiie
again! He's radio's
friendliest little Imp Uig Jon's
I'll ! Big Jon Arthur,
and , are heard
on Satunluys at 8:1X1 a.m. 011 .No
School Toilay!
talks
strictly to the tallies every niorn-o
nlng during "Cofrce Rnk" at
1I:IH). Hut at 4:15 p.m. dully, she
Is Just plain ,
the Story Ijuly to hosts of Cell
Irul Oregon yoiingiins.
has iNjard-
cost over J00 Central Oregon
sHirts events In S short years,
in addition to presiding over
SHirt Slants at 8:15 weekday
evenings In the winter, and cov
erlng scclal events turnout the
an-a with the KJUN mike.
and his myth
ical Frog "Pedro" are Central
Oregon's most popular "waker
uppers;" as thousands of Central
Oregon alarm-clock radios waku
their owners up to the strains
of western music on "Happy
Howdy Jamboree" 6 to 7: 15 a-m.
Jlf I s- Lt
r- prfirinf BmnnTTHim Mtuf
runs a one
man radio show with the help of
every Important band leader and
recording star In show business.
Together they add up to
- an ABC
network feature heard every
Monday through Friday from 2
IU 4..HI p.IIU
whose evan
gelistic crusades have attracted
wide attention throughout the
worm, is heard each Sunday at
1 1 :00 a-m. on "Hour of Decision",