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thr nnxn m u-RTix. pailt edition, iikni. ohkuon, khiiiay, novkhukk 4. inai.
The Bend Bulletin
DAILY EDITION
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OfttRT W. 8AWYKR K.ittof-JUnr
BNBY N. POWLKH AxocitU Editor
0. H. SMITH Adrerttsin Manasar
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to aqoara ftwl fUan business, elaan politic
mm4 th B-.1 tatarssu of bnd ami Ca&tral
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On Month ..
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m.oo
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All avibaerlrttona aro du and PAYAlll.E !
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piaaaa notify as promptly of nr fhanea
t il 1 1 or of failure to receive tha paper
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Maks all ebetka and orders pajab'.a to
Tea Band Bulletin.
FRIDAY. NOVEMBER 4, 1921.
BETTER THAN- RUBIES:
Search the Scriptures; for In
them ye think ye have eternal
life; and they are they which
testify of me. John 5: 39.
PEARLINE
If you are not less than 35 years
old, or thereabouts you remember
Pyle's Pearline, a washing powder
that was extensively advertised and
widely used In your youth. You will
remember that It was a standard ar
tide and enjoyed a large sale. How
long since you heard of it? Do you
know the reason why it bas disap
peared? It Is because the owners
stopped advertising. Here Is the story
as told in "Tibs and Nibs."
"Twenty years ago one of the best
known names in national advertising
was James Pyle's Pearline. Tbe ad
vertising had run continuously since
1S73. In 1904 the appropriation for
that year amounted to $500,000.00,
which was a great deal of money In
those days. In 1907 the concern hav
ing passed Into the bands of an es
tate, the trustees saw an opportun
ity by which tbey could save many
hundreds of dollars by cutting out
the advertising. Pearline lost favor
rapidly and in 1914 tried to come
back. Several hundred thousand dol
lars were spent, which amount would
have made a considerable dent on the
market for a new product, but Pear
line was not a new product. It was
trying to come back which was in
finitely more difficult.
"In 1915. acording to our inform
ation, Pearline was sold to a compet
itor for Just the cost of the machin
ery as junk and the stock on band
as raw material.
"Another nationally known prod
uct stopped advertising for one year
and It took from five to seven years
to regain the volume it lost.
"A merchant can build up a splen
did business In his town if he will
advertise constantly, and it will con
tinue to grow as long as he adver
tises. He cannot afford, however, to
stop advertising as the growing gen-
eration must be constantly kept In
formed so as to obtain new custom
ers, and the older generation must
be reminded. It is only the older gen
eration who remembers Pearline. The
young man and woman know nothing
of It.
"About 18 per cent of our popula
tion each year reaches the age of
understanding or purchasing ability.
You must gain the attention of these
18 per cent, obtain their good will
together with retaining the business
of the older folks, or gradually dis
integrate. "Advertising Is the modern mir
acle worker, but it must be done
consistently and constantly. You can
not stop in the middle of the stream
and expect to get across."
One set of people in Portland Is
now working with the tax levying
bodies in an effort to lower taxes and
another is campaigning for an addl
tional tax for the proposed exposi
tion. One wants to reduce taxes no
and the other five years from now
Newspaper men who remember
that when the divorce case of Wlllard
Hawley the puper maker's son was
first In court the price of newsprint
advanced, will view with alarm the
filing of the second suit.
Reading In Bed.
One mny read In bed without exoes
slve eye strain If c:ire Is trln-n to have
Rnxl lllit und lo sit up so tliut you
look dnwn at the print. Reading In i
prone prsliion It, usually tiiesome de
cani vve look tip at the tr-.'w. The
yo Is ns-ert so much to loo at ol.Ject
hold lielow Us level that the muscles
which turn the eves lip have liecoiit
weak from lack of use and become,
therefore, easily tired. Popular
Science Mnn'hlv
Wisdom Lies In Correction.
Don't make to much of the faults
and findings of those around you; eve.i
be good to yourself, and don't harry
jour soul over your own blunders and
mlwtnkcs. Ada U. Sweet.
ISpplirigRhijniQS
1 A vf iVAJt MAtan ""Or! r-O'?
7 2 QJ.?7i
The Mourner
My mind had grown so palled and sore, from
viewing social smashes, I started for the sackcloth
store, to buy a ton of ashes. "These modern ways,"
I said, aghast, "are all beyond enduring, and every
stand-by of the past has broken from its mooring.
I do not like to kick and carp, or shed the tears in
billows, but I must hang my famous harp upon the
well known willows. For things have changed since
I was young and lived in far Aurora, and dizzy
curves are daily sprung, that capture my Angora."
And, thinking of that storied town, old men I recol
lected, who used to wander up and down, disconso
late, dejected. Oh, that was forty years ago, and
they were always saying that modern things were
steeped in woe, and virtue was decaying. "And
are we old boys dotard sires?" I cried, "has old age
hipped us, that we intend to hang our lyres upon a
eucalyptus? Have I grown like those graybeards
dour who groaned in bygone seasons, and said the
world was turning sour, and bored us with their
reasons? I'll have to can the sob and sigh, discard
the mourning border; no bolt of sackcloth shall I
buy, no ashes shall I order." And then I went to
Jimpson's shop, where ice cold drinks are mingled,
and drank three quarts of lemon pop, and through
my works it tingled.
Kiddies' Colds Can
Be Eased Quickly
Pr. Kiiifc' New Plsrovery will do
tti.it veiy tiling, easily ami tuiilly.
lMn't say, "I iH.r liiili- kiddie, I wish
I knew wkti to l.i (or you " Whrn
I he i'ou.;h MM comes, (jive a lillle lr.
Kind's New Dinoveiy as din-viol, ami
it . ill soon l c tuMtl.
It's a good family rough mid roM
remedy, loo. 1 ik; u up ihc ihleiii,
demj up the touch, relieve. ilr t(iii
ti simii. No I .ii mini drills, l'orlifty
year a iin l.iul remedy fur cold,
fOi:-,lu, iinppe. At your ill liisls,
oik-, a Untie.
Dr. King's
New Discovery
for Colds and Coughs
liui'MUMled? Ilerc'sKelU I !tr.iiic
J lie y.tem, i'U I lr. king's I'iIIj.
'I hey prompt trie I'ile How, stir Ui
the la.-y her ami sol at the luot of lite
troul'le. All ih ui,t.i.-l. J.v.
DPROMPTI WON'T OUIPE
. r. Kings Pills
Mackerel Run In Great Schools.
Some schools of nisekerel are half
mile wide and twenty miles long, and
re estimated to contain I.OOO.OUO bar
rels of fish.
Woman's club in 1747.
A regularly organised women's elnb
existed In New Yorit as ear'r as 1747.
Patching Wallpaper.
To mateh wnllpitpr-r suceewfulle. In.
stead of etittlnR the paper tear It
aenwa. Irregularly. The while ed.-e
made by the tearing wlu not be on
the pnteh. hut on the unused puper.
Iy matehlng the design the pateh will"
be almost Invisible.
Explains Cuckoo,
t'nn the cuekixt Justly be neeuied
of that laek of pareuiul duty whleh
leads her to deposit her i'kks 111 oilier
birds ui'sls? tine Is Inclined to eon
slder her less harshly when the clr
cuntsUincs are examined. Nature Iisn
ordained (hut to every hen cuckoo born
there shall be live or six males. How
Is she to meet this dilemma, asks a
writer In n eonleniporai'.v 7 It would
he says, baffle the devices of the most
domesticated wife lo bring up a fain
lly while there are five or mx husbauda
III tbe house. Sit she fiinna nut her
youngsters and, for the good of her
race, philosophically adopts polyandry
as her fate. t'hleugo Jourtml,
Franklin on Thrift
A man may, If h knows not how
to save as he gets, keep his tioae to
the grindstone all his life and die
net worth a groat at last. Benjamin
Franklin.
Bet
your
bottom
dollar !
CHESTERFIELDS "satisfy"
fully and completely
like a long, cool drink "sat
isfies" when you're thirsty
butwnlike anything you ever
experienced in a cigarette before.
A better flavor, yes; a more
pleasing aroma, yes; but more
than thnt, a rounded out "com
pleteness" that is wholly salufy
ing. Thnt's ho-x Chesterfields "sat
isfy." And the blend that's xehy
Chesterfields "satisfy." A blend
of Turkish and of Hurley and of
the choicest of other fine home
grown tobaccos in a new combination!
and the blend
can't be copied
(nest
erfield
CIGARETTES
Lioorrr ft Mrnta Tobacco Co.'
tfma yom n fXa tut
AIR-TIGHT tint of MOT
grmm
The Delight of Eating
lies ns 1 1 1 1 1 (-1 1 in tlie Service
as it tines in the I'ood Served
r Why Not Dine
Where They ('oml)iiie
Regular Dinner, $1.00; Sunday, $1.25
or a'la'Carte Service
This Week's Specials
Pilot Ihille Cluh Sandwiches
Sea l-ooil ("otl'iii or SulaJ
hrtsh Crah htalien a la Louis
Squab CVinri a la Maryland
Pilot Butte Inn
U .T. -fir "...
William
Russell,
Uarring for Fox
Films, write:
o t? c.'VJc. I
05
Style
The judgment of 500,000 New
York men now wearing Monroe
Clothes, confirms Mr. Russell's state
ment. We invite you to verify it
personally by inspecting our stock.
$30 $35
Scrvict Satisfaction
THE GOLDEN RULE
Better Get The Ball Rolling
The alleys at the) American
N'Klon liulldlnn mill soon ln
ready for use, and Hhevlln
liltun wants to put a vvlnnliiK
team out this season. Yf
Howler net ti(et her start
your talk now and tlo your
acting when tlm Menaon opens.
-.......,..,.,MwiMMiiimiilMuiuillHPUIIUUJiaiUIalUii
ft)) 1 '
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ru.M,.iiuittuiHMfiiMr.iut.MiMMMum.,i.u,imimi,.Hiuii;uiuiiiH
Would it not be advisable to start
a small sinking fund for your Christ
mas shopping? The holidays will
soon be here and a small savings
will be handy when Christmas buy
ing time comes.
The Brooks-Scanlon Lumber Co.
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