NORTHWEST
East Oregonian
A2
Thursday, September 23, 2021
Eastern Oregon to offer marketing degree
the cool part about it,” she said. “So
that’s why it’s really become a path
up. So they can be in digital and
social, create content, do simplest
Facebook posts, Instagram, those
types of things for companies,
people, products.”
Carpenter added the degree will
have applications for students inter-
ested in a career in data analysis,
public relations and search engine
optimization management.
“Promotions, advertising. PR is
really huge, and it’s kind of an entity
in itself and has a lot of opportu-
nity underneath that little umbrella,
because PR is so consistent right
now, especially using social media,”
she said.
Carpenter said the core classes
required for the degree will provide
students with knowledge of busi-
ness fundamentals, while also
preparing them to be successful in
the marketing specific courses.
The marketing degree not only
will provide students with a solid
marketing foundation, she said,
but also research and presenta-
tion skills through learn-by-do-
ing experiential opportunities in
marketing. Carpenter said the skills
learned are immediately applica-
ble and include emerging digital,
interactive and mobile technolo-
gies; web and data analytics; proj-
ect management; interdisciplinary
integrated marketing communica-
tions; creativity and innovation.
Students also will develop import-
ant communication skills and build
their teamwork skills.
First recipients
of the new degree
graduate this year
By ANDREW CUTLER
The Observer
LA GRANDE — Eastern
Oregon University students inter-
ested in a career in marketing have
a new opportunity.
The school now is offering
students a bachelor’s of marketing
degree, a change from the bache-
lor’s degree with a concentration
in marketing the school previously
offered. The change is effective with
the upcoming 2021-
22 school year.
“Students can
put on their resume,
when they’re apply-
ing for a marketing
job, ‘Hey, I have a
degree in market-
Carpenter
ing, not just a
concentration, I got
the real thing,’” said Shari Carpen-
ter, a professor of business at East-
ern. “That makes a big difference.”
Carpenter said the school recog-
nized a need for the program to
adapt with the changing times to
meet the needs of employers and
students.
“It was always thought of as like
selling and stuff, but the strategy
part of it and understanding what
moves people to make a purchase,
understanding a consumer’s needs
and what moves that person, that’s
The Observer, File
Eastern Oregon University students now have another degree option from the school in La Grande. EOU now
offers students a bachelor’s of marketing degree, a change from the bachelor’s degree with a concentration in
marketing the school previously offered. The change is effective with the upcoming 2021-22 school year.
Carpenter said students will get a
sense of the real world while earning
the degree.
“So this degree, I built so that
students could finish the degree,
walk out and go into a real market-
ing job and say, ‘I got this,’ because
they learned the core skills, not just
these books and academics and all
that stuff, which is totally fine, but
I’d rather have students learn reality
of what it’s gonna be like,” she said.
The degree change has been
in the works for a couple of years,
Carpenter said, adding she antici-
pates the first degree recipients to
start walking at graduation in a year.
“I believe there’s over 10 students
that have already transferred into the
program when they saw it was avail-
Forecast for Pendleton Area
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able,” she said. ”Let’s say they’re
already a junior, all they have to do
is add in these specialty classes to
finish up their degree.”
“It’s a pretty exciting time,” said
Ed Hennigner, the
dean of the College
of Business at East-
ern. “The revision
has drawn a lot of
interest. We’ve
seen pretty good
enrollment already
Henninger
coming in for fall. I
think it is the right
thing to do at the right time.”
Marketing students will have
the opportunity to continue to gain
practical experience through the
National Millennial/GenZ Club,
Walla Walla County leader publicly
clashes with constituent over COVID
By EMRY DINMAN
Walla Walla Union-Bulletin
Sunny and
pleasant
Mostly sunny and
nice
75° 48°
79° 50°
Mostly sunny
Clouds and sun
Rain and drizzle in
the p.m.
PENDLETON TEMPERATURE FORECAST
83° 53°
78° 50°
83° 54°
HERMISTON TEMPERATURE FORECAST
79° 45°
83° 44°
86° 56°
80° 54°
85° 54°
OREGON FORECAST
ALMANAC
Shown is today’s weather. Temperatures are today’s highs and tonight’s lows.
PENDLETON
through 3 p.m. yest.
HIGH
LOW
TEMP.
Seattle
Olympia
70/53
69/46
77/46
Longview
Kennewick Walla Walla
74/52
Lewiston
72/49
79/47
Astoria
66/50
Pullman
Yakima 76/46
70/45
77/51
Portland
Hermiston
75/54
The Dalles 79/45
Salem
Corvallis
73/48
Yesterday
Normals
Records
La Grande
73/39
PRECIPITATION
John Day
Eugene
Bend
77/48
76/45
75/43
Ontario
81/45
Caldwell
Burns
80°
44°
79°
46°
96° (1967) 31° (1932)
24 hours ending 3 p.m.
Month to date
Normal month to date
Year to date
Last year to date
Normal year to date
Albany
75/49
0.00"
0.16"
0.22"
2.09"
1.71"
5.53"
WINDS (in mph)
77/44
74/35
0.00"
0.30"
0.38"
4.67"
8.73"
9.03"
through 3 p.m. yest.
HIGH
LOW
TEMP.
Pendleton 71/39
76/51
24 hours ending 3 p.m.
Month to date
Normal month to date
Year to date
Last year to date
Normal year to date
HERMISTON
Enterprise
75/48
81/49
76°
46°
77°
49°
91° (1975) 31° (1902)
PRECIPITATION
Moses
Lake
69/46
Aberdeen
71/47
75/52
Tacoma
Yesterday
Normals
Records
Spokane
Wenatchee
68/52
Today
Boardman
Pendleton
Medford
87/52
Fri.
SW 4-8
WNW 4-8
NE 4-8
NNE 4-8
SUN AND MOON
Klamath Falls
78/39
Forecasts and graphics provided by AccuWeather, Inc. ©2021
Sunrise today
Sunset tonight
Moonrise today
Moonset today
6:43 a.m.
6:51 p.m.
8:16 p.m.
9:26 a.m.
Last
New
First
Full
Sep 28
Oct 6
Oct 12
Oct 20
NATIONAL EXTREMES
Yesterday’s National Extremes: (for the 48 contiguous states)
High 108° in Palm Springs, Calif. Low 18° in Daniel, Wyo.
which provides members the abilty
to interact with executives from all
over the world.
“We’re the only one in the state
of Oregon, out of all the universities,
that can offer membership through
us to the NMC,” Carpenter said. “So
that’s huge.”
Carpenter said initially the
school was hoping for 22 students
in the program that first year, but,
she said, it looks like the program
already is set to exceed those expec-
tations.
“I believe that we’re going to
head over that by the time fall ends
and we get out there and start talking
about it and having conversations,”
she said, “because that’s what we’re
seeing already.”
WALLA WALLA — A
Walla Walla County commis-
sioner recently took to social
media to chastise a constitu-
ent who felt the county was
not doing enough to mitigate
the pandemic.
“Why anyone would buy
his hate-filled wine is beyond
me,” Commissioner Todd
Kimball wrote in a Sept. 8
post to social media.
Some have called this
an inappropriate use of the
elected official’s platform —
he posted these comments
on his “Todd Kimball, Walla
Walla County Commis-
sioner, District 2” Face-
book page. Others praised
Kimball’s comments as
“brave.”
Kimball did not respond
to a request for comment on
this story.
The public post on Face-
book followed a phone call
between Kimball and Trey
Busch, winemaker and
co-owner of Sleight of Hand
Cellars and Renegade Wine
Company.
Busch had called to crit-
icize the commissioners for
allowing the county fair to
proceed earlier this month
despite high COVID-19
infection rates and strained
hospital systems throughout
the U.S. West.
Previously, Kimball had
stated the county had no
choice and state law required
the county fair to proceed.
However, the county pointed
to laws that did not mandate
the state fair, and Kimball
did not respond to previous
requests for clarification.
In his Sept. 8 statement,
Kimball made no mention of
a supposed state requirement
and instead emphasized his
commitment to supporting
the reopening of small busi-
nesses.
“Trey was very vocal with
me regarding his disappoint-
ment (I am being kind in this
description) with the Walla
Walla County commissioners
for not canceling the county
fair this year,” Kimball wrote
on social media. “I spoke of
my passion for keeping busi-
nesses open, including his
wineries.”
K imball noted that
professional rodeo partici-
pants, vendors, 4-H and FFA
members all benefited finan-
cially because the fair was
allowed to occur.
“According to Trey,
those small businesses are
not worthy to remain open
even though his businesses
are. Hypocritical.” Kimball
wrote. “If it were up to Trey,
those kids could just take
a loss on their animals for
another year as many did in
2020. Shameful!”
Kimball stated in his post
that if he were not an advo-
cate for keeping businesses
open, then he may have
supported the closure of all
businesses; he listed wineries
specifically.
“Since the reopening of
wineries (and other busi-
nesses) in our community,
our COVID-19 numbers
have risen, especially with
the delta variant,” Kimball
wrote.
Kimball estimated that
12,000 people visit the Walla
Walla Valley every weekend,
or 624,000 per year, to visit
area wineries.
“Trey needs to take
accountability for the poten-
tial impacts his businesses
have had on the spread of
COVID-19 not just in our
community but worldwide,”
Kimball said in the post.
In his statement, Kimball
did not take accountability
for the potential impact of
the fair, which he said drew
8,600 patrons per day.
NATIONAL WEATHER TODAY
IN BRIEF
Local volunteers sought for
National Public Lands Day
BAKER CITY — As part of the 2021
National Public Lands Day celebration, the
Bureau of Land Management’s National
Historic Oregon Trail Interpretive Center is
seeking volunteers to help improve visitor
access to the site Saturday, Sept. 25, 9-11 a.m.
Registration will begin at 8:30 a.m. at the
center’s driveway entrance, 22267 Highway
86, Baker City. Work to be done includes
cutting back overgrown vegetation, removing
debris and site preparation for new nonmotor-
ized access gates.
Volunteers will receive a commemora-
tive T-shirt plus a complimentary pass for
entrance fees or day use fees when visit-
ing a federal lands site. Water and snacks,
gloves and tools will be provided. Participants
should wear sturdy shoes and be prepared for
a variety of weather conditions.
Department of Interior COVID-19 guide-
lines will be followed, including social
distancing. For those who are not fully vacci-
nated, masks are required in crowded outdoor
spaces. Hand sanitizer and masks will be
available.
For more information, contact the center
541-523-1843; if no answer, leave a message.
—EO Media Group
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