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TEN PAGES
PACE TWO
DAILY EAST ORCGONIAN, PENDLETON, OGON TUESDAY EVENING, APRIL 10, 1021.
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We will give you the best for the price, no matter what the price
1 I '
Mere are several
New Styles in
Suits and
Goats
1
WHICH WILL INTEREST
THE SMART DRESSER.
aii(
1
misses
styles
shoul-
eoinmon-
You women
who like to wear
which are head and
ders above, the
place we would ask yon to
take a trip in to view these
new comers. Yon will find
them, to emhody all that
yon desire your garments to
emhody, and citing prices
you had no idea garments
of such high quality could
possibly be purchased for.
SUITS are priced from
$25.00 to 895.00.
COATS are priced from
89.85 to $75.00.
:a:few'.mqre
SPECIALS' :FOR WEDNESDAY AND!
THURSDAY.
31x90 In. Hemmed Sheets
81.49
Dreamland seamless sheets of stand-
Continuing for a few' days
more our sale of Kayser and
Carter's Spring and Summer
Underwear, , for women. The
Greatest Women's Underwear
Sale in Years. The highest
price 2.49, the lowest price 18c
jrarment. BUY NOW AND
SAVE MONEY!
tur Solitary Orge.ry
.... t ' "
FREE With every 3 pound
can of Golden West Coffee we
will give absolutely free 1-2 lb.
of Nu-Raya Tea.
Fresh, clean, pure milk right
from the Jersey Dairy.
KLEEN MAID BREAD
The best nuf sed.
ard quality, full bleached and extra
large size. They are easily worth $2.00
and are one of the best values we have
to offer. '
Special for two days only, each. . . $1.49
81x90 In. Hemmed Sheets
$1.39
Standard quality sheets of good
weight. "Empire" sheets are full
bleached,, are torn and ironed. The
regular price of these sheets would
easily be $1.85 each. Don't miss this
bargain.
Special for two days only, each. $1.39 .
Pongee Silk, Special 69c
Natural colored pongee silk that will
be in big demand from now on for sum
mer garments. The width is 33 inches.
Special for Wednesday and Thursday
only, a yard G9c
45c Lingerie Crepe, Special 34c
Lingerie Crepe, 30 inches wide,
dainty, soft finished material, suitable
for summer underwear and other pur
poses. Shown in plain shades and
handsome fancy figured patterns. A
bargain worth while.
Special for Two days only, a yard 34c
Zephyr Dress Ginghams,
Yard 19c
Standard Dress Ginghams, 27 inches
in width, excellent quality, Toile Du
Nord and Red Seal. New plaids,
;hecks and plain colors, will launder
nicely. You can always do better at
The Peoples Warehouse.
A Splendid Value at, a yard ...... 19c
m BEING LOCATED
easel Held In Seattle While
Search is Made; 19 Cases of
'Fire Water' Found on Board
SEATTLE. April 1 U. ( I'. 1'.) I'll I'
ll ml after n running fU'ln with the
oast guard cutler Areata, during
hleh her upper works wine spllnter
il wlili bullets tK-rtri nlii was finally
cached imil fired by the two men
board, tln gas launch Xculal Is held
1 Seattle while fed, nil officers are
making it starch fur nor crow. Nine,
en fii8tii of 'Whiskey, vermuth nnd
oglllic Im held by customs.
The lniinihe Im mild to'be owned liy
.'. J. .Vni'Kun. Tho two men escaped
ftcr they hud beached and fired her
t M n rowslone point. According to
Captain I.insdnlo or the Areata, his
iiHpU Ihiik were moused when he saw
the. launch runiiln:: at night without
ilgiiis. He ordered her to heave to and
when she refused he opened fire with
high-powered rifles mid pistols.
PEtBlLlONS GREATEST DARTAENT STORE
New goods are arriving daily.
pay you to visit this store just
possible.
as often 'Ufa 1(105 WflrOhOUS
IIMWHERE ft PAVS TO TRADE EMTOSB
Prices have reached a new low level and
now is the time to buy.
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiii
Model Cleaners
Our work does the advertising, not the . news-
papers.
ALL PRICES REDUCED
We boost for home industry, not an out-of-town
agency. j
Our work is done at home in our own plant and
is not sent out of town. ' f ;
Ladies Waists .. 75c
Ladies' Suite, cleaned and pressed $2.00 f ;
Men's Suits, cleaned and pressed $2.00 j
Men's Suits, pressed 75c
The Model Cleaners I
Why You
i Should Read
This Column
Ads.
Your Share
Most Women
$1.25 a Minute
5,000,000 Homes
AN EDITORIAL
ON ADVERTISING
304 W. Webb
Phone 321
Tniiiimiiimiiimiiimmiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiimiimiiiiiiiiiiiiiiiiii
Most people still think of ad
vertlKing as having to do only
with price or bargain announce
ments. Somehow there has
never been established in the
IPMeiiiiiM
Si -
ill
1 ' : '
Accumulation
of Wealth
But few have accumulated great wealth without
first savin. By Industry and thrift you can fcrikd
ually accumulate a sufficient amount to prove of
tmely assistance when your srent opportunity ap
pears. Vou then can grasp it and reap your reward,
fitart a Term Savings Account today this Bank will
pay you 4 per cent interest compounded senil-annu-ully
on your money. If it's only 11.00.
Our fort-fall, rr a-t-uiiiiilt-d
:rit to olul lili our Inde-H-iideiiiT,
hut 'ou nil insure1
jiour by ri jig our
. j lre u i lu'k hikI diiiun in a
IjlK-rl) lull llaiik at lttn'.
Inland Empire Bank
Pendleton, Oregon
consciousnes-s of the country the
fact that with the; majority of
women, price is und always has
been the third consideration in
every transaction style being
first and quality second. . Now
with men, this Is somewhat re
versed, quality beinff given first
consideration, style second, while
price la third.
So that advertising really has
very little to do with bargain,
sales.
Last year $1,240,000,000 were
spent for advertising the great
est economic force in the world
today.
(To visualize this vast expen
diture, one needs only to remem
ber that scarcely more than One
Billion Minutes have expired
since Christ was born and that
this is $1.25 for every minute.)
Only because its benefits were
mutual could this vast expenditure
for advertising reach such tre
mendous proportions. If adver
tising were a one-sided bargain,
then it stand to reason that thi
la'v of compel, satlon would havo
stepped In and retarded its
growth long before it reached a
billion dollars.
Since advertising is of mutual
advantage, then It Is a duty we
owe to ourselves and to our
homes to understand Its full eco
nomic value and especially at
the present tlmo when everyone
is anxious to make every spend
ing dollar do its full duty.
This newspaper particularly
believes that economic conditi
ons can be most quickly stabili
zed and revitalized through ad
vertising, Therefore, it believes
that a clear understanding of the
functions of advertising is of tho
utmost Importance to each one of
our readers.
A frank and full discussion, at
this time, of all the elements
entering into every phase of buy
ing and selling cannot help but
prove beneficial, not only to the
Individual reader of newspapers,
but to our country at large.
This feeling accounts for these
daily columns of editorials on
advertising and buying. Hun
dreds of other newspapers are
printing them along with us.
country Joining forces at least
one editorial to point out to you
each day the advantages to be
gained by following advertlilng
closely and constantly.
These editorials, which touch
the very foundation of buslne.'
conditions of the country, appear
in newspapers which reach more
than five million homes dally,
where necessities and luxuries are
bought for practically twenty
five million people.
El
Tho newspapers
these editorials on
and the people that
get no pay it Is all
that print
advertising
write them
a free will
offering to the prosperity of the
nation, and the efficient, econo
mical management of the home.
Whatever good comes to those
who take part in this work will
come as a reflex from service
rendered In stabilizing and re
vitalizing business conditions.
Won't you, therefore, do your
share'.' Kead these little essays:
point them out to your neigh
bors; and quote them to the pes
simists who think that the buy
ing sun no longer shines.
mUTBSKtjfl, April lSj ( It. It. Shef
field, X": V. Stuff Correspondent.)
Tno years ago Europe suffered severe
sugar shortage. Today every Europ
ean sugar market is overstocked, ac
cording to figures published here.
Every European boot sugar produc
ing country, even Austria, has produc
ed larger crops in 1920-21 than in
1919-20. with the exception of Kussla
and the Ukraine, where a decided cur
tailment is reported.
All the best writers of the
leading advertising agencies of
the country are being called up
on to supply these editorials
the highest iaU2 writers In the
MlMtAKV SKCPIIKS MTV IitK)K.
To meet the demand of Umatilla
county teachejs, the county library
has secured 23 books for the Teach
ers" Iteudlng Circle course and has In.
serted In each book the printed
questions on the respective topics.
The librarians Btate that the de
mand for the books Is Increasing and
they advise that teachers who order
by mall give three choices. Reserve
note will be made if a special book is
wanted and tho volume will he sent in
the order that requests are reclved.
Following Is the list of books: An
dress, Health Education In Rural
Schools; Brlggs, The Junior High
School; Broadhurst, Home and Com
munity Hygiene; Brooks, Education
for' Democracy; Chancellor, Health of
the Teacher; Cooley-Wlnchell, Teach
ing Home Economics; Cnlvin, Intro
duction to High School Teaching; Da
vis Work of tho Teacher: Englemah,
Moral Education in School nnd Home;
Freeland, Modern Elementary School
Practice; InKlist Principles of Second
ary Education; Meriam, Child Life
and the Curriculum; Monroe. Tho Hu
man Factor In Kiliicatlon; olan
I Teaching of Agriculture; Nutt, The
t Supervision of Instruction; I'.irker,
. General Methods of Teaching In Ele
mentary Schools; Tatrl, A Schoolmast
er in a fircat City; Peters. Human
Conduct; Showslter, Handbook for
Rural School Officers; Snedden, Vo
cational Education; Ktrayer and En
gelhardt, The Classroom Teacher at
Work In American Schools and Wil
kinson, Rural School ilunugcmenL
Statistics Issued by tho great Ger-
i man sugar magnate llerr V. O. Llcht,
of Magdeburg, reveals the following
situation:
Tons Tons
1920.21 1919-20
Oermany 1,090,000 739,548
Czecho-Slovakia . . . 700,000 489,366
Austria 10,000 5,132
Hungary.. ?5,000 8,019
Poland 200,000 140,000
France 325,000 172.495
Belgium 260,000 146,918
Holland 310,000 238.692
Russia and Ukraine 50,000 86,691
Other countries .. . 725,000 697,318
4 CARLOADS OF CAHLE
(East Oresoni.in Special.) ,
iECIIO, March 19. Tho west end
oratorical ami d.-clamutory contest
was held at Echo In the city hall Fri
day evening. The contestants wer
Judged upon voice. Interpretation of
I bought, poise, pronoiinclstlor), enun
ciation, articulation and rhetorical ef
fect. Lucille George of Echo won
first place In division I) and Grace
Jackson of llermlston. was given sec
ond place. In division C, Pauline
Voolker of Hermlslon was awarded
the first place and Marian Oeorge of
Echo second place. In the high school
oratorical contest, tho first place of
honor was given to llollis Gordon of
llermlston, and In the high school dec
lamatory contest Anna Shuttleraeyer
received the most points. The win
ners of this contest will take part In
the county contest to be held In Pen
dleton. .May 6. The Judges fur the
contest were Tho Misses Naomi
Runner and Blancho Scharmann of
Boardman and Prof. 13. H. Anderson
of Irrigon. The affair of the evening
was presided over by Professor Voel
ker of the llermlston schools.
Echo's stockyards were the scene of
! much business S.iturd:iy evening when
( lleist.-ind Moor loaded 4 cars of the
n'cest cattle that have been shipped
from this point for some time. Fred
Andrews and Fiank Ward also ship
ped six cars of cattle that ' vied fur
first place with Mr. Moore. Joe Cu-
jn,"h also whipped one car of sheep
land one cf rattle In the samp train.
;They will be shipped to the ' Seattle
land Portland markets,
I Mr and Mrs. C. M. Jnr'fsnn" nnd
! mn, Wilbur, were In Echo visiting;
i friends Frldcy.
1 Father lliuler and Father Tlertrop ,
attended th" ileclnmntory contest held
I In Echo Friday veiling.
Mr. and Mrs. C. Tt. Oreene and chil
dren visited at the home of W. J. Wat
tenliurger Pundnv.
Mrs. F. T. Kyler left fot Tier home
in Clenrrield, Pennsylvania, Friday
evening after visiting for about two
months here at the home of her broth
er, T. W. Plowman. Before going di
rectly to the East, Mrs. Kyler Intends
lo visit for a whllo with relatives In
California.
Albert Peterson, mnnncer of thn
Uklah Mercantile Co., was an Echo
visitor Sunday.
Hermlslon defeated Echo In a very
exciting ball gsme Sunday at Hermls
ton with a score of ( to 0.
Echo high school team defeated
llermlston high school team In n very
Inlerestlng game last Friday after- .
noon. Hermlston's team scored eight
points In the first Innlntr, hut after
that Echo held them down, only al
lowing them to score one more point
in the rest of the gnme. The gnrnn
closed with a score of 9 to 10 In Echo'
favor.
V. W. Andrews nnd Heistnnd Moor
left .Saturday evening for Seattle whera
they are shipping cattle to the mar
kets. They expect to remain in that
city for a few days before returning.
Mrs. H. W. firew spent Saturday
shopping In Pendleton. '
Mrs. Elgnr Adulr and three small
children are here from Princeton,
Idaho, visiting nt tho home of Mrs.
Adair's brother, C. It. Hawkins.
Mail Sherman was a visitor In Ten
dleton Sunday.
Total 3,685.000 2,724.179
However, despite tho fact that pre
war flermany supplied the bulk of
Europe's beet sugar Germany's pro
duction In 1920-21 is insufficient to
meet domestic requirements. It is
predicted no exports will be possible.
This Is because sugar-beet raisers
favor selling their product to manu
facturers other than sugar refiners.
In order to sidestep the governmental
control and fixation of maximum
prices. Wherever business Is carried
on untrammeled with other facorles
nnd prices obtained exceeding the gov
ernments maximum. Abolition of
government control, on tho other
hand, will undoubtedly see Germany
resuming her place as a sugar nation
body is rnioxTmi'j)
XETV YORK. April 19. (U. P.)
The hody found In tho East river was
Identified ns ihat of Mrs. Jessie Hardy
Mulibs MocMayo, a well known suffra
I'lst. She disappeared Inst night after
Ihrentenlnir suicide.
AMKKIi'.W COAI, IX IIA1J.K
P.ERU.V, Aprif 19. (A. T.) A re
port from Halle states that American
coal Is being offered for Industrial
plants In that section at a price 20
marks per ton below the present Ger
man figure. German Industry Is said
to bo suffering from 'a coal shortage
wing to the enormous monthly de
liveries to the Entente. The dispatch
adds that Germany Is gradually de
veloping Into a promising market for
American coal In view of the preval
ent aversion to purchase the English
lrodutU
pi
Itsaromaand
fine flavor
aliuaysj pleases
discrimmatmg
tastes "
1
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