"" 'v.n
.TWELVE PAGES
DAILY EAST OEEGONIAN. PENDLETON, OREGON, SATURDAY EVENING, APRIL 0, 1921.
PACE TWO
.- - - in.un.fm ouiviiYHooiuii
if Jl
Devonshire Suit inn, a Yard 3-lc
32 inch Devonshire Suiting", good assort
ment of plaids, stripes and plain colors, splen
did for wear, fast colors.
Special values, a yard 31c
. APRON CHECK GINGHAM, A YARD 14c
Amoskeag quality apron checks, 27 inches
wide, staple blue, brown imd black checks.
Special) a yard .1 . . . 14c
. . MAKE INSPECTION TOUR
I4 ' at. i
V far- "i
April 4ih Mfa
NATIONAL
p n r r?v aw n ir mm rasa w
1 ti u J oi M Jf el mvii kumUmU
Set aside this week of April 4th to'Dth, inclusive, to buy all the
gingham you need for Spring and Summer. Changing conditions
have made possible a more liberal use of ginghams than at any
time in the past -
National Gingham Week this year, and in this store, will see
our regular fine qualities in fresh, complete assortments, in new
and distinctive patterns, offered at low prices which will justify
unrestricted buying. Early inspection Is cordially invited.
FJaxoi Tissue Ginghaiii, Yard 74c
SG and 32 inches in width. No more stylish
fabric will bo worn in Spring and Summer
dresses; lovely .assortment of plaids and
checks.' '
Special, a yard ....... t 74c
SILK TISSUE GINGHAM, A YARD 00c
32 inches wide in pleasing plaid designs
with eilk over plaids. Many of the lovely sum
mer frocks shown in. the new style, magazines
are made from Tissues.
Special Value, a yard 90c
32 Inch Dress Ginghania
a Yard 24c
32 inch Drass Gingham, bright
pink and blue plaids, good quality.
A splendid value . at our regular
price at 29c a yard.
Special, a yard . .' 24c j
32 inch Imported Ginghams
a Yard 79c
32 inch fine Imported Gingham,
lovely soft colorings in plaids,
stripes, checks and also in plain col
ors. Extra fine quality. Our reg
ular low price on this quality is 85c
and S9c per yard.
Special, a yard 79c
Dress Ginghams
a Yard 19c
27 inch Dress Gingham, "Toil'e
du Nord" and "Red Seal" qualities,
good assortment of bright school
plaids, excellent quality.
Special, a yard 19c
32 inch Zephyr Ginghams
a Yard 35c
32 inch Zephyr Gingham, assort
ed, plaid, stripes, checks and plain
, colors, fine grade.
Special, a yard 33c
PEMHlWNS gkeajest department store
OlWPeopies Warehous
EPWHERE IT PAYS TO TRADE WSSSFHSS.
Shirting Madras
a Yard 59c
Tub proof - mercerized Pongee
finish, in a' variety of novelty
stripes and in a range of colors to
please. Save by making shirts for
your men folks this spring.
Special Value, a yard 59c
, Our everyday prices offer the best
values in Pendjeton. Investigate and
be convinced. .. '
We'll give you the best for the price,
no matter what the price.
r
ANNOUNCEMENT
On and after Monday. April the eleventh Till be at Sol Pami's
Jewtlrj' Store ready to do your"
" WATCH. XX K AI JKWT3J.Y HFP.ilIIXG '
MY INTRODUCTORY OFFER
. The fir!t week from April the 11th to the 16th, I will do your
first Job of repairing at Just .
ONE-HALF PRICE '
I believe it will do more good to give you that 50 per cent and
Introduce my work In this way than to spend the 50 per cent in
advertising, as I know my work will satisfy you and you. will rec
ommend it. 1
J. J. Zimmerman - .
WATC1LMAKKK ANI JEWEIJCIl -SiiHir-
fhU7
H2 Main fctrcrt First National Bank Bldg. Ieiidleton, Ore.
A RICH
Reward
For readers
DR.CE DAY
I'hjrst-iJui and Surgeon
. Osteopath
Room! 21 and Ti Emitb-Crawfort
BuUdins.
T-leohnne 104 Re. TO-R
Walla Walla Pendleton
Auto Freight Service
ROCXD TKIPS DAILY
Leaves Peiulleton 2 p. m.
Pendleton Vhnnft 22S-W.
Money's Worth
Lowers Cost
Maximum Values
Readjustments
Full Duty Dollars
AN EDITORIAL
ON ADVERTISING
i
ferces of
In Your Own Home V An
Stated In the simplest terms,
here are the direct results of ad
vertising. More Money's AVorth for You
More Money ffir Morvliants.
It lias been proved over and
over arain that extensive adver
tising of nii-ritoriotiH merehan
dise reduces the coft and ralfH
the quality.
The very business life of an
advertising manuiacturer de
penrin upon elevating the stand
ard of the product while he
keepB the price at the. lowest
pos.iible point consistent with a
fair profit to the retailer.
Nobody expects a dealer to do
the Impossible to maintain an
establishment and sell gnods
without making a reasonable
profit. Neither does anybody
want to pay more for foods than
they are . worth. And on thia
point advertising affords the ut
most in purchaser protection.
Advertising lowers the cost of
goods by increasing the volume of
production.
It multiplies sales and thus
makes more money for the mer
chant and manufacturer more
money's worth for the consum
er. It Is self-evident, therefore,
that advertised goods are natu
really representative of maxi
mum values. It would be folly
to advertise an overpriced arti
cle, for the simple reason that
competition would feed on Mich
publicity.
And advertising retailors, like
the manufacturers, make mlKii
ty Hire that the products they put
their name behind measures up
to the full standards of quality
and value.
Tills Is" a time of readjust
ments. Merchants are taklnu los
ses In ua effort to stuliillr.e busi
ness ami put ft upon an equit
able basis for both themselvni
and their customers. '""These re
adjusted prices are matters of
diily occurrence, and they are
of material importance to buy
ers, l'ou will find the savings
they offer you featured in the
advertising announcements.
The reliable road, then, for
the .shopper to follow, "Is that
which is bordered by the adver
tising column rules of the' dally
newspaper.
In this wayoncs Is sure to
reach tho stores where prices
are In the proper proportion to
values and where you get pre
cisely what you want. In this
way careful and thrifty buying
is possible, and the high stand
ard of living of the average pro
greaiive American family can be
maintained.
The men and women who let
themselves be guided by the ad
vertising announcements from
day to day make every dollar do
its full buyfng duty. They find
their homes more amply provid
ed with comforts anil even lux
uries. They find their ward
rftl i s more generously aui'l l''d
v. it it clothing of belter quality
and newer stylo ftnd ihey have
the satisfying assurance lliut they
are in.i vry "purchase getting Hie
. bi:M uud.the most that their
money can buy.
And because this is true, it
will pay you to read advertising
closely ''Bfld tontantly. -v
- (Kasl Oi'cgnnliiii 8lec!al.)
I'OI.CMHIA April . J. 1,. Ktlllinns,
brother of II. J. Ptllllnns, who wlth
his family '(.pent several months' her
u few .vniis hkii, is now practising rued
Wine In Yak. inn miving finished a
.medical coiii'Me since leaving here. His
'family Is living en a fruit farm near
jtlu'irlty. .Mr. St Utiles became quite
I Well known wlille In Ciilninh a.
.Mrs. J. A. t of Ik' s lireiton. In
a guest at the home of li"( dttiiKbl'
.Mrs. Chtirlle.Tliirtle.il. Him . wai ac
companied here by hrr daughter, Mrs.
II a .el Huitlett and small sun, who
joined her In-Wasco. Mrs. Hart will
I leave in a rc.w Hays to visit other rel-
auves in i'oiimeion nerore returning
to he i home in the coast town while
.Mrs. 1 'a i t let t will remain with her sis
ter und family fur the summer. Mrs.
Hartctt, whoso hit husbund was a.
brother of the local Mr. Jiartlett, has
lust finished a term as deputy clerk
of Sherman county.
Charlie tteynolds, who has been em
ployed by Wallace Spencer Ihe past
year hud the misfortune, one (lay last
week to bruise two fingers of his right
hand in the gearing of. the baler while
at work upon that machine, ' He was
taken nt once to Hcrmlston where the
Injured fingers were treated and at '
this time are healing nicely" .
Usseball is getting to be a very pop
ular amusement with the young folks.
The third und fourth grades of the
Hermiston school plnyed Columbia'!
third and fousth grades, the visiting"
team winning In the event,
.lelb; Callahan, .eighth grsiU pupil
who has been ofift of school latojjr ill
I with scarlet fever, la reported ss being-
very much .'mproved.
(lertrude Hall is also ill and first re
ports were also that she had contract
ed the fever but It lifter developed that
! the sickness was of another nature
and at this writing there are no other
cases of tbe fevef la the community.
The stats highway coraipjssloii, eon
listing of Booth and Harratt. aecom
pniiled by Engineer Kelly, were
.hroiigh the county last week, mak
11 a tour of lnsiieetloit with a vUiw
to deriding the controversy which has
ben existing for some time in regard
to the route for the Cold Springs road
which is to be started, oon. .As the
road, fw matter which route la select,
ed by ttie highway board, will ps
'hrough Columbia to the river, great
merest Is felt In the community. In
connection with the work and hopes
aro entertained that the 'grading will
begin at tho Columbia river end.
A number from our locality attend- .
ed the lecture and talk given by Re.
Knrl Mima, China missionary af the
Vaptist church Tuesday evening. An
Itev. Sims is to remain a week, many
are planuing to attend the meetings to
listen to the stories of his experience
In ,lhe foreiqn country.
The Neighborhood club. will meet
Wednesday, April 13, nt the home of
Mis. !ro. Ilvddow. ,
BABY FALLS HEAD FORE
MOST INTO BUCKET OF
WATER AND IS DROWNED
! I.OCKHAI'.T, Ti-vhs, April . (A.
I P.J The eleven-month-old son of Kn
'' ton' Uouzola!', di-owni.-d In a bucket
i of fratrr a'. Ibiworih, while his moth-
' er was outs'tle feeding chickens. Ho
fellNiead foremost into the bucket,
I
AVIATMIt liOl- I.II'K
SAN" PIECiO, April 9. (IT. f.)
F.nstgn Harry llatehcllor, a Los
Angeles boy. stationed with the nav
tlyers on North Island, died of injuries
received in an airplane crash over San
Diego bay. The machine went Into a
tail spin nnu ne was unaoie to rigni it.
CANT BE DONE
uiiiiiniMinininiiiiiiiiniiiiiiiiiiiiiiiiuuinuiiuiiiiMiiiiiiiiiiiiiiinniiiiiiiiiiiriiiiiini
Yo Can Expett Results
Like THcse Uen
T1i Renatrte VxAet TUf HlrH F
nttr Oenior Is aperr. in efikst--y
r,rrtn- ItoJd'r :.'.o a fwsrt -.-Jv4JrUj. '
tt'icvt t: fcf u ii mwT is iw wu
I KUtm&l wwntBd kt too b, filly." 1
ae tec ttucf nun? no la a iff
tulRK " i tHuik tt a uet t- nJp
isrtiOM t..ii wja ever tcarmri." "1
ju( u4 it wi'b ei.at r-snfn toe the
r-r-..ei!iA ol diir aud Jf Zlii tM tor:
fCrd bum yruf toraiTr- V
.ft it rt. ihjo ot 1 k .tv-"i- li.
tout tolrr fc. f vrxr.
"HhiDelw iit-'rii.-1
'l &m3 it Kicb ft facia ia
"I eU Mvtrc M m .&ti ih b
Get FREE
Violet Ray Book
The erpUcatioe of elsrtHelty in
thia Kftrmk-M snd plessMt farm lite
Volt Kay it ths BKiCTm wr to
-aUbilF)i eatursl and hasHilr cn
huons. Wnu for iwua (ivisc full
explsratloo.
Are yon in bondajre tfsjll-health? Suffering
or handicapped by the lack of success-attaining,
energetic, Vigorous, natural Health? Then
learn of Nature's inexhaustible store ot Health
bearing forces now ready to help you over
cone uf?erir build op strength Temperate normal,
healthy conditions. You can get this beneficial eo-cpera-tion
and help right in jrourown home. Bechareeyoorbcdy
with the vibrant forces of eiectricity throurhthei'riir.'i
ViUef Ray source of pulsating dynamic health the
foundation of happiness and success.
Etetr-. ily i trnMl Into roor body thonsanj of olte
emit iw-nina circulation, p-irifyins tije blcd, imparttns new
;tiility sniiMn-wah. Lfical pini. at li- and dl.r-!t-rt dif ap-
K-irahue tliei crrephnii ai ber.BtWeii uea lose, bubil
r book exfrlaic as all ibii inteztxeuas aobject.
Many Thousands Benefited
The wonderful RENTJLIFE VIOLET RAY GENERA
TOR tn&orm th elertric current from your light ock
t into thU powerfully eftectire hmttb-civios dminiatra
ton as ufa sad piesutaot u ft ray of stuuhimr N'a Shocks
or Jolt just a Uling ot we'll-hem prniaeiitly beam
LciaL Simple and Bute far unrottm to tue.
Mot remArlcabla rraH havo ben obtained to many
hnme nrin af acrvc eitMrdcTa. faulty ctrmLation, an
mia. faraisia rhtuntiiitm, xeuriiij, catarrh, lambada,
innfi)ii4rntitms iNiilf at
Tallman's Drug Store
Trti;HTit. Voi1h $2AM. t'rct.
b.r ftoti icvttaiizift( Vloiet
Stop Achee. Tlie ulck
kftiun is ahztir.r Daiiu and
I adiet to tt ulf lufrcleui. .
RINUlirt. tltCTSIC CO..
III! Karaactta SW , Oatra.t
'Mi alll,.- .H'ts-hU'g Vt.,i,i H.y t,-i-lull
Mr4:vtlW . Ui 11 i'4iaiKu Iwf
a.iaMiik.
Several
c , tt" a
Ji Most
Efficient
PHONE
FIVE
FOR
FUEL ' '
I CASTLE GATE
I EGG COAL
I THE RIGHT SIZE FOR THIS WEATHER
CLEAN AND UNIFORM
f B. L. BURROUGHS-He Has It!
uiiiiiniiiiniiiiKiiiHiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiHi
IJt -"en mf lm. J. a jn
loo, auiua arcMljr Item-U4,
Lowest
Priced
f
C X ror IWn -tmI PrmlQ. I I
Get a Farm from tha
Canadian Pacific Railway
HE Canadian Paifle H-tilwmy effert jmi a trem opporianirT i crwn isnn rmrn-i.-
un tbM farms have DaM tor inerMeim wnn ww ""iw. .
I block of rwerw fam (anas yaa a
, hat. ui parnarkabta irt tha
nfxed feurmlnar and urain ttrvmutm 1-ah-r,
owfkMv prices wui tm augaar. l
m pneaa so tow.
can boy your farm nndr a plan rf kayr term y py
bitory of farm Invctimaats. The count ry is htcni tm
aJU-r, the tame lanl can i bought only from prtvea
Your Last Big
Opportunity
UfrtH this 'and w a:paaad atjbm
, Canadian Pacifte Railway o!fr
yoa lha most wonderful oppor'
tunity in th wid to own a lar
far agais la AtorUi iBMrtca vitt Xarra tanas ba oili-rad
Iff danrrahta anri aHrartlw.
Her yoa can actueva ityJcpco
oca.
No Sale Without
Investigation
Tha Caiwrtian Pudita will not ill
safhi InilMMiMlrni and arrow uawiti . firm tinlil von haa in-
ri in W.arrn Canada. ltoffra Ctaaoiaa MarauHatt 9Vf.eXtA it. Yovmntt be sstmlifj
to Mil yoo fsrm tarrfs m tha rlrti th-)Crdiiirsriikluil. mutt quaatlon assiwwtfil
Hfl prairin and frti(a park Srfe2Lwui bafora Ukmg up your home.
U'ts yr w.-yw'aw B.jrtfuo.Ueimw. Invaatlaatton ill faivitrrl anrt marla
Batrtford iHstrxia of Camral HM,trsl wiu th uut
ft Vift 1 Ko rtunra x btiti'a arttifian to tl lot rit bloc
fiswaoarra. at(efci 1 tkis f Canadian Fas. fie KcMrrod
If Yoa Wwh li
tta Und urrr a plan of kmg fcfll.fWir
VsTTi. a7 isynsejiM!s. si'jw hi
Ci7rn 10 pc- rent. Thn you c.nva QtMb
tii and of 'Ha foorth yesr, tKaa alxtfen
lennnal Lrrn?tit. lnterart i 6 par Cent, la
r'tfi
Ir.rnrmauaa U
Special Rates for
Home Seekers
And Full Information
ST-.-ar th wo-Wl pru wliat. VVorU f Xift
cats vca arova u woiwwm.
No Tezes on I
Ttusrw ia a xnaill ta 1
r no UMM M Jr ' ":, w-j'bjiiib,
ifnrovsaiarta, arriplfmiats or prsarial
CTfvts. Gfjod ftaist'W, norirrn ichoe.it,
roaa, cbarcLvae auuarawuu. aaaka turn
l ImpreremwRts
t an tha Isn't, but thm
FparHal raflway rafm for rranaweliers mnka
frpeyrtwn eaiy. 'tfenti now for fr illtis
crated p'irnrilil'M am waHrnr rtll qtiMt nua
a no Mlung ruj-th CRores arto'n mnn vitm,
BfTsasa ysHflj. rfHiat,-'. a7iMrtaii.aa, sta.
lo ootoauiy. nrna iai
11. C. 1408WOHTII
Ij.mI. ItoprtfWfiUtthVt
705 hpraaTue Ave.,
li
li. fx -r
if
f L
11
1 -li
1
it .
r
l
t-T
-0
k. l ;i
MU3, IV. H. C00LE1T
BRONZE TABLET PLACED
IN SUITE OCCUPIED BY
EX-PRESIDENT WILSON
IHPTON', April .(. r.)Th
ileanishlp CeorRs VnshlnKlon will
If ve this" week for .N'ewpnrt New., to
! re-fittod nt nil estimated cost of
60,0. The formi-r lerron liner
has been berthed here more than a
year. A bronze tablet will be placed
'n tho suite occupied by former Preet-
lent Wilson during his trlpa to Europe
n 1918-1919.
rr.KniiATK mash ixm carmxat.
HOME, April (. tA. I'.) Mass for
the repose of the soul of Cardinal Gib.
vons was celebrated today Ui his titu
nr church of Santa Murl In Traate
vero. The sistlne choir snnir the maae
if Abbe Perosl . - ' .
Wiie taws Referred ,tu Mar .Wn.
'PORTLAND, April . . (A. P.)
DniftlnK of a national hlue Sky law
tovnrnltis; the operoilone of promoUre
ind e'tock companies was referred to
'he American bar association today y
the third International mining conven
tion. A. IV. Martin, a Cblcairo nilnlnif
man told of tho intense iron pre deptia.
its rich in values In the ; Columbia,
onntv. Oreeon.
Springfield lire &. Marine
Insurance Company
Of Spflnill.M, ,tlf nialr of Mama-
lonar 1 the atate ot Oi.-kon. purauanl to ,
' CAPITAL.
Amount of capital Hoik paid
u" t .SOM.a
!NlflK.
Net promltima rccalvntl dur-
ln il,e j, li J.ll.ia.J
tnu-ff.l. illvi,lo,l uilS rrilla
rwilv-il durlna- the rl- , , 7M.5JJ.TI
Incnine frnm niher Nuiiri:i-H ra-
civofl durlaa' tlie year .... x l Tso
Taial lnm '..,.' IH.41.l.a
lilSnr-BSHMHNTS.
Nt liwm paltl ilurlns tha
year inelUiUn adluauiionl
i-Kpfniif-a 1 K a ... .j
Wvwea. .psM aa cpitii
miK k .liirli.i. tho )-for 40.008.
fmn,hi..ii :.n.l aalarlea paM
iIiiiIls (h- yi-ar S,fl.t?.4
Tai. Ilrnina anil fi,., p.i.1
.iiirhiif tlia.yrar TTI.Ul.lf
ill olliar .xpt-ndt
74.l.
Anmmt of i
-tura
i Total f-jpeniiiturM til 111 671 U
A HH KTH.
Vahlo .f rent ial, own-.l '
(markPI valuer 11K AAA Ad
V.l.,0 .,f MM. 'na- bo,-.,,.' '
finiicil Iniurket nliifi .... 1 1, 1 f,4 014 06
Lohpn i-n iminsmfv iiiij cnr.
; " I" bmilM nit on har..f. . j 724.100 :
I'mnlmiia in .if rvilw
linn wrllti-n dinii; tti-iiu-m-
lior 30. n;-o .--rrr . ... its" R7S
tntienl and rout and ac.
iiu-'.l, rlnNuiMiiii tiue
011 paid liuu S 77.S 1 1.07
Mr. Winifred It. Coolcy of New
Tork trlc-d to live on a diet cost
ing 10 cents a day. Now she
egrets it can't be done. 8h lost
(wo pounds In weight and then Dr.
Ira 2. Wile, Columbia food expert,
conrlnced her nobody could live
on It cetita at present prices.
Twenty-four cents I Hie mini
mum, the now uyt.
U10
liiii-l
Ti-liil admitted aavt. I:'0,374.SJS.U
i.iAtitr.rriKs.
( Inini fur' Jo:,j.,,ft n-
t 1.732.7r,.0l
mini f llnenrn1 lire-
tniiiinii on all mitKtundins
ll.J.t,41
I lie Inr i-o iil:ijpi. ,i Hd bink.
eri.e ' , t3S.eae.ae
AH n.Urr l.alit.iilci . , eio ooo.oS
Alii
Tn!.il liab.Hil,.,, errlnelvr nf
l ii'lll.1 Flo K of $2,iwA Ulill. Ill 4I.7.3
lit si.ni:s in (it.;.n,N )n thi: vkab.
Net vreioltimi tecelv! duriiia V
, '"". 1.. )ln..is,t
li.aoM paid dmlnK (lie .Vent , ilo.967.li1
I...FII. s l.teiineii 1I11M11S liie
II.MM4
irniN'ur'iui.D Finn e maminb iNsi-ft-
AMOK i f-MPANV.
A. W. liAMoa Jres.dent.
1'.. II. illl.liRKni. Hr.-.aUer. ,
W. L. IIAHNAN. Ailo.rev lor aarrJo '
4I Hitl.,,1. 141,.,-h. '
Reiltlc- f.rnllum i In-iir.incc Agency
Iflcal AkciiIs
, , rcndlcton, Otvson,
' , m iuiii.ir .1,1. 1 111 1 JI 8 1 il n II. Hwiiil iJ.ix.PLllFiII.L.'..i.UFilliim jl-LU'IUL. J.1 " 1 ' HH'" "'F '". 1 11 I ' T P .I .JILU.HDH ll ..III I WIIH...LJI JIJIX.1 .I...JLU ! I I IIW Ill