1 "T -T rp
PACE TWO
UAILY EAST OREGONIAN, PENDLETON, OREGON, FRIDAY EVENING, APRIL 8, 1921.
TEN TAGES
bS?i!iSESr3
ITER IMP'
ESTIMATED TO BE 4TH . ,
AariB-4thtoM
at
IS-NATIONAL
.
New Harvest, Estimated, to be
6 2 1 r) 0 0, 0 0 0 Bushcli., While
1970 Crop , 578jOG0,0dO.
39
f ' '
5
"meat m !
Devonshire Suiting a Yard 34c
32 inch Devonshirs Suiting", good assort
ment of plaids, stripes and pfairTeolors, splen
did for wear, fast coif rs.
Special values, a yard 31c
ATROX CHECK' GINGHAM, A YARD 14c
Amoskeag quality apron checks, 27 inches
wide, staple blue, brov.n ami black checks.
Special, a yard Mc
Set aside this week of April 4th to 9th, inclusive, to buy all the
gingham you need for Spring and Summer. Changing conditions
have made possible a more liberal use of ginghams than at any
time in the past. -
National Gingham Week this year, and in this store,. will see
our regular fine qualities in fresh, complete assortments, in new
and distinctive patterns, offered at low prices which will justify
unrestricted buying. Early inspection is cordially invited.
Iflaxon Tissue Gingham, Yartl 71c
- 3G and 32 inches in width. No more stylish
fabric will be worn in Spring and Summer
dresses; lovely assortment, of jxlaids and
checks.
Special, a yard " ". . . . . 74c
SILK TISSUE GINGHAM, A YARD COc
32 inches wide in pleasing plaid designs
with silk over plaids. Many of the lovely sum
mer frocks shown in the new style magazines
are made from Tissues. .
Special Value, a yard 90c
32 Inch Dress Ginghams
a Yard 24c
32 inch Dress Gingham, bright
pink and blue plaids, good quality.
A splendid value at our regular
price at 29c a yard.
Special, a yard 24c
32 inch Imported Ginghams
a Yard 79c
32 inch fine Imported Gingham,
lovely soft colorings in plaids,
stripes, checks and also in plain -colors.
Extra fine quality. Our reg
ular low price on this quality is 85c
and 8Dc per yard.
Special, a yard 79c
Dress Ginghams
a Yard 19c
27 inch Dress Gingham, "Toile
du Nord" and "Red Seal" qualities,
good assortment of bright school
plaids, excellent quality.
Special, a yard 19c
Shirting Madras
a Yard 59c .
Tub proof mercerized Tongee
finish, in a variety of novelty
stripes and in a range of colors to
please. Save by making shirts for
your men folks this spring.
Special Value, a yard i . 59c
32 inch Zephyr Ginghams
a Yard 35c
32 inch Zephyr Gingham, assort
ed, plaid, stripes, checks and plain
colors, fine grade. , ' .
Special, a yard . . 35c
PtMJILlONS GREATEST DEPARTMENT STORE
Ofietfeoples
VtSg?rS5trI53 WHERE IT PAYS TO TRADE
Warehouse,
Our everyday prices offer the best
values in Pendleton. Investigate and
be convinced.
Well give you the best for the price,
no matter what the price.
YVAHHl.ViIToX. April It. (A. I'.)
Th "winter wheat, nron, In fourth ''
i largest In the countiy' h 'iiry l fore
leant liy thy department of agriculture
with H total production of t::l,U0O.0O
IniNhnln. Thin 1 H.ooo.oou mure thnn
wuh hurvrsted lust year
, ' It ye Crop KIhiwm Isecrrium
VASlilNiT'X. April K.(U. P.)
The winter wheat crop, to bo. harvest
led thin spring In forecast at 632,000,
ihio litiuhi'la hi a statement by the crop
estimates bureau. The 1U20 rop wo
S.UUO.oilO bushels. . The bureau fore
cast the rye crop ul 6.0.0)u bushels
compared with the production of .
hhi.uoo. lumhols last year. .
IHIltTLANn. April 8. .IV. P.) "If
the nilnlnK Industry Is to he saved, It
won't ! by erectliiK a tariff wall
around the I'nlteil States to keep out
the iiii'tnl production of other land,"'
declared Kdwln Uullow, of New York,
I prenidfiit of the American Institute of
Hnlniiiic imd inetal-lurglcal enslnr,
i'leforo the third, Intcruiitlonnl mining
; foimrrsn. Ludlow oppotvd, the tariff
n urged by Senator1 MrHelh, of Utah,
the iny prevloim. He nuked the con
j vention to no on re orl in favor of
unhampered InternntloiiMl barter. .
MURDERERS REBELLED
AGAINST DRILL UNDER
PRISONER WANDERER
The Peoples Warehouse
Our Underpriced Economy Shop Offers Many Exceptional Bar
gains for the Saturday Shopper. '
Vttr tl Saturday Shtippc-r
Women's IL T. Outing Shoes
for the comins wiann's war. &)Tt pltiible tan
shoe with liptit weig', hieh top 'reaching above"
the calf-of the lest, preventing their Elippln?
down. Sold for ,Si.50 and $9.00. AH sizes, medi
um narrow. itnd wide
Basement Special $5.49
For the Saturday Shoiier
Girls' Gingham Dresses
We've takr n every drvj in the entire Ka-sement
Moi'k and have cut the prices regardless of ori
ginal cost or .telling price and have offered you
the best uargwins in several season- They are all
of itoekl einehums, prettily trimmed, of all sizes
from 3 to H years and sold originally as hieh as
14 t.
Basement Special 7&c
Pur tlio Satnnlny KIhipimy
Cut Price On Remnants
We- are cJoaninR up the remnants of all yyd
Roods. f)ur inventory showed over $1200 worth
of this class of merchandise and the management
says. "Too many remnants. Clear them out in
your own may," so here goes. When they res.ch
the Basement the price is cut. Now. we are tak
ing that cut price and we are deducting 1-3 from
it. This sure makes some bargain on good mer
chandise. -
Basement Price ,Cut One Third
For the Saturday SlHjpptT .
"Spokane Maid" Garments
WoixJ has. reached us that one biKeesf store In
Hpokane filled Ita immense display windows with
Juiiu '-Spok.inq Maid", house dresses and bungalo
aprons and priced them all at $2.89 and 9Sc re
spectfully. Our informant asked us "Why can't
ivndleton do iwmething like that?" Well here
the- :ire only not quite so many.
"Sit KAfV K MMlf liorsi; HHKSSFj; $2.8
"Whkim: maid" hix;ai-o aitsons... tk:
For tho Satnrtlay Slioppcr
Good Tuff Shirtings
Also excellent for house dresses and aprons and
children's rompers. Come in solid colors and
stripes.
Basement Special 19c Yd.
For the Saturday Shopper
Children's Slippers and Shoes
on table number 1, the lot contains shoes and
slippers sized 2 to 5 and sold for as high as $2.25.
Basement Special $1.29
For the Saturday ShopjnT
Children's Slippers and Shoe3
table No. 2, a better variety sized 6 1-2 to 8 and
sold as high as $2.50.
Basement Special $1.29 and $1.59
Fr the Saturday Shopper
Children's Slippers and Shoe3
on table Xo. 3. a big lot of very good shoes 8 1-2
to 11. sold as high as $5.00.
Basement Special up to $3.49
For the. Saturday Slioppcr '
Misses' Slippers and Shoes
on table No. 4. a great bin completely filled,
11 1-2 to 2, sold as high as $5.85.
. Basement Special up to. $3.49
. Boys' Slippers and Shoes
For the Saturday Slioppcr
in bin No. S, mostly good substantial shoes. AH
sizes for boys.
Every Pair a Bargain
Announcing an Addition to the
Basement
A BETTKIt Ql'AMTY OF TOILET
I'KKI'AKATIONS.
Marincllo Motor Cream; Marinello Hand Lo
tion; Marlnello Hair Tonic; Marinello Cake Pow
der: Woodbury's Facial Powder; Pompeian Beau
ty Powder; all priced the way you like to buy
them.
Here Are Some Good Tilings That Make You Glad That You
Advertising:
Its How, Why
And When
One Writer
Psychology
Hand in Hand
New fcr You
Truth
AN EDITORIAL
ON ADVERTISING
Have a Bargain Basement.
Human Hair Nets, 15c value, large size, no rubber 5c
ll-ay Ctrtttm tilove 3e
WfHutir 10c HaudkcrrlUcrs 5c
&.IIO VoUe WaiM. l.9
Xlra Ha avy lilur Ifciiiin 29c
Wmim s Kuittixl Ver4s 2"
(liilUreu'K Ti-uiiik SImics oil Sale.
.Men's SZ.M Work Shirts SHc
WuiiM-n's Felt Sliptcrs 1-4 Off.
Woiih-u'i, M llnK' - 19e
Tlimul, white and Mack ' 3e
Itoys" Heavy Itihhed Hone i'
OrcKA awl Coat Iluttcms, tUn. 1c
Turki.sli Tnw1 i9i'
Itficil Tablets '
:).(K) liunsalo Apron S1.49
All Childreu' Sawlalt mi Sale.
Men's 2.V Sox, IKiW '"'
Men's tl.23 Tire- ,.
We are constantly reducing the prices on all merchandise that shows an in
clination to move slowly. It's merely a common sense idea.
THE GOODS IN THE BARGAIN BASEMENT MUST NOT
STAY
It Must Move Out Rapidly and the Way to Move It is to Cut the Price.
PtviTOA MUTEST DtPMrTXTNT STORr.
Last week E. A. Wilson had
j this to say on "Advertising "
j How, Why and When." Sine
i advertising is economic in Ita
j effect, his words should appeal
i to both the buyer- of publicity
and the reader of advertising.
-First, perhaps, we had bet
1 ter give a definition of advertis
, lng as it is now understood. One
! writer has defined advertising as
the art of writing and display, so
as to make the man or woman
long for something they never
heard of before, but will buy from
( the psychological suggestion con-
tained in the ad.
"Then, again, advertising is
i news, the individual or concern
i that is continuously keeping the
! buhlic posted In regard to tho
gobds he has to offer, is giving
i news that is as valuable to many
I readers as stock reports, shipping
news or telegraph reports. The
average woman is more eager for
the newspaper to come to read
the advertising news thin the
average business man is to get the
stock report. i
"It is somewhat difficult to sep
arate advertising from sales-man-ship.
They go hand in hand.
. Advertising is the silent salesman
, that Is working while merchants
fare sleeping, a salesman that en
ters the home or office without
; knocking or presentlnghls card.
Now, if the ad is well dressed.
has an attractive headline, sug
gesting something you need,
your attention is arrested, your
Interest aroused, and the desire
to possess the article is created.
"Advertising is the dynamo of
business, advertising is tho driv
ing power of the world's com
merce. Without Advertising the
wheels of commerce the world
over would come to a standstill.
"Did you ever stop to think
what would happen if suddenly
everyone stopped advertising?
Can you realize what It would
mean?' It would be practically
the same as shutting off the light
with a store full of customers,
and yet there are men In the
world who do hot believe in ad
vertising, who look upon it as a
useless expense.
"Advertising Is not i. fine art,
but a commercial operation no
one conceives of any commer
cial operation other than adver
tising as beijg conducted except
by experienced provision and on
settled principles, yet advertising
which is just as technical a Job
as (tanking or medicine. Is quite -pure
gamble. The most conspicu
ous feature of really modern ad
vertising is exactness and truth
fulneds. gamble. The most conspicuous
feature of really modern advertis
ing Is exactness and truthfulness.
"Truth in advertising is today
the only factor that will stand
the test of public investigation.
The day of the blatant, bombas
tic and exaggerated style of ad
vertising as result bringing are
done, and the dignified, logical
and sincere talk in advertising Is
known, to he the only kind that
will inspire confidence and attract
buyers. "
"Tf advertising did not enable
the big concerns to sell mote
extensively and cheaper they
would not advertise. Advertis
ing is cumulative the more a
merchant or manufacturer ad
vertises the more business he will
get and the cost will be less to the
consumer." ,
LARGEST ICE 1913
TOKIO, April . l l, Fire
which yesterday swept th Asakuwi
district at Toklu. destroyed 1G00 dwell
ings and rendered 5.U00 homeless, a
survey of the fire zone showed. Th
fire Is the biggest in Japan since 1S1J.
CHTCAOO, April 8. (V. V.) Mur
derer fell out jWhon'slx doomed men
i 'n me ii-atn cnimwrTtwiiw anu rr
i fused to drill any longer under Carl
I Wanderer, 'who Is tho convicted slayer
i nr "n, ransi-d stranger." Wanderer, a
! former lieutenant, has been drilling the,.
murder squad every day for a week,
hut they went back to their cells to
flay when he yelled "attention!" "He
s tou hiirdlHiiled." said "Ijone Wolf"
Ward. "What's, the us nf. drilling to
death before they hang me?", agreed
Hum CnrdineMI. "Wars over," said
dene tK-Ary.
MM; Al.llKltT IS U.
Hnt'ASKLS, AprlJ 8. (V. V.)
King Albert is celebrating his 4th
birthday today. Flags are flying
every where and the schools are closed
in honor of the anniversary. The king
received congratulations from all over
the world, both the usual official com
p'imenUaiui innumerable personal tri
hulrs from his own subjects and from
fic-e'pners.
NEBRASKA PASSES BILL
TO LEGALIZE PRACTICE'
OF CHRISTIAN SCIENCE
UVOOI.X, Neb., April (. P.)
The house passed a law lefi.-illxlng tne
practice ot Christian Science. It sub
jects that practice-4p the state s,uar,.
ajiine laws. The bill goes to the gov- .
ernor.
M'KFAI.t. April k. (Hoy Harris,
22. clunit to hie story that he and his
pal, "IUH" nunkln, killed Joseph 8.
Klwell. a millionaire clubman. Harris
story, according to the police, la that
they murdered Klwelt In his apart
ment In New York in ' June, having
been offered lartuo byt a ;",Mr, i"lr
ehilil" to "do the Job."
MCuEREJ
CRAtlKCASE
CLEANING
SERVICE
f V CAlOLFlUSHINGOIi r
X ZfROLEN'E
i r
rpi ri
ine pign
of a Service
, .'' j
At FtrstIass Garages
end oUicr Dcdcn
fHEUlILESI
DAYLIGHT RUBBERY
RAK mAXCISCa April g. (f. P.)
Forty thousand dollars in jewelry;
was secured by bandits who staged a
daring daylight robbery of the Morris
' Kaisler jewelry store, on Valencia
street. .
KKI.I Ht TI-XTHTF-S TX THI AT,.
SPOKAA'R. April s. (lT. 1".) "If 1
Xow Is the Time to t-t RUI of TlKfelhad given the word the Keller people
' I'ltly H)Mrts t would have lynched John J. Mnntgom-
There s no 1-ingor the slightest need jery and William C. Vest after the
r.f feeling a.ihamed of your freckles. J h'mley shooting," declared John Jt.
as Othine double strength is guar- j Coverelgn. editor of the Hanpoll Eagle.
anteed to remyvc these homely spots. I on the stand at the trial of the -dry
Simplv get an ounce of Othine sleuths for the killing. Sovereign dc-
double strength from Jany druggist
and apply a little of it night and
morning and you should soon ee that
even the worst freckles have beguiv-fo
disappear, while the lighter ones have
vanished entirely. It Is seldom that
mere than an ounce is needed to com
pletely char the skin and gain a beau
tiful clear complexion.
JSe sure to ask for the double
irensrth othine. as this is sold under
guarantee of money back if It falls to
remove freckle.
dared that "Vest waa two sheets !n !
the wind. If not drunk," on the nighl !
of the shooting. Ernest Emley. an ex-'
service roan and war hero, was sh- J
dead at Keller a year ago. The state
charges Montgomery and Vest with
manslaughter.
To Cure a Cold In One Day
Take GROVE'S I native BKOMO
QflXIXB tablets. The genuine bears'
the signature of K. W. Grove. (Be
sure j ou get I3ROMO.J 30c Adv,
Good Apples
Wq have a limited amount'of
. Fancy Yellow Newton A pples . , .
wortli $400 per box i , "
$2.75 .
Extra Quality Winesaps $1.15
"TIE TILE SUPPLY
Phone 187 and 183 739 Main StrMt
U. S. INSPECTED MEATS '
CHAS. D. DESPAIN & CHAS. W. GOODYEAR
Proprietors , ; .