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About East Oregonian : E.O. (Pendleton, OR) 1888-current | View Entire Issue (April 6, 1921)
- - w TEN PACES' pace rotm DAILY EAST OHEOONIAN, PENDLETON, OHEGON, WEDNESDAY EVENING, APRIL 6, 1021." There might be some temporary inconvenience should the street names be changed to ,n alphabetical and numerical basis but under the present system of names and numbers the city and its visitors are permanently inconvenienced. v t . IPa W: CQreftonisn La L.jt-1 ' DAILY HI I II IM 1 A "2 AN INDEPENDENT NEWSPAPER rubllrhoil fially snrt Rrml-Wrvkly, t T)4t-lnti. Oregon, hy the East nt lii ; ixi an rrr.l.isniNO cci. rlrttrd At tit powt ofrir at Pendle ton. Ori son, u avcond clans mail mat lr. ON SAI.I5 IV OTHER CITIES Imperial Hotel News stand, Portland, ON' KILE AT Ctitrarn tlurmu. su'J .security RuilillnB. t liinKl"'fi. L. C, J;urcu Jul t out- tf'l'tl. Stfrl. N. W. The Aecciatod prTa t exclusively entitled to the tie for republication of it rm (liapatehea credited to it or not otherwise credited In thla paper arid alas tha local nuws published here la. . SUBSCRIPTION RATES (IN ADVANCE) Pally, one year, by mall W.O laily, six months, by mail ......... 3.ini lily, three months by niatl........ 1.50 lily. one month by mail ...... ... .60 nily. tine ye:ir by carrier ............... 7.50 Daily, aix tnontha by carrier imuy. inrt monina dv carrier l.Pii 14I,. .... a I. K.. ...i.. ft i Semi-Weekly, one year by mail J. 00 nl-Wavkly, aix months by mail 1.00 swiii-u eckiy three month by mail .50 The federal power commission will have the disposal of western resources of almost untold wealth and certainly should have funds for tfie employment of the necessary personnel to assure intelligent action. Hertx and Salt Lake are in the same class; they both snow when they had ordered baseball. got Telephone ... L C. -w- J .. " - ..... .i a ataaMaiwkllaAMl 1a. e4 How Advertising Reduces The H. G. L. the market uml fctuiulurdlzn wares. his THK SILKNT MAX w e never guessed the- es he had. Nor how he Buffered when alone. That now and then his heart was sad To von" few was ever known; Ha d hear us tell our tales of car ' and utter words of kindly cheor, Tet of the frrlefs he'd had to bear No word from him we'd ever head. Tha he had prieyed and he had wept To us it never once occurred;, Vnto hlmaelf his hurts he kept. Though many a sympathetic word He spoko to us to soothe our woe; He'd lot us tell our sorrows through, Tet very .seldom did he show That he was deep In trouble, too. By chance we learned behind his smile: And patient way we'd Frown to love, ; Despair was gnawing all the while; j A ftrlef he'd made no mention of Was his to carry and his hear Wore deeper scara than we had known, ' ' And till as one who plays a part, , He bravely bore his rrnm ninnn They Key Exberien.ee Says A Hard Job Push or Pull Look Out for Him AN EDITORIAL ON BUYING (Copyright, IJil, by Edpar A. Quest.) SOMETHING MISSING T F President Harding, as indicated to newspapermen j-ester- day, sees no practical way whereby the c rated States mav ratify the treaty of Versailles the question arises as to how peace can be made. How may peace and world stability be re stored if the United States the deciding factor in the war wont accept the treaty and wont say now it siiouid De changed. Meanwhile what is the delay costing us? The answer of the New York World is contained in the following from an editorial of April 1: To say that this situation "docs not concern the United States is equivalent to saying that the fate of civilisation does not concern the United States. We can no more escape from the consequences of what is going on in Europe than the people of that distracted continent can escape. Anjooay who nas a contrary opinion is cordially invited to study some of the immediate material effects of European conditions as reflected in this country. American agriculture is prostrate, there are 3.'i0.000 men out of wwrk, the -railroads are racingr toward bunkruj.tcy. trade and industry are with ering under a blight, anil all because American commence is Inextricably inter woven with European commerce. Euro has no peace and therefore Europe is prostrate economically, and Europe being prostrate, the United States for Months has been going through the processes of a silent panic. Had the Lnited States senate ratified the Treaty of Versailles a year and a half ao, as H should have done, it is not only possible but probable that the peac of Europe would have been stabilised by now and th.it both the politi cal ana economic processes of the world would have been on the way to re habilitation. When the richest and most powerful of all the belligerents re fuses to help guarantee the peace that has been won at so enormous a cost the way is open to chaos, and the tribute levied by chaos is universal. The opponents of the treaty and of the League of Nations insist that both f them were rejected by a plurality of T.ntfO.OOo last November, and hence it U the eolemn duty of the Hardin? administration to continue the Lodge pol ity of promoting a general disaster. Facts cannot he changed hy '.majorities at the polls. A plebiscite might reject the law or gravitation, hut the law of iravitatinn would continue to operate, and it is no more possible for the Am erican people to dwsociatj themselves from the rest of the world than to re peal the law of gravitatiofi. There will be no real jifcice in Europe until the United States puts its pow er and its resources back of peace. There will be no assurances of future 1'eaoe until the United States tfceepta its responsibilities as a great nation with no ulterior ends to serve. Xcr will there be any prosperitji-for the American people until Europe begins to see daylight again. Whether M. Vivlani can Impress any of these elementary facts on the po litical consciousness of Washington is a matter of speculation and conjecture, but the Anu-ric! people are already paying a colossal price for the luxury of playing partisan polities with the TreRty of Versailles, and the longer the account is kept open the larger the bill that they wiil have to pay. They can rot have the benefits of world peace without assuming their share of the ob ligations of world peace. All that may be true and probably is true. Yet the president was elected on a campaign of opposition to the treaty and the league of nations. He is not to be blamed if he chooses to stand TiOW Whprt hp KtnnH Sit Ta HTmnoc carmnr if who raianfiAn nnt ratification, that he desired. ijui. neie is uidi prosperity inai was nromiseaT it is nara to feel cheerful over the prospects of 70 cents for a new wheat crop tnat cost ?1 per bushel or more to raise. Increased volume of sales is the key to lower manufacturing and selling c-sts. I,ower costs are the first re quisite of loaver prices. Modern business must be or ganized on a volume basis to ac-' complish the efficiency in man ufacture which modern " labor saving machinery makes possible. It must be organized on a vol ume basis to permit the econo mies In selling which up-to-duto methods promote. Advertising, whether that of manufacturer or middleman, is first of all a selling agent a pro ducer of volume in business. Other means, such as personal salesmanship, might be used to , produce equal' volume, but they are slow and costly by compari son. In the so-called good old days, before advertising had become a really important factor in the world's commercial life, the pre vailing method of selling was the one which is sometimes called ' the "push" method. Manufac turers, by active personal sales manship, pushed their goods out to jobber, -or wholesaler, who in turn pushed it cut to retail deal ers, upon whom fell the task of pushing it out to the public. This involved a lot of selling effort all along the line, if sales were to be maintained and increased. Moreover, th manufacturer gave the dealer little or no help in moving the goods from the store into the hands of those who were finally to buy and use them. It was a mighty hard and ex pensive task to uild up a large volume of business under this system. Furthermore, different sections of the country demand ed different styles or models, so that a manufacturer might be turning out twenty or thirty or forty items in his line when two or three would have been suffici ent had he been able to control -cvni i; 1 ' msiuns, Is n I- 4W 1 ft - 7T n 9000 t(Bt always v rP?'n' Mwwr'iT ( l i 2 -f l, i . i nt 'i 1 XFolpiCDjctJ Sywtaaryoii That is the great difference be tween Folgcr's Golden Gate Cof fee andothcr kinds. Careful selec tion, careful roasting and skillful blending make Folgcr's Golden Gate Coffee always good and it always tastes the same. If you like smooth,ncn cortee, with a teal flavor you'll like i Folgcr's Golden Gate. Ask your grocer for it.lt comes in a vacuum-packed tin with the flavor scaled in. "Different in taste from other coffee and better.'' J. A. FOLGER & CO. San Trtnciut Statllt - Kansas Gtj Dallst Shautka, Japan FOLGER'S GOLDEN GATE LINE COFFEE -TEA EXTKACTS SPICES AND BAKING POWDU Today progressive manufactur ers have abandoned the method of "push" in favor of the method of "pull," the backbone of which is advertising. Through adver tising they create among possible buyers an interest in their pro ducts and a desire fur them. Sometimes this interest and de-' sire crystulixcs in nctuul demand for tnut manufacturer's particu lar make or brand of goods. Sometimes they create simply a preference, which makes IV uforo difficult for the dealer or other representative to sell any other than that particular make or brand. . , 1 Kperlcnce over a period of many yean has shown that this . result ran be accomplished at a cost which is more than offset by the advantages which accom pany it advantages not alone to the manufacturer and middle man, but to you, the buyer. Ilesides increasing demand ami thereby enlarging volume of sales and production, advertising op erates in other ways to effect more efficient and ea costly manufacture, , It helps to standardize output by creating national markets to supplant separate sectional or purely local markets. It stimu lates the manufacturers' own or ganization! It assists him to at tract a good class of employes. It renders more easily obtainable the capital needed for expansion and progress, and in many other ways aids him, in turning out the very best kind of product at the, lowest figure. The dealer's selling costs are v reduced because he docs more business with less effort. His turnover, or the number of times he sells out his stock during a given period, is accelerated, so that he Is able to get along with less profit on each sale and yet make more money. These are some of the facts which have been responsible for the tremendous growth in adver tising. They are some of the facts which should make clear to you why you will find better val ues in advertised goods. Once in a while, even today, you may encounter a. dealer who will try to lure you into buying Borne unudvertised article in pre ference to a similar advertised article with the plausible untruth, "We can sell it to you cheaper be cause it isn't advertised." When ever you encounter that kind of dealer, look-out! MOTHER LOCKS BABES IN ROOM, YOUNGEST CHILD TAKES POISON BEATTLE, April 6. U. P. Accused of manslaughter in connection with the death of her 14 months old baby. Mrs. Gladys Primeau is held without bail. TheVompluint alleges the worn- an locked her three children in her home Saturday night and left them. The baby in some manner secured a bottle of poi- son and died in the city hospital Sunday morning. When she left the children she wrote & note to her husband, telling him not to worry. The baby was dy- ing when he returned. If Yon Fay Cash Yob Gail Save Moiiey BY TRADING AT THIS STORE WHERE GOOD MERCH ANDISE IS SOLD, AT THE LOWEST PRICE POSSIBLE. Shopping Bags, made of au tomobile leather . . . . . 59c Sport Veils, 2 in envelope . for . ................ 20e Damask Table Cloths, 64x61 inches, each ... $1.79 Real French kid gloves, all colors and sizes, pair. $2.25 Fancy Turkish Towels, extra large, each ..;.;.. 75c . 98c 1 : f : 1 Silk Poplin, the yard. . WAYNE KNIT SILK HOSE THE Pair $1.0 Pure Silk Pongee, yard . 69c and 98c Plisse Crepe, yard . ..... 33c White Flaxoii, yard . . . . . 29c Pearline Lawn, extra sheer and fine, yard 85c SPOOL COTTON 5c Organdies, 45 in, wide, the rd ..... $1.10 Navy Blue Taffeta, yd. . $1.95 White Jap Silk, yd. 69c SPOOL SILK 10c THE MORE YEARS Former Notre Dame Player Wiil Continue Work as Coach With Spokane School. SEVEN THOUSAND JN ATTENDANCE IN GAME V WHEN VERNON LOSES 8ACKAM ENTO, Cal., April .(. P.) Sacramento took the opening Buiue of the coast league season from Vernon here yesterday, s to S. The (Cast Orogonlun special.) - , WESTU.V. April 6. One of the moat delightful affairs In the history of The tigers outhlt the Senators, getting 12 ! WJ'iV Afternoon Club was th 8POKANK, Wash., April . (A. P.) Charles ''B. Dorais, Notre Dam coach In 1919 and athletic director at Gonzaga University during the last season has been signed for three more years of coaching at Gonsaga. Dorais played quarterback on tho N'otre Damo teamsjn 1913 and ISM and was given a place on the first all American eleven. Later he coached at the Dubuque College. After the war he returned to Notre Dame, and with Knute Ilockne, coached his Alma Mater through an undefeated season. He is satisfied with the material at Gonzaga for the building up of a strong football eleven for this and fu ture seasons. Dorais has contracted to coach all sports at the University. hits off the deliveries of there local sla'bmen. Vernon took the lead In the first with three tallies. The Senators took three In the third and five in the sev enth, when Orr put the ball over the tightfield frhce for a home run with the bases filled. The attendance was estimated at seven thousand. Wl.IKKKY STII.Ij IHSOOVKKKI). KKLLOGG, Idaho, April . A. P.) A large whisky still, in full opera tion, was tound in the workings of the Sierra Nevada mine hero recently. Smoke from the still filled the main shafts of the mine nd workers made a hurried exit to the surface. A hel met brlajfide found the still which was In an abandoned shaft. The owner of the outfit Is not known and there were no arrests in the ease. : A considerable quantity of the fin ished product Was taken with the ap paratus which is now held at the sher iff's office here.- metllng held April and. at the hmplt. able country home of Mrs. M. W. Pcd ersen. when Meadamea XV. 8. Price and Richard Morrison, he two charter members remaining in tha organisa tion, entertained the other ladles of the club. The program tnpia for the session was the Spanish writer, Galdo. Mrs. XV. 8. Pries gave a sketch of -his lire, and a splendid review of the novel, "Dons Perfecla." m presented by Mrs. V. C. Fltipntrick. During the so cial hour the guests were seated ot tables, centered with Jonquils, to en Joy an appelating two-course luncheon. A color scheme of yellow and whlti r.us carried out in tha house and table decorations, favors and menu dainties. The annual election of officers of XX'oston Ubrnry Hoard was held tha afternoon of April 4th. with the fol lowing results: President, Mrs. C. t Hulrlnch; vice-president, Mrs. J. it. Williams: secretary and treasurer. Mrs. H. Goodwin. . It was decided to taint the building .recently purchas ed as a library home, and seed tha lrwn to white clover. Latest Veils . A't't VV- ? Tv n 1 7r ' i This introduce tha Florenct larding vU and the Coolidge ell, the newest and smartest model in spring yelling. The Harding reii it black with jt cerise pattern. It if reversible 1n that it can be worn with either the coarse or fine mesh over the" face. The CooIIdge Tell Is nary blue embroldeted wits, gray chenille and has snail blocks of blue vel vet around the border. It may be used as a loot drape or caught op closely around the cbia a ia the picture,' Floors Refinish Yours Yourself . with paint or varnish. We tell how IT'S a simple matter, if you cannot get a painter, to re finish any floor fun, in (act, tft do the worjf yourself. We make the finest finishes. They dry over night, so you can walk on them in the mejrn ing. ' '. .'' '' '. They are made for laymen's use as well as painter's they flow and- spread easily and qover well. TV result is a smooth and lusirous finish just the one you want to get, although you an amateur do the work. Women can apply these prod ucts as wclla men. Fuller makes a famus floor piint Rubber Cement Floor Paint and two famous varn ishes called "Fifteen-for-Floors" and "Fullerwear." They ,'sje Fuller's Specifica tions for home floors each for a particular fffect, ' We make also a special line of paints, varnishes, enamels, etc., for all kinds of interior decorating. And we maintain a Free Advice Department that will ; tell" you in detail now to use them. You sirAly describe the article, how- finished now, arid the effect you want to get We've specified these ma terials 'and methods for you after 72 years' experience with paints and painting practice. We are one of the largest paint manufacturers in the United States. ' - Oon't think you can't do work like tWa simply because you haven't ever done it. Fol low Fuller Spectficationt and you'll get the right effect , Where to Buy Important that you get the right material so be sure to go to the right store 'for Fuller Produces. Cut out the coiipon below as a memo you. . to direct is (Fcflflflop VI i CFCCIFlCATiCN VcmSgrm-Ena-vwU HiiifB paint Bjbber Cement Floor Paint a Sinllary, waterproof and dur aW paiat lor floor ol kieciie ne, doMta, Atuactiva is color an4 Haas is 13 solan. . Al. Aukara of Houia Paint All-purpoaa Vamiahes. - Silken. Vltite EnaaMl. Fiftecn-forFioora, Waehable Wall Fiiriih. Auto Knamel, Bars and Soot Piitrt, Porch and &;as Paiat and Pio- . soar White Laad, W. P. FuIUr A Co. Dept. i, Saa Fraaciecsj . atatablliharl lt Ploaear Paint Manulaeturera lor 11 Year -Braachei In IS Clilaa Is tha Wast ' Dealers Evarjrwkers SAVE THIS ; (Cut that ont and irt It la yaat soclwt koos or hn4 bag as a memo.) Pultee'l "Horn faraiesT Paiat Pnwtocta are aoM by taw (oDowia( la raw cityt MURPHY BROS. 121 lt Court Strwt J'linnc tlH