DAILY EAST OREGONIAJf, PENDLETON, OREGON, WEDNESDAY EVENING, MARCH 30, 1021.
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AN EDITORIAL
ON ADVERTISING
Scmi-Weckly three months by mail .50
Telephone
CA ITK
There la nlf nyj a burden to bear,
There la always a tusk to face.
There never a day that conies our
way
And never a sunny place
3ut knows the shadow of aorrow too,
J'or life Is made up of things to do.
We cannot forever smile
Nor always be light of heart.
And fool tan the man who thinks he can
Escaie from the sterner part;
The rich, and poor and the great and
low
Must come to trouble and bear its
blow. .
t Copyright, 1921. by
THE LION OF
! (By Dr. William E. Barton) ,
THE battlefield of Waterloo is easily reached from Brus
, sels. A half day is sufficient to go out and see the princi
pal sights and return. He who makes the journey now
can but be ama2ed to consider that a hundred years ago a battle
to momentous could be fought in so small an area: and he will
turrr and trudge wearily over the
at no great distance from V aterloo mark the scenes of a more
terrible conflict Besides the battles of cur great World War,
Waterloo seems a small affair. Yet it settled the fate of the
world for a hundred years, and laid the foundations of the Roth
schild fortunes, and did some other things.
Nothing will impress the modern visitor more than the
fact that the Lion which marks the spot where the decisive
events occurred, has been turned around. As erected, he faced
France ; and was intended as a reminder that Great Britain had
stood-in that spot and there had beaten Napoleon, and that she
stood ready to meet all corners from his direction. But during
the World War, the Lion was quietly turned around, and made
to lace Uermany, . , .
This is enough to make the ghost of Napoleon smile grimly.
He never expected to be called up on the ouija board and in
formed of such a performance.
A PERVERSE PATIENT t
Djuij ine war wnen it was necessary lor the government
to take over the railroads in order to move supplies and
,y men, critics of the Wilson administration could not say
too much about alleged railroad mismanagement and the deficit
-Ul . - .
i But under the Esch-Cummins
gress to make all things rosy once
aole to earn not more than one
despite the increased freight and passenger rates imposed upon
the public. In other words the public is paying higher rates yet
tne railroad deficit is increased
We know that up to March
Jjiult. Lven the kaiser and the L
those I. W. W. who were in jail.
t e white house, the Esch-Cummins healers have had everything
ineir own way for more than a
Detteriast. iiow strange !
THEY EAT
VH T e p"ce w5leat
W Snow's, but the price will
w no have gotten used to war prices. But there is also
bright side to the picture and it should not be overlooked One
bright side is that people eat wheat, they don't wear it. Another
good point is that the crop is growing and growing tinder very
favorable conditions. This wheat is going to be needed because
people are not going to stop eating. The new wheat may not sell
for $1.50 per bushel or even for $1 but in the past men have
made good money selling wheat for less than ?1 a bushel and
they will be able to do it again if they can cut production costs.
Meanwhile let us be thankful we are not raising silk or even cot
ton. The silk man wishes he had a wheat field which all proves
that good luck is largely comparative.
', For the eight months ending March 1 cotton exports from
this country fell off 49 per cent. During February such exports
were off 67 per cent. Europe wants cotton just like Europe
wants wheat, but cannot pay for it.
That Montana contractor who was robbed near The Dalles
has a story that sounds like one of Hugh Wiley's yarns about the
Wildcat. But then truth is always stranger than fiction.
Those five citations for Sheldon Ulrich are splendid and con
soling but they cannot bring back the "ooy ; such is war.
Most women have to marry for love at an rate that's all
they are going to get. El Paso Herald.
Great Britain's "Irish policy"
msuraBce, we infer. Kicnmond
There are a lot of unemployed
gg on them than there were a
Cllobe.
SHERMAN COUNTY HAS
SPECTACULAR FIRE AT
LARGE GRAIN ELEVATOR
-MIKKAl, fherman nnty. On-..
Mart-h So. ft. '. The fnrmw-a o
rVatlve mv.ln t levator is in ruins
MOTHER CRAY'S
S'.VEFT POW DERS
i w V iw a. . i
H A twiarf. frwfMura,
' w. tiwiMiirti. aiaii.h
' IrMUn. lrKrar. !
' k Jrt. Mmn. T'i ark a
a.- fan. A.u;rr,
)" ""'J'v.n. l.U tai.lhV
Not even the sun ahall shine, s
Nor always the sky be fair,
And none can any he has laughed uway
The cross that waa tits to bear;
And never a man shall live life's yearn
Without their hurts and their griefs
and tears.
For sorrow and care must be
As the days go winging by, -And
the shadows fall on us one and
all.
And the bravest of men must sigh:
Kor each shall find, till his time is
through,
I That life is made up of things to do.
Edgar A. Curst.) t
WATERLOO
long miles of trenches which
f
law. ttassed bv the last con.
more, the railroads have been
fifteenth of one per cent. This
ana no one is satisfied.
4 it was all Woodrow Wilson's
W. W. admitted it especially
But Mr. Wilson is no loneer in
year and the patient grows no
WHEAT
wiM ke tn's summer no man
likely be disappointing to those
doesnt cover casualty or life
(lnd.) Item.
but there are more vests with
few months ago. Joplin (Mo.)
-
after a srx'daeular Jiieht fire whh?h
destroyed zs,Mu bushftls of wheat an
resulted In i Ioks of J50,Ui.
cro' ritixcn ms jimps
ATHKXit, March 3. (A. P.)
Crown rriiue !eorge is ill with the
miuniis, which he caught from his
bride. formiT J'rinces Klizaheth
fioumania, who has been ill for the
lust few days.
II rv IM'klroya Slaughter House
MAIiKtni.1.1), March SO. (C. P.)
Fire enrly today destroyed the
laothfr'hioise and cold aiorajre plant
of the fn-exon M-at Ciiujian, The
Wm wan i;,oo,
Galileo, Inventor of the tele
scope, gave to the world a discov
ery which revolutiiftiiited astrono
my. Scientifically, the value of
the telescope cannot be computed -in
dollars and cents. Yet COM
MERCIALLY the telescope is a
comparative failure. Too few
people can find any use for it.
In a commercial sense, the val
ue of an article is measured by
the number of people who can
make, practical use of it. And
these people are educated to, tho
USES of an article through AD
VERTISING. Advertising convinced the pub
lic that the automobile was, not
mefelv a conveyance but a
PRIME NECESSITY OF LIFE.
Advertising featured tho auto
mobile as a medium for saving
time and money, for increasing
efficiency, opening up new ave
nues of business, preserving the
health, enriching the mind and
adding to the enjoyment of life.
By educating men and women
to the manifold USES to which
the automobile could be applied,
advertising created one of the
foremost industries in the United
States and gave profitable year
round employment to millions of
people.
Intensified production, brought
about by the huge demand for
automobiles, made possible the
dependable motor cars which are
sold at a price available to those
of moderate means.
Without the far-reaching educa
tional influence of advertising,
millions of people would be with
out many of the most potent aids
to health, happiness and comfort.
, Many advertisers employ ad
vertising first to get people to use
their products. Then they' use ad
vertising to persuade these cus
tomers to develop NEW WAYS of
using these products. New ways
mean new sales, additional prof
its and bigger business. Advertis
er and customer alike.
lairing the period ' of inflated
prices 19H to 1920 it is inter
esting to note that ADVERTIS
ED ARTICLES WERE THE
LAST TO EH RAISED IN
PRICE.
From a check-up of 63 per cent
of the' advertised proprietary ar
ticles on 4 he shcelves of druggists
throughout the country, the aver
age increase from the low period
of 1914 to the highest period of
1320 was something less than 17
per cent. The average increase
in price for the complete line of
non-trade-marked proprietaries
was over 137 per cent.
During the era of price infla
tion, hundreds of instances are
cited of national advertisers who
took large losses for seasons rath
er than increase the price of their
standard trade-marked merchan
dise. Advertising virtually insures ft
manufacturer's sales for hisen
tire output. He is thus able to plan
and carry cut his manufactur
ing schedule on a year ahead basis.
His records shovr that regardless
" of the times or seasons, h.'s ad
vertising eventually will move his
product. If his goods are not sold
today they will be sold tomorrow.
That Is why the plants of the
great national advertisers are now
running on full time, whereas the
factories of non-advertisers in
many instances are shut down.
Advertising furthermore at
tracts workers to the factories of
advertisers. It is significant that
during the war-time scarcity of
labor, factories manufacturing
advertised commodities were able
to secure competent help. On
the other hand competitive con- ,
cems turning out non-branded
'merchandise were compelled to
run short-handed. 1
In the present era of price ad
justment, advertising haa been a
mighty influence in solving the
financial problems of many or
ganizations. Financial interests
prefer to Invest their money with
concerns that advertise and make
their loans on advertised pro
ducts. Their security Is the great
purchasing power of millions of
consumers
righty-four per cent of com
mercial failures which have oc- '
cured during the past twelve
months were non-advertisers.
Surely a force m hlch reduces the
risk of business failures and
which has ho unmistakably dem
onstrated itself as a vital influ
ence in building success is a '
mightier factor of our economic
exii tence.
To the renders nf this paper we
cmprasize the value of carefully
reading the advertising columns
and then purchasing tins goods you
aee advertised therein. Your money
will go farther, bennae f your
hare in the benefits of neantlty
production, collective purchasing
powers, manufacturing efficiency
and imn:r-jie sales of nationally
advertised merchandise. The
wide-spread preatige of the adver
tised brand Is a binding pledge of
bigger valua and greater satisfac
tion for your money than in name
leas.' nondei.crlpt merchandise
with no incentive of reputation
and responsibility bena, -
I"
: "ifbr seventy :
" years ;
For years and years
used Folger's CofFec
become a lif c-long mend almost one of the
family.
For over seventy years, our ideal has been to
produce coffee of (istincthv&ayotof uniform-'
jgood quality. ;
Folger's Golden Gate Coffee is the result of
these seventy years experience. It is selected,
roasted and blended with the most exacting
care by experts jnen who have spent years in
this one occupation.'
Naturally this long experience has produced
an unusual blend with a flavor that you'll sure
ly like. - And you'll find it
. "Different in taste from other coffee and bet-;
tcr."
Ask your grocer for jt.
J. A. FOLGER & CO.
San Francisco Seattle Kansas City Dallas'
Shizuoka, Japait
IDE
FRENCH EX-PREMIER
WASHINGTON, March 30. (A. P.)
The president today received Rena
Viviani the French envoy extraordin
ary, wlro has come on .what was offi
cially announced as a visit of courtesy
to the President. The speculation is
still unanswered as to whether the en
voy waa intended to feeling out the
new administration as to the probable
course rogiarding the league of nations.
LONESTAR'DIETZTO
COACH FOR PERDUE
LAFAYETTE, lnd., March 30. (U.
P.) William (Loncatar) Dlctz, for
mer football mentor, of Washington
State College nan been named aa grid
lion coach for Perdue University,
MARRiEO AT HOSPITAL :
DIES FEW DAYS LATER
1 BOSTON, March 80. (A. P.) H.
F. McCarthy,- kept alive for several
days by a transfusion of blood from
his mother and brother that made It
possible for him to be married while I
on a hospital cot, died yesterday. His
l.rlile remained at his, aide almost con
stantly during his illness.
McCarthy waa shot during the bar
room brawl in which John B. McLean,
former Major league baaebull player,
waa killed, v . .
i AXOTIfEIt MAN JHSAPPEAHS
THE DAUJS, Or., March SO. On
the heels of the mysterious disappear
ance of W. J. One, local merchant and
the more recent shooting nnd robbing
of Carl Nelson, yesterday came the an
nouncement of the sudden disappear
ance of Martin ruysen, foreman of a
large ranch Kouth of The Dalles.
Hansen was in the employ of Frank
tlck,. local attorney and waa last seen
last Wednesday when he came from
the ranch to the city. to purchase sup
plies. Wedneaduy night he obtained a
room at a local lodging hoiiae una
then dropped completely out of sight.
Oick- reported tho affair to Sheriff
f'hristman.
Hansen is known to have had a cftn.
siderable amount of money on his per
son at the time of hta disappearance.
KNTIKK EAST KIHVKttH
WASHINGTON, March 30. (A. P.)
The entire east la shivering with a
emperature lwl'w noriTinl, but warni-
r weather la predicted for toniorrp,
thousands of people have
as 2 daily beverage. It has
rwiAjciv, a
GOLDEN GATE LINE
COFFSE TEA
. EXTRACTS SPICES
AND
BAKING POWDER
Coming to
, .. ,-.Vi,'w-;.,:'.
I S
tea7Kaschonb and M. Michalovaky are shown In a dance from
fe-tHlaa ballet now playing in
THE FUNNYBONE
Tho Millaiilliroplut ,
' Customer: Why, you've put your
prices UD again.
Fishmottaer: Well, 'mum. I a'-sk
yer. 'ow else are we to fight the profi
teer at 'la own game? I'unca,
No Vnnorowiry Ootall
M.'ireella: Don't you think my dress
is artistic
Wavwly: Especially so In one prin
ciple of art. .
"What's that?''
j. "The elimnation of nonessentials.
yoiingstown Telegram.
Not Yet' Proved
"Where did you get that cigar?"
"Somebody gave it to me."
"A friend?'' . '
"f dofi't know yet." American Le
gion weeky.
Kconomjr
. '7 wish 1 knew whether my tiext
door neighbor i (going to plant a vec
UibKe garden."
: i - -'-u- "" 1
RUISES-SPRAIUS ,
Alternata appneanons noi
told cloths than efply
V VAPi
O ROB
PW ; Milium Jm UtcJ Yia'lil
.. . I thcy.!ikcd- . V:.;
-' so will yuXZ-----L
Ainerica
i S
J
t 4 v
- :k
Paru ana soon to tour 4.merwa,
"Why are yon so anxlujis to know'f"
"(seen two if he fa I needn t spend
fo'mtich for chicken feed," ltaltt-
It Had To
Wife: It's great to be a man. One
dress suit lasts for .years und years,
while a woman must have a new dress
for every. Party. . . .
Hub: Yes, that's why one dresa
stilt liists a man fi years and years.
Boston Transcript.-,
TIIIIKK KI'tK'll . WOMAN'S 1,11 I-.
Thero are three crltliat atuges in a
woman's life) which leave their mnTk
on her earner the first when she
changes from n cave-free girl to a
woniiin, the second motherhood, and
tho third Is change of life. Most of the
misery which conies to women through
ill health dates frbm on or another of
these periods, but woman should roi
member that, Uvdla K. PlukhnniH
Vegetable Compound Is a reliable rem
edy and has liecn very piioremfiii in
overcoming the ailments . which may
come to them at these times, ns it is a
natural restorative 'for such conditions.
Nearly a half a century of success en.
tHIcs I.ydla K. Pinkhnm's Vegetable
j Compound to the respect and confl
jdence of every fair minded woman.
Dr. Lynn K. Klakcslee '
Chronic and Nervous Dloeaaee trtf
Diseases of Women. X-Ray Electrk
Therapeutic.
Temple Bldg. Room II
- Phone 41
Jlione JI0-W P. O, Pox 831
f fU' Hji t -
II l:t)li TAhl-N (n;t)M.
.WA'HI.V(iTON. March 30.-0. P.
President Hurtling took a Wenty
minute walk around the Washington
monument grounds yesterday before"
S'oing to hia office. He was accom
panied byq Dr, C. K.' Hawyer. hli phy
sician and secret aervlc mbn.
iHm t "ool Wltn a cold
We must repeat our wamlnf againat
pneumonia, the most dangerous, dls-
rn inai pmaiin in inia coy. anu
which in extraordinarily prevalent at,
Ibis time. Ho on guard at all times
gulnst taking cold. Look out for It, if
you take It. Gladstone uaed to go to
bed and send for a .doctor whenever
he had a cold and consequently he got
well In very short timai "The Sun"'
Is right and their warning should tie
heeded. For colds, Chamberlain's
Cough Ttemefly 1 eseeflent. It atwaye
cures and is pleasaiit'to tako. , Persona
past middle age should go to bed and
tnko this remedy until recovered. .
I 'or a Iluil ( old .
v namneriam a .cougn ucnieay a
certain cure for bad colds. It aats on
nature's plan, relieves tho lungs, aid
expectoration, opans the secretions and
aids nature In freeing the ajstem of all
symptoms of the cold. It Is net a pal
liative that slenple gives relief; it cures.
They Make You 1-VCl Uood
The pleasant Burgative effect ex
perienced by those who use Cham
berlain's Tablets and the healthy con
dltlon of body and mind which they
create makea on feel joyful. ' . -v
Wlint You Need Constipation
When troubled with constipation,
what yoii need la a remedy that will
urodnce a free movement of the bow
els. A remedy that hi mild and entle
In its aVtlon. A remedy that leavee
tho bowels In a nnlural and healthy
condition. A remedy that la asy and
olencant to take. Chamberlain's' Tab
lets meet all nf .these conditions. Try
them and sea for yourself. They only
cost a quarter. 1 . .
DR. C. II. DAY
Physician and Surgeon ,
Osteopath
Rooms M and 26 Bmlth-Crawforl
Bulldlhf.
Telephone 704 . Ret. T4I-B
MAGNETOS
GENERATORS
ELECTRIC STARTERS
i-
I ai
Or any nart of the electrle
yatem en yottr car 0-erhauled
nd repaired. Batlsracuon uar-
anteed, '
- HAItnT H. GRAHAU,
Wlllard Bervice Station, t .
Pendelton, Ore.
Fhone eSI. LETTS GO!