DAILY EAST OREGONIAJf, PENDLETON, OREGON, WEDNESDAY EVENING, MARCH 30, 1021. THE GREATEST EDUCATOR AN" IXL'KI'KNDKXT NEWSI'APER fuhllftiM rii)y and Pernl-Weekly, at IVn11tn. On-non, by the fcVaT IMfl.Hi'VUS ITUMriHlNO N. Iintered at the fmrt omr t Ind1i ton, oriKuii as second clan mail mat ter. ON' S.U.tC IX OTHKK CIT1K8 Imperial lion I News Portland, on nui: at Ch linen tlurcau, SOS Sci uHty TiulMlnjt. V l melon', l. C. Uureau wttl Foui IwMk .Sir-.-t, X, V. Mrmltrr f the Arlatrd lrea. Tli ABtciat'(i Press i exclttiovely entitled to the use for republication of II neu rtntrhes revolted- to it or lot othcrwiaw credited in this paper nd alto tha local published here In.. , . . i BuiiscRirribx rates (IX ADVANCE) Dally, on year, by mall a.O0 lHiiy, ix moirlbn, by niall 3.111 Dally, three month! by mail. a. 1.50 lily, one month by mail . ,M ily, one year by carrier...,,. . 7,5 Daily, nx rnoniha by carrier 3.55 tiaily. Ihrt-e months by carrier- 1.95 Daily, ona month, by carrier... , ,I5 Semi-Weekly, one yeir by mail J. 00 Semi-Weekly, six nrontha by mail 1.00 tkgz reus ? : TEN PACES " .!-' i i mm in ' . .. n.ijLg l. jll .. j. '.'..u.;,.!!";;1" .'twu. IMu. ;j. j'.'T -mMnui.i.i,pM ,,M tm fi iiiiiim'- mm lamr Galileo 103 New Use. In the Drug Store 84 per cent of Failures Make Your Money Go AN EDITORIAL ON ADVERTISING Scmi-Weckly three months by mail .50 Telephone CA ITK There la nlf nyj a burden to bear, There la always a tusk to face. There never a day that conies our way And never a sunny place 3ut knows the shadow of aorrow too, J'or life Is made up of things to do. We cannot forever smile Nor always be light of heart. And fool tan the man who thinks he can Escaie from the sterner part; The rich, and poor and the great and low Must come to trouble and bear its blow. . t Copyright, 1921. by THE LION OF ! (By Dr. William E. Barton) , THE battlefield of Waterloo is easily reached from Brus , sels. A half day is sufficient to go out and see the princi pal sights and return. He who makes the journey now can but be ama2ed to consider that a hundred years ago a battle to momentous could be fought in so small an area: and he will turrr and trudge wearily over the at no great distance from V aterloo mark the scenes of a more terrible conflict Besides the battles of cur great World War, Waterloo seems a small affair. Yet it settled the fate of the world for a hundred years, and laid the foundations of the Roth schild fortunes, and did some other things. Nothing will impress the modern visitor more than the fact that the Lion which marks the spot where the decisive events occurred, has been turned around. As erected, he faced France ; and was intended as a reminder that Great Britain had stood-in that spot and there had beaten Napoleon, and that she stood ready to meet all corners from his direction. But during the World War, the Lion was quietly turned around, and made to lace Uermany, . , . This is enough to make the ghost of Napoleon smile grimly. He never expected to be called up on the ouija board and in formed of such a performance. A PERVERSE PATIENT t Djuij ine war wnen it was necessary lor the government to take over the railroads in order to move supplies and ,y men, critics of the Wilson administration could not say too much about alleged railroad mismanagement and the deficit -Ul . - . i But under the Esch-Cummins gress to make all things rosy once aole to earn not more than one despite the increased freight and passenger rates imposed upon the public. In other words the public is paying higher rates yet tne railroad deficit is increased We know that up to March Jjiult. Lven the kaiser and the L those I. W. W. who were in jail. t e white house, the Esch-Cummins healers have had everything ineir own way for more than a Detteriast. iiow strange ! THEY EAT VH T e p"ce w5leat W Snow's, but the price will w no have gotten used to war prices. But there is also bright side to the picture and it should not be overlooked One bright side is that people eat wheat, they don't wear it. Another good point is that the crop is growing and growing tinder very favorable conditions. This wheat is going to be needed because people are not going to stop eating. The new wheat may not sell for $1.50 per bushel or even for $1 but in the past men have made good money selling wheat for less than ?1 a bushel and they will be able to do it again if they can cut production costs. Meanwhile let us be thankful we are not raising silk or even cot ton. The silk man wishes he had a wheat field which all proves that good luck is largely comparative. ', For the eight months ending March 1 cotton exports from this country fell off 49 per cent. During February such exports were off 67 per cent. Europe wants cotton just like Europe wants wheat, but cannot pay for it. That Montana contractor who was robbed near The Dalles has a story that sounds like one of Hugh Wiley's yarns about the Wildcat. But then truth is always stranger than fiction. Those five citations for Sheldon Ulrich are splendid and con soling but they cannot bring back the "ooy ; such is war. Most women have to marry for love at an rate that's all they are going to get. El Paso Herald. Great Britain's "Irish policy" msuraBce, we infer. Kicnmond There are a lot of unemployed gg on them than there were a Cllobe. SHERMAN COUNTY HAS SPECTACULAR FIRE AT LARGE GRAIN ELEVATOR -MIKKAl, fherman nnty. On-.. Mart-h So. ft. '. The fnrmw-a o rVatlve mv.ln t levator is in ruins MOTHER CRAY'S S'.VEFT POW DERS i w V iw a. . i H A twiarf. frwfMura, ' w. tiwiMiirti. aiaii.h ' IrMUn. lrKrar. ! ' k Jrt. Mmn. T'i ark a a.- fan. A.u;rr, )" ""'J'v.n. l.U tai.lhV Not even the sun ahall shine, s Nor always the sky be fair, And none can any he has laughed uway The cross that waa tits to bear; And never a man shall live life's yearn Without their hurts and their griefs and tears. For sorrow and care must be As the days go winging by, -And the shadows fall on us one and all. And the bravest of men must sigh: Kor each shall find, till his time is through, I That life is made up of things to do. Edgar A. Curst.) t WATERLOO long miles of trenches which f law. ttassed bv the last con. more, the railroads have been fifteenth of one per cent. This ana no one is satisfied. 4 it was all Woodrow Wilson's W. W. admitted it especially But Mr. Wilson is no loneer in year and the patient grows no WHEAT wiM ke tn's summer no man likely be disappointing to those doesnt cover casualty or life (lnd.) Item. but there are more vests with few months ago. Joplin (Mo.) - after a srx'daeular Jiieht fire whh?h destroyed zs,Mu bushftls of wheat an resulted In i Ioks of J50,Ui. cro' ritixcn ms jimps ATHKXit, March 3. (A. P.) Crown rriiue !eorge is ill with the miuniis, which he caught from his bride. formiT J'rinces Klizaheth fioumania, who has been ill for the lust few days. II rv IM'klroya Slaughter House MAIiKtni.1.1), March SO. (C. P.) Fire enrly today destroyed the laothfr'hioise and cold aiorajre plant of the fn-exon M-at Ciiujian, The Wm wan i;,oo, Galileo, Inventor of the tele scope, gave to the world a discov ery which revolutiiftiiited astrono my. Scientifically, the value of the telescope cannot be computed -in dollars and cents. Yet COM MERCIALLY the telescope is a comparative failure. Too few people can find any use for it. In a commercial sense, the val ue of an article is measured by the number of people who can make, practical use of it. And these people are educated to, tho USES of an article through AD VERTISING. Advertising convinced the pub lic that the automobile was, not mefelv a conveyance but a PRIME NECESSITY OF LIFE. Advertising featured tho auto mobile as a medium for saving time and money, for increasing efficiency, opening up new ave nues of business, preserving the health, enriching the mind and adding to the enjoyment of life. By educating men and women to the manifold USES to which the automobile could be applied, advertising created one of the foremost industries in the United States and gave profitable year round employment to millions of people. Intensified production, brought about by the huge demand for automobiles, made possible the dependable motor cars which are sold at a price available to those of moderate means. Without the far-reaching educa tional influence of advertising, millions of people would be with out many of the most potent aids to health, happiness and comfort. , Many advertisers employ ad vertising first to get people to use their products. Then they' use ad vertising to persuade these cus tomers to develop NEW WAYS of using these products. New ways mean new sales, additional prof its and bigger business. Advertis er and customer alike. lairing the period ' of inflated prices 19H to 1920 it is inter esting to note that ADVERTIS ED ARTICLES WERE THE LAST TO EH RAISED IN PRICE. From a check-up of 63 per cent of the' advertised proprietary ar ticles on 4 he shcelves of druggists throughout the country, the aver age increase from the low period of 1914 to the highest period of 1320 was something less than 17 per cent. The average increase in price for the complete line of non-trade-marked proprietaries was over 137 per cent. During the era of price infla tion, hundreds of instances are cited of national advertisers who took large losses for seasons rath er than increase the price of their standard trade-marked merchan dise. Advertising virtually insures ft manufacturer's sales for hisen tire output. He is thus able to plan and carry cut his manufactur ing schedule on a year ahead basis. His records shovr that regardless " of the times or seasons, h.'s ad vertising eventually will move his product. If his goods are not sold today they will be sold tomorrow. That Is why the plants of the great national advertisers are now running on full time, whereas the factories of non-advertisers in many instances are shut down. Advertising furthermore at tracts workers to the factories of advertisers. It is significant that during the war-time scarcity of labor, factories manufacturing advertised commodities were able to secure competent help. On the other hand competitive con- , cems turning out non-branded 'merchandise were compelled to run short-handed. 1 In the present era of price ad justment, advertising haa been a mighty influence in solving the financial problems of many or ganizations. Financial interests prefer to Invest their money with concerns that advertise and make their loans on advertised pro ducts. Their security Is the great purchasing power of millions of consumers righty-four per cent of com mercial failures which have oc- ' cured during the past twelve months were non-advertisers. Surely a force m hlch reduces the risk of business failures and which has ho unmistakably dem onstrated itself as a vital influ ence in building success is a ' mightier factor of our economic exii tence. To the renders nf this paper we cmprasize the value of carefully reading the advertising columns and then purchasing tins goods you aee advertised therein. Your money will go farther, bennae f your hare in the benefits of neantlty production, collective purchasing powers, manufacturing efficiency and imn:r-jie sales of nationally advertised merchandise. The wide-spread preatige of the adver tised brand Is a binding pledge of bigger valua and greater satisfac tion for your money than in name leas.' nondei.crlpt merchandise with no incentive of reputation and responsibility bena, - I" : "ifbr seventy : " years ; For years and years used Folger's CofFec become a lif c-long mend almost one of the family. For over seventy years, our ideal has been to produce coffee of (istincthv&ayotof uniform-' jgood quality. ; Folger's Golden Gate Coffee is the result of these seventy years experience. It is selected, roasted and blended with the most exacting care by experts jnen who have spent years in this one occupation.' Naturally this long experience has produced an unusual blend with a flavor that you'll sure ly like. - And you'll find it . "Different in taste from other coffee and bet-; tcr." Ask your grocer for jt. J. A. FOLGER & CO. San Francisco Seattle Kansas City Dallas' Shizuoka, Japait IDE FRENCH EX-PREMIER WASHINGTON, March 30. (A. P.) The president today received Rena Viviani the French envoy extraordin ary, wlro has come on .what was offi cially announced as a visit of courtesy to the President. The speculation is still unanswered as to whether the en voy waa intended to feeling out the new administration as to the probable course rogiarding the league of nations. LONESTAR'DIETZTO COACH FOR PERDUE LAFAYETTE, lnd., March 30. (U. P.) William (Loncatar) Dlctz, for mer football mentor, of Washington State College nan been named aa grid lion coach for Perdue University, MARRiEO AT HOSPITAL : DIES FEW DAYS LATER 1 BOSTON, March 80. (A. P.) H. F. McCarthy,- kept alive for several days by a transfusion of blood from his mother and brother that made It possible for him to be married while I on a hospital cot, died yesterday. His l.rlile remained at his, aide almost con stantly during his illness. McCarthy waa shot during the bar room brawl in which John B. McLean, former Major league baaebull player, waa killed, v . . i AXOTIfEIt MAN JHSAPPEAHS THE DAUJS, Or., March SO. On the heels of the mysterious disappear ance of W. J. One, local merchant and the more recent shooting nnd robbing of Carl Nelson, yesterday came the an nouncement of the sudden disappear ance of Martin ruysen, foreman of a large ranch Kouth of The Dalles. Hansen was in the employ of Frank tlck,. local attorney and waa last seen last Wednesday when he came from the ranch to the city. to purchase sup plies. Wedneaduy night he obtained a room at a local lodging hoiiae una then dropped completely out of sight. Oick- reported tho affair to Sheriff f'hristman. Hansen is known to have had a cftn. siderable amount of money on his per son at the time of hta disappearance. KNTIKK EAST KIHVKttH WASHINGTON, March 30. (A. P.) The entire east la shivering with a emperature lwl'w noriTinl, but warni- r weather la predicted for toniorrp, thousands of people have as 2 daily beverage. It has rwiAjciv, a GOLDEN GATE LINE COFFSE TEA . EXTRACTS SPICES AND BAKING POWDER Coming to , .. ,-.Vi,'w-;.,:'. I S tea7Kaschonb and M. Michalovaky are shown In a dance from fe-tHlaa ballet now playing in THE FUNNYBONE Tho Millaiilliroplut , ' Customer: Why, you've put your prices UD again. Fishmottaer: Well, 'mum. I a'-sk yer. 'ow else are we to fight the profi teer at 'la own game? I'unca, No Vnnorowiry Ootall M.'ireella: Don't you think my dress is artistic Wavwly: Especially so In one prin ciple of art. . "What's that?'' j. "The elimnation of nonessentials. yoiingstown Telegram. Not Yet' Proved "Where did you get that cigar?" "Somebody gave it to me." "A friend?'' . ' "f dofi't know yet." American Le gion weeky. Kconomjr . '7 wish 1 knew whether my tiext door neighbor i (going to plant a vec UibKe garden." : i - -'-u- "" 1 RUISES-SPRAIUS , Alternata appneanons noi told cloths than efply V VAPi O ROB PW ; Milium Jm UtcJ Yia'lil .. . I thcy.!ikcd- . V:.; -' so will yuXZ-----L Ainerica i S J t 4 v - :k Paru ana soon to tour 4.merwa, "Why are yon so anxlujis to know'f" "(seen two if he fa I needn t spend fo'mtich for chicken feed," ltaltt- It Had To Wife: It's great to be a man. One dress suit lasts for .years und years, while a woman must have a new dress for every. Party. . . . Hub: Yes, that's why one dresa stilt liists a man fi years and years. Boston Transcript.-, TIIIIKK KI'tK'll . WOMAN'S 1,11 I-. Thero are three crltliat atuges in a woman's life) which leave their mnTk on her earner the first when she changes from n cave-free girl to a woniiin, the second motherhood, and tho third Is change of life. Most of the misery which conies to women through ill health dates frbm on or another of these periods, but woman should roi member that, Uvdla K. PlukhnniH Vegetable Compound Is a reliable rem edy and has liecn very piioremfiii in overcoming the ailments . which may come to them at these times, ns it is a natural restorative 'for such conditions. Nearly a half a century of success en. tHIcs I.ydla K. Pinkhnm's Vegetable j Compound to the respect and confl jdence of every fair minded woman. Dr. Lynn K. Klakcslee ' Chronic and Nervous Dloeaaee trtf Diseases of Women. X-Ray Electrk Therapeutic. Temple Bldg. Room II - Phone 41 Jlione JI0-W P. O, Pox 831 f fU' Hji t - II l:t)li TAhl-N (n;t)M. .WA'HI.V(iTON. March 30.-0. P. President Hurtling took a Wenty minute walk around the Washington monument grounds yesterday before" S'oing to hia office. He was accom panied byq Dr, C. K.' Hawyer. hli phy sician and secret aervlc mbn. iHm t "ool Wltn a cold We must repeat our wamlnf againat pneumonia, the most dangerous, dls- rn inai pmaiin in inia coy. anu which in extraordinarily prevalent at, Ibis time. Ho on guard at all times gulnst taking cold. Look out for It, if you take It. Gladstone uaed to go to bed and send for a .doctor whenever he had a cold and consequently he got well In very short timai "The Sun"' Is right and their warning should tie heeded. For colds, Chamberlain's Cough Ttemefly 1 eseeflent. It atwaye cures and is pleasaiit'to tako. , Persona past middle age should go to bed and tnko this remedy until recovered. . I 'or a Iluil ( old . v namneriam a .cougn ucnieay a certain cure for bad colds. It aats on nature's plan, relieves tho lungs, aid expectoration, opans the secretions and aids nature In freeing the ajstem of all symptoms of the cold. It Is net a pal liative that slenple gives relief; it cures. They Make You 1-VCl Uood The pleasant Burgative effect ex perienced by those who use Cham berlain's Tablets and the healthy con dltlon of body and mind which they create makea on feel joyful. ' . -v Wlint You Need Constipation When troubled with constipation, what yoii need la a remedy that will urodnce a free movement of the bow els. A remedy that hi mild and entle In its aVtlon. A remedy that leavee tho bowels In a nnlural and healthy condition. A remedy that la asy and olencant to take. Chamberlain's' Tab lets meet all nf .these conditions. Try them and sea for yourself. They only cost a quarter. 1 . . DR. C. II. DAY Physician and Surgeon , Osteopath Rooms M and 26 Bmlth-Crawforl Bulldlhf. Telephone 704 . Ret. T4I-B MAGNETOS GENERATORS ELECTRIC STARTERS i- I ai Or any nart of the electrle yatem en yottr car 0-erhauled nd repaired. Batlsracuon uar- anteed, ' - HAItnT H. GRAHAU, Wlllard Bervice Station, t . Pendelton, Ore. Fhone eSI. LETTS GO!