"tfEST V 0 W PAGES
NEW MODEL FRANKLINWILL BE DISPLAYED AT AUTO SH0W
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Pendleton Auto Company Has
: - Unique : Record ' With Big
Automobile - Organization.
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. MINI STAB
. , A unique position It) the automobile
world la ""accupled ' by the I'endleton
Auto Co.,' for not only U the company
the firm motor riirorganlintlon foiind
cd In the city,' Hut It hm tho largest
territory of any Franklin dealership In
the United Statea. .
me uumttuif founded In 1907, has
for It terr.ltpry all of Kaslern Oregon,
BoutheaUril Washington and WcHtern
Idaho, Hcsldes tho local agency there
- are aub-doulcrs In Jiukor, and Lu
Grande, Oregon; Ne I'erce and Lewis
ton, Idaho; and Walla Wulla, C'olfnx
and I 'u 1 1 man, Washington.:
MufurinnuU'h In IVtJdont
- Vf. H. McCormitiach Is president of
the company.-'fthd Stanley 8. Hayres Is
vlce-prcsidcntr Miue Kmlly McBroom
la treasurer and H. R. Manifold secre
tary. J. Jackson In assistant manager.
The sales farce consists of I J. BrtiH
lln who sella the Franklin car, whlla
C, H. Merlol la 'the Salesman for the
Hepubllc and luplex- trucks handled
by the company. Mr. Breslln has un
available': record as a salesman and
i whs recently presented with a hand
Borne solid gold Hamilton wutch by
the Franklin factory at Syracuse The
watch wa flven In recognition of Mr.
. Dreslln's Bales .effort between Christ
ma and New Years, usually consid
ered the dullest time of the your It.
the automobile trade.' Mr. Hreslln Boh;
two new Franklin cars during- the
week. , "' " '. ' ' " '
'. Haa Vr (tplia Itexurd
- The J'endloton Auto Co. In 1811 es
tablished for the territory the - per
capita record for Franklin cars, the
figures being- one -car to every 1200
jtcople. The past three yeara have not
dimmed this record of achievement.
! The Interest In Franklin cars, which
in strong; In Umatilla county, la evi-
" denied all over the United Htutes, Buy
" is. '
, According to statutes Just compiled
by the Franklin Automobile Company,
th number of Interested people In evi
dence at the national automobile shows
', was never greater than this year. At
lyew Tork nearly 900 Individual re
quests for further Information were
made upon the official In charge of the
Franklin display booth. On one day
as .high aa 16G people left their cards
for this purpose. In fhleago, the totut
for the week numbered 1050.
Industry Htrong
'These figures coming from tho two
most representative denters In ' the
country, supply additional evidence of
the strength of the automobile Indus
try and the hold which the motor car
has on the public. They lndl(e. clear-
ly that the volume of automobile buy-
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Tholr first exhibitions Fendieton of
the new model Franklin with tho at
.ractivo new hnod.'wlll be made at the
I'endleton Automotive Hhow, , March
'0, 11 nnd IS, 'by the Pendleton Auto
Co.
The new Frnnklin .was first Intro
luced to the public at the New York
Vuto show, nnd lati-r at tho Chicago
ihow, and waa easily one of the fea
uta sttrHetions at both ulaces. 'Wher-
ver shown It has created a great deal
f comment. Tho new hood Is simplv
tn pvtotiHinn nf the old sloninr hood.
ilthougtr It Wmewhat resemblea the
'Ines of the water-cooled car.
Flven though th new hood does
ar' rescmblajice to -the conventional
tng from noy on will be on the In
crease, with every reasonable expec
tation that business will be of sails
."aotory proportions for those makes
well established in the field.
Reports received by the Franklin
people from local' automobile shows
now being held generally also show
this same upward trend In business,
Layoffs at tho Franklin plant during
the so-called readjustment period wer
comparatively light, only 14 BO men be
ing affected. Since the price reduc
tion action In feptember, which mark
ed the beginning of rapid business re
sumption for Franklin, 800 wrkert
hove been taken back and within a
week or so the number of ro-cmploycd
will reach 1030. -
i Or Make Itocord
" Another feature claimed by the"!
Franklin I'n U thn small amount of I
repairs lli-eueu lor wiw ium.-iini.-i..
What Is thought to be an unusual
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hood type, it is neverihelesM distinctive
of the Frnnklin. It brings with it a
Franklin namo plate something the
car has never carried before, but which
o-.ll cf.. I... lit m Via nniiulirv IIM tl
means of Identifying the car. The pun
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I'll HIP IHMIU Ultll l luncil 1J
radiator on water-cooled automobilec
does not come out flush with the hot-)
torn of the forward end, and has a
slight slant The front end is narrow
r with slim, sloping lines that Rive a
decidely arislrocratic air to the hood.
knA ..f ttiA rualnra. r.f fit nr-u. h.xifl
Ms that It is interchanseuble with the
later models now in use. j ne rraiiK
lin company In manufacturing the
hoods separately, and will supply deal
ers so that owners of the old style
record In the way of repairs for a mo
tor car Is clalmedbyJohn T. Chancy oi
Coloumbla. 8. O. The car a Model G
Franklin was purchased on June 24,
1910. and has been In constant use ever
clnce. It has been driven approxi
mately 150,000 miles, yet it has never
been in a service station for repairs of
any kind. ;
The total amount of money spent on
parts' haa aggregated only 15 during
the ten-year period and all these parts
were installed by the owner himself.
The car, affectionately dubbed "Old
Betsy," still haa Its original top, which
is still In a fairly good Btiito.of pre
servation. Officials of the Franklin Automo
bile Company of 8yracus announce
that during the Inst quarter of 1920
the Company advanced from nine
tcenth'to seventh A:ke in value of
rales among American automobile
manufacturers, and from tyenty-sec-
en-Kni
warn
"Why Caterpillar?" Because like the caterpillar, it reaches out and grips the road,
lets "o without friction, and on release puts behind the point of road contact the full
resilient force of its massive rubber segments, which thus actually help to propel the
wheel forward. On hundreds of heavy duty trucks, operating under all sorts of condi
tions, it has proven itself easier on engine and chassis, and more economical from every
stand point than any tire ever before offered to the truck owner.
Meet me at the Auto Show, March-10, 11 and 12. Truly Yours,
. . "LOTTA MILES"
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Vranklin, muy by inircluiHlnjf one of
the new hoods, and Installing It, have
a car that Is In every way similar to
the latent , "Franklin, man'ufacturec.
Tho new cars now being produced, are
all equipped with the new hood.
Tho change tho factory has made
does not conwitute a change In model,
but it does make a considerable chango
in the appearance of the Franklin.
It has been a Franklin policy to stlc'i
to the one general dostgn, and to ad I
refinements from time to time as ej
pciionte dictates the chango now a
justified in that Franklin owners ly
buying one of the new hoods will have
a car that is very similar In appear
ance to the newest cars put out by the
factory.
ond to tenth place In number of cars
produced. All automobile companies,
'including Ford, were, taken Into con
sideration in this calculation.
GAG l"K TO I.MHCATi: .
11.iy IX TANK
Tho simplest' form of gagtie for In
dicating the level of fluids in a tank
consists of a cord flout to which Is
attached a brass strip Blotted for the
guides and also for the twisted pro
peller strip. The whole is secured to
the filler cap of the tank. The action
s: When the tank ts empty the float
is at the bottom of the guides. This
Indicating pointer it ut the empty posl-
tym on the outuide of the cap, and as
tfie float ripes the propeller strip Is
rotated, causing the pointer to move
nrrrfmr tn Iho full nOMiiOIl. The fHC-
Ujon should be reduced to a minimum j
ana a Biass whu is ihh-u .....w...
bearing to ttss'.st in overcoming this. , I
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We liave installed a 250 ton solid tire press and can
, give you service on
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I Pendleton
m 305 E. Court St.
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For Any
BARNEY 0LDFIELD
PENNSYLVANIA VACUUM CUP
GOODRICH
BRUNSWICK
If the tires we sell don't make good WE
DO. Vulcanizing and retreading. Every
thing in accessories for automobiles.
Oiles and lubricating. Gasoline 'station at
our curb. Free air and water. ( ;
Rubber & Supply Co.
Tiolesale and Retail
Wm. Dunn, aigr. ,
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Show
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Phone 135 ,y
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