East Oregonian : E.O. (Pendleton, OR) 1888-current, February 09, 1921, DAILY EDITION, SECTION TWO, Page PAGE EIGHT, Image 8

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    PAGE EIGHT
DAILY EAST OREGONIAN, PENDLETON, OKEGON, WEDNESDAY EVENING, FEBRUARY 8, 1821.
TEN PACES
ZION MISSIONARIES
0. A. C. STUDENTS TQ
ALT TOD IV
( N USUAL ST IV
M W TXM.Oi:
( nlnxf if Scnn-n iorltp Hinl Sump.
t'Hntu lrmlnetiii Make "Tlie
' I 'uriintT" a iUii offcrinj;
"The Furnace," the now William P.
Tnlnr production r.-l-'ased as a Urn!-
Ht't SP'M iitl, is H HM'.ISiJMiiv pnWet'fltl
httndr;tina. The putnro, which
iened to a crowded hens'1 the Alls
theatre last nlshi. is h'j production
In many sensis of the word.
Tin' theme is strikinc. the .itiv ii ami
V'M Kroppins anil wi ll port raved by an
lill-etar cast of notables, in.iudins sveh
1'op.ilar favorite ns Acnes Ayros. Je
rome Patrick Theodore KoW'rTs,
Helen lmnhar. Potty Francisco, Mit
' ton Sills. M.iyi!W Kolso and others. ItU
thai:' s.-o us.ially (Mijfird to .'(lull a
ril.M i'.i'.s-i.t as Will'nm I. Ta lor, 1k
: produced th pktnre, but Hip scneral
. i-plnion is thai this time Mr. Taylor
i hos snw.sh. d home real winner.
' The story revolves aronn.l the si
! 'i-U'ty mnrrlaso of n wealthy Enghsli
j 'ran and a popular l.omlon actress. Hi
c.i'Hcssion Immediately afterward thai
hp married his wife merely beeatiso
he had herd that she has threatened
to sue him for breach of promise if ho
iMiod her. The'r subsequent estrange
ment and tho many dramatic compli
cations which follow hof.-re a recon
ciliation Is effected make a very tonso
drama.
The picture Is anadaptntinn hy Julia
'In Every Respect"
says the Good Judge
j You get mere genuine chew-
-r ir.g satisfaction from the Real
Tobacco Chew than you ever
got from the ordinary, kind.
The good tobacco taste
lasts so long a small chew
of this class of tobacco lasts
much longer than a big chew
pi the old kind. That's why
it costs less to use. .
Any'man who has used both
kinds will tell you that.
Put up in two stales
W-B CUT is a long fine-cut tobacco
J r RIGHT CUT is a short-cut tobecco
ALTA TODAY
Children, 10c Adults, 3Sc
! ILllCtrXijovCS PRODUCTION
' n - '
'
5VtJl"' : vV - "i--iI
lUt.r , , "
,
v -. w ..-s
' "TMJi .x " '
tr- 7
t .... '
v;;. -
fr .
ft
Wr 0. Vollva, head of -the Zlou
hurch, baa sent these two mis
ialonarie. Miss Belle Srhclhorii
(shore) and Miss Helen Buhman,
to New York to teach Manhattan
the ays if Zion City. II!.. bluest
Of Sunday "blue law" towns.
oRKnoN Aonn ri.TruAi. cor.-
I KUK, eurvnltlD, Feb. 9. Actual ?x-
perienoe. In roplantiioK farina will bti
tlvcii Ktutlonta In advanced farm niatv
anement. Thin la an Idea ,beln car
ried out nt the collenn to a point e.t
ceedinjr any tuber culleRc lu the I'ul-
ted States.
JudKo J. P. Yates who nwn a 300
acre iliyersitied fanti, located three
miles northwest of Corvallla, will have
his place rcorsanl.ed by (indents. C.
.1. Ilussel of t'ondleton, 11. H. Well
man of WalU Walla and K. E. lie
t'onnack will handle the work. Tho
100 acre, farm of P. X. I. McKlnney,
north oftown, will he replanued by
i:. Malone of Otstle (lock, Wn.
One of tho best prolilems In land
scape canlonlnir piesentod to the col
lejro in found on a 1 7 1 acre farm 1 1-2
miles northwest of Forest Grove and
owned by R. A-. Huster. ' William
llelss of Corvallis and O. J. Ilnuge of
Woodlmrn are the students who will
do the work.
VI
Crawford I vers of the new novel,. "The
Furnace." by the English writer,
"Pan," which promises to create n
sensation union fietlon lovers and Is
just coming off the press. "The Fur
r.ace" will be shown for 2 days longer.
AltCAlU: TODAY
Harry Carey has tsivpn local thea.
traegoers evidence of his skill in n
number of photodramas during the
past several years but It is doubtful ir
ho hJs ever presented a more appeal
Inc and human character than that of
"r.hie f-trcnk McCoy," In the story cf
that title, which Is now bein? shown
at the Arcade Theatre. It gives him
an opportunity for his pood humor,
his human nature and his', tense dra
matic power.
"They WORK
while you sleep"
They Thought
He Was in Canada
That nig-ht of the ftorm, vhen Keene Mordaunt
brought Folly back in his car, they thought the house was
empty. Its owner, who was Folly's husband, had said he
was going to Canada. But as they switched on the light,
. there at the head of the sairs stood Anthony! With a
frightened cry she fainted in Mordaunt's arms.
This is only one of the dramatic scenes in "THE FUR-
NACE,' 'one of the most powerful dramas of modern mar
riage ever produced.
HALL ROOM EOYS IN "WILD, WILD WOMEN"
Today
Adult SI $Wlry
CirEnY
Tnic Hn
SHOW"
u 1 If ISHSi
KOW PLAYING
v? fecial
WlGOROUS and Kkable whimsicjj
rl hurr.an ready to Uugh cr to
fight ibc drop of hit hat'f HARRY
CAREY io his lat't big prodoaion,
"ELL'E STF.EAK McCOY". A stir
ring oueiocri y.ory h-h v. ith romance and
windir ? up v ;ih cr cf the rr.oy deiper
&K f-iitn ou ever saw cn the screen.
Don'i ni.M ds picture it's the real thins.
Us a UrvVersal Pichsrc
ffem v
A Dependable Physic
when Bilious, Headachy,
Constipated and Upset
10, 25, 5 0c drugstores.
(East Oresoninn Special.)
M KACHAM , Feb. 9. Friday snow
fell to the deinh or IS Inches nnd n lit
tle has been added to every day Bluer,
sjn.,- i tlin tin,), hi- 1 ,. tObt-o.i.-Mnrr Ihtt
1 1 foot mark. The dealer and snow
plow came through yesterday t learinK
the O. W. ft. & i. tracks.
Lewis and Hnrker left Sunday for
tho sawmill on McKay Creek to com
plete a loosing contract.
Mark Ilooth nnd family have moved
back to their ranch to get ready for
spring work.
Mrs. D. V. Grander spent the last
few days In La Grande,
n. L. Hurrotighs has shipped a few
cars of wood this week. The first bc
Iiir shipped for some time.
George A. Fell trnvcllnff. salesman
for the H. F. Goodrich llubber Co., of
Seattle stopped over between trains
Wednesday.
Victor Peters returned home Mon-
. day after spending tho last few days In
Pendleton.
Mrs. Mary Warren and two children
returned home Monday after spending
the week with her parents.
Mrs. Hoy HUwos: has been on the
sick list this week with a severe cold.
I.oslie Howell and family arrived
home Wednesday from Pendleton.
They were on the sick list during the
past month.
Lewis Parker returned Wednesday
from Pendleton. 1
Dale Penson was In La Grande
Thursday.
A. J. Smith was tin from Pendleton
Frillay nnd was delighted to know
that the ground was saturated with
water and plenty of moisture prom
ised by the deep snow for the susten
ance of vegetation during the summer-Mrs.
F. II. Dcnson was In Pendleton
Thursday.
Mrs. Guy Xordeen from Kamela
was here visitins? her parents the last
few days.
James Baker and wife were In La
Grande shopping Saturday.
r. C. Knowlton was in from his
farm on tho breaks of Dry Creek and
icports snow three feet deep.
K. ft. Moore was called to Pendleton
on account or hickihto.
W. M. Chelf was In La Grande to
1:iv on business.
Mitt and Willis Hush were in from
tho Hudson ranch which is situated
tho breaks of McKay. Mr. Bush
reports there Sirst feeding for this sea
son. Their stock Is In fine concilium.
ILiill
; VA1LEM TIME
Supccitlon for
Valentine
Orpgim SctiwImitIm
Iirmul Nuu w
Stiperla
PRUNE WEEK WILL AID
OREGON CROP, SAY PROFS.
OREGON" AGRICULTURAL COL
EGE. Corvallis. Feb. 9. Th of
Oregon prunes should bo greatly nli-
muiaiea oy viregon prune week, soon
to he announced hy Governor Olrott,
(COMPOUND COPAIBA and CUrCS
AT YOUR DPUGCiST
1 A.lr RV MAMS ONLY.ivoM Sulf i rtrliorfi.l
? Aim i
EAST ST. LOUIS, Ills Feb. 9. (A
P.) The "Shimmy," "toddle" and
kindred steps were .put under the ban
by the city council today.
A resolution was adopted author
Izing the revocation of license of any
dance ball where they are permitted
fyAIN-MAKEh
PASTIME
Today
Children, 5c
Adults, 20c
ANNA LITTLE
AND
JACK HOXIE
IN LIGHTNING
BRICE
EDDIE POLO .
IN
THE VANISHING
DAGGER
COMEDY
TAILS VINS
. . v
- K
111 EfW I
1 4 "'!
! V -
I
1 '
E AS MOONLIGHJ f ,
. .,,., ..i;l!t.i' (
t", , tl J v 1 V ..
ABIT thoughtless usually?
Most of us are. But Va
L lentine'sDay. Ahl TJuit'S
different. On that day we are
lovers aUk . 1 ,
And whether It be the best
girl, friend wife, or a dear little
mother, no remembrance will
give more pleasure than a box
of Vogan's Chocolates. ...
Vogan's Chocolates, made In
the West, are always delight
fully fresh
Finest cocoa beans of the
tropics, nuts from many lands,
our own delicious fruits, and
many other good things-7-cctm-bined
with the skill of Vogan .
make candy unsurpassed la
flavor and purity.
At better dealers everywhere i
VOGAN CANDY COMPANY Portland . Seattle , Spokane Tioom
say the agricultural college specialists
In home economics, child nutrition and
horticulture.
Prunes are declared valuable In the
diet for the lime, iron and phosphorus
they contain three elements likely to
bo low In American dietaries. They
nre especially recommended for child
ren ns the Iron helps make good, red
Mood, the fetil value Is a.scoure of
enerjy for chlia "ctlrlfieS. nd tho
fruit helps' maintain 'growth' 'aha vi
gor. Increased buying of prune
would do muoh to relieve the mark,
et situation which has. bn particul
arly ming. Many new ways of pre
raring prunes are being published In
town and country newsp)rs.
C. M. HATFIELD
The United Agricultural Asso
elatlon of Medicine Hat, Alberta,
has signed a .contract with C. M.
Hatfield, which calls for Increase!
rainfall between next May 1 and
Ann. 1. "Jlaltirtttltcr" Hatfield
holds ti is process a secret. He
uses an opoq tank, Into which he
puts chemicals that he rays Jupo
Plur itDj!y can't resilt.
Who Pays For
Advertising?
Who pays for the advertising? That was an old con
undrum when Heck was a pup and as you no doubt know
Hock is a very old dog now.
But then, as now, the conundrum had an answer.
. And the answer is: Advertising pays for itself.
Which is to say that neither the consumer nor the deal
er pays for the advertising in either higher pi'ices or low
ered quality.
There's an illustration which has been going the
rounds for a long while now. It is worth repeating here.
X and Z are competitors in the manufacture of rubber
- nipples for babies' feeding bottles. Both produce 100,000
nipples a year and neither advertise. The nipples' cost
each manufacturer 12 cents each to make and they are
xsold to the dealer for 14 cents. Thus each manufacturer
makes a profit of 2 cents on each nipple he sells.
X determines to advertise and appropriates 1 cent on
each nipple sold and presently finds his market expanded
to a demand for 200,000 nipples a year.
When he gets to making 200,000 nipples a year he dis
covers that economies in manufacture thus made possible
make his factory cost 10 cents. So that instead of making
2 cents on each nipple he's making 3 cents and selling
twice as many.
So next year he increases his appropriation to 2 cents
per nipple, sells 300,000 and gets his factory cost down to
8 cents a profit of 4 cents and the price still remains
14 cents to the dealer.
Thus encouraged, the third year he increases his ad
vertising appropriation to 4 cents for every nipple sold
and enjoys a distribution of 500,000 and through fur
ther economies made possible througn huge quantity pro
duction, he gets the factory cost down to a bed-rock figure
of 5 cents per nipple. Then he decides that his profit is
too long and 3ie cuts the price to the trade to 12 cents, 2
cents lower than the beginning price and makes 4 cents
profit. :
Meanwhile Z continues his enterprise without advertis
ing and is found standing still his factory cost continues
at 12 cents, profit 2 cents and the dealer's price 14 cents,
X is clearly in the commanding position he got there
through advertising. He sells his nipple to the trade for
2 cents less, which affords the dealer an opportunity to
make a longer profit ,and you can guess whose nipple he
buys and pushes. Meanwhile X is making 4 cents against
Z's 2 cents profit.
Thus the advertising paid for itself, gave dealer and
manufacturer a longer profit, cost the consumer no more
and probably in some cases less.
Good advertising pays its own way every time. Mer
chandising Advertising. :