PAGE FOUB
DAILY EAST OHEOON1AN, PENDLETON, OREGON. TUESDAY EVENlNCr, FEBRUARY 8, 1,021.
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TIIK ABSKXCK OF JK
'
(By Frank U Stanton.)
I je so lonesome that I dunno what to do
lonesome a a daisy that" a-wishln' fer the dew;
I'm bluer In my feelin's than the violets so blue
Jen's gone with Johnny to the singln', x
She dressed up in her raliker red ribbon on her hat:
He bought her lots o" camlv chewin' gum. nn' likes o" that; .
An' I'm Jes' so flnsterated that I dunno whar I'm at:
Jen's gone wilh Johnny to the singln'.
O, this here love is pninfuller than snlittln' raila In spring.
When the river's riKhl fer fishin' an' the birds let out an" sing! .
For Jen, she's got my true love, an' what's more, she's got. my
rhig..
An' Jen gone with Johnny to the singin'. 1
Copyrighted for the East Oregonlan Tub. Co
!
q
.
A $2,000,000 CONSTRUCTION JOB
-v WING to the press of other matters we are almost over-
U looking one splendid bit of development that is practi-j
cally assured for Umatilla county the construction of i
i ir.t' ......... .n4nr eTrr ivmnuuvA Vi ivVl 'Vll.Vl Q11-!
me iucivuy mui me uicaouic uiiuufiii au
thority is given for this work has already passed the house and
the best information is that the senate will make no .change af
fecting the project. So if this estimate of the situation is cor
rect the way is all clear for an early start. Once begun we may
rest assured the government will continue the w.ork.
How important is the McKay project may be seen when it
is known that the storage capacity of the reservoir to be erected
near Pendleton will be equal to the capacity of the Cold Springs
reservoir. As far as storage is concerned the amount of water?
available for west end farmers will be doubled though this is
scarcely true if we consider the diversion dam and reservoir
1 elow Hermiston. The McKay improvement will give a decided
stimulus to irrigation both as to land now cultivated and land
et to be brought under use.
During the next year little will be accomplished beyond pur
chase of right of way and equipment but the early construction
of the McKay dam is on the cards and it is needless to say Pen
dleton will profit considerably by the carrying out of a $2,000,
000 coristructiqn job within a few miles of the city.
FOR THE FARMER ALSO.
THAT abundant electric power, provided at cheap rates,
can be made, of wonderful benefit on farms as wellas
in towns has been demonstrated in Ontario province,
Canada. Reference to this line of use is made in a book by E. B.
Biggar, "Hydro Electric Development in Ontario." The follow
ing is quoted :
"Some years ago Sir Adam Beck took a staff, engineer to
Europe to investigate all that has been done there in applying
electric power to farm operations, and adapting this informa
tion to conditions in Canada. . Experiments have been made in
various counties of Ontario. A start was made as early as 1910.
and each year demonstration outfits have been taken from place
to place to educate farmers in the use of electric power.
"There has been a steady progress in most part3 of the prov
ince in the use of this power on farms for lighting and domestic
work, such as washing dishes and clothes, churning, pumping
water, sweeping floors, ironing, baking bread, operating sewing
machines, etc. In out of house work electricity has been used
for filling silos, milking cows, threshing grain, grinding grain,
chopping straw and feed, pumping water for the stables, grind
ing tools, sawing wood and loading and unloading wagons. In
this class of work the progress has been sporadic rather than
general, according to the density of settlement and the coopera
tive spirit of fanners. There are townships where practically
no advantage ha3 been taken of the new power, while in others
electricity has entered as extensively into the labor of farm
house and farms as in the towns. For instance, from the town
of Tillsonburg. 33 miles of line were run in 1917 to 31 farms;
from the hamlet of Brownsville to 58 farms and to smaller
groups of farmers" in many other townships. From the village
of Norwich, in Oxford county, there are 30 miles of hydro lines
radiating in various directions to over 130 farms-'
Mr. Biggar's book reveals that electricity is supplied to
farming districts on much the same basis as to the towns. When
a majority of farmers in a district wish power they form an or
ganization on the same basis as a town organization and the
dro electric commission trives them a price on construction oi
a line and on the transmission of power. The commission does
Ine necessary work, supplies the power and the investment cost
is liquidated by the farming community over a period of 20
years.
When electric power is developed at Umatilla rapids there
will be sufficient power that the same farm service 'provided in
Ontario may be duplicated here, if desired, the costs of course
depending upon density of settlement. Such service would be
particularly feasible in irrigation regions and wheat fanners
might find in it their salvation from the rising price of gasolene.
TURN ON THE LIGHT
WHAT is the meaning back of that declaration by a noted
British official, made to American newspaper corre
spondents, that the" United States and Great Britain
are- "treading the path that leads to war." Such a statement
tvven under such conditions has a rather alarming sound. The
' p.iblic will be greatly interested in knowing more about the mat
tir. Civilization is not in shape to stand a war between these
two countries and if there is real danger of such a disaster the
"pets in the case should be laid bare.
It is announced that in Spokane the cost of constructing a
n.oderate sized bungalow has been reduced $1000; lop off an
other thousand and give the people some relief from the house
shortage.
"Stanfield the Stirring" is going to have a $50,000 high
school building with modern accommodations; on the score of
education as in other respects there is nothing slow about our
west end towns.
- i
i
The legislature is now approaching the interesting part of
in
i 1 . 1 ,
"I"
Who Pays For
Advertising?-
Who pay,s for the advertising? T.hat.was on old con
undrum when Heck was a pup and as you no doubt know
Heck is a very old dog now. " . , , .'
i v - But then, as now,' the conundrum had an answer. -
And the answer Is : Advertising pays for liself. t
Which is to say that neither the consumer nor the deal
er pays for -the advertising In either higher prices or low
ered quality. . .,...,,.. ,.. ...-. t f. r'i"-
There's fan illustration which has been going the
rounds for a long while now. It is worth repeating here.
- X"and Z are competitors in the manufacture of rubber
nipples for babies' feeding bottles. - Both produce 100,000
nipples a year and neither advertise., The nipple,s cost
each manufacturer 12 Cents each td. make and they are
sold to the dealer for 14 cental Thus each manufacturer"
make's a profit of 2 cents on each nipple he sells. V;;1
X determines to advertise and appropriates 1 efent on
each nipple-sold and presently finds his market expanded
to a demand for 200,000 nipples a year. , ,
, .When he gets to making 200,000 nipples a year he dis
covers that economies in manufacture thus made possible
make his factory cqst 10 cents. So tnat instead of making
2 cents on each nipple he's making 3 (cent3 and selling
hVice" as many.. ., ... , ,, . '
. So next year he increases his appropriation to 2 cents
per nipple, sells 300,000 and gets his factory cost down to
8 cents a profit of 4 cent3 rand the price still remains
14 cents' to the dealer, .,VV; ,'J'' . .
Thus encouraged, the third year he Increases his td
- vertising appropriation to 4 centsforevery nipple sold
i and enjoy? a distribution of 500,000- and through fur
ther economies made possible tiirougli huge quantity pro
duction, he gets the factory dost down to a bed-rock figure
i of 5 cents per nipple. .Then he decides that, his, profit Js
" too long and he cut? the price to the trade to 12! cents, 2
cents lower than the beginning price and makes 4 cents
profit.' ' ' ' , " ' '
Meanwhile Z continues his enterprise without advertis
ing and is found standing still-rhis factory cost continues
at 12 cents, profit 2 cent3 and the dealer's price 14 cents.
X is clearly in the commanding position he got there
through advertising. He sells his nipple to the trade for
2 cents less, which affords the dealer an opportunity to
make a longer profit and you can guess whose r)ipple he
buys and pushes. Meanwhile X is making 4 cents against
Z's 2 cents profit. '
1 Thus the advertising paid for itself, gave dealer and
manufacturer longer profit, cost tlje 'consumer no more
and probably in.some cases less., tj t. , '
Good advertising pays its own way every time. Mer
chandising Advertising, i..
S
TEN PACE3
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be wssion,