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DAILY EAST OREQOKIAN, PENDLETON, OREGON,' FRIDAY EVENING, JANUARY 21, 1021.
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THE MAJORITY
of the publishers of this Country believe that their advertis
ing space is a real commodity and well worth the price de
manded. THEY BELIEVE THAT THE RIGHT PRICE OF SPACE
should he determined by circulation.
THEY EVITE THE CLOSEST SCRUTINY OF THEIR
product and provide positive proof of its value by their
membership in the Audit Bureau of Circulations.
THROUGH MEMBERSHIP, IN THE A. B. C; THEY ALSO
ff endeavor to discountenance the unfair competition of pub-
H lishers who misrepresent circulation facts to advertisers.
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I THE ADVERTISER WHO BUYS SPACE IN AN A. B, C. PA-
U per invests his money wisely and encourages a high ethical
j standard in the publishing business.
I THE ADVERTISER WHO BUYS SPACE IN A NON-A. B. C
J paper is, to say the least, taking a chance and may be plac-
jjj ing a premium on cpiestionable methods. t
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THE EAST OREGONIAN IS A MEMBER OF THE AUDIT
ij Bureau of Circulations. Its A. B. C report is furnished to
j advertisers on request.
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