East Oregonian : E.O., January 15, 1921, DAILY EDITION, SECTION TWO, Page PAGE TEN, Image 10

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DAILY EAST ORECONIAN, PENDLETON, OREGON, SATURDAY EVENING, JANUARY 15, 1021.
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There Are Two
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m Factors that determine the value of a publication as an advcr-
g tismg medium.
H EDITORIAL EXCELLENCE WILL INDICATE ITS INFLU-
fe encevith its readers. lf
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MEMBERSHIP IN Tllfi AUDIT BUREAU OF CIRCULA-
tions indicates its husiness ethics and methods.
THE FIRST SHOWS WHETHER THE PAPER IS WORTH
READING. , , ' . ..J, ".; ,. , 4. . , '
THE SECOND SHOWS HOW MANY PEOPLE READ IT. "
IN 1 BOTH TIlE ADVERTISER IS VITALLY INTERESTED
I THETEAST OREGONIAN INVITES THE CLOSEST SCRU
g 4iny. Its A. B. C. report is accessibje to advertisers. t
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TWELVE, PACES
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