East Oregonian : E.O. (Pendleton, OR) 1888-current, January 14, 1921, DAILY EDITION, SECTION TWO, Page PAGE EIGHT, Image 8

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DAILY EAST OREGONIAN, PENDLETON, OREGON, FRIDAY EVENING, JANUARY 1 4, 1 02 1 .
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EVERY DOLLAR
that is spent for advertising in a publication that misrepresents
its. circulation and thus' obtains money under false pretenses
is a dollar lost to the publishers vho give full value. . . , .'j
IN SELF-DEFENSE, THEREFORE, THE 'ABOVE BOARD'
publishers have an independent audit made of their circu
lation records by the Audit Bureau of Circulations and in
vite their competitors to do likewise. - ; f ... ; yfy ,
WHEN EXCUSES OR EVASIONS ARE GIVEN :FOR DE
clining the challenge, the advertiser can draw his own con
elusions. !):..;;.';,(,';
THERE ARE MANY EXCUSES FOR NOT BELONGING
to the, A. B. C There is only one reason. ; i - r . ! ;
THE EAST OREGONIAN IS A MEMBER OF THE AUDIT
Bureau of Circulations. There are no hidden mysteries
about its circulation records.
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