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.PACE EIGHT
DAILY EAST 0REG0N1AN, PENDLETON,' OREGON,' 'TBO&Dki EVENING, JANUARY 13, IflJT-'
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I EVERY DOLLAR
jjj that is spent for advertising in a publication that misrepresents i, '
jj its circulation and thus obtains money under false pretenses If
H is a dollar lost to the publishers who give full value. r
IN SELF DEFENSE, THEREFORE, THE ABOVE BOARD' j
publishers have an independent audit made of their eircu- J
B lation records by the Audit Bureau of Circulations and in- J
H 'vite their competitors to do likewise. II
WHEN EXCUSES OR EVASIONS ARE GIVEN FOR DE- j x
I'l clining the challenge, the advertiser can draw his own con- f.l
g elusions. ,v ,
1 THERE ARE MANY EXCUSES FOR NOT BELONGING I j
to the A. B. C. There is only one reason. , ( 1 1
1 THE EAST OREGONIAN IS A MEMBER OF THE AUDIT
Bureau of Circulations. There are no hidden mysteries 1 1
about its circulation records.
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