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TTpiVf A T T ADVERTISERS demand their
774 , money's , wqrjlr, all publjea.
tion will provide circulation reports verified by the Aujjjt $u;
reau of Circulations. ' , ' j, h 'j J ri t
IT IS ONE OF THE MYSTERIES OF THE ADVERTISING
world that while all manufacturers . demand verification of
weight and quality iii the material purchased, some W them
still buy advertising space 'without knowing, jvhat' tlie ,ar?
payhifffor. " ' ,' ' ',,
SUCH ADVERTISERS, HOWEVER, ARE NOW EXCEPT
ional. Most of them demand verified A, t B circulatjpn
statements' before placing contracts: ' ' ' , '
IN THE CASE OF THE EAST OREGONIAN THE DEMAND
is immediately met. The EAST OREGONIAN, is, m mejBK
ber of the Audit Bureau of Circulations. , . tV '
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