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B
uying in Bulis
7., .Grocers used to display their wares by placing them in
bushel baskets on the sidewalk. In those days customers often
paid for dirt when they were buying coffee. ! :-- g
Then came the day of standardized merchandise. Crocers
gradually learned to sell their wares in sanitary packages j
tradetnarked for definite quantity and quality. u V h- .
Advertisers used to buy space in publications "in bulk." 1
Like the old-time grocer's customers they frequently received
as much refuse as coffee. - - - ; ;
The Audit Bureau of Circulations has done for advertising
what standardized merchandise lias done for the customer. It
has marked, circulation with the stamp of accuracy. -
t In the EAST OREGONiANS circulation an advertiser
buys a definite and known quantity. Its records are audited
by the. A. B. C. . 4&f$&$ - -; - .,,
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