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How To Plant; An Advertising
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Until the dyent p be Audit , Bureau of Circulations, ad
vextisers sowed their business seeds in a vast but fallow fieldL
" "" Some of it grew and returned a foir,harvestuch:of "v -
- upon barren ground.anil was lost There was no standardized
method of determining the fertility of a publication fieli
Plantmffajiadyertislugcxopisnol j
vertisers KNOW the field through audit reports. They know
whether ii is fertile ground and sow: their seed accordingly 1
v r. EAST OREGONIAN'S circulation has been audited
by the A. B. C Advertisements placed in this publication are
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