If PAOIFOUK DAILY BAST ORBGONIAN, PRNDLBTON, OREGON, WEDNESDAY, APRIL 12, 1916. TWELVE PAGES iiiiiiiihhiiihiiiiiiiiiiihiii;iiiiiiiiiiiiiiiiiiiiiiihiiiiii nmnim imimimim mum mi rtun i n t n ittiiiiiiiittii iMiuiniiiiinuiiui miimiimuiiiiiiuiiiihiihuuiiuii jiiuuni mil uiiin hhiiiiiiuiiiihiiiiiiiuiuiiiiiiiiiiiiii im iiiiihi iiuimiuuiii HiiiiiiiiiiiiHiitiiuil 1916 SPRING AND SUMMER BULLETIN 1916 THE GOLDEN RULE STORE This Store is Showing Greater Values Than Ever This Season FIRST QUAUT1ES NEWEST STYLES NEWEST GOODS LOWEST PRICES IN calling your attention to the complete assortment of the newest spring and summer mer chandise for men, women and children bought from the best American manufacturers, we want to impress upon you the advantage of supplying your every need at The Golden Rule Store, with facts that it will be hard to get away from even if you were so inclined and which facts we trust will become profitable to you. In submitting this price list for your inspection, we are pleased to announce that in spite of the fact that the War has upset conditions, we are still able to quote the same prices on our goods as we have done heretofore. The reason for this is the fact that our purchasing power has increased 50 because of our opening 42 new Golden Rule Stores this spring bringing our number to 125 Big Busy Stores. Our marvelous growth has made our buying power unequalled and this powerful wedge has enabled us to contract for goods at the same prices that we have heretofore had because we could use larger quantities and the enlarged quantity purchases have offset the increase in price that our competitor, the one store man, are forced to pay and by which reason he is forced to raise his prices Right here, we will give you one very good proof Standard Overalls are selling for $1.25 at other stores but The Golden Rule's price is still 83c due to the fact that we could use larger quantities in our 125 stores and were able to contract for exceptionally large quantities and we are in a position to supply our trade at the old price for months to come. Our time tried policy of conducting business is being proven to be the only safe way more and more. We buy for cash, sell for cash and buying from the manufacturers we save you the middlemans profits and another thing we have no de preciation of expensive fixtures, no bad accounts, no premium system and further no delivery expense to add to the goods and upon investigation you will find that we save you from 20 to 33 1-3 per-cent on all goods purchased here. Investigate our methods, compare our goods and you will soon see to your entire satisfaction that we do save you money, want you to get more and more familiar with our prices and methods then you will see where you can save money almost double your earned dollar by trading at this great store. Ladies Coats Suits Dresses Newest Spring Shades; Newest 1916 Weaves; New York Styles at Golden Rule Prices. Having a very strong and ca pable force of buyers in our New York office, they are constantly on the watch for fashions newest creations for the Lady and Miss and as soon as they are shown our buyers select the best and they are expressed to our stores. You ladies always see the newest here. This is a service we know that you appreciate. You get the city styles as soon as shown in your fashion books and always priced the Golden Rule way very low. SUITS Tailored Suits Comes in the season's newest weaves and fabrics that will please the most fastidious dresser, such as poplin, French serges and novelty weaves, also sil k taffeta, in black, navy, old rose ; all priced the Golden Rule way at $9.90, S12.50, f 14.75, 9 16.50, 922.50, 925.00, $27.50. COATS ) The newest tailored Coats are different, so many different models that you will surely find one that will just suit you. And the colors are very pleasing, some white Chinchilla, black and white checks, and all the best plain effects, all suitably trimmed, priced at 94.98, 95.90. 96.90, 99.90, 912.50, $14.75, $17.50, 922.50. DRESSES This Spring we are showing one piece dresses in taffetas, poplins and combinations, or French serges if you wish, are most pleasing; all colors and styles are found in this well stocked department. Bet ter see these if you want a beautiful dress at our low Golden Rule prices. 94.98, 95.90. 96.90, $7.90, 99.90, $12.50, 914.75 and 916.50. KIMONAI Made from Serpentine Crepe, in many pleasing styles, light or dark colors, at 98. 91.19. 81.98; also fancy silk kimonas, see these, priced at 92.98, 93.98 and 94.98. MAIL ORDERS Send your mail order to Pendleton's Greatest Mall Order House The Golden Utile Store. We undersell most mall order houses by ft per cent. Compare our prices and oar qualities with your catalogue. Bring them In If yon wish. Then you will be convinced we save you money on every purchase. AIT orders mailed oat same day received. Always add postage for transit We make no deliveries. LADIES AND CHILDRENS KNIT UNDERWEAR and HOSIERY CHILDREN'S BLOOMERS Children's Sateen Bloom ers. 2 to lg years, tic and 75c values, 24c, 4tc Children's Rompers, made from Gingham and Che viot, sites, i to I years 49c Ladles' Vests, V and square neck 10c Ladies' Vests, low neck, wing sleeve lOc Ladles Vests, good lie and 20c values 10c and 15c Fine Lisle Vests 19c, 25c Silk Lisle Vests 49c Fine Ribbed PanU 25c Ladles' Ribbed Union Suits, low neck, no sleeve, lace or cuff knee 25c Ladles' Summer Union Suits, V or square neck, lace or cuff, knee, exceptionally fine gar ments 49c, 99c Real Pine Silk Lisle Union Suits. We doubt If you will get as good a vaMue at 11.50 else where. Compare the one we offer at 98c Extra Sixes. Ladies' Sleeveless Vests, wide made for the extra large wo man, either V or square neck. Sizes 4 to 56. Our price.. 25c Children's and Misses fine knit Vests and Pants 10c, 15c 25c Children's and Misses' Union Suits, all styles . .25c and 49c Children's Nazareth Waists, Sold everywhere for 25c. Our price 18c Children's Knit Waists with buttons 10c Reuben Shirts for infants .... 25c, 49c Wool Bands for babies, extra fine quality, silk trimmed 25c infants' Knit Wool Shirts, Me dium weight, coat style.. 25c Infants' Cashmere Hose, silk toe and heel, all colors, sold everywhere for 26c. Our price 19c; others at. . 12 l-2c Children's and Misses black hose, in fine lisle or heavy ribbed 12 1-2, 19c, 25c Children's Silk Hose, in black or white Sites 4 to 6 . . . 25c Children's Silk Socks, for warm weather, white with assorted striped tops 25c Children's and Misses' White Rose; also colors; all sizes.... 12 l-2c, 25c Boys' Hose for service, fine or heavy ribbed 12 l-2c, 19c, 25c LAMES' HOSIERY. Extra Quality Cotton Hose. Compare these with what you have been paying up to 20c for and you will recognize our values a i-2c Rib Top, extra wide, out-size hose 15c Burson's Seamless Hose 19c 25c Pine 811k Lisle Hose, either black or white 25c Finest Lisle Hose, 50c values.. fte, or S for fl.ou Silk Boot Hose, lisle toe. heel and top 25c Silk Fibre Hose, very' fine qual ity, black or white; also many fancy combinations of colors, very desirable. Pair .... 49c Pure Thread Silk Hose, yarn dyed, comes In black, white, peach, maize and emerald, Garter top, 11.50 value 98c WAISTS Our waists are the talk of the town. Compare price; come and save 13 of what you would have to pay else where. Latest voile creations, all stvles 98? Lawn Waists, made in many very pleasing effects, have circular or point col lars, plain or lace trim med, all long sleeves 98 Silk Waists have high or low neck, long sleeves, comes in crepe de chine, tub or fancy striped silk, all the very lat est styles. Our price $2.98, $3.98, 94.98. J. C. Penney Co. Inc. J TAILORED SKIRTS AND PETTICOATS We buy for 126 stores direct from the manufacturers and sell them to you at about 1-3 less than the one store mer chant is forced to ask you and at the same time giving you better quality and range of styles. Tailored Skirts direct from the man u far turers to you, in all the newest styles kj at ., su.vh, (4.98, A.0 Khaki Hiding Skirts in light or dark col ors, button trimmed, at ...l,49, $1.98 Sateen Petticoats, made from heavy qual ity material, skirts for service, full 'e 49o, S9c, gat; Silk Petticoat. Some thing new, Just what you want to wear with that new skirt or suit. Comes in all the new, wanted shades, in taffeta, charmeuse or messallne, plain or scalloped edge. Qolden Rule Price $1 88, 12.49, 12.98, 23.49, 88.98 fWV .C.Pen ne GIRLS' GINGHAM AND WHITE i hiidren s Plain or Fancy Gingham Dresses, ages 2 to 6 years. See these 25c, 49c. 98c ef- PENOLETON, OREGON. ATHENA, OREGON. Girls' Middy Dresses In plain white or nicely .rimmed, ages 6 to 14 years 98c Girls' White Dresses, made .from .fine wash fabrics, either lace or embrold- DR ESSES. ery trimmed. Many very nrettv ircui. Ages o to 16 years , ; ' v ; ' " Mc-XM t w-m Infants' White Dresses, long or short Very pretty. Hoe them 69c. 98V. ll.tu Girls' Gingham Dresses, newest pattern newest styles, ages g to 14 years. Gol den ttule price ibc, hc f i hi I iiiiiijiuiijiuiiMiijiiiMiiiimiiiHH.,,,?! i