DAILY EAST OREGON1AN. PENDLETON, OREGON, WEDNESDAY. Jl'I.Y 27. 1010. EIGHT PAGU. 20th Annual July WMmmmBmmmmumnMMBmmmmammanmammaMmmi Clearance Sale Remem ber There are oniy 3 more days of this Great Clearance Sale Everything in our store is reduced EXCEPT OVERALLS AXP COXTUACT GOODS. Men'.. XWniK'n ami Children's Suit. Men's, Women's and I'laldnm'. Shoes: Pieee Goods of all Kinds. Trunks and Va litw, Millinery, Muslin Underwear, Separate Skirts, Dusters lor Men and Women, Underwear and Hosiery for Men, Wo men and Children. lists, Shirts, and Xevkwear for Men. Art Goods, Crockery ; nd everything else in the Women's line. Don't wait take advantage of this last chance buy now. Clearance Prices on your every day China, Plates, Dishes, Cups and Saucers ISO Clearance Sale Price 123c Clearance Sale Price 30 Clearance Sale Price 35c Clearance Sale Price iOe Clearance Sale Price 30c Clearance Sale Price 50 Clearance Sale Price T5 Clearance Sale Price 81.50 Clearance Sale Price $1.60 Clearance Sale Price 12 17c? 20 23C 25 30e 38e 4S 95 ... $1.00 There is included in the above products of one of the best known domestic manufacturers, and it includes plates of all fizes, coffee and tea cups and saucers, bakers, juprs, platters etc. Goods carefully packed for out of town customers. ..The Peoples Warehouse.. Where it Pays to Trade Everybody Can Read Plain Talk, and ''make good" what you claim. ADVERTISING TALK XO. 9. Don't be too dignified. Neither he ill-bred. There is a hap py medium. . Some merchants put themselves on top of a pedestal when they begin to write advertising copy, and the result is they shoot w ay over the heads of the people for whom the advertising was intended. Straight from the shoulder, heart to heart talk are the kind that draw trade, but for some reason or other some merchants cc-t as far away from this style as possible. Between every line of the advertisins you may read : ''You may buy my goods, but don't be too familiar." On the other hand there are advertisements that get entirely t o familiar. They contain extravagant statements that dis gust you with their coarseness and apparent insincerity. Succeful advertising is simply a case of writinz confidence into your copy. Truth is always recognized and dishonesty cannot be disguised. The adv. writer who treads on unsteady ground is sure to get "called," like the circus strong man did on one occasion. A theatrical man of New York who once piloted a circus through the West tells the following story about him: 'T was featuring an Italian as 'Biancialli, the Strong Man from Rome.' One day, while traveling from Kansas City to Omaha in n day coach, the stron? man and myself were seated ju-t ahead of a tall man with side whiskers. Whether or not ihe man overheard our conversation, I am unable to say, but i'ftcr a time he leaned over and tapped my companion on the r-honlder sayincr: 'Excne me sir, are yon not Biancialli, the strong man ?' Biancialli admitted that he wa.s. " T it true that von can lift two and a half tons in harness?' ; -Yes.' '' 'You can hold two men at arms lenffth?' ' 'Ye. I can.' "'You can put up five hundred pounds with one arm?' " 'Yes.' " 'Then.' concluded the man with the side whiskers, 'would yr.li kindly raie this car window for me?'" Like the stMncr man, the advertier will most certainly be rlh-d njif'Ti to pnve what he claim'. It sumd to rcaou thon that h shouldn't claim too much, md he should wri'e ;n a frank, open manner that the pub lic will believe what he says and consequently throw their trade in his direction. Simple word and homely phrases, ernbodyinrr a frank sell ir2 nrsrument. oAiKy.vi-o advertising diamity. They" are better than all the hbh-sonndiiis: sreneralities and flippancies in the vorld. Adverti-ements cost dollars it doesn't help matters to throw away dollars on words that don't do any selling. The newspaper likes to sh? you put the cloak of dignity and sincerity ;dont your advertisements, because it knows that you will win success with this'kind of an advertising campaign, and if your newspaper advertising is successful y0u will continue it. Josh Billings says: "Tell the truth in your ads and you will get birnes." There is a certain indescribable pleasure about shaking hands with a gentleman. It's the same way with an advertise ment. If it lias REAL diimfty you like to shaks hands with it. FROM TIE SPORTING WORLD Mll.I.lN AND Hl'liOO SEEK OTHER FIELDS . Thar Harney Mullin ami Walter Burgo find slugging matches with themselves us the principals to be profitable an J will make an attempt to stage their third bout In Wallace, Idaho, is Indicated by the following which appeared under a full length cut of the Boston pug In the Spokane Inland Herald. Authorities willing. Wallace, Idaho, or Coeur d'Alene, may see a battle for supremacy between Walter Bur go, well-known middleweight contend tender and Barney Mullin, said battle to take place within the next three or four weeks. Burgo arrived In Spo kane Sunday to look over the situa tion. Burgo and Mullin have mixed in two frays within the past six months and were scheduled to take the final leap In Pendleton, Ore, on August 4, hut the sheriff interfered. In ' the first bout, on December 15, Mullin got a 15-round decision, but Burgo later got a 15-round draw after break ing his hand in the first round. " "While I'm here I want to Issue a challenge to your man, Fritz Hol land," said Burgo. "I will fight him anywhere the bout can be staged and have plenty of backing In fact a man in Medford, Or., posted $5000 on nie for a go with the winner of the Longford-Ketchel affair which should have come off last July 4." Burgo, by the way, fought Langford in Boston in lU3, and. atter giving the "Tar Baby" a walloping for six rounds, went out In the eighth when the police interfere. Burgo put In dian Joe Gregg out In five rounds at Las Vegas, Nev., a few months ago. He also fought a 20-round draw with George McFadden In 1898. "Sports in Pendleton have a cou ple of thousand posted on Mullin and myself if we can only find some place to mix things," continued Burgo. "We had figured on Lind, Wasn., but I Just came from there, and they say noth ing doing. The fight game is rather small pickings now." Graham witnessed the game. Score: R H. E. Los Angeles .....2 6 0 Sacramento ....4 7 0 Crlger and Smith; Whalen and La Longe. Frisco 3, Portland 0. San Francisco, July 2". With the bases full and the game four Innings old, Harry Sutor took up the burden for San Francisco at Recreation park yesterday afternoon and with a steady battery of puzzling twists blanked the visitors from Portland 3 to 0. Miller had been sent In at the opening, but his pitching form needed fixing and Captain Mohler ordered him to the bench after he had walked a man with two on bases. Score: R. H. E. San Francisco 3 6 2 Portland 0 7 2 Sutor. Miller and Berry: Gregg and Fisher. Vernon 2, Oakland 1. Los Angeles. July 27. Vernon took the series opener from Oakland yes terday 2 to 1. Doubles by Coy and Hosp. who held third for the Villa gers, were responsible for the two tal lies. In the second Inning, Coy was advanced from second to the plate by sacrifices cleverly placed by Fish er and Lindsay. Stovall muffed a fly from Maggert's bat In Oakland's half of the third and Swander crossed the plate, saving the Commuters from a shutout. Score: R. H. E. Vernon 2 S 1 Oakland 1 6 1 Rrackenrldge and Brown; Willis and Mltbe. Umpires, McGreevy and Toman. Lntoirairy CY YOl'XO HAS GREAT RECORD TO HIS CREDIT Cv Young, the veteran of veterans in the crime of baseball, last week made a record that will stand for years to come when he won his five hundredth game in major league company. Cy has been pitching In the big league for 20 years, and though now on the decline Is still win ning games for Cleveland. His com plete record for the past twenty years follows: Year. Team 1590 Cleveland 1591 Cleveland 1592 Cleveland 1593 Cleveland 1594 Cleveland 1595 Cleveland 1596 Cleveland 1S9T Cleveland 1S9S Cleveland 1S99 St Louis 1900 St. Louis 1901 Boston . . 190:: Boston .. U')2 Boston .. 1905 Boston 1906 Boston 1907 Boston 1908 Boston 21 1909 Cleveland 1910 Cleveland Totals 500 W. L. P. C. . 10 7 -6S8 , 27 22 .551 . 36 10 ."S3 . 34 17 .667 . 25 22 .532 . 35 10 .777 . 29 - 16 .644 . 21 18 .538 . 24 14 .631 , 20- 18 .526 . 20 18 .626 . 31 10 .756 . 32 12 .727 , 28 9 -757 . 26 16 .610 . 18 19 -486 . 13 21 .382 . 22 15 .694 . 21 11 -688 . 19 15 .559 . 3 6 .333 . 500 293 .631 NORTHWEST I.EAGVE. Tnconia 1. Spokane 0. Tacoma. July 27. Schmutz was In vincible yesterday while the Tigers hit Killilay freely and won the second game, 1 to 0. Tacoma's hits went to waste until the eighth Inning when Schmutz opened with a long double. Warren bunted him to third and Mott scored him with a drive past third base. The fielding on both sides was spectacular. Warren robbed Nor dyke of a three-base hit by leaping In the air and knocking down a drive with his gloved hand and catching It before it touched the ground. Xetzel was put out of the grounds for disput ing a decision. Tacoma got the bene fit of two decisions against Spokane on the bases. Score: R. H. E Tacoma 1 10 1 Spokane 0 4 ( Schmutz and Rlankenship; Killilay and Shea. Vnncoiiver 4, Seattle 0. Seattle, July 27. Seattlo had only one chance to score on Miller yester day and he spoiled that by striking out Cruickshank with the bases full Butler pitched good ball outside of the first and third when he was un steady, permitting Vancouver to score four runs. Score: R. H. E. Seattle 0 3 1 Vancouver 4 5 0 Butler and Custer; Miller and Lew- is. Some Summer nooks. Summer is the time of novel read- Ing. We soon tire of the last season's fiction and turn to the older fiction which has stood the test of five years or more. A few of the good old standhys less known thnn some of their more famous brothers, but less read for that very reason, are listed below. "A Gentleman of France," by Stan ley Weyman. It deals with the time of Henry Navarre, the beloved hero of the romanco writers. "Persuasion," by Jane Austen. A story of quiet English country life In which nothing happens of any mo ment but the Interest of which de pends upon the quiet humorous por trayal of life and manners. "Three Brothers," by Philpotts. Dartmoor, England, Is the place where the plot Is laid as with all of the writers' stories. The book abounds In fine descriptions of the scenery and is full of the unconscious humor of the simple people described. "Reds of the Midi," by Felix Gras. The last few years have seen the rise of a new literature in France, the Provencal. Gras Is one of the most prominent writers of the Felibridge. The "Reds of the Midi" has Its scene In the south of France near Avignon, during the period of the French rev olution. The story is told from tho peasants' standpoint. "Old Creole Days," by George Ca ble. A Creole Is a person of Spanish or French origin born In America. In the case of this particular set of stories the phrase "Old Creole Days" refers to the old French days of New Orleans. A more charming society than that that existed there would be hard to find. "The Circuit Rider," by Edward Eggleston. This is a tale of old days In the middle west, a story of the country or the kind of country, to be strictly accurate, in which Lincoln was brought up IF YOU CATCH XOVB, EYE aching or watering, If you hare fre. quent headache, If the newspaper page occasionally seems to dance, YOC NEED EYE GLASSES. Have us test your eyes to deter mine Just what sort best suited for you. Buying glasses without pre vlous expert examination Is a dan gerous proposition. A. E. SERUM Optometrist With A. L. Schaefer, Jeweler A Foxy New Piny. The Chicago Cubs have devised new wav to beat the sacrifice fly, and judging by the way it has worked in the few times the Cubs directly in terested have tried it, the new stunt spells more trouble for the batter. Johnny Kling, Johnny Evers and Joe Tinker are the men who are credited with the new plan to kill off the sac rifice fly thing, as they have been credited with a good-sized majori.ty of the real brainy stuff which has made the Cubs the great machine they are. The trick is worked like this: With a runner on the third corner, the bat ter puts a long fly to the outfield. Kling breaks away from the plate with the batter and beats it- for the edge of the diamond, fronting what ever part of the field the ball has been hit into. Evers breaks directly for thy plate, while Tinker, taking more time, times his sprint ho as to cross the liiie between third base and home i.l.ite in time to slow up the runner, I who starts the moment the ball touch i e the outfielder's hands. I Then, Instead of shooting the ball home and taking big chances on the ! throw being wild, the outfielder relays i it to Kling. know n as the most ac I curate thrower the game na, who In turn whips it home to Evers covering 1 the plate. Tinker, after performing j his part of the play, which Is to slow I the runner coming home by crossing I directly in front of him, but not block ing him, backs up Evers on the throw. It sounds difficult, but the Cubs' great trio have tried it out and have made good and the play mostly de pends on the accuracy of the great Kling's salary arm. Portland Journal. Iss of VltiUity Is loss of the prin ciple of life, and is early indicated by failing appetite and diminishing serength and endurance. Hood's Sar- saparllla is the greatest vltallzer It aots on all the organs and functions. and builds up the whole system. Woman was made to be loved. De prive her of affection and she fades and droops like the pretty flower de prived of moisture. National League. At St, Louis Chicago-St. game postponed; wet grounds. At Pittsburg R. H Philadelphia 2 2 Pittsburg 5 Batteries Moore, Foxen and In; White and Gibson. At Brooklyn Boston Brooklyn Batteries Mattern and Rucker and Erwln. Louis E. 3 7 6 Doo- R. H. E. 2 4 -2 1 3 1 Smith; Weigh Yourself Before Using. Weigh yourself before commencing to use Samose, the great flesh forming food. The wonderful sale on this preparation since first Introduced in Pendleton and the remarkable re sults following Its use have made Koeppens such enthusiastic believers In the great value of Samose that they have given their personal guaran tee to refund the money If Samose will not make thin people fat and re store strength and health to those who use It. This Is a strong guarantee, but Koeppens have seen so many of their customers who a fe wweeks ago look ed like walking skeletons become plump and well solely through the use of Samose that they feel they cannot say too much to Induce people to try It. This marvelous flesh-forming food lj assimilated as soon as It Is taken Into the stomach, makes good rich blood, tones up the weakened system, helps to assimilate the food and makes the user plump, well and rosy. Plumbing "That's Our Business" and It's not a side Un with us, but our specialty. All our time and attention Is put Into our plumbing work. Insuring you a Job that will last and satisfy. We carry a complete line of heavy nickled fixtures, consist Ing of: TOWEIi RACKS SOAP CUPS SPONGE HOLDERS TUMBLER HOLDERS TOOTH BRUSn HOLDERS TOILET PAPER HOLDERS ROBE HOOKS TOWEL BARS STATIONARY WASH STANDS BATH TUBS AND TOILETS Have your plumDlng exam ined by a competent man before the cold weather arrives It will save you money and trouble. BEDDOW & MILLER EXCLUSIVE PLUMBERS, Court and Garden Sts. Phone Black 8666 COAST LEAGCE. SacranK-nto 4, Angels 2. Sacramento, July 27. With the Angels leading by two to one In the fifth Inning yesterday Crlger aero planed and walked three men, allow ing the Senators to tie. In the sixth inning Boanlman singled, La Longe doubled and Whalen, who pitched great ball all through the game, con nected for a clean single. This bunch ing of hits gave the Senators a lead of two runs and by spectacular field ing they held their opponents safe for the balance of the game and took the opening of the scries. President American League, At Washington R. H. E. Chicago 3 7 0 Washington 2 S 2 Batteries White and Payne; John son and Beckendorff. At Philadelphia R. H. E. Cleveland 8 -2 0 Philadelphia . ...2 6 2 Batteries Koestner and Easterly; Bender and Lapp. At New York R. H. E. Detroit 1 1 New York 0 6 1 Batteries Donovan and Schmidt; Warhop and Mitchell. At Philadelphia First game: R. H. E. Cleveland 8 3 Philadelphia 6 11 3 Batteries Falkenburg and Beemls; Coombs and Lapp. At Boston . R. II . E. St. Louis 8 2 Boston 6 1 1 Batteries Ray and Stephens; Kar g r. Hall and Klelnow. A Vnluabli; Rook for Women Itct-. Any woman who possesses a volume of "Mrs, Pinkham's Text Book upon the Ailments Peculiar to Women," h.n at hand such Information as may save her serious illness or If she Is ill It will give her nn intelligent under standing of her case and suggest a cure, This valuable 80 page bound text book is not on advertising pamphlet, and Is only obtainable by mall or at Mrs. PTnkham's labora tory. It will be mailed in plain en velope absolutely free to any woman who will write to tho Lydia E. Pink ham Med. Co., Lynn, Mass., asking for It. An Illinois woman poured kerosene on her husband and Bet him on fire. This, man Is getting his "what Sher man said war is" right on earth. Men's oxfords cheap at A. Eklund's. CASTOR I A For Infants and Children. Th9 Kind You Have Always Bought Bean the Senator of Fort St. James On Lake Stuart, BRITISH COLUMBIA This Is destined to be the Portland of British Columbia, on a navigable river and deep water lake with two trains running In next falh Letters pour into our office all day with applications for lots. To those who cannot come in we would do our utmost to make a good selection. Price 1100 and $200 each. Cash 126.00, balance $10.00 a month. A few 40 acre farms Joining Fort St. James townslte and Lake Stuart. $60.00 cash and $10.00 a month. Yon need not be a Canadian Cltlxen to Hold This. Tou need not Improve it, nor you need not reside on It All this land la on or near the railroad, Grand Trunk Pacific, Alaska Yukon, and Canadian Northern railroads. Rich farm lands, $8.60 per 'acre, $3.00 rash, and balance $1.00 per acre per year until paid. APPLY CANADIAN NORTHERN LAND COMPANY, 804. 805 and 806 Lewis Building, Portland, Oregon. f ?V t I. I d.T . - re lo uiBTkir. 1 UtUi. MEN AK3WC85EIS. Cio Biff for unnttur! rii:r)ru3,tnflamuifiti"bt, irrtttinn or ul.vrsti&ni of m coo iiuitrAni. Pmtn'.r nd not Mina 'KfllJNin ft rTfTJ JKnlrl h tssirrrlf . "Vw-ttV.W oitr-M. pr f .iJ, tot r a - 1 "'ou-t'fit-. t u , Hi ttm v?l Quality Toilet Soap, fine floral odors, fSf.W RK T 10c cake- 3 for 25c- Look at our fi 'a -; ' MmS j SPECIAL Duroy's Claret Soda, J V 6 cents. Delicious and refreshing. Ijj-V ( v VS.) F' DONALDSON. ;L2S? -Z-' Reliable Tr ntot 00 ! SSI ! Em. !150i BUY DIRECT AND SA VE MONEY h t xlwiwP You ran if you order your sash, doors, ! 2 windows, etc., dlreet from us. Send for LJ " 11 IL H catalogue of hull. ling neeils and com- 1 inriiMwal -pare prices, which are nctual wholesale. "SAVE THB You or any competent builder will MtDDLEMEirBt find that what we send yon Is FULL PROPITB VALVK AND I11T QI'AUTY; if not' rOJtTHIJ your money positively refunded. CHILSKEIT " WE SA VE YOU MIDDLEMENS' PROFITS SSend us list of material you nocd VJ and we will provo that wo save you 14 01 c from 14 to 1 3 on tho 1)1:1. I V JSfSk. One price to everybody. sU anyont. I A . jiMk fihfp aywhr. Bund for cataloyq LlkJ ASFX