Interview
dr. randal Pinkett, The Only African-
American Winner of “The Apprentice”
D
r. Randal Pinkett has established
c ulTuRE
himself as an entrepreneur,
c RITIc
speaker, author and scholar, and
as a leading voice for his generation in
business and technology. He is the
Kam
founder, chairman and CEO of his fifth
Williams
venture, BCT Partners, a multimillion-
dollar consulting firm headquartered in
Newark, NJ that provides organizational
development and capacity building serv-
ices to public and nonprofit sector organ-
izations. He is also a partner in the Chicago-based joint ven-
ture, Blackwell-BCT Consulting Services, which special-
izes in management consulting and information technology
solutions for the Federal government and Fortune 500 cor-
porations.
Randal has received numerous awards for business and
technology excellence including the Information
Technology Senior Management Forum’s Beacon Award,
the National Society of Black Engineers’ Entrepreneur of
the Year Award, and the National Urban League’s Business
Excellence Award. He has been featured on nationally tele-
vised programs such as the today Show, live with regis
and Kelly, nightline and larry King live. In 2009, he was
named to New Jersey Governor Jon Corzine’s official short-
list as a potential running mate for Lieutenant Governor.
A Rhodes Scholar, Dr. Pinkett holds five degrees includ-
ing: a B.S. in Electrical Engineering from Rutgers
University, where he competed as a high jumper, long
jumper, and captain of the men’s track and field team; a
M.S. in Computer Science from the University of Oxford in
England; and a M.S. in Electrical Engineering, MBA, and
Ph.D. from MIT. Most notably, he’s still the only African-
American-winner of Donald Trump’s reality-TV show,
“The Apprentice.”
Born in Philadelphia and raised in New Jersey, Dr. Pinkett
is a proud member of Alpha Phi Alpha Fraternity,
Incorporated and attends First Baptist Church in Somerset,
NJ, where he resides. He is happily married to his wife,
Zahara, and they are both proud parents of their daughter,
Amira. Randal firmly believes that “for those to whom
much is given, much is expected,” so throughout his
endeavors, he places great emphasis on his desire to give
back to the community.
Dr. Pinkett is the author of Campus CEO: The Student
Entrepreneur’s Guide to Launching a Multimillion-Dollar
Business and No-Money Down CEO: How to Start Your
Dream Business with Little or No Cash.” Here, he talks
about his latest book, Black Faces in White Places: 10
Game-Changing Strategies to Achieve Success and Find
Greatness.”
kam Williams: Hi Randal, thanks for another interview.
How have you been?
Randal Pinkett: Great! Great. I appreciate this opportuni-
ty to reconnect.
kW: Same here. I really enjoyed
“Black Faces in White Places.” Why did
you write the book?
RP: The book is a reflection both of my
own experiences and of those of many
other African-Americans, particularly
folks who have progressed in their
careers. Although I was born in
Philadelphia, I was raised in East
Windsor, NJ, a predominantly-white suburb where we were
among a handful of black families. That trajectory has con-
tinued in my careers in college, grad school and as an entre-
preneur in corporate America where I have found myself
one of a few, if not the only, person of color. Anyone who
has been in those types of environments knows that it gives
rise to a unique set of challenges characteristic of the strug-
gles that America faces as it relates to leveling the playing
field for everyone. So, the book is designed not so much to
lament racism but rather to be proactive by helping to
address the issue by providing strategies, tools and solu-
tions to make it easier for the next generation.
kW: I made a reference to Ellis Cose’s classic study,
“The Rage of a Privileged Class,” in my review of your
book. He has just published a follow-up report, “The End of
Anger,” which suggests that educated blacks who have
made it are by-and-large content with the state of affairs in
American society. Have you read it yet?
RP: No, I haven’t but I’m eager to get a copy of Ellis’
book.
kW: His basic thesis is that well-educated blacks are no
longer an angry class by-and-large but are comfortable with
how they’ve fared in corporate America. Do you agree?
RP: That’s a fascinating question. We did see “The Rage
of a Privileged Class” as one of the bodies of work which
we were attempting to build upon, but looking at it through
a generational lens. Our argument in the book is that the
anger and the rage are no longer in play, although the chal-
lenges that gave rise to those emotions still exist. However,
I think this generation of professionals has learned to navi-
gate these corporate environments in ways that they don’t
internalize the discrimination, stereotyping or attempts to
pigeonhole them as much as they seek to be empowered by
the talents they bring to the table. So, when I speak to peo-
ple like Roland Martin, Hill Harper or Ben Jealous, I don’t
detect a sense of rage, but a sense of acknowledgment that
there are still challenges, that they are accepting of those
challenges, and that they have resolved to overcome them.
The generation addressed in Ellis’ earlier book faced the
tacit expectation that you had to change who you were in
order to succeed. That assumption has now been shattered.
America has at least progressed to the point where people
dr. randal Pinkett
are accepted as they are. But that’s not a panacea; there’s
still much work left to do.
kW: From what I’ve seen, this recession has really dev-
astated the black middle-class, between unemployment and
home foreclosures. A lot of folks have suffered very serious
setbacks after losing their job or being denied coverage by
their health insurance company. So, I was quite surprised by
Cose’s conclusion.
RP: That’s a good point. I think the economy has exacer-
bated those challenges and highlighted how racism rears its
head. In the book, I looked at the unemployment statistics
for college-educated African-Americans, and the numbers
were pretty stark. There’s certainly a large segment of the
black community whose discontent has recently been
amplified, but I also do believe that there are those mem-
bers of the black intelligentsia who, while not angry, are
still frustrated at the pace of change.
kW: Dante Lee, author of “Black Business Secrets,”
asks: What was the best business decision you ever made,
and what was the worst?”
RP: My best decision was to not go into business alone,
but to find strength in numbers with three other classmates
of mine at Rutgers University. I can say, unequivocally,
were it not for that friendship and that brotherhood we
wouldn’t be where we were today. Curiously, my worst
business decision was prematurely allowing others into the
partnership who hadn’t proven themselves to be worthy,
and then later having to figure out how to escort them out
the door. [Laughs]
kW: How would you say winning on “The Apprentice”
has impacted your life?
RP: It has created a platform for me as an author and as
a speaker that would’ve been more difficult to accomplish
otherwise. Businesswise, it has enabled me to get access to
decision-makers more easily, because they’re already
familiar with me from the show. Not everybody returns my
phone calls, but the pros far outweigh the cons.
kW: What did you think of Donald Trump’s aborted
Presidential campaign, and his making such a big thing
about Obama’s birth certificate?
RP: [Chuckles] I spoke to Donald about a week or two
before he bowed out of the race. I reached out to him to
bring to his attention that the way in which he was couch-
ing his attacks on the President was alienating and offend-
ing not just African-Americans, but Americans in general.
It was my sense that there weren’t many people, if any, in
his inner circle who were challenging him in that regard.
So, I raised the issue to let him know that I was personally
offended by some of the things he’d been saying, and that
he needed to learn how to relate to all Americans if he seri-
ously aspired to be President.
kW: How did he respond?
RP: I don’t know that that message was initially well-
received, but it certainly was by the end of the conversation
after I simply lamented that I was approaching him in the
spirit of sharing some constructive criticism.
kW: Do you think he was ever serious about running, or
was it all just a publicity stunt to boost the ratings of his TV
See fAcES on page 10
Page 6 The Portland Skanner July 13, 2011