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STOPS ITCH - RELIEVES PAIN
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-HELPS HEART ACTION
GIVES MORE STRENGTH
STAMINA VIGOR
PROVED 10 years-600 persons
University Experiments I
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Tjf'ur
The '63s
(Continued from page 14)
Rankltr Aatrioit
Mtreiry Ceaat
Ctrvttta
PlyatoMth Valiant A
Cktvy II f
I t iTtt vi ww irrt
Chrysler decided its cars in recent years have been
almost too distinctive. That's changed now. All of
Chrysler's offerings are still distinctively Chrysler, but
there is a noticeable relationship this year to the tried-and-proved
general automotive styling theme.
At G. M., Buick's Riviera, Olds' Starfire, and Pontiac's
Grand Prix are styled in classic simplicity and are large
ly unadorned by bright metal. They are distinguished
by dashing slanted metal panels (somewhat wider than
you've seen of late) between the side windows and a
broad, concave rear window.
Inside, they are luxuriant with bucket seats and trans
mission' controls on a console between the seats. In per
formance, they will match anything on the road, for they
carry top power for their relatively short wheel bases.
Buick, for example, boasts 340 horsepower on a 117-inch
wheel base. Pontiac provides 305 horsepower (and op
tionally 40 more) on a 120-inch wheel base.
These designs, of course, are not the only place you
can find hot performance if you want it. Mercury pro
vides power options up to 405 horsepower. There are
also some souped-up Dodge versions.
STEPPED-UP performance has been accompanied, as noted, '
by stepped-up sizes. Many new cars and complete
lines are larger in their fundamental dimensions wheel
base, over-all length, and width. Dodge Darts, which re
place last year's Lancers, are on a 111-inch wheel base,
up 4.5 inches from last year; the over-all length is more
than seven inches longer. Plymouth is three inches
longer, 1V2 inches wider.
Olds' compact F-85 is 4.2 inches longer and 1.8 inches
wider it looks even more full-sized than it has in the
past, Pontiac's Tempest is five inches longer and 1.2
inches wider. Cadillac's 1963 models are an inch longer
(though they look more than that, thanks to the way the
front fenders flow into the bumper area).
At the other end of the size scale, Rambler provides a
deviation from the general pattern its wheel base has
been lengthened but its over-all car length is somewhat
reduced. Yet, thanks to ingenious engineering, interior
room is practically unchanged while maneuverability is
vastly improved. "
Another application of efficient space manipulation is
seen in Ford Fairlane station wagons. They are eight
inches shorter over-all than before, but have a load
length of only 1.3 inches less. Pontiac does it differently,
widening its rear track by 1.5 inches, which in turn in
creases interior width.
Something novel in station-wagon design is Stude
baker's Wagonaire, which has a sliding metal roof panel
that retracts into the front half of the top. This provides
direct sunlight for those who want it and permits the
transporting of very bulky objects.
Beyond these developments are many interesting im
provements in safety, styling, and handling.
All 1963 cars are supplied with terminal fittings for
seat belts anchored directly to the frame the safest
possible fastening. The seat-belt idea keeps growing as
more and more motorists learn that belts offer their
greatest protection in the normal driving ranges (20-40
m.p.h.) and that they increase comfort by aiding posture.
Seat belts probably will be required equipment by 1965,
but every wise motorist will install them now.
All cars for 1963 use amber turn-signal indicators in
front there is no excuse any more for confusing them
with parking lights. Transistor radios are found in many
cars and there are combination FM-AM radios for the
first time. Ford draft windows are now crank-regulated.
Rambler's side glass is curved the first use of this out
side the luxury-car field.
Better cars, safer cars, more-fun-to-drive cars! The
year ahead will be the best yet for everyone who responds
to that urge to step out in 1963 motoring style.
If fam. In Weekly, October JI, 1962