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EUGENE REGISTER-GUARD, Monday. July 16, 1962 Page SB
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j ' TELEVISION SCTKEDlJLES
ssaasEaataasii
KyAL-TV KEZI-TV KOIN-TV KPTV KGW-TV
NlC ABC CBS ABC NBC
Cnanntf 13 Cattle 3 Channel 9 Cable 5 Channel 6 Cable S Chan. 12 Cable 12, Channel S Cable 19
MONDAY, JULY 16, 1962
5;00 Cap'o Shipwreck Jack' Kartooo Movie The Three Stooge Cartoon Corral (c)
5 Cap'o Shipwreck hWubhuttse Movie Tbe Three Stooge Carluon Corral (e)
5:30 Global Zobel Ke&cue 8 Movie Popeye Theatei 14) Silent Service
5:45 Global Zobel Rescue 8 Newacene Popeye Theater (4) SUent Service
:00 Northwest New News Nine Newscene Love That Bob News Beat
6:15 Huntley Hrinkley Evening Report Walter Cronkite Love That Bob Huntley Brinkley
6:30 Navy Log Mattyt Funnies MantovanJ News Central (4f QuickDraw
6:46 Navy Log Matty's Funnies Man to vol ABC New 14) Quick Draw
7:00 Sea Hunt Oregon TV Forum i The Pioneers Vagabond Science In"
7:15 s' Hunt Oregon TV Forum (The Pioneers Vagabond Action
7:30 TBA Cheyenne To tell Cheyenne World of
7:45 TBA Cheyenne I The Truth Cheyenne Tomorrow
8:00 National Velvet Cheyenne" Pete & Gladys Cheyenne National Velvet
8:15 National Velvet Cheyenne Pete & Gladys Cheyenne National Velvet
8:30 Price i Klght Law & The Fathei Knows Best Law of The Price 1 Righl ic
8:45 Price U Right Plainsman Fathei Knows Best Plainsman Price Is Right (c)
9:00 87th Precinct Surf side 8 Lucy-Desl jTf sfde 8 87th Precinct
9:15 87tb Precinct Surf side 6 Comedy Hour Surf side 6 87tb Precinct
9:30 87th Precinct Surf side 6 Lucy-Desl Surfslde 6 87th Precinct
9:45 87th Precinct Surfslde 6 Comedy Hour Surfslde 6 87th Precinct
10:00 Peace Corp Ben Casey Hennesey Ben Casey Peace Corps
10:15 In Tanganyika Ben Casey Hennesey Ben Casey In Tanganyika
10:30 Peace Corp Ben Casey I've Got A Secret Ben Casey Peace Corps
10:45 In Tanganyika Ben Ca sey I've Got A Secret Ben Casey In Tanganyika
11:00 Report ABC New Night Scene News & Wea (4) Night Beat
11:15 Tonight Show C) News 0 FuiaJ Night Scene News Final Night Beat
11:30 Tonight Show (c) Man From "Time Out of The Tonight Show
11:45 Tonight Show ic Cochise Mind" The Tonight Show
TUESDAY, JULY 17, 1963
7:00 " . Today
7:15 Today
7:30 Cartoon Time Telecourse (2) Today
7:45 artooD Time Telecourse (2) Today
8:00 Captain Kangaroo Charlie's Cartooner's Club
8:15 Captain Kangaroo Roundhouse (4) Rocky & Friends
8:30 Captain Kangaroo Komper Room (4) TeleScope
8:45 Captain Kangaroo Romper Room (4) TeleScope
9:00 Yoga for Health Calendar Jack La Lanne (5) TeleScope
9:15 Yoga for Health Calendar lack La Lanne (5) TeleScope
9:30 Play Hunch (C) 1 Love Lucy Movie Play Your
9:48 Play Hunch C) I Love Lucy Movie Hunch C)
10:00 Price Is Rlght(C) Verdict Is Yours ovie Price U Right (c)
10:15 Price Is Right(C) Verdict Is Yours Movie Price Is Right (c)
10:30 Concentration Brighter Day Movie Concentration
10:45 Concentration Brighter Day Movie Concentration
11:00 Your First Ernie Ford Love of Life Ernie Ford Your First
11:15 Impression (c) Ernie Ford Love of LUe Ernie Ford Impression (c)
1 1:30 Truth or Conseq. Yours For A Song Search for Tonior. Yours For A Song Truth or Conseq.
11:45 Truth or Conseq. Yours For A Song Guiding Light Your For A Song Truth or Conseq.
12:00 Jan Murray (C) Jane Wyman HI Neighbor Jane Wyman Jan Murray (C)
12:15 Jan Murray (Cl Jane Wyman HI Neighbor Jane Wyman Jan Murray (C)
12:30 Rumpel Hoom Camouflage As World Turns Camouflage Lorctta Young
14:45 Rom pei Room Camouflage As World Turns Camouflage Loretta Young
1:00 Young Dr Malone News 9 KOIN Kitchen Courtroom USA Young Dr Malone
1:15 Young Dr Malone Oregon Farm Jrnl. KOIN Kitchen Courtroom USA Young Dr Malone
1:30 Our Five TV Bingo House Party Burns & Allen Our Five
1:45 Daughters TV Bingo House Party Burns & Allen Daughters
2:00 Room For Daddy Day In Court The Millionaire Day In Court Danny Thomas
2:15 Room For Daddy Day In Court The Millionaire Day In Court Danny Thomas
2:30 Here' Hollywood Seven Keys To Tell The Truth -seven Keys id) Here's Hollywood
2:43 Here's Hollywood Seven Keys To Tell The Truth Seven Keyr (51 Here's Hollywood
3:00 December Bride Queen for a Day Secret Storm yueen for Day (5) Matinee
3:15 December Bride Queen for a Day Secret Storm Queen for Day (5) "Society Lawyer
3:30 Men Into Space Open House Edge ot Night Who Do You Matinee
3:45 Men Into Space Open House Edge of Night Trust 7 Matinee
4:00 Spectator Amer Bandstand Cartoon Circus Amer. Matinee
4:1S Spectator Amer Bandstand Earlv Show Handstand 4) Matinee
4:30 Captain Shipwreck Jack's Kartooo "Relentless" Robin Hood Cartoon
4:45 Captain Shipwreck Klubhouse Movie Robin Hood Corral IC)
ETV Acceptance
Studied in Report
Local newspapers can in
crease the acceptance and view
ing . of educational television
(ETV), if they are willing to
give ETV station the same treat
ment and coverage that they
normally allot to commercial
stations, according to a Univer
sity of Oregon report.
Newspapers can also encour
age other social changes by de
creasing the feeling of isolation
among those who hold views
which they believe are not wide
ly accepted.
These findings appear in Edu
cational Television Project Pre
liminary Report No. 6, just pub
lished by the university's Insti
tute for Community Studies.
The report is part of a long
range probe into the extent and
sources of resistance to ETV
being conducted by the Insti
tute under a $178,000 grant
from the U.S. Office of Educa
tion. The project began in 1959.
The author of the present re
port is Robert J. Hertz, research
associate in sociology at the uni
versity. In February and March 1960
and again in April 1961, groups
of TV viewers in the Eugene
Springfield area were inter
viewed concerning their atti
tudes toward ETV and their
ETV viewing habits. They were
chosen from among subscribers
to the TV cable service which
allows them to view the state-
owned educational station,
KOAC-TV.
During the second interview,
respondents were asked how
often and how thoroughly they
read the radio-TV page in the
Eugene Register-Guard.
In the period between the two
interviews, the number ot men
tions of KOAC-TV on this page
had increased six times and
there was three times as much
column space devoted to this
station than in a five-montn
period before the first inter
view.
The study showed that the
greatest postive influence was
exerted among those people
who both read this page often
and also received direct mail
ings sent out to encourage
KOAC-TV viewing. "Strong in
tcraction" between these two
factors in the study was noted.
the report said.
The greatest increase in actu
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al viewing of the ETV programs
was found among the group
which the report called "the
sympathetic deviants" those
who were sympathetic toward
ETV, but felt that members of
their families and the commu
nity at large were hostile or in
different to it.
These people, who felt that
they were deviating from the
norm, appeared to be reluctant
to demand that some of the TV
viewing time at home be de
voted to the education station
unless they felt that they had
some support from an outside
agency or authority, the report
pointed out.
"Almost half the sympathetic
deviants who were exposed to
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c e r n i n g KOAC-TV increased
their viewing of KOAC-TV pro
grams, while the sympathetic
deviants who were not exposed
to the newspaper information
. . . changed less . . ." the re
port said. "This is a rather
astounding rate of change al
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releasing a flood of demands for
KOAC-TV."
The report suggested that
"the person who is sympathetic
toward educational television
and feels that he has the sup
port of others is more likely to
express his preference for
KOAC-TV programs as an open
demand than the person who is
equally sympathetic but who
has no reason to believe that
his preference is shared by
others , . .
"By supplying the individual
with information by which he
can gauge the extent to which
his own values are shared by
other people outside the family
group, the newspaper and other
mass media can intensify or
alleviate his sensed isolation,
and thus inhibit or encourage
the open expression of his
values," the report continued.
By extension, the study point
ed out, "when the mass h'edia
stay within the boundaries ac
cepted by the society in which
they operate, they tend to in
hibit change, and reinforce the
prevailing values. When the
mass media go beyond those
boundaries, however, they can
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Dial-Lights
KUGN (NBC-500)
KEED (10501
KERG (CBS-1280)
KATR (13201
KORE (MBS-1450)
KPIR (1500)
KWKS (15401
KASH (ABC-1600)
MONDAY
NEWS
KUGN 5, 8, B, 11.
KEED at 55 on every hour.
KERG 5, 5:15, 6:20, 8. .
KORE 5, 5:30, 6:30, 7:30, 8, 8:30.
KASH 5, 5:45, 6.
KPIR 5:45.
KWFS Every hour on the hour.
KATR 30 minutes after the hour.
SPORTS
KWFS 5:55.
KUGN 5:15.
KEED At 45 on every hour.
KERG 5:25, 6.
KORE 5:30.
KASH 5:15.
KATR IS mlnutei after the hour.
HIGHLIGHTS
KUGN 7, World Tomorrow.
KORE 6:15. Fulton Lewis: 6:45,
World Today; 8:15, What'i the
Issue?
KERG 5, Lowell Thomas; 6:15,
Lifeline.
KASH 5, Paul Harvey; 6, Ed Mor
gan; 9:15. Storktine.
KWFS 6, Radio Moscow.
CLASSICAL
KERG 7, A World of Music "Sym
phonic Dances from West Side
Story." "Symphonic Suite from
On The Waterfront." (Bernstein,
Symphony No. 3 In C Minor, Op.
78. (Paray, Detroit Symphony Or
chestra). New York Philharmonic).
KFMY 10, Symphony. SaintSaens;
KWFS 9, Encore Concert.
KATR 7, The Evening Hours.
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SIX CONVENIENT LOCATIONS
768 E. 11th 24th & Hilyard 10th & Olive
17th & Willamette 7th & Lincoln Drive-in
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Television Previews
. Peace Corps Rerun Topic
Television Previews beloiti,
and radio and television
schedules elsewhere on this
page, are all given in Pacific
Daylight Time.
"The Peace Corps In Tangan
yika" is the subject of the first
of a scries of rerun public-affairs
programs produced by
NBC news during the past sea
son and is scheduled for view
ing tonight at 10 on Channels
13 and 8.
The program follows a group
of 30 young volunteers through
specialized training, physical
conditioning and final prepara
tions for the beginning of a two
year assignment in Tanganyika.
The volunteers explain why they
joined, how they feel about
their traini:;g, their jobs and
Tanganyika.
Other Monday previews:
7:30 p.m., Discovery (7) An
introduction to natural science
for youngsters. Tonight's study
is on hibernation of animals. A
debut.
9 p.m., Lucy-Dcsi Comedy
Hour (6) Betty Grable and
Harry James are guests in this
repeat showing of "Lucy Wins
a Race Horse." Lucy enters a
contest to win a horse for Little
Ricky but Big Ricky says he
won't have the animal around.
9 p.m., 87th Precinct (13 8)
Good acting makes this rerun of
"Run, Rabbit, Run," well worth
watching. Al'red Ryder stars as
the surviving member of a trio
of state's witnesses whose testi
mony sent a mob leader to the
electric chair.
9 p.m., Stirfsidc Six (9-12)
An above average show, played
mainly for laughs, which cen
ters around a southern belle
who's ransoming her fiance.
9:30 p.m., Intcrtcl (7) A
documentary on the conflict be
tween the old and new in Japan.
The contrast is shown by exam
ining daily lives of four Japtn-
KATU-TV
Channel 2, Cable 2
Times Are Daylight
MONDAY
1:50 Meditations
2:00 Northwest Living
3:00 Northwest Matinee
4:30 Paul Bunyan Show
8:00 A Bar'l O' Nails
5:30 Hopalong Cassldy
6:30 K-2 News Special
6:55 Brumfield's Barometer
7:00 Groucho Marx
7:30 2 For the Show
9:00 One Step Beyond
9:30 Beachcomber
10:00 K-2 News Special
10:25 Brumfield's Barometer
10:30 Steve Allen Show
12:00 News, Weather, Meditations
12:20 Sign Off
TUESDAY
1:50 Meditations
2:00 Northwest Living
3:00 Northwest Matinee
4:30 Paul Bunvan Show
5:00 A Bar'l O' Nails
5:30 Hopalong Cassldy
6:30 K-2 News Special
6:55 Brumfield's Barometer
7:00 Groucho Marx
7:30 2 For the Show
9:00 One Step Beyond
9:30 Bold Journey
10:00 K-2 News Special
10:25 Brumfield's Barometer
10:30 Steve Allen Show
12:00 News, Weather, Meditations
12:20 Sign Off
YOU CAN
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July 18th
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esc: a young model, a shipyard
riveter, a university student,
and a suburban housewife.
Movies
7:30 p.m. (2) "Johnny Apol
lo." Tyrone Power, Dorothy La
mour. Fast-paced gangster melo
drama with college grad Power
choosing life of crime out of
bitterness over his dad's con
viction for fraud. (1940 good).
11:30 p.m., (12) "Time Out
of Mind." Phyllis Calvert, Ella
Raines, Robert Hutton. Servant
girl loves the son of a wealthy
ship owner, sees him enter into
an unhappy marriage. (1947
fair).
Tuesday (daytime):
9:35 a.m., (12) "Louisiana
Hayride." Judy Canova, Ross
Hunter. Hillbilly girl strikes
oil, buys stock in a picture in
which she will star. Silly mu
sical comedy. (1944 poor).
3 p.m., (2) "So This Is New
York." Henry Morgan, Rudy
KOAC Radio
Standard Time
550 Kilocycles
MONDAY
10:00 News and Weather
10:15 Especially for Women
10:45 Summer Story Time
11:00 Concert Hall
12:00 News
12:15 Noon Farm Hour
1:00 News Background
1:15 Pops Concert
2:00 Macdonald Anthology
2:30 Memory Book of Music
3:00 Oregon Reporter
3:15 Music of the Masters
4:00 Musical Matinee
4:30 Alumni: Firesides
5:00 Children's Theater
5:30 Dinner Music
6:00 News and Weather
6:15 Over the Back Fence
6:30 Eminent Figures of Asia
6:45 British Weeklies
7:00 Evening Farm Report
7:30 Junior Classics of Music
6:00 NAEB Special of the Week
8:30 Georgetown Forum
9:00 Music that Endures
9:45 News and Weather
10:00 Sign Off
TUESDAY
10:00 News and Weather
10:15 Especially for Women
10:45 Summer Story Time
11:00 The Concert Hall
12:00 News
12:15 Noon Farm Hour
1:00 News Commentary
1:30 Pops Concert
2:00 MacDonald Anthology
2:30 Memory Book of Music
3:00 Oregon Reporter
3:15 Music of the Masters
4:06 Ten Centuries of French Musle
5:00 Children's Theater
5:30 Dinner Music
6:00 News and Weather
6:15 Germany Today
6:30 S1AC
6.35 Law In the News
6:40 More Life for Your Years
6:45 NATO
7:00 Evening Farm Report
7:30 Junior Classics of Music
8:00 Music of Czechoslovakia
8:30 Romantic Islands of France
9:00 Music That Endures
9:45 News and Weather
10:00 Sign Off
WSM
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Vallce, Hugh Herbert. Small
town family comes to the big
city to find a man for sister.
Clever, funny comedy with many
original touches, good perform
ances. (1948 good).
3 p.m., (8) Society Law
yer." Walter Pidgeon, Virginia
Bruce. Pidgeon defends crimin
als in this one but the script is
in need of defense, too. (1938
fair).
4:15 p.m., (6) "Relentless."
Robert Young, Marguerite Chap
man, Akim Tamiroff. A cowboy
is accused of murder and, after
escaping, sets out to clear his
name. Well-made Western holds
interest throughout. (1948
good).
KOAC-TV
Channel 7, Cable 4
Times Listed Are Daylight
MONDAY
7:00 Mbglc Corner
7:15 Friendly Giant
7:30 Discovery
8:00 Refresher English
8:30 Animals of the Seashore
9:00 Extension Seven
9:30 Two Faces of Japan
10:30 Folk Music
11:00 Sign Off
TUESDAY
7:00 On This Farm
7:15 Friendly Giant
7:30 Discovery
8:00 Refresher Math
8:30 Ragtime Era
9:00 Headline Reaction
9:30 Visits With a Sculptor
10:00 People Are Taught to ha
Different
10:30 Troubled Lives
11:00 Sign Off
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Minister Collapses
ATLANTA U1 A Baptist
minister fell dead in "the pulpit
of the Moreland Avenue Baptist
church while leading his con
gregation in prayer Sunday. The
Rev. W. B. Underwood, 70, was
serving as interim pastor at the
church.
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THE REGISTER-GUARD PRESENTS
TONIGHT,
MONDAY:
"Symphonic Dances
from West Side Story."
Sv-mphonlc Suite from
"On the Waterfront."
Leonard Bernstein con
ducting the New York
Philharmonic.
TUESDAY:
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