A Cut Above Portland, Roseburg
i feu gjggjr' j rS.W
k A .JT IIi1Jwo
JESE PICTURES were made at Eugene grocery stores, believe it or
LMerry-go-roiuius, tom, BauH"'8 iirw, are a icw oi the gimmicks
this modern age to "ease" the shopping chore for parents. Dick Rath,
w. 12th St., found the PT boat much to his liking. Wayne West,
f ' ft
IKcgtslcMiuard pholu, tvilt.sluru eng.)
six, arrived from Coburg in cowboy outfit to make the most of his ride
on a supermarket steed. A merry-go-round, complete with music and
attendant, caught the fancy of Glen Fast, five, of 2635 Hilyard St. He
and his brother, Greg, used up a handful of tickets while Mom shopped.
In One
Ear...
By BOB FRAZIER
JtHIS IS WRITTEN, the high
tool basketball lournamem
Lit over, and that is prob-
snod thing, wow people
time to get ready lor the
Circus. Den mothers and
selfless people can get
from their radios and back
Irir circus props.
i a fine tournament,
gb. with just enough teen age
j keep people talking about
rthing. Such a bunch of kids,
jtime you turned over a
or opened a closet door, you
i high school student catcn
few winks between games.
Lrlie Porter, the Democrat
lawyer, harbored four Mil
lie rooters, all girls, in his
k whore they established
selves with sleeping bags.
isthe daughter of Democra-
litional Committeeman Mon-
tratland.
kid arrived in Eugene with
toner. Bob Hamilton at the
M Shop gave 'him a job
If sptidnuts at the games
it list report the kid was
line. Eating well, too.
ither kid climbed up on the
h of McArthur Court and
Iff. He landed in a crowd of
spectators, though, so he
It hurt much.
II through it all, this year as
year, University of Oregon
all were taking exams.
15 A tournament sidelight:
liknow Dorothy Delzer, that
mm little blonde who works
f.tdBrenne at the Chamber
tanerce? Well, Dorothy has
w& eyesight, better than
ma she also drinks coffee
ft mornings. One morning,
licorice m the coffee shoo.
piced across the room to
1 high school boy reading a
neaoed, "My darling:"
f youth read the letter care-!
almost reverently. Ihen
flit to his two friends who
H carefully.
fWEEK will be busy, too.!
Ft u me scout Circus, which
fy and SatllrHav Worlnn.
Ike VLT begins "Dream of
Monday through Thurs
wwill be, or ought to be,
"circus rehearsals by dens,
troops, patrols and units.
wy esthete knows, there
'M concert Tuesdav niirht
"Court 8 p.m. Roy Acuff,
: Pearl, T. Texas Tyler,
'Wilson and the jug band,
bunch will be on hand,
-"lithe reputation of be-
music town, a reputa-
"It is Ktrnnolhansrf r.1
ty having the state un'iver-tire.
rJ'BRY, Republican for
7. speaks in Oakridge
!; Joe Kennedy, senator
f April 2. Wayne Morse
f "Pm i in Medford. nd
April 3 in !!... tu.
f M senior Chambers of
r!rc ire mulling th.
l'!!'!inZ Morse a platform
I 'twoay noon forum.
:?0UTlrAT. ....
"V to the U of 0 student
mesday, March 30,
UN, the Portland law-
Democratic ticket, has
1 letter Ia hi. t.i.-j.
how he almost ran,
:J "wught better of it.
hhil? hutyougoout
hdri. ,. J.08 wson and I'll
JU!t much as if
Suggestion Similar
To Cougar Project '
Another "partnership"
power generation proposal,
similar to an agreement
sought by the Eugene Water
& Electric board with the
Federal government, appear
ed probable Saturday in a
letter from the Pacific Power
& Light Co. to the South
Santiam Development Com
mittee at Lebanon.
The proposal may come in con
nection with the construction and
authorization of power facilities
at the Green Peter Dam, sched
uled for the Middle Fork of the
Santiam River.
Most of the plans for PPJtL
participation in construction of
the dam have been making the
rounds among power company
officials in the Eugene area for
the past month. But the proposi
tion became known publicly only
when two men representing the
development committee testified
at a meeting of the Federal
Long List of Issues Awaits
Eugene School Officials
N h )psT tolt' 1,141
well, it may or
i ?mficant that that
Heft
'omit
LANE COUNTY'S HOME NEWSPAPER.
SECTION B
EUGENE, OREGON, SUNDAY,, MARCH 21, 1954
'Partnership' Power Plan
On the Santiam Proposed
House public works subcommit
tee Friday.
READ INTO MINUTES
One of the men, Max Landnn,
of Sweet Home, read the letter
into the minutes of the subcom
mittee. This letter was sent to the
Santiam committee and was
signed by Paul B. McKee, presi
dent of the PP&L, and A. W.
Trimble, president of the Moun
tain States Power Co., of Albany.
Mountain States enters the pic
ture through the pending merger
of the two privately-owned utili
ties. PP&L will be the surviving
firm.
Landon appeared before the
subcommittee to support a bill by
Rep. Haris Ellsworth of Oregon
which would give power features
to the proposed Green Peter,
While Bridge, and Cougar Dams.
Cougar is the dam on the South
Fork of the McKenzie River
which has drawn Eugene Water
& Electric Board interest
NO 'CONFLICT' SEEN
The Green Peter and Cougar
projects are at present authorized
as flood control dams only. White
Eugene school officials will
face a long list of financial and
other issues Monday in the ad
ministration building when the
School Board holds a regular ses
sion, to be followed by a Budget
Committee session.
Board members form one-hall
the budget committee, the other
five members representing "free
holders." or property taxpayers.
The board meeting will start at
7:30 p.m.; and the committee win
meet at the conclusion of board
business.
OPEN TO rUBLIC
Both sessions are open to the
public.
Board memoers win receivo
Education Association
Names Coburg Man
.Tne Stewart. Coburg, has been
installed as a trustee of the Ore
gon Education Assn., the Associ
ated Press reported Saturday.
Thn nrcanization met in Port
land Friday and Saturday for a
series of discussions ana worn
shnn meetines. Sneakers includ
ed William G. Carr, executive
secretary of the National Educa
tion An.. and J. W. iawaros,
Portland superintendent of
schools. , ,
Wirnn w. Tinker, roniann
was inalaliea rrinay as
nraC;nt Mrs. Antnnla Crator,
Newberg, was elected vice presi
dent.
report from insurance appraisers
on estimated damage at the Fran
ces E. Willard School which
burned in February. Members
will discuss costs and other fac
tors of rebuilding the Willard
School at the present site and at
other places.
Consideration will also be giv-l
en to recent bids for the construc
tion of the proposed new Laurel
Hill School. A low bid of $128,
740 was submitted by Albert Vik
and Son of Eugene, last Thurs
day. The initial school unit will
consist of four classrooms and re
lated facilities.
TO STUDY BUDGET
At the budget committee ses
sion, officials will consider tenta
tive budget items totaling over
three and three-quarters million
dollars.
It is expected that final approv
al will be given to the budget at
this session, and that members
will call for a district-wide elec
tion at which they will ask vot
ers to approve an amount over
the six per cent limitation.
BURGLARS GET JEWELRY
WEST I.OS ANGELES W Po
lice reported that burglars enter
ed the home of actress Jane Wy-
man and her husband, treocncK
Kargcr, Friday and took $19,000
worth of jewelry ana $
Vital Statistics
DEATHS
BRAY AH'n 0. Brif, S,
ji.j u-.lnnuUv. Funeral
Krvlcei will h'ld t i; j """J
diy in Vntch HoUlnfJWortn England
Funeral Homt.
.... j e AA ThurwlaT. nvrr-
Icei will new r"
in Lyons, Or.
LANB-M.ml. . Innt. It. ot
Chamelton ,SI., died Thurvlay. Sew
i... -m h held at 2 p.m. Mnndiy
in pniA.T.iirin Chanel.
MAAS GliJlavo Arnold Ml, M. "J
Ft. 1 Monro, died Friday. Service,
.ill ha held at J p.m. Tnejday In lh
Miller Sherman Murpnr
Homt. Junction City.
Funeral
School Play
Cited in Issue
Of Magazine
Bridge is the re-regulating dam
for Green Peter.
Ellsworth said that the bill
studied by the subcommittee
Friday "has absolutely no con
flict with the EWEB bill to par
ticipate in the construction of
Cougar dam." The congressman
was referring to the bill he in
troduced on Feb. 9. It calls for a
"partnership agreement with the
federal government to share costs
of construction of Cougar.
From all indications, the pro
posals made by PP&L and Moun
tain States might lead to the same
type of bill for the Green Peter
project One spokesman for
PP&L said recently that he
thought the EWEB plan a good
one and that his firm would prob
ably seek the same thing but!
would wait until final action has
been taken on the Eugene pro
posal before applying.
URGENTLY NEEDED'
The bill before the House sub
committee is one introduced by
Ellsworth last year, prior to the
EWEB legislation. Presumably,
then, if power features are auth
orized for the dams, there would
be a good chance that the part
nership bills would be approved
by Congress.
During the hearing Friday,
Douglas Bradley, a farmer from
Jefferson, Ore., told the subcom
mittee that the dams are "urgent
ly needed for flood control." He
added that the lack of dams on
the Santiam has resulted in much
cross-erosion along the stream.
Army Engineers have esti
mated the cost of the Green Pe
ter project at about $47,000,000,
with a possible !)6,000-kilowatt
power generation installation,
The letter from PP&L indicates
that such generation capacity!
"may be a marginal project from
the standpoint of electric energy
production costs. But, said of
ficials, "the output of the project
would help meet power needs in
the Pacific Northwest, and
view of the representations made
hy you as to the importance
this proposed project in controll
ing destructive floods in the San
tiam Basin, we believe we should
join with you in making every
effort to support the project '
NOW IN CONGRESS
The EWEB bill, which would
give the local city-owned utility
the right to construct power fa
cilities at Cougar Dam, is now
before the public works commit
tees of the House and Senate
The proposal specifics that the
Water Board pay $10,500,000 as
part of the $35,500,000 cost of the
dam. With a re-regulating dam
downstream, the output of the
installation would be about 35,000
kilowatts.
Hearing on the "partnership"
bill will probably come during
the next few weeks.
The dramatic work of former
University High School's Scarlet
Masque Club in preparing and
producing its own play last year
is publicized in the March Issue
of Parents' Magazine.
The magazine, with over one
and one-half million circulation,
carries two pictures to Illustrate
some of the planning and other
work which went into producing
the play before UHS was com
bined with Eugene High last fall,
Thn artic e is written trom in
formation supplied to Parents by
Montana Rickards, speech and
drama Instructor and the adviser
to Scarlet Masque at UHS. The
club members wrote their own
play, "Gates of the Toll Road,"
and then presented It to aeveral
ei-hnnl audiences in the Eugene
district A number ot teacners
and parents also saw the play.
Its production was designed for
showing to elementary and junior
hioh audiences as an educational.
.,rirn for all the students.
The play concerned Oregon pio-.
neers and eariy uregon uii.
$5,500 Bail
Set by Judge
Arthur Henry Sept, 33, of 484'
Madison St., waived preliminary
hearing in District Court Saturday
on charges of embezzlement and
cashing checks without sufficient
funds.
Judge Chester Anderson con
tinued Sept's bail at $5,500.
Sept is accused of embezzle-
lng from a grocery firm more
than $9,000 and of cashing several
checks without sufficient funds.
Also in district court, Dudley
James Carlson, 23, University of
Oregon student from Portland,
pleaded guilty of driving while un
der the influence of Intoxicating
liquor, He was fined $150 and his
license was suspended for 90
days. -
Carlson was arrested by stale
police about 2:45 a.m. Saturday
on Franklin Blvd., near Walnut
Street
River Shore
and Owners
Plan Meeting
Land owners between Beacon
Drive and Junction City along the
Willamette River have been urged
to attend a meeting on river bank
protection set for 8 p.m. March 30,
J, C. Jeager, president of the
Lane County River Improvement
District No. 1, said the meeting
will be at the River View school,
on River Road.
He said the meeting is prompt
ed by the need lo extend the pres
ent river protection ( district lo
include a new area where the
river is threatening lo leave its
present bed.
"Due to the unbalanced condi
tion at high water stage," Jaeger!
said, "the full force of the Mc
Kenzie River now enters the Wil
lamette River directly east of,
Beacon Drive.
This great volume of high-vel
ocity water is cutting down the
land all along the west bank of
the Willamette River," he said,
and the whole river is threaten
ing to leave its present bed and
enter into an old river channel to
the west".
Jeager said that if this is al
lowed to happen, "much farm
land and many homes will be
seriously affected for 4 or 5" miles
north."
He said residents in this area
must form a river protection dis
trict before they can hope to get
bank control assistance from the
U. S. Army Engineers.
Army Engineer representatives
are expected at the March 30
meeting, he said, so residents can
discuss the feasibility of immedi
ate action on the river banks, la-,
belcd Project No. 7 by the Army
Engineers.
Mr., Mrs. Eugene
'Class Readers'
By PETER TUGMAN
Of The Register-Guard
You're a "class" reader,
Mr. and Mrs. Eugene when
it comes to magazines your
taste and discrimination
place you in a select category
among towns the nation over
better than Portland, that's
too metropolitan, higher class
than Roseburg (that's a bit
too, shall we say, earthy?).
Springfield, Cottage Grove and
Junction City, you're about aver
age with the rest of the country,
but a cut above the South. Oak
ridge, you're about the same as
Springfield except that your
tastes are a bit more masculine.
Eugene is willing to lay more
cash on the line to support dis
criminating tastes, too. And so
are the people who stand behind
the generalities made above.
They're the people who distribute
the magazines you buy on the
newstands. They ought to know.
Of course, they don't think of
towns as "high-brow, middle
brow and low-brow" but they
have an accurate count on which
magazines sell where and that's
a good indication.
BREAD, BUTTER
Local tastes and trends In mag
azines are bread and butter to
Duane Himbcr, head of H. C.
Himber and Sons magazine dis
tributing company, Eugene. He's
been in the business 25 years this
month and supplies the Eugene
Cottage Grove-Junction City area
with about 125,000 to 150,000
magazines a month. He's a keen
student of reading tastes, too, be
sides being a careful businessman.
Himber said last week that Eu
gene is rated a "class reading
town" by national publishers and
distributers. It is one of about
130 such towns in the country.
These are towns which lean
heavily to magazines such as Sat
urday Evening Post, Life, Wom
an's Home Companion and Time.
Higher priced mags such as
McCalls, Better Homes and Gar
dens, Redbook, Mademoiselle,
House and Garden, and Harper's
Bazaar are almost as popular pro
portionately in a "class" town.
PRICE EXPERIMENT
When publishing houses want
to try out a price raise for
"slick" mag they do it first in a
t"class town."
They're doing . it now. True
Story costs 25 cents in Eugene,
20 cents in Portland and the rest
of the state. Himber said that
many of the recent price hikes
were tried first in Eugene along
with other pilot towns.
If you thought the magazines
just listed were best sellers
everywhere you were wrong.
They are not, in newsstand sales.
According lo figures compiled
by the Audit Bureau of Circula
tion, the leading magazine in
street sales is Ladies' Home Jour
nal. Saturday Evening Post is
next among those which place
advertising but Readers Digest
sells more by its own count
NOT STARTLING
This is not startling, but other
figures on the list are a revela
tion. True Confessions and True
Story are six and seven on the
list, leading over Life, which is
in eighth place. Modern Ro
mances is fifteenth, Redbook six
teenth and American twenty
fourth. "See" is nineteenth and
"Secrets" in twenty-second place
outsells Cosmopolitan in thirty-third.
Cottage Grove, Springfield,
Junction City and the surround
ing area buy in this general pref
erence pattern. That's .what
makes them average with the
rest of the country. Oakridge
leans more heavily to the men's
magazines.
The information on tastes in
Roseburg, down in rugged Doug
las County, comes from Bill An-
tonacci, district sales manager
for Fawcett Publications for Ore
gon and southern Idaho. Bill says
that Roseburg leans heavily to
the men's magazines such as
True, Argosy, Stag and so forth
with the confessions getting a big
play just as they do in the South,
NEWS
BRIEFS
Chamber to Discuss
'Power Partnership'
What Is This Partnership Bus
iness?" a discussion of the nego
tiations between the Eugene Wa
ter and Electric Board and the
federal government, will be the
program Friday for the Chamber
of Commerce Forum Luncheon at
the Eugene Hotel. The public has
been invited.
Hale Thompson, chairman of
the Chamber s forum committee.
said the discussion would in
clude information about Cougar
Dam and the proposed Beaver
Marsh dam, both on the Upper
McKenzie system, and a discus
sion of the board's search for
power sites and of the need for
more power in the area. Black
d white slides will supplement
the talks.
WEATHER
GENERALLY FAIR
Eugene and vicinity: Partly
cloudy Sunday, clearing Sunday
night. Expected high Sunday, 57;
low Sunday night, 30.
Local Statistics: Highest tem
perature Saturday, 58: low Satur
day morning, 28; rain in 24 hours
ending 4:30 p.m., trace; total for
month, 2.17 lncnes; normal lor
month, 3.86 Inches; stage of river
at 7:30 a.m., Saturday, -l.z feet;
wind at 4:30 p.m., Saturday, N10,
Sunrise and Sunset (PST):
Sunday, 6:14 a.m. and 6:25 p.m
Monday, 6:12 a.m. and 6:27 p.m
CAMP and Auxiliary of United
Spanish War Veterans will have
potluck dinner Monday, l p.m
at the Veterans Memorial Bldg.
EUGENE CAMERA CLUB will
meet at 8 p.m. Monday in the
Eugene Water Board office build
ing. Two models will be present.
EUGENE BARRACKS of Vete
rans of Warld War I will meet at
6:30 p.m. Monday at 25 W. 7th
Avt. for a potlucx dinner witn
the auxiliary.
RIVER ROAD Ramblers square
dance group will meet at 8 p.m.
Monday in the new River Road
School.
ED ELDER, Lsno County Sher
iff, will be guest speaker at a
meeting of Creswell Lodge, A.F.
and A.M., at 8 p m. Monday.
where True Confessions outsells
the Post. Coos Bay has similar
tastes, says Bill, as do most of
what he calls "lumbering towns."
TASTE A MYSTEItY
Anlonaccl and Himber do not
know exactly what determines
reading tastes in a particular lo
cale although they like to guess.
Both think that Eugene's tastes
are influenced to some extent by
the fact that there is a large uni
versity here. Portland, according
to Antonacci, might have the
same tastes as Eugene in some
sections but this is outweighed
by the large metropolian population.
He points out the fallacy of try
ing to bracket the taste and dis
crimination of any area by eco
nomics or the condition of the
neighborhood. Witness Portland's
Burnside St. and the classics.
One of the over 15 different
kinds of pocket-size books is the
Mentor line which Antonacci dis
tributes. This line carries such
titles as Homer's Odyssey and
Iliad, Confessions of St Augus
tine, Life of Beethoven and so
forth. These books are used ex
tensively by the colleges as inex
pension editions of texts and have
a large, if forced, consumption
around book stores patronized by
students.
But one of the best spots for the
Mentor line on Antonacci's routes
is the Baker Drug Store on 3rd
and Burnside in the heart of
Portland's skid road.
"I often wonder why this is,"
Antonacci said.
H. A. Cool Jr. Named
Postmaster at Drain
The Senate has approved the
nomination of Harry A. Cool Jr.
as postmaster at Drain.
Four other Oregon postmaster1
nominations have been approved,
the Associated Press reported
The nominees were William G.
Thompson, Brookings; Floyd F.
Volkel, Gates; Anita B. Banister,
Paisley, and George D. Wilcox,
Prineville.
Rep. Walter Nnrblad has rec
ommended that Lester R. Rivers,
acting postmaster at Eagle Creek,
dc given a regular appointment
(Register-Guard photo, Wiltshire eng.)
MAGAZINES FOR THE DUMP leave via the backdoor
of 117 C. Himber and Sons Magazine Distributing Co.,
which fronts Willamette St. in the 700 block. Once a
week two nne-tnn panel trucks cart away unsold coptc
from which covers have been removed.
I WA Local to Cast Ballots
On Whether to Okay Strike
Members of Local 5246, Inter
national Woodworkers of America
(CIO) will hold a special ballot
ing session Thursday, March 25,
at the VFW Hall, in Springfield
to determine membership senti
ment on whether to authorize a
strike against a number of lum
ber operators.
The vole has been called by the
Northwest Regional Negotiating
Committee, which is negotiating
annual contract rc-openings in
Portland with a number of em
ployer associations, including the1
Willamette Valley Lumber Oper-
Eu-
ators with headquarters in
gene, and which represents nu
merous Lane County operators.
Frank Worley, business agent
for the Springfield local, said Fri
day that balloting will be at 12
noon for union members who work
night shifts and at 7:30 p.m.,
March 25, for day shift men.
Negotiations between the union
and employers began recently
and were stalemated when most
of the operators refused to grant
a 12V4 cents per hour pay raise
and other union requests.
WILDLIFE WEEK
SALEM WT Gov. Pallerson has
urged that the .week of March
21-28 be observed as National
Wildlife Week.
A-l
SANDBLASTING
and
STEAM CLEANING CO.
SHOP and PORTABLE
Trucks Tcmlci Building House
Bridges Restaurant Vent Can
Any Kind ol Machinery and Equipment
Contact Us for Any Cleaning Problem
H. CORNETT
3180 West 1 1th Phone 3-242.1
'''-
Choose from 1S,",
flecoratoMolori-.
besutihi ruft..-'''
'Draperies, auto
Interiors, tOo,
AsMorfn
color1 tyWs.
NEW COLOR FOR FABRICS
at a touch of your finger I
Spray new elor back Into drab
chairs, sofas, outdoor furniturt. Fab
nloui ntw mlntral-plgment spray
buutlltu without alUrlng Uxturt,
Easy to apply - fun to on.
it miuiaui '"i'llLj,,,
FRED MEYER
DRUGS
SI West Broadway
r"rr?
U4l mimim cm
ft ftp I VfiOWliV
ivinibii in Mini it 2rfliif!liM
IHM-irll ipclltillsfl V