Pa ire Two
THE EUGENE REGISTER. GUARD
July 15
TEN COLONIES OF
FREED WEDMESMY
An actual itart Id attempting the
control of earwig in Kugene ami Lane
county by uie of parasitized ear wig i
wai made Wedneday with the release
of tea colonic of earwigs uarautizd
by tne larvae of tne tauniud earwig
fly. 'Xiie colonic, tight in Euiteoe
and one each in hprinKiield and Lot
taite lirore, wre rHeaned by O. 8.
Fletcher, county agricultural ajent,
xnd Jt. E. ifunick, asiKtnnt entomolo
gist al Oregon Agricultural college.
ach colony ia made up of about -WO
The offer to aell the paranitiwd
irwira from the city of 1'ortland
O. IS. C. experimental laboratory in
Portland, met with greater reione
in Lane county than in any oiner aec
tton of the atate, the county quota
of aeven colonies being exceeded by
three. Mr. Fletcher spent Tuesday
in Tortland looking over the experi
mental work there.
The earwiga released in Eugene
and Hpringfield were purchased by
neighborhood groupi, while those
taken to Cottage tJrove were pur
chimed by the Cottage Grove chamber
of commerce. Arrangements for purr-having
the parasitized earwigs and
liberating them in Lane county were
made by County Agent Fie truer.
The earwig fly when ready to lay
eggs first seeks out a situation in i
which an earwig is biding. As soon I
as the fly "smells an earwig, it lays
an egg close to the pest. This egg
hatches in about WJ seconds Into
little "muiraot." ho small that it
list visible to the human eye. Th
maifrot immediately crawls teword.
'the renting host. It moves for about
a millimeter, more or less, stop
raises its bodv on its base and wav
its hodv so and fro. If no host is en
countered, it crawls a short distance
and repeats the performance of stop
rung and waving its body in aearrn
an earwig, and the process ia contin
ued ontil a host ia found. men ai
Varwir is finally encountered, th
mvvnt nttaches itself to tbe host a
once. Then the Oregon-reared Fur
.noun tarve'w realizes that its nat
ural enemy from Kurope baa caught
up with It, for the earwig commences
kicking and attempts to rub tbe mag
got off. These anions of the earwig
are to no avail because the maggot
ia equipped with rowa of little apines
speeially developed for banging on
to r.tiropan earwigs.
Aftr tbe rontart of the mage
with the earwig is made, h parsit
bores into tbe body of the host, One
imirU th horir of the earwig, th'
maggot feeds on tb blood. In a lw
weeks the maggot kills the earwig. As
the host is dying the maggot crawls
out ot tne ioiy or me mrwig.
parasite ia then much bigger in sue
and forms a "resting case" is which
it transforms to a fir.
Some general points about the ear
.mg parasite:
1. Each female parasite fly pro
1 rtsint VI tz.
'. The adult parasite diet Just after
the eggs have ben laid.
3. The parasite fly win never be
come pest because as the earwigs
become less in numbers the fly will
become less in numbers, because the
parssite fly eU practically an or its
needed food material from the body
of tbe earwig. ,
4. The narasite flies will nter
tintiu. nnlv h acrident. Thir bab
It- are entirelr different than the
-honae flv."
5. The parasite Is now operating
In nature in i'ortiend ana we Know
that it can survive under western
Oregon conditions.. It will probably
be able to live and Increase in eastern
Oregon wherever the earwir ia iouno
fl The narasite will never com-
nletelr exterminate the earwig. The
beat that cen be hoped for is a re
duction in the earwigs now present
ami for a check on the number a which
tnivht he develooed nroviding the ear
wlca were left to reproduce unchecked.
7. Results from parasite ..Deration
ean not be expected until the para
site bns been able to build up in num.
brs under natural conditions. In the
licht of our tiresent knowledge tin
pa resit e control of the European ear
w.je appears to be tbe main solution
rf control for all time.
O. The parasite will probably be
more effective in Oregon than It is
In Europe because It was brought here
minus its natural enemies.
PLAYING IN MYSTERY DRAMA!
l 'Ax J 7 ' '
I
SETFOR JULY22I-
Here It a scene from "Bv Whose Hand?", thrilllno mviterv niHur.
which opena Wednesday at the Heillfl theatre for three daya. Left to
right, William HaNigan, Ben Lyon, Ethel Kenyon and Barbara Weeks.
LAKE TAIIKENITCH. July 13.
Specisl). The opening of the last
link of the Oregon Const highway be
tween Florence, In western Lane
county, and (isrdiner. in western
Tougln county, has made arreHsble
one of Oregon's nvt beautiful lakes.
This la Iike Tithketiitch, so named
by the Indiana and in their Inngnage
hearing the meaning "The Inks if
many tarn.'' This ia a fitting name
as the shore line is very irregular and
men mi rp li:t miles.
This la a frti-water lake, a por
tion of which lies within a half mile
rf the noun, it Is known a the
"sportsman's paradise," as it affords
excellent hunting nnd fishing.
.Since July 1, the beginning of (he
bass fishing season, -portsmen from
I'orf land, Eugene, Itnselmrg, and
California and Wushingtnn have
filled to overflowing the new ramp
established hv the lean hrntliere.
which ia known as take Tahkenitrh
auto camp. From tins ramp on Juiv
1 the early morning fishing checkup
showed low boat with 1 1 fine hmn
and high boat with Ilmi'le
the lake abounds In trout, catfish and
eastern perch.
Eugene people vhn have recently
trird thefr liwk w Ith excellent suc
cess are I r. W. II, Iile. J. II. Kke.
Iir. niildager, II. AV. llnsr. ILnry
Keichert, E. M. Bnnta, and E. J.
Iddings.
Little Jean Hale
Has Birthday Party
NOT I. .Inly ia.fip"celan .lean
TTale, daughter of Mr. and Mm.
Farmer Hale, celebrated hr sixth
birthday by having a pnrly .Itine Jl.
Those present ere Mary Jane and
Hetty Lou Kcst, Jean Hnys, Norma
Lee Christlnnsen, Mnnine Ttalloy,
llngel Ornc Albro, Heverlv Te Al
tro. ltcta Marie Albro, .loan and
.liinet Hale, Mrs. Albro. Mrs. TleM.
Mrs, Margaret lliesen. Mrs. Marbnra
lliesen, Mrs. Mary Hale, grandmother
of Jean, and her mother, Mra. Fanner
Hale.
The chiMren spent the afternoon
winging and playing games, .lean
rncejved several nice presents. T,ate
Jn the afternoon refreshments of ice
cxtatn inj cake vrcr wrved, I
IS GIVEN PARTY
MONROE. July 1. fSperial)
Sunday evening John Jarjnter was
given a mirprie dinner at his home,
the occasion being his birthday. Those
present were all hi. children and
grandchildren as follows: Mr. and
-Mrs. Tom Carpenter and son Buddy.
Mr. and Mrs. Erank Neave. Mr. and
Mrs. Emit Carpenter and daughter of
Albany, Mr, ami Mrs. Jel Carpenter
and children and the honor guest and
wife, Mr. and Mrs. John Carpenter.
Mr. and Mrs. George Hiekard were
honor guests Sunday at Henton-I-ane
park at a picnic dinner given by their
daughters, the ocean ion being their
birthday. Those present were Mr. aod
Mrs. John inn and children, 51 r. and
Mrs. Merle Hill and daughter Peggy,
Miss Amy Ilinton and Wade Hinton,
'Jeorge Rickard and the honor guests,
Jjr. and Mr. Kickurg. -
Th Irish Bend Progressive fie wr
ing club meets Thursday afternoon at
the home ot .Mrs. f,etiy Herron.
Tbe American Tvegion and auxiliary
are having an outdoor meeting and
weiner roast at Tsnndy s hririge on th
Jyong Tom river next Tuesday eve
ning.
( amn Fire fiirL and their guar
dian. Mrs. Helen Baker, held their
council fire meeting on the banks of
the Long Tom river Monday evening.
F.ach one cooked their own supper.
The girls reeeived honor beads pre
sented bv their guardian.
Mrs. Bertha Una and daughter,
Eva Hue. of Seattle, Mr. and MrV
J. C. lansen of Seattle and daugh
ter. Miss Dorothv Clausen, of New
Jersey, wen week-end guests or Mr,
and Mrs. Rteadman. Mrs. Rua.ia a
sister of Mrs. Steadman.
Miss Mary Kmmingham of Salem is
visiting her home folk this wek.
Hr. and Mrs. E. O. Milne of Port
land were guests Mondav evening of
Mr. and Mrs. Kalph Mctiee.
deorge I tterhack received a mes
sage Tuesday morning stating that
his sister. Mrs. Lloyd Wilson of Snn
Francisco had passed awav. .Mrs. Wil
son will be remembered here as Mi
Velva I tterlieck. She taught school
here several years ago.
Articles Disappear
From Freight Truck
The theft of several articles from
truck enroute from Portland to
Eugene was reported Wednesday to
state police by M. 1). Locke, driver
the truck.
Mr. Locke, reported that while he
was eating In Salem he noticed two
uspfcious looking men loitering about
he truck. When he reached Eugene,
found two tires, several ennta-
nitpes ,a box of cigars, some canny
nd some nltei peanuts was missing.
HOOKS NEKIEI for S
More books for the public library
F lorence, which is sponsored by
Mrs. Ann lndey, of Florence, who
as built the library by her own enn-
ributions, are being sought through
Ked Cross oft ice in Eugene, it
announced Wednesday by Miss
Mary Annin, executive secretiiry.
This library was established and
maintained for several years by Mrs.
hidley and the books sre available to
lie public. In a recent fire, nbruit MM
f the books were destroyed and aid
Ifing untight in replenishing the
upph. The books are kept in tbe
boot houe,
(iod books of fiction or non-fiction
e needed and anyone willing to do-
ate one or more is urged to get in
u rh with the -d Crosd nfhee here
r with Mrs. Dudley at Florence. The
brary is operated in a purelv non
profit basis, the Kinks Iwinj; maintain
d for the use of the public.
Cascadia News
CASCAIHA. .Iiilv IXtSnerinl).
The park at Cascadia was a popular
bice over the Fourth, regardless of
en t her ronditinnt. About .St regis-
ered on the Fourth besides the ones
ho ranif- Saturday and Sunday.
Mrs. Frances Kastlmrn entertHined
a group of children and friend, at the
hwitmmtig ponl Fndn v, honoring her
BUSINESS TRAINING
Get It In good school,
and gtt It now.
Eugene Business College
It " a Good School
Phont 668 Miner Bldg.
Try Lydlt C. PMUiam'i Vaiatibl. Conwund
Had bad dizzy spells
Afraid to leave bouu ,
. feared aw
ful dinincii would mke her kerf
over. She necJt Lvdi E. Pinkhsm's
Vegetable Compound in tablet form.
son. Earl, wbote ninth birthday oc
curred on that day.-
Mr. and Jjr. Frank Mars Ink and
family of Venetn were ovemi-lil
guents at the borne of Mr. ami Mm.
A. li. Couchm.-m. While here Mr.
Mrirhik sold 1.1 iiiPiiranee polif jen to
the employee at IiTt Stnitli's mill.
Mr. and Mrs. .),hn Smith and Hoy
Smith of Lplintinn were visitors nt
the home of Mr. and Mrs. Frank
Giillagber. a few il.iys ago.
Ur. and Mrs. C-ill of Ibanon have
jut complete! their summer bonie
here.
Mrs. Bert Smith is still confined to
her home, under the rare of Dr.
Inkinack of Sweet Home.
Mrs. Maybelle Eldon nnd daughter
Miss Charlotte Jones called on Mrs.
Bob Ilnselton. this week.
Hos Cole of Veneta is in charge of
Rert Smith's lumber dock at Sweet
Home.
Miss Ardith Eastbiirn fs taL-inf
euro of .Mrs. Hert Smith, who has
been ill for some time.
Miss Alvre Courlini.m cnnnl n f..-
days at Veneta, vinitin: with Miss
Alma Marxhik.
TOUGH LUCK
EAKE OSWEtiO, nre.. July 13.
(U.FO T. R. Bufhnell "hung bis clothes
on a hickory limb and did go in the
water" also too near a motor boat
propeller. He lost four toes from his
left foot and required hospital treatment.
Tbe b;g annual kite tournament
conducted by the city playgrounds will
be staged at the fair grounds Friday
mornint, July 2'2, at 10 o'clock. Rule
for tbe affair have been laid down by
the supervisor and all aorus of kites
will probably be entered. ,
All kites entered must lie made by
the pemon flying them on one of '.!e
city playground. At least .'UI feet of
strii.- rniiBt be used on each kite and
it muit fly (o be elisible for prizes.
One asipitant will be allowed each
iner mi r inn the cosiest and a com
petitor may emer any number of
events.
There will be novelty competition
for the most artistic kite, the most
unusual kjte. the lareest kite that will
fly to the height of the si and stand,
the smallest kite that will flv at 1(
leet distance from the band of tbe flier,
ann me ryst mane Kite, following are
tne nt or events:
100 yard recline contest In which
contestants, after measuring 100
yards or line on the ground, on a
?n-en signal reel in as fast as pos
sible. 1HJ yard dajh in which contestants
must pet kite up with 100 yards of
sinn? attacnetj.
Altitude race in which the contest
ant in 100 yard dash who, continuing
to fly his kit-s for five minutes hits
his kite at .' e entet altitude wins.
Distance rneo in which the contest
ant in ;0 yard dash who hna his
kite the greatest distance away wins.
Messe..ger race in which messeng
ers consisting of small paper slips
hnll be sent from the flier to the
kite. The kite shall be 100 yards in
tbe air before the messenger is start
ed. Bring your own "messengers" to
the tournament.
Box kite race in which the con
testant must get out 100 yards of
string. Time is the deciding element
in t J.Ik race.
Points shall be awarded as follows:
Firt place, five; second place, three:
third place, one. First, second and
third place ribbons will be given in
each event, and grand prize ribbons
for first second and third place will
be given to the children scoring the!
most points during the tournament.
serving surplus fruits and vegetables.
All prej-eut t-ok an active interest
ami ext-ren-ed their willingness to co-
oerare with the county court in their
canning program.
Particular mention was made of the
advisability of adjoining districts to
pool their crops when tbe cannery i.
available. In this way each district
would lisve the opportunity of canning
greater number of vanou lruits
d vegetables.
Colonel W. B. Greeley, of Seattle,
secretary-manager of the West Coast
Lumbermen's association and C. J.
Ilo-ue of Seattle, also an officer in
the association will be the speakers at
the regular meeting of the Willamette
alley Lumbermen s association
A parade and short band concert Is
scheduled to take place on the down
town streets Thursday evening pre
ceding the ahowing of "Grand Hotel"
at the Fox McDonald theater. The
entire membership of the Odd Fellows
band, according to plans now being
formulated, will parade from the Odd
Fellows Temple at alwut -7:4.i p. m..
marching north on illamette street
and returning to the McDonald where
a fifteen minuta concert will end the
formal welcome to "Grand Hotel."
Frank M. Kpicer, director, will be in
charge of the affair.
The picture, "Grand Hotel," is be
ing brought here as a road show of
ferine and features John Barrrmore.
Greta Garbo. Joan Crawford, Lionel
District Organizes
To Conserve Food
Approximately 100 residents of the
River Road district attended a meet
ing held at the school house Monday
evening and completed plans for con-
the 0burn hiel in Enaene Friday j Barrymore. Wallace Beery, and Lewis
evening. July i.. J he meeting will De
gin with a dinner at :.aj o clocg.
Lumbermen are pleased with the
home loan bill as proposed in con
gress and if paused they believe it
will greatly stimulate the Iumler bus
iness as it is believed that many new
homes will be built. This bill will be
discussed at the meeting.
Eugene Youth Gets
30 Days Sentence
PORTLAND. Ore.. July 13. 0J.R)
Lyman Bradway. 4. Huge Eugene
youth, was sentenced to serve SO
days in jail late Tuesday after he
pleaded guilty of disorderly conduct
involving a 10 yenr old girl.
He was captured Sunday after he
plunged into the Willamette river in
an attempted escnpe when accused of
forcing a minor girl to disrobe.
Deadwood News
DEADWOOD. July 13. (Special)
Jobn Taylor of Elmira is visiting
with his brother, F. W. Taylor and
family.
Rev. and Mrs. F. L. Wetzel return
ed Friday from a three weeks' visit
with their children in San Francisco.
Mr. and Mrs. Loren Edwards of
Junction City are visiting nt the B.
J. Downing home ht Greenlenf. Mrs.
Edwards is a sister of Mr. Downins.
Miss Edna Taylor was in Eugene
Monday having dental work done.
Mr. and Mrs. G. L. Lord, George
and Joe Acheson of Swisshome and
Myrtle Kepler, visited with Mr. and
Mrs. Luther Prindel.
L. R. McReynoIds left last, week for
Hermiston to visit with his sister.
Mr. and Mrs. L. Bauman visited
with Mr. and Mrs. Gail Carver Sun
day afternoon.
Jean Baumnn of Triangle lake
spent Sunday afternoon with Mildred
Keeler nnd Gladys Handewith.
ntone with a noteworthy supporting
cast. The picture will show here
Thursday and Friday with two per
formances each day at 2:30 and o:-0
o'clock. All seats will be reserved
for all performances.
"Grand Hotel" will not be shown
this season in this vicinity or in any
theater at lower prices than those
prevailing for this engagement, ac
cording to M(M advices.
Tbe product ion is adapted from
the widely-read novel of the same
name by Vicki Bnum. The screen
version is said to represent a blending
of salient points of the novel and the
Kiiltsefiuent stage play which ran for
more than a year in New York. At
the same time. Director Edmund
Goulding points out, none of the ac
tion in the film goes beyond the fur
walls of the Berlin hotel from which
the story derives, its name.
"Grand Hotel" is one of the few
stories evpr written, explained Di-:
rector Goulding. where one single
character dominates but where at
least five arc equally important to the
story structure.
The part of Grusinskaya. the Rus
sian dancer, was given to Miss Garbo
in the screen treatment of the play.
John Barrymore has the role of
Baron von Gaigern. his brother Lionel
the part of the invalid Kringelein,
Wallace Beery the role of the textile
magnate Prey sing, and Joan Craw
ford the part of tho hotel stenograph
er Floemmchen.
program each Saturday I t the next
twelve.
On this same pro-ram Is the fea
ture picture "rifct Companions, J
darinz eoic of the turf in which Call
ente is shown as a background for
the picture. The program will be the
first of tbe new Rex theater policy
of four changes each week with a new
show every prnwluy, iuesuny, iuura
day and Saturday.
"Heroes of the West" was specially
selected for the ounste. ( of Lane
county from 6 to 60 and it is said the
serial packs a real old-fashioned wal
lop of bravery and daring. As another
special feature for Saturday, Man
ager Jones states that every boy
coming to the Rex dressed in cowboy
re?alia will be admi.ted free. In
special prize for this occasion will
be a pass for 12 Hnturdays for the
best dressed "cowboy" under 15 years
ot age.
T
Free swimming lessons for girls
will begin at the Riverview pool under
the auspices ot the city playground
division Monday, July 18 and will con
tinue for two weeks. Women's and
girls' life saving courses will be given,
and swimming courses for girls. The
women's swimming lessons will be
given the following two weeks.
Gilbert Sprague. playground swim
ming instructor, will have charge.
Girls classes will be as follows: 10 a.
m., beginners; 10:40 a. m.. for those
who can swim 30 feet or less; ll:-0,
advanced swimming and elementary
life saving.
Those wishing to enter the classes
may enroll at the pool or at the play
ground office.
Young Cowboys to
Contest For Prize
There are cowboys and cowboys.
b..t Manager Ray W. Jones of Rex
theater wants to know who is the
best dressed cowboy in I-nne county,
not over 15 years old. The special
occasion for this . th be--mning
Saturday of the thrilling western
serial "Heroes of the West" as a spe
cifil added f attire to the Rex theater
DROWNED IN LAKE
ROCK A WAT, Ore.. July 13. OJ-R)
Falling from a bridge into Ijike
Lytic while he was fishing, Robert
Allen Treblehorn. 10. son of J.
Treblehorn, local baker, was drowned
Tuesday.
Mrs. Cochran Says
Troubles Are Ended
Portland. Ore. Mrs. Wm. X.
Cochran. Portland, Oregon, said:
"Ever since I was a comparatively
young woman I suffered with stom
ach trouble and nervousness. I was
terribly constipated, bilious, run
down and miserable. The way Sar
gon ended my troubles seems little
less than a miracle. The first nor
mal bowel movement I had had in
years I owe to Sargon Soft Mass
Pills and they regulated me per
fectly." Tiffany-Davis Drug Co.
BLWHOSE HW
ISREHLIU
Takinr jour nerT. ,
ner and playing i.it-a-p.t Wi 1
heart heat.. "R. U'h.. it 1
. ...v., uiM
terj tiicture, opened WediuJ
three daj-s at the Heili, ultlJ.
u....u.t i cunceire ol Bon
matic action than is packed !,
uiiuaum mm, wnicn j, ont
a train bound for 'Frii w
trance and interesting thUm
pire. The audience ii kept,
every minute as the lorlcil u"
Iteta a final thrill ia thTSlj
ending. " ""H
Ben Lyon, as Jimmy m!.. .
porter, doesn't Drofe. J''
tectije. but hi. newpap
has taught him enough "insui'J
10 enauie mm to trap a "kii(t
baa escaped from the peoitof.!
ana luriner unrarel a string n j
terious hanpeninra. 1
Aa mentioned, all this ttk.iJ
on a trans-continental train uS
which afford opportunity (5rJ
ame train baa-aboard many sol
underworld characters.
As the picture onen.. mm ...
lowing a tip that Delmar, an
conTict, will try to make 'Fri
the murder of a wealthy if'5J
several others, leads to a climu'
is totally unexpected.
Interesting performance! ai, J
by Nnt Pendleton, nit "Kill.." rj.l
Kenneth Thomson, Dwinht Frtil
William Halligan. A rf.li.k.i.. J
mance is charmingly enacted bill
bara Weeks and Ben Lynn nJ
like your mystery films mtstt-J
a
COME TO HILLS Pirui
nnd Reunion at Jasner Sunri.. J
17. Picnic dinner, a baseball r-.tr. j
nn opportunity to meet old n.4
NEW PRICES
Shines ife
2-Tone Shoea
Boota ...JJ,
Shoea Dyed 35c t Ui
White Kid Shoes
Cleaned is.
Laces 5c 4 Ul
nais ieanea and
Blocked ,
Harry's Place
771 WillametU
MIT
S IF 2 UNRfEBSmES
H'
VZf.
If ' "
v o&Xt'-! V'wrv fL -Sat I
1 J ( t
J-T-Ws- X ASH
-3.11?' rsiaaaaJ.
t,.y..ii..
-TV jrf .... W-.vlV
NEWSPAPER MEN SEE SCIENCE PROVE OLD GOLD THE COOLEST CIGARETTE.
Above are shown leading New York journalists In the New York Testing Laboratories,
watching Old Gold win one of the 75 conclusive Oiygen Bomb Calorimeter tcata proving con
clusively that the Old Gold Cigarette is the coolest smoke of the 4 leading cigarette brands.
Left to right In the group arc Snm Taub. Karl K. Kitchen and Walter Trumbull. At right,
a full alxc photo of the winner. (Not a Cough In Carload. )
LABORATORY CHECK
PLACES 0. G. FIRST,
IN COOL THROAT-EASE
Decisive Results in Favor of 0. G. Obtained
by Scientists From Specimens of Four
Leading Brands Purchased in 20
Different Parts of the Country
Brief Biographies of Famed Journalists
who saw Old Gold win Scientific Test
Sam Taub is one of the leading newspaper authorities
on the boxing game. Both his column, "In a Ring-side
Seat," and his radio broadcasts of leading fights are the hist
word to boxing enthusiasts.
Karl K. Kitchen's two columns, "Mr. Manhattan,"
which deals with New York personalities, and "Karl K.
Kitchen Presents," appear in over CO papers, and have a
wide and loyal following.
Walter Trumbull's sparkling syndicated sports features,
"The Listening Tost" and "The Wearing of the Green" are
followed eagerly by readers all over the country.
THE EVIDENCE OF SCIENCE
"This is to certify that in 75 repeated cool testa made ot the 4
leading cigarette brnnda . . . measuring the heat content ol
each cigarette in B.T.Ui. with.the Oxygen Bomb Calorimeter,
it waa shown that;
Old fiold avcrsccs 112 B.T.Us, Cooler than Brand X
Old Gold average 155 B.T.Us. Cooler than Brand Y
Old Gold averages 156 B.T.Us. Cooler than Brand Z
"To further verify Old Gold's coolness, the temperature (Fah
renheit) of the smoke of each cigarette brand waa checked and
Old Gold's smoke waa found to be definitely cooler than the
amoke of the other three branda."
(.Sisned) NEW YORK TESTINO LABORATORIES
G. Brinton Jack, Jr., Dittdor
In'' f-.c dent tests conducted by scientists of two lead
ing Er . Universities corroborated the findings of thi
New . Testing Laboratories. The educators verified
conclusively that Old Golds are the coolest of the four
leading cigarette brands; indicating the use of finer quality
tobaccos, the selection of milder and choicer leaf and the
absence of heat-generating flavorings.
Purchasing their cigarettes through certified account
ants in 20 different sections of the country with widely
varying climatic conditions, the scientists said they were
able to establish beyond all doubt that Old Golds' coolness
was not altered by climatic extremes.
"There was no doubting the accuracy of the Oxygen
Bomb Calorimeter it is one of the most reliable methodi
for measuring heat-content known to Science," said on'
of the educators, "so we employed the same type of in
scrument.
"And when test after test showed Old Golds consist
ently cooler than the three other brands, and th Fahren
heit temperature of the smoke definitely cooler, there wal
no alternative but to decide for Old Golds," he insisted.
Inasmuch as coolness in a cigarette requires finer and
purer tobaccos and absence of artificial flavoring, this scien
tific verdict proves Old Gold a cigarette of choicest tobacco
quality pure tobacco without added flavorings.
Selections from each lot of cigarettes bought for these
tests have been sealed in airtight containers, labeled to
show in which sections of the country they were purchased.
To any technical or scientific authority a signed report of the cow
pleta findings of these two scientisU will be sent on request. P. LoriU
Company. Inc., 119 West 40th St., New York City.
OLD GOLDS ARE PURE TOBACCO NO ARTIFICIAL FLAVORING
A V ;