1
Air
Statesman, Salem, .pre., Sun.,, April 21, '57 (Sec i1A
Sales
At
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By .VALTEK BU&Sf: WTTX
NEW YORK," April JO (It-Win
K be a fall vacation in Florid, a
trip to the sunny Caribbean or I
grand tour of Jtome, Madrid and
That's fne question retailer who
fell a Wading air conditioner poa-
dered toil week at ther stocked up
01 iavaatorlM for tha coming hot
vesuier business. -
Thay could aara tha Florida trip
by placing a amsll order for con
ditioners, tha Caribbean Junket
witb a anediunvaised order, and
tha European tour by going trbole
hot. t .
: Toil was just ana of aeverat la-
. . i i . a , . ,,
cemivn oeinj eiicreo. w appi
anea dealers to push. preteasoa
orden of air condlUoners. Other
firm featured trips aa prises and
aome gave cam discounts.
What ,does this mean p you,
the consumer?
.. YaarRoaad falM SmiM
It means that the raanufaetur
art and big distributors art brt
ting you and your neighbors will
- - tura more and mora to air coolera
for whoa summer -heat arrive.
And they're out to sea that your
, neighborhood dealer has a sixable
inventory .on hand . wbea you da
got tha urge to shop for a cooler.
Manufacturers and distributors
also have this objective for pre
season promotions ' they are
trying to educate dealers ta the
ides air conditioning cad be sold
on a year-round basis, and not
Ju during tha hot months, , , -.
z Despite tremendous up and
downs in the market in the last 10
years, aales of room air condi-'
tioners have increased In each i
year, what was a 10 million dol
isr Business in. IMS baa grown
int a one-half billion dollar in-
durtry. . s;
' I MUliesi hi 'IT
Forecasts of 1K7 salo of room
air conditioners radga all tbs way
item l.00,OM to 2.250,000 units.
Vost industry leaders are confi
dent volume tiB set Ta rocord
figh, regardless of the weather,
b Springfield. Mass, W. C
'", Paulson, manager of tha room air I
conditioner department. for West-I
ingbouse Electric Corp., says.
"We expect a sale increase of I
SO to IS per cent over 195. First I
quarter shipments ta dealers are I
considerably ahead of last year.'
In Syracuse, N.Y., Cloud Warn-
pier, chairman of Carrier Corp.,
says industry sales of the more
expensive central air conditioning
units should rise mora than 40
per cent from last year's 175.000
: to SM.OOs. Many of tha central
J' conditioners are going into newly I
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Ifs estimated room eondfUoaers
. retailed last year at aa average I
' price of 1271 compared with 1300
per init in lsu. m drop was I
blamed largely in price-cutting inf
some Eastern cities where stores
overstocked during tha sever but I
brief heat n June, la i v
Thi Industry is going all-out to I
avert a recurrence, of this dump-1
ihg during the coming summer.
Some companies give dealer'
"buy back offer." They agree to
buy back a substantial part of aa
order if tha dealer Is stuck, with I
inventories an hand at summer's I
and.
choice of two
popular chairs
rg.'5.9S
ONLY SS A MONTH-luo down) pigment
Wa'va scoured the nur
i tot,' not only for the
s new and popular styles.
but for fibulous fab
rics as well ... Ws
recommend these
chairs la pairs for the
living room, bedroom
or dedl :
1. channcti bqck firtlid chqir .
No-sag spring Mat. carved lags, mahogany finish axpoted frame. Fig;
urea mateisss tapestry in gold, saga, toast, green, turquoise.
$3.83
2. regency styU lounge- chair 7 . k
Spring seat, plain upholstered back; mahogany finish frame. Antique
hail'frim. Figured tapestry or matolasse tapestry in toast, green or sage:
,.. . A A
9 . p., J
Mail and phont ordm ': , .
FURNiTURI - SKONO PlDOll ' -f j
Show Altered
Each Night
By Bea Lillie-
By WILLIAM GLOVER
New York, April 20 When
Bea Lillie goes into her star act
these evenings on Broadway she
is never quiet certain what will
happen.
Both she end the audience keep I
changing her material.
"Its quite aa adventure," re-1
..marks the renowned comedienne. I
Mis Lillie Is the big headliner
' of the "Ziegfeid Follies," and her
flair for unpredictability is help
ing snake the Winter Garden get
sjo-a aotices. Auntie Baa as usual I
eUcitod only superlative, and ul
a veteran trouper she's been busy
t ever since. . I
I ' "I, never really did believe in a
set pattern," she explains, and II
chansa bit and pieces each per
formance. Take for example that I
lobster I'm giving it a corn-!
, plete manicure now."
Leaeter, Asparagas' Preps
The Crustacea a, It should be ex
plained, i a prop in a Lillie fa
verite hilarity, a speechless sketch
' entitled "Milady Dine Alone."
- The tasy manicure is performed
with a stalk of limp asparagus. I
. The idea Just came to her one
' evenins at performance time.
' At another moment of the ahow
Mil Lillie and Billy DeWolf io
dulge in tet a - tete during
which, the lady disclose, neither
is sure of what the other wiU say
next. She feels It keeps them both
However, it is her excursion out
over the audience which gives
. Miss Lillie her chief adlib .work-
out.
EreryialagBappeat
'a" Clad in frou-frou costume and!
v lafetvJxltad at the and of a
i crane, th star sweeps out from
tha ' Stage, singing . an tossing
garters to the , assemblage. ,
i "I'm never sure wbat'a going to
s happen, or when, if ever, i 11 gel
bark vta the stage" she admits.
; "That "-certainly helps keep the
v jnosiclans awake." , ,.
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reg. $44.95
gold leaf, tooled
leather tops ;
4
ONLY 5 A MONTH
no tfottm payment
...
rog. 279.95
console, 21 series
219.95
QNLY'tll A MONTH
' no down payment
''
Aluminixed picture tuba with filter
glass; two 8-inch speakers for true
tone fidelity. UHF-VHF all channel
tuner. Convenient casters mska an
easy job of cleaning under the act
Contemporary design, tyntex maho
gany finish.
reg. 2289.05 oak finish, sit channel
' 1 1229.83 . t s
Mad and phone orden
reg. 3 19.95
console, 24 series
$249.95
ONLY til A MONTH
no down payment
.; i - ;
f all channel
Bigger-than-life picture Salth huge 24
series aluminixed picture tub. Two
. 1-Inch speakers givs true toni fidel
ity.' Filter glass for asy-on-the-ye
viewing. Syntex mahogany finished
cabinet, with easy-rolling casters.
reg. $320.95 oak finish, all channel,
1259.93 . .
Mail and phone orden '
7 TELEVISION NeXdQUARTERS
SECOND HOOR
V
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ViVaf; V,4V ;.777ir -'7
1
Gusrsnteed by the manufacturer and by Meier
A Frank's. Buy your television with complete
confidence in the set, installation and service
at Meier A Frank's the store of integrity.
All sets sold in our delivery srea are deliver
edInstalled, connected to your antenna, ser
viced, and operating, instructions are given
by s television technician, at no extra charge.
We offer expert installation and service on
television nets in many localities throughout
Oregon and Washington. '
:i MIMU I 4I
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iJIJlHilOUll
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A complelfl sellout every time, we offer these 18th
Century tables . 7 . and no wonder! These tables
are styled by experts, built by true craftsmen.' Five
popular styles . . . coordinated so that any two, or
all of them, may be used in the same room. Rich
mahogany finish, hand-tooled leather .tops,
trimmed hi costly 14-k gold leaf.
1. drum top commode table, with drawer) 20Vi"x-
' 1 ftVi- top
2. oblong cocktail table with, magazine shelf, ser-'
; pontine ends. 20"x4l", s-
J.'cheirside table with "magazine shelf; tr'x27Vs"
top . . '
V ,-4, two-stop table with bow front,' ll"x29" ----
ribookcaseTwitK two iholvas, I2ViHx23Mx2la '
' PURNITURE SECOND FIOOK '
; ' . ' Mail and phone orden '
Our own, exclusive "Centennial" models,- made
especially for us by one of the world t leaders in
TV engineering and design. Top performance, even
in fringe areas. Features usually found only in sets
-selling for much, much more.
reg. '269.95
Sale! Contonnial
LOWBOY CONSOLE
ONLY 9 A MONTH
no down payment
' uU channel
Smart, low and modern; 21 series aluminized plc
. hire tube; 18-tube chassis; reflection barrier keeps
room lights from interfering. Two speakers for
tuperb tone. Syiitex mahogany-finish cabinet; cast
ers for easy turning.
rag. $279.95 oak finish, all channel $209.85
Mail and phone orden ' , :',
'Plus thipping cost to areas outside our regular' ; ,
truck delivery router
r .The lnter-Amerlcaa Da feasei
t''r?iHird at now the military plaa-l
ning agency M zt American re
publics for. the commoa defense
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-'Si
MONDAY A PRIDAYi f :30 A. M TO f F. M.
OTK:s tSAYS. e:3,a A. M..TO 1:39 F. M. ,
V
FREE STORE-SIDE
PARKING F0k
OVER 1,000 CARS
t- 'VaV"