iO-(S. I) Statesman, Salem, Ore,, Wed, Sept 12, '58 ,
Politicians Buy
$2 Million in
Radio-TVTimc
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Br JAMES B. 8IBBISON
.WASHINGTON, Sept. 11 la-Re-,
publicam and Democrat will
spend more than two million dol
lars on national radio-TV cam
paign appeals alone this fall, net
work officials said today.
-One of them estimated the over
all spending. Including radio and
television campaigning In local
: contests, will probably top the six
million dollars shown by one sur-
Toy to have been spent in the 1952
presidential election year.
This executive, Joseph A. Mc
Donald, treasurer of the National
Broadcasting Co., said TV cam
paign bills will Jump one third
over 19S2.
-These forecasts wert made by
officials of the three major networks-NBC,
Columbia Broadcast
ing System and American Broad
casting Co before the Senate
. Privileges and Elections subcoro-
mittec. ; '.
Over n Millie ' .'' T
A compilation of their figures
, showed that the major parties al
' . ready have booked mora than two
million dollars in network time
the big bulk of it on television.
The bookings showed that the
Democrats and Republicans are
divided about equally on this
spending-a little more than a
million dollars each,
Udouhtrxflv lh MtoMu-fc m
eiala ssid this national TV-radio
spending will be stepped up ss the
battle for control of the White
House gets hotter. .
Harold X. Fellows, president of
the National Assn. of Radio and
Television Broadcasters, gave the
six million dollar figure for radio
TV spending in 195J,
: McDonald said he didn't "agree
' 'with that flffure for 195 Kiit ha
predicted this year's total will ex
. eeed that amount.
' Testbaoay Uvea
- Radio-television network spend
ing by the two parties this fall de-
veloped in testimony by McDon-
- aid, Richard S. Salant, vice presi
dent of CBS, and Ernest Lee
Jahncke Jr., vice president of
- ABC "
.... Tba figures they have were:
Remiblican National rnmmifta
-siso.oue iab-jj, H7'j CBS,
. $475,000 (NBC); Democratic Na
tional committee -1260,000 (ABO,
$400,385.10 (CBS), and $410,000
Both Democrats ami ' Rennhli
cans, the executives testified, will
oo ineir TV campaigning over five
minute periods "carved out" of
regular 30-minuU programs and
. carrying "bargain' rates, or ia SO
minute programs of their em.
In the latter case, the avecutlvM
said, some regular national TV
hows will have to make way for
pouucians. , ; ; . ... 5 f
n Asks IdeaUUes
. Subcommittee Chairman Gore
(D-Tenn) wanted to know t.' e iden
' tity of the individuals who are
Contracting for the TV-radio time
during the campaign.
- Speaking for NBC. McDonald
said Paul Butler, chairman of the
Democratic National Committee,
was acting for his party.
- For the Republicans, McDonald
said, the negotiator was the ad
vertiilng firm of Batten, Barton,
Purstin and Osborne. McDonald
added that the advertising firm of
Norman Craig at Ktimmel also had
been concerned with the Demo-
- eratic TV contracts.
Both Representee. . ; .
i' Asked by Cora why he made a
point of mentioning this, McDon-
aid replied; "I merely wanted to
emphasize that the Democratic
National Committee, like the Re
publican National Committee, was
represented by an advertising
agency."
. Soma Democrats have taunted
Republicans for using what they
,, call "Madison Avenue" advertis
, log techniques la their campaign.
. 1 In addition to his questions on
campaign spending. Goto also
asked what the television netrorks
are doing to assure "imnartlnl"
, treatment of news by commenta
tors.
"I beard a so-called commenta
tor give an obviously slanted com
mentary last night," said Gore.
"And it was not identified as time
which had been purchased by a
political committee."
- He told the network executives
fcls committee, plans to give some
assistance" to them on that
. point, and they said they would be
glad to have It.
Grance
In U.S., Weigh
Name for Tot
NEW YORK. Sept. 11 wu-Prln-cess
Grace of Monaco anil hmr hm.
band came back to the United
. btates today with the problem of
most parents-to-be: what to name
their baby?
-: "We have decided 'on about
Wires names," the former Grace
Kelly of Hollywood and Philadel
phia told newsmen aboard the lin
er abonrd the liner United States.
She added, however, that the prob
jem is far from settled. ,
". "We change them so often, she
explained. She reportedly expects
the baby In February.
Questioned by newsmen, both
she end Prince Rainier said the
problem of the child's name was
fthnnt thm tn)v ifnmMlIi irvnmMl
thry had had since their wedding
Inst April.
LonVing slightly pale, the fcr-
r -r urn siar reneraieo mat ner
t ' 'ie career Is "definitely ever."
T: rriyul couple plan to stay In
u,.;ri &'3ic unm early jo
' r. Thrv will spend some
i v V'nrv City, Ph.'ladel-
I ( n ,'y, N.J where
s" 1.. j tai a summer
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