4 n Plionogi aph Records Gain Despite TV f Mf RILAKY DAVIEfl AP Newsfeattree Writer ' NEW YORK UWThey never bad ; It to good down at the waxworks. t Despite television, tht phono f graph business keeps or sticking up new records sales records. Last year mora than 100 million ; platters, from Rachmaninoff to ' Rock 'n Roll, passed over the coun i ter in the biggest season at tha industry'a 71 rears. And, says Hal Cook, Columbia's national sales director: "We are only just graduating from the kindergarten. From here it's going to be up, up, up." Goldra Age This is the third golden age of; phonograph records. The first evolved slowly after F.dison started the whole thing in 1877. It lasted until the early 1920s, when radio eame along the old John McCormack discs were stuff ed into barrels and shunted into the cellar. In 1S33 a revival occurred, which, alter a check (.Hiring World War II, skyrocketed until in 1947 reached; a 215 million dollar volume. New turntable speeds of 45 and SH 1,-3 R P.M.. had customers be wildered in the later 40s. Sales showed a sudden, .startling decline, j But the long playing discs won the day. Householders dipped into their : pockets, brought their phonographs I up-to-cate and put sales back on the uptrend. Record for Records Decca records paid its stock holders 2 37 per share in 1955 record for records. ItCA-Victnr admitted a "substantial rise" Westminster had its biggest season. London records reported a "wonderful" year. Nearly all cor.panics are vague on specific details, but the Record Industry Association of America Nyjys flatly that last year's retail saies rose more man is per ceni to a 225 million dollar business a statement confirmed by the U.S. Treasury Department. John Griffin, president of RIAA, credits It to a combination of fac tors general prosperity princi pally, but also to wider distribu tion of records through such outlets as supermarkets, book stores, rec ord clubs and mail order services. No End ia Sight Milton Rackmil, Decca's presi dent, reports no visible end to the upswing. "The tremendous num ber of phonographs sold in 1953 augurs well for the growing record market," he says. "Also, the con tinuing rise in population especi ally in the leen-axe group can be expected to bolster the demand. i Teen - agrrs, incidentally, con-' stitute roughly half the customers of popular records, and indications of a growing interest in classical music among their ranks has warmed many a dealer's heart Other executives seem equally optimistic, and their hopes have so far been borne out by sales in the early months of '56 which indicate that last year's record will be easily broken. Many Theories Sprinkled through the many theories advanced for the present boom is the mystic word: High fidelity. Hi-fi has become an accepted sales gimmick which, besides be ing attached to genuine wares, also sometimes is tagged on to com ponents of doubtful fidelity as well as to such unlikely products as lipsticks. In the past seven years interest In high fidelity which simply means truer reproduction of sound has mushroomed. A pastime that in the '40s was confined to a few thousand technically - minded en thusiasts now takes in millions of all sorts and sizes. Manual laborers and whitecollar workers, housewives, career girls and teen-agers spend their leisure hours assemblyirfg and installing elaborate equipment that will en able them to catch every nuance of their favorite musical items. Details of Asiembly Manufacturers put out such com prehensive details on assembly that in the words of one a "10 thunibed clown couldn't fail" to make a hi-fi phonograph from a kit of complicated wires and com ponents Magazines dealing with the sub ject have a combined circulation pashins two million, while sales of parts hac risen from 21 million dollars in 1951 to 50 million last year an increase of 150 per cent in five years. In the opinion of Abner Levin, manager of New York's largest record store, the record business has not begun to realize its poten tial. The factor standing in the way: Women. Levin says: "Women in general don't go for phonographs or records, princi pally because the machine are not always beautiful pieces of furni ture, and records are an awkward shape to store without having spe cial fitments made. 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