PENNEY'S CHRISTMAS STORE OPENS ' TODAY NOON AND REMEMBER WE'RE GSSfjfN S fr nip 0 (ijif 4 m u fr ft iL IN THE HEART OF DOWNTOWN SALEM FENNEYS ROMAN BORDER FABULOUS, NEW RAYON-VISCOSE RUGS OF ' ivr-. ..... . 7 I t J -- 9 J 'jgmr.mm is- wm- mm m .y !' 31 V. .-. i. V.' ' . " sir -." .J-"- 7C: rS -J I- - ; j HEW STORE HOURS: Mondays and Fridays 12"79,.m. OTHER DAYS 9:30 a.m. lo 5:30 p.m. It Pays to Shop oi Penney's ... Iady with . fiunCTreds of fabulous gifts that no budget can afford to miss I Shop ooriyl Shoo Ponnoy's wtitro quality is your grsatoit saving I fr -,t; is. 'St, "V. -rz --s - .-2" A t. -k LOVELY SPUN RAYON LACE TABLECLOTHS 70x90 Inches For gracious dining . . . fenney's lovely lac table cloth, priced to grace your budget! A rare, handsome buy in hand washable spun rayon. Floral motil pi coted, scalloped edges. Rich ecru color. 70 by 90 inches. MEZZANINE 1 e j . 7C - vi IT COLONIAL CHARM BEDSPREADS S)90 Styled with a Colonial, heir loom charm! Close-woven, velvety chenille . . . designed with a lavish overlay, fin ished with fringed, scalloped edges! Wonderful Penney quality spreads, in - white, colors. Twin, f ulL MEZZANINE 4 ; . f i - ;v;;;:to-:y;::-.vi-v J:;1 "FALLING LEAVES" HIGH-STYLED Jacquard! 90 ; So decorative youH hate ; to ! - "cover it ;with a bedspread! Leaf ; , design is styled to smart modern .latest the blanket, a velvety- Vsoft, warm blend of rayon, ny- , ; Ion, wool Extra long, SXMnches. 11 3 Vi pounds. 72 by 90 inches HIS AND HERS BOXED TOWEL SET 198 His-and-Hers boxed1 towel set includes two embroidered bath towels, two wash cloths, plus a hand decorated plas tic drinking cup. Decorator colors. Good gift MEZZANINE r-: -- -- - j---: g98 - Full 2 ft. x 3 ft. sixe Luxuriously deep, rdsiMent pile won't mat down! These rugs carpet sweep, vacuum and shampoo! Wonderfully resistant to soil and even stains! Aviscof integrity tag plus Penney's ' watchdog laboratory ; testing are double assurance of lasting quality ! Beautifully glowing colors keep their lustre through hardest wear . ... Roman Border complements modern as well as traditional decors !!Voderful range of decorator colors! ' BASEMENT i 27 by 50 inches : . , . . . .... . . 4.98 36 by 60 inches . 48 by 72 inches . . . 9 by 12 ft. size ; m.- ... 7.90 . 13.75 49.75 - ' BEAUTIFUL AQUATIC T.V. UMPS 98 11-inch glass block contains three rose artificial flower corsage . . . sets in brass plated steel scrolled wire base . . . red fiber glass lin ing in base . . for best ef fect fill block three quarters, full of water. - . BASEMENT ! " ft. .-,,-A. -. f . T r-- -V-'V-T.".- X .-'V w:-': :v;:-;::':-:::v I Rayon Cotton Printed Luncheon Cloths 98 54x54 Inches Penney's own dazzling Fash ion Manor - luncheon cloths . . . priced to delight your budget! Rich rayon-cotton color-glories printed special-for-Penney's in novel, exquis ite patterns! Machine-washable. 54 by 54-inch size, i ' MEZZANINE "V-'-:-r -V r -x Toddler Doll With Pert Hair 174nck Sizi 198 Pretty" as T, picture ih '"her proud Penney plaid, taffeta.; dress with 'cunning-contrast bodice afod apron! ' See her pert straw hat! Buy this ad orable - dazzler .'; as ; a bright blonde or ravishing redhead! 3rd FLOOR TOYLAND Oil- f ' . ' ' t t...:- n: i CDCinuT cut 4 '. .'. . WITH UNCOUPLER " " i Compafe' Penney's bargain price " " j , i ;'ior, this , beautifully made " set j 'J. . " .-1 . ..watch this set "fly" on both " C hi I - f straight and- curved r tracks. tf jf,-' Underwriter-approved transfer 's mer gives" ' assured perform-.1 . .5. ' $ a nee! ' . ' - - - -- ' ; . a'. THIRD FLOOR TOYLAND 5- V ? r- : l.; j . THESE 20 ITEMS GO ON SALE MONDAY WIGHT AT 6 Wm HURRY! -SAVE! ft- VUMEII'S SAKF0RIZH) 60 GAUGE 15 DEKIER COnOIl BLOUSES v IIYIOII HOSE '. Pain m for .. Take advantage f thh great 'A0" savings too good to miss f harvest . of beautifully detailed ' 60-gauge, lMeiuer nylon . rnttons at an unbelievable low stockings, shee.r enough -for. ''nrice Sanforized , vat - dyed . drpss wear, sturdy enough for, v Kdcloths; woven -ginghamsi business. , You U Jke the 4eg-. ir j ; rhJcks , ! flattering dark seams, the won nd pan cueci.. ... - ... ;-; faU shades rind 8izeg!. SECOND, FLOOR. . JVi to,ll. MAIN FLOOR T f i I . .1' V z.y -. t . V.C X.' . TODDLERS WASH 'II'. WEAR (ORDUROYS Sizes -32U3S a Sizes 2U4 Gay cuffs on tots wash 'n wear corduroys at Penney's baby sized price! They're rugged pin wale corduroy boxer longies; the cotton flannel cuffs roll down. for extra length, longer wear. 'Machine washable red, topen, charcoal or copper. V SECOND FLOOR Machine .Washable Chenille ; Bedspreads t:b$3.00 Assorted Fabric Group ol Gingham Yardage:.-Z.l.-Yd. 44fe Heavyweight 3-Pc. Cannon Towel 5eb i.r. $4.00 ;.:::$i:od, ...I:. $1.00 2 for $3.00 2 ;or $i,oo ": $4.00 Women's Sculptured llylon Dusters 2 stViei . Toddlers' Cotton1 Flannelette' Sport Shirts Pavi' Cluvfltf 1A at hnSi Im mr - WUJJ JlUIUf IV-UX.. ISGIIIIII JCOIIJ sizes 4 to It. Boys'. Wash. 'n' Wear Flannel Shirls N. Ironing. I. Men's Medium Weigh! Cotton "T" Shirts Men's Rayon Acetate Garbardine Slacks Entire -Stock Women's Better AH-Wool Suils :;.iv$10.0p Women's Cotloii Flannelette Pajamas r I i T i w ' v $2.44 Assorted Group Jol Plain jpr Print Sofa Pows Ll$1.00 Sturdily Built 'Fd Urge Assortment of Better Yardage vwiiiiiiS 50c 20" Toddler Doll, Completely ' Dressed ,j 1 .Yard , $3.33 'If t.JW' MEirs tonon FLAIIiiEL SHIRTS 1 BOYS' CORDUROY SPORT SHIRTS a (S)(o). , . . - j . iwnuguiitcij a t j lrn oamuiixcu cuuuh sueue spvii, . corauroy spon smrts tor boys'" -shirts.- -Cut. for top fir oyer .Fashioned, with short, rounded ; regular Penney patterns. Styled collar.. tuck-in, square, cut' bot. with tuck-m, square-cut bottoms, . - torn, matching satin yoke 2 lined sport collar, adjustable'. 'pockets. Machine washable'for cuffVv . -, -: v- - ; extra thrift! . Pastels,- , . MAIN FLOOR , MAIN FLOOR ' Terrific shirt "value! Sizes SMI Penney's '4